scholarly journals PENGARUH PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI MORNING BAKERY BATAM

2016 ◽  
Vol 4 (2) ◽  
pp. 123
Author(s):  
Santri Zulaicha ◽  
Rusda Irawati

Abstract:Product and price are several factors which are affected consumer consideration in purchasing decision. A qualify product with affordable price will attract people’s interest. The purpose of this research is to know the effect of product and price toward purchasing decision in Morning Bakery Batam. Total sample in this research were 186 people and used non probability sampling technique, which is purposive sampling by choosing the most visited outlet:Windsor branch.  Multiple Regression analysis used as data technique analysis andwas assisted by SPSS 20 software.The result shows product and price have positive and significant impact toward purchasing decision.Based on data analysis in this research, the variabels are valid and reliable. On the classic asumption testing with normal distribution, there were no heteros- kedastisitas and multikolinearitas which were happened. The reretion value for product is 61,7% besides 37,9%for the price. Key words : Price, Product, Purchasing Decision

2020 ◽  
Vol 11 (2) ◽  
pp. 134-143
Author(s):  
Liliana Dewi

Zolid Agung Perkasa company is a company that runs in food & beverageindustry and has been established since February 2, 2015. This company sellsproduct that named PaoPao, that is, the product with a various food menu thatare focus more on chinese food. This product is done because there in anopportunity in which nowadays many people want things all fast and affordable.The matter that is consumers who purchase PaoPao products do not purchasethat cause unstable sale. The purpose of this research in this study aims to knowwhere the effect of service quality on consumer purchasing decision of PaoPao.The total population that used in this research is 63 people. The samplingtechnique that in used in this research is non-probability sampling by using saturated sampling technique. The number of samples used 63 people. Theanalysis technique used in this research is multiple regression analysis techniqueusing SPSS version 20. The result of this research shows that tangible (X1),reliability (X2), assurance (X3), responsiveness (X4), empathy (X5) significantyaffect the purchasing decision (Y).


Jurnal Ecogen ◽  
2019 ◽  
Vol 1 (4) ◽  
pp. 967
Author(s):  
Nurhidayah Nurhidayah ◽  
Rose Rahmidani ◽  
Rita Syofyan

This study aims to examine: (1) The effect of the product on buying interest, (2) The effect of prices on buying interest. This type of research is causative. The population in this study was the people of Padang City who knew about Cimory's products. The sampling technique used was purposive sampling with a total sample of 100 respondents. The type of data used in this study is primary data. The data analysis technique uses descriptive and inductive analysis through multiple regression analysis using the SPSS version 21 program. The hypothesis is tested by F test and t test at α = 0.05. The results of this study indicate that: (1) Product has a significant effect on buying interest, (2) Price does not significantly influence buying interest.Keyword: Buying Interest, Product, Price


Jurnal MD ◽  
2017 ◽  
Vol 3 (2) ◽  
pp. 141-160
Author(s):  
Cintami Farmawati

A da'i must have a good personality when entering the field of da'wah so as to move or spur the mad'u to arise awareness in performing charity and that the goal of da'wah can be achieved. This study aims to explain effect of da’i personality and da'wah bil-hal towards spiritual motivation of mad’u. Its population is all mad'u and da'i in Boarding School of Bahrul Ulum of Pemalang Regency. The sample in this study is 77 mad'u which is divided into 35 people (45,5%) women and 42 people (54,5%) men. As for the entire population of da'i is used as a sample, which is 4 da'i. Sampling technique used is nonprobability sampling. The measuring tools used are personality scale, bil-hal da'wah scale, and spiritual motivation scale in the form of Likert. The data analysis used is Multiple Regression Analysis at 0.05 significance level. The results showed that there was a significant effect of da’i personality and da’wah bil-hal towards spiritual motivation of mad’u. The variables that show the most dominant positive tendencies and significantly influence the spiritual motivation of mad'u are the personality of extraversion, openness to experience, agreeableness, religious, education, organization and social.


2021 ◽  
Vol 6 (2) ◽  
pp. 559
Author(s):  
Sri Fitria Ningsih ◽  
Yasir Arafat ◽  
Mulyadi Mulyadi

This study aimed to determine: (1) the effect of reward on teachers’performance at state junior high schools of Babat Supat District; (2) the effect of achievement motivation on teachers’ performance atstate junior high schools of Babat Supat District; and (3) the effect of reward and achievement motivation on teachers’ performance atstate junior high schools of Babat Supat District. The data in this study were collected through distributing questionnaires to respondents. The results of filling out the questionnaire were analyzed by using multiple regression analysis through t test, F test, and determination coefficient test. The population in this study were all state junior high schoolsteachers at Babat Supat District, totaling 134 people. The sampling technique used in this study was probability sampling by using Slovin formula to obtain 100 teachers as the research sample. The results of the study found that: (1) there was an effect of reward on teachers’performance at state junior high schools of Babat Supat District; (2) there was an effect of Achievement Motivation on teachers’performance at state junior high schools of Babat Supat District; (3) there was aneffect of reward and achievement motivation simultaneously on teachers’ performance at state junior high schools of Babat Supat District.


2018 ◽  
Vol 11 (2) ◽  
pp. 128
Author(s):  
Damar Tedja Sukmana ◽  
Indarto Indarto

<p>Penelitian ini bertujuan untuk mengetahui hubungan antara kepemimpinan dan integritas terhadap kinerja anggota polri Ditreskrimum Polda Jateng dengan kepuasan kerja sebagai variabel intervening.</p><p>                Sampel penelitian 96anggota polri Ditreskrimum Polda Jateng yang didapatkan dengan teknik <em>purposive</em> sampling. Alat ukur yang digunakan pada penelitian ini adalah SmartPLS 3.0. Metode analisis data yang digunakan pada penelitian ini adalah analisis regresi berganda.</p><p>                Hasil penelitian menunjukkan bahwa semua variabel independen (kepemimpinan dan integritas) mempengaruhi kinerja anggota polri Ditreskrimum Polda Jateng secara langsung. Kepuasan kerja Gaya kepemimpinan mempengaruhi kinerja anggota polri Ditreskrimum Polda Jateng sementara kepuasan kerjaterbukti sebagai variabel mediasi antara kepemimpian dan integritas terhadap kinerja anggota Polri.</p><p> </p><p><em>This study aims to determine the relationship between leadership and integrity to police officer performance at Ditreskrimum Polda Jateng with work satisfaction as intervening variable. </em></p><p><em>The research sample was 96 members of the police officerDitreskrimum Polda Jateng obtained by purposive sampling technique. Measuring instrument used in this study is Smart PLS 3.0. Methods of data analysis used in this study is a multiple regression analysis. </em></p><p><em>                The results showed that all variable independent (leadership and integrity) affent to police officer performance directly. work satisfaction affent to police officer performance and work satisfaction as intervening variable between leadership and integrity to police officer performance.</em></p>


2013 ◽  
Vol 2 (2) ◽  
Author(s):  
Nur Asiyah

Abstract. The purpose of this research was to examine the relation between democratic-parenting and self confidence with independent new college student. The subject of the study were 131 new  college student of faculty preaching the state islamic institute sunan ampel surabaya. Data were collected by scale of democratic-parenting, self confidence and independent scale. The data analysis used multiple regression analysis showed that the democratic-parenting anda self confidence have a significant relation with independent new  college student. The result of correlation analysis between either democratic-parenting or self confidence with independent showed a positive correlation signifycantly. Variables of democratic parenting and self confidence give effecttive contribution toward independent new college student about 51,3%.Key words : Democratic-Parenting, Self Confidence, Independent New College Student.


Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (4) ◽  
pp. 822
Author(s):  
Gita Remeo Nensi ◽  
Rose Rahmidani

This study aims to determine how much influence the market segmentation and positioning to purchase decision of the simcard Axis in Padang city. This type of research is causative. The population in this study were peoples in Padag city. The sample were takrn using Cochran formula with 100 respondents. This sampling technique used is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 24.00. The results of this study indicate that: 1) Market segmentation has a positive significant effect on decision purchase simcard Axis in Padang city. 2) Positioning has a positive significant effect on decision purchase simcard  Axis in Padang city.  Keyword: market segmentation simcard axis, positioning simcard axis, purchase decision simcard axis


2020 ◽  
Vol 13 (2) ◽  
pp. 90
Author(s):  
Wuryanti Kuncoro ◽  
Alfazar Edi Putra

Improving good employee performance can have an impact on company success, employees are always required to work optimally where good or poor employee performance can affect overall company income. One of the most important in improving employee performance is Intrinsic Motivation. This study aims to determine and analyze the influence of Islamic leadership, emotional quotient, intrinsic motivation on employee performance. The population of this research is all employees at Sultan Agung Islamic Hospital Semarang, Indonesia. The number of samples studied in this study was 100 respondents with a purposive sampling technique, that is by determining specific characteristics in accordance with the research objectives. Data analysis in this study used multiple regression analysis. The results of this study indicate that there is an influence between Islamic leadership on employee performance, emotional quotient on employee performance, intrinsic motivation on employee performance, Islamic leadership on intrinsic motivation, and emotional quotient on intrinsic motivation.


2019 ◽  
Vol 4 (2) ◽  
pp. 234-240
Author(s):  
Ely Kartikaningdyah ◽  
R. Qinanti Nuzurawan

This research conducted to determine the effect of service tax officials, penalties for late-payments and reporting on the taxpayer compliance non-star hotels. This research was conducted at Dinas Pendapatan Kota Batam. Mechanical determination of sample using a purposive sampling technique with a total sample of 116 taxpayers. The type of data used is primary data. Methods of data collection are done by questionnaire. Data using multiple regression analysis with SPSS V.20.0. These results indicate that the service tax officials, penalties for late-payments and reporting have a positive and significant effect on the taxpayer compliance non-star hotels. The limitations in the study are the lack of understanding of respondents to the statements in the questionnaire and caring attitude and seriousness in answering statements. The study also suggested that Dinas Pendapatan Kota Batam provides socialization with both the taxpayer so they better understand the tax penalties and cause sanctions fines on taxpayers.


2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Ghifari Alief Putra

The purposes of this study was determine the influence of lifestyle, group preference, perception brand luxury and product quality toward consumer willingness to pay on iPhone product. The population in this study consist of society in Malang that buy iPhone product, which the value was unknown. Based on Maholtra analysis, number of sample are 85 respondent. This study use purposive sampling as the sampling technique. Data analysis was used in this study was multiple regression analysis. The result of this study shows that lifestyle, group preference influence have significant toward consumer willingness to pay partially. In addition, the results of the F test describes that  lifestyle, group preference, brand luxury and product quality influence on have significant consumer willingness to pay simoultaneosly


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