scholarly journals Effect Of Marketing Communication In Promoting Organizational Sales. A Case Study Of Lada Uzbekistan Company

2021 ◽  
Vol 03 (05) ◽  
pp. 257-264
Author(s):  
L Kadrkhuja Djuraxodjaevich Boboev ◽  
Keyword(s):  
Normal Distribution ◽  
Correlation Coefficient ◽  
Secondary Data ◽  
Central Feature ◽  
Marketing Communication ◽  
Good Relationship ◽  
Product Demand ◽  
Corporate Goals ◽  
Contact Mechanism

The value of interaction cannot be overstated when analyzing variables that project a good relationship between companies and their future clients. A company's marketing contact mechanism must be regulated for both successful effectiveness and product promotion in order for it to survive in this fierce rivalry. In this paper, secondary data were used. The correlation coefficient was used to interpret the results, and the hypothesis was evaluated using the normal distribution. The review shows that the use of promotions as part of a blend has helped Lada Uzbekistan Company not only increase exposure but also sales; therefore, it is a worthy endeavor that should be made a central feature of the company's marketing policy. The recommendation for the Lada Uzbekistan Company is to review the various advertising mix components and choose those that can effectively produce product demand while still increasing sales in order to achieve corporate goals.

Marketing communication objectives through digital content marketing on social media

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Digital Content ◽  
Media Content ◽  
Marketing Communication ◽  
Case Study Design ◽  
Multiple Case ◽  
Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

Cyber crimes in the banking sector: Case study of Vietnam

2020 ◽  
Vol 6 (05) ◽  
Author(s):  
LE Thanh Tam ◽  
Nguyen Minh Chau ◽  
Pham Ngoc Mai ◽  
Ngo Ha Phuong ◽  
Vu Khanh Huyen Tran
Keyword(s):  
Financial Literacy ◽  
Commercial Banks ◽  
Banking Sector ◽  
Secondary Data ◽  
Legal Framework ◽  
Economic Sectors ◽  
Technological Revolution ◽  
Survey Results ◽  
Cyber Crimes

The technological revolution 4.0 brings great opportunities, but also cybercrimes to economic sectors, especially to banks. Using secondary data and survey results of 305 bank clients, the main findings of this paper are: (i) there are several types of cybercrimes in the banking sector; (ii) Vietnam is one of the top countries worldwide having hackers and being attacked by hackers, especially the banking sector. Three most common attacks are skimming, hacking and phishing. Number of cybercrime attacks in Vietnam are increasing rapidly over years; (iii) Vietnamese customers are very vulnerable to cybercrime in banking, as more than 58% seem to hear about cybercrimes, and how banks provide services to let them know about their transactions. However, more than 50% do not have any deep knowledge or any measures for preventing cybercrime; (iii) Customers believe in banks, but do not think that banks can deal with cybercrime issues well. They still feel traditional transactions are more secure than e-transactions; (iv) the reasons for high cybercrimes come from commercial banks (low management and human capacity), supporting environment (inadequate), legal framework (not yet strong and strict enough on cybercrimes), and clients (low level of financial literacy). Therefore, several solutions should be carried out, from all stakeholders, for improving the cybersecurity in Vietnamese banks. 

Analysis of the Effect of Cash Turnover on Liquidity at PT. Pekebun Nusantara VIII, Sukabumi Regency, West Java

2020 ◽  
Author(s):  
endang naryono
Keyword(s):  
Linear Regression ◽  
Correlation Coefficient ◽  
Secondary Data ◽  
Positive Influence ◽  
West Java ◽  
Financial Reports ◽  
A Value ◽  
Ex Post ◽  
Ex Post Facto

Research aims to understand gyrations cash pt .Had provided nusantara viii , liquidity to pt .Had provided nusantara viii , and to know the influence of gyrations cash on the level of liquidity to PT .Perkebunan nusantara VIII sukabumi .The methodology used is the method ex-post facto capital .This research using primary and secondary data obtained from financial reports and non financial from pt .Pekebunan nusantara viii sukabumi .To test hypotheses used linear regression and the correlation with on the spss 15.0 for windows. Based on the results of research shows that there is a positive influence between second match of cash and liquidity pt .Had provided nusantara viii sukabumi .A level of closeness ( correlation ) the second variables strong enough , are r = 0,800 with a value of a correlation coefficient r & gt; 0 it means if cash second match of getting up and liquidity will increase , and vice versa . While from the results of the equation above the results linear regression simple as follows: y = 185,137 + 0,045x means value ( a ) or constant of 185,137 who have the meaning that if cash two zero ( 0 ) or not increased so level of 185,137 liquidity .The score regression ( b ) of 0,045 the show the relation in line that every 1 increase point in cash and two rate rose to 185,137 liquidity

PENGARUH SIMPANAN, PEMBIAYAAN DAN MODAL TERHADAP LABA PADA BTM WAHANA MENTARI KABUPATEN INDRAGIRI HULU

2018 ◽  
Vol 7 (4) ◽  
pp. 200-208
Author(s):  
Angga Hapsila
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Correlation Coefficient ◽  
Research Study ◽  
Secondary Data ◽  
Process Data ◽  
Strong Ties ◽  
Paper Work

The research was conducted by the writer on BTM Mentari in sub districts rengat - indragiri upstream. District. The research phase lasting three months. This research study is to find savings, influence financing and capital to profit in the district btm mentari Indragiri upstream. This research used secondary data , writer process data by using multiple linear regression the it using spss ( statistic package for social scince ) 24 version to get output to summarizing the research. The research that is simultaneously a conclusion can be drawn is the significant savings, between financing and capital to profit. This can be seen that the f count greater than the f table ( 29,873 > 2,36 ) When viewed from the table a model summary so r which means a correlation coefficient obtained value of 0,984 which means the amount of savings mobilized , the financing of the and capital had strong ties against spider does not permit the .Was in the middle of the value of the coefficients detrminasi as much as 0,968 paper work showing that the amount of savings mobilized , the financing of the and capital affect of the spider that has been accepted by the BTM the spacecraft mentari as much as 96,80 % the remaining of 3,20 % influenced by the fact that of other variables that do not writer you wherever you may be.

ANALISIS KINERJA ASURANSI SYARIAH MENGGUNAKAN PENDEKATAN MASLAHAH SCORECARD (Studi Kasus Pada PT. Asuransi Takaful Umum)

2020 ◽  
Vol 1 (1) ◽  
pp. 108-125
Author(s):  
Jaharuddin Jahar ◽  
Melia Rostiana ◽  
R Melda Maesarach
Keyword(s):  
Measurement Data ◽  
Secondary Data ◽  
Process Performance ◽  
Measuring Process ◽  
Case Study Design ◽  
Quantitative And Qualitative Research ◽  
A Value ◽  
Takaful Insurance ◽  
Collection Methods

The purpose of this study was to decide the elements of performance at PT. General Takaful Insurance, to find out how to measure performance using the scorecard approach that is by measuring process performance and results performance, and interpreting in the form of conclusions. In this study, researchers tested apply maslahah at PT. General Takaful Insurance with a case study design. This research is a type of quantitative and qualitative research because it uses measurement data through formulas and if interpretative qualitative, and the data used are primary and secondary data. Data collection methods used are observation, interviews and documentation. The results showed that PT. General Takaful Insurance received a value of the performance benefit process of 0.7 which indicates that the company simply applied benefits in terms of process performance. And behave the benefit of PT. General Takaful Insurance got a value of 0.89 which shows that the company is quite good in providing benefits to stakeholders and shareholders. Keyword: Performance, Insurance, Scorecard Maslahah

Proportional Representation and its Impacts on Multi Ethnic Society of Sri Lanka

2016 ◽  
Vol 3 (5) ◽  
Author(s):  
Seeni Mohamed Aliff
Keyword(s):  
Sri Lanka ◽  
Institutional Design ◽  
Qualitative Case Study ◽  
Secondary Data ◽  
Electoral System ◽  
Ethnic Violence ◽  
Institutional Affiliation ◽  
Secondary Data Sources ◽  
The Impact

This paper will examine the impact of PR electoral systems in a divided society. This research will explore the strength and weakness of the current electoral system and institutional design of Sri Lanka and will recommend changes to decrease the risk of minority exclusion in decision making and ethnic violence. The objectives of this research are to examine the character of the merits and demerits of the PR, and to investigate and assess the impacts of the PR in the multi ethnic societies of Sri Lanka. The study is a qualitative case study, and primary and secondary data sources have been employed to gather relevant data. The My Fieldwork was conducted in Sri Lanka, with the intention of gaining a better and more thorough understanding of the current situation. The interviews conducted were as such not structured or semi-structured, due to the interviewees’ varying professional background and institutional affiliation. Accordingly, unstructured interviews, as well as informal conversations and meetings, were conducted throughout Sri Lanka.

Strengthening Agriculture Value Chain through Collectives: Comparative Case Analysis

2021 ◽  
pp. 097300522199143
Author(s):  
Sneha Kumari ◽  
Nisha Bharti ◽  
K. K. Tripathy
Keyword(s):  
Value Chain ◽  
Action Theory ◽  
Secondary Data ◽  
Comparative Case Study ◽  
Collective Actions ◽  
Case Study Approach ◽  
Study Approach ◽  
The Board Of Directors ◽  
Market Linkage

Indian agriculture has always been less profitable. Several factors contribute to the low profitability in agriculture, but less value addition, weak value chain system and weak market linkage are some of the most important factors. Producer companies are helping small farmers to emerge in the market. The farmer producer organisations (FPOs) linked with the producer companies are the best example of collective actions. The collective actions for the agriculture value chain (AVC) have resulted in a decrease in the cost and an increase in revenue. FPO and producer company find a good place in the underpinning theory of collective action theory. This study examines various successful examples of strengthening AVC through cooperatives and tried to identify various factors responsible for the success of these collectives. This study has adopted a case study approach. Three successful cases, that is, Vasundhara Agriculture Horticulture Producer Company Ltd: a multi-state FPO, Abhinav Farms Club and Sahyadri Farmer Producer Company have been selected for the case study based on their successful interventions for strengthening the agriculture value chain. Primary and secondary data has been collected through telephonic interviews from the board of directors, chairman and the members of the FPO. Both primary and secondary data have been collected to compare the three cases for AVC models. The data has been analysed using a comparative case study approach. The parameters of AVC have been identified using the Delphi technique. The study has found that collective actions have helped the farmers to strengthen the agriculture value chain. The study also concluded that leadership played an important role in defining the success of the FPOs. The study brings out future directions to excel in AVC through collectives.

Populism and Religion in Brazil: The View from Education Policy

2021 ◽  
pp. 1-15
Author(s):  
Catarina Ianni Segatto ◽  
Mário Aquino Alves ◽  
Andrea Pineda
Keyword(s):  
Education Policy ◽  
Historical Analysis ◽  
Secondary Data ◽  
Right Wing ◽  
Religious Groups ◽  
Welfare Services ◽  
National Congress ◽  
Over Time

This article is a case study of Brazil, a country where Catholic-based organizations have historically played a key role in providing education and welfare services. Since the 1980s, these organizations have supported progressive changes at both the national and subnational levels. Nevertheless, the influence of religion on education policy has shifted in the last few decades. Pentecostal and Neopentecostal groups have gained prominence through representatives in the National Congress, and, in 2018, formed a coalition enabling the election of a right-wing populist President. We analyse the trajectory of religious groups’ influence on Brazil’s education policy over time (colonization to the 1980s, the 1980s to the beginning of the 2000s, and the 2000s until now) through a qualitative-historical analysis of primary and secondary data. This article argues that both Catholic and Protestant groups have influenced progressive changes in Brazil’s education policy, but they also share conservative ideas impeding further advances.

From Community to Public Familiarity: Neighborhood, Sociability, and Belonging in the Neoliberal City

2021 ◽  
pp. 107808742110215
Author(s):  
Felipe Link ◽  
Andrés Señoret ◽  
Felipe Valenzuela
Keyword(s):  
Social Relations ◽  
Sense Of Belonging ◽  
Regression Models ◽  
Secondary Data ◽  
Critical Factor ◽  
Urban Morphology ◽  
Demographic Characteristics ◽  
Logistic Regression Models ◽  
Pedestrian Space

Current urban neoliberalism processes have shaped and changed contemporary cities, including the local scale’s built environment and social relations. This article aims to study how such transformations affect local sociability by analyzing the effects of neighborhoods’ morphology and socio-demographic characteristics on different forms of interactions and how they affect the sense of belonging. Taking the Metropolitan Area of Santiago, Chile, as a case study, we gathered secondary data on urban morphology and surveyed ten neighborhoods to measure sociability patterns. The results obtained from multilevel logistic regression models show that time living in the neighborhood and public pedestrian space is the most critical factor affecting neighborhood sociability. Moreover, instead of local ties, public familiarity is the form of sociability with the most substantial effects on a sense of belonging. We conclude that recent neighborhoods, formed by neoliberal urbanization, tend to discourage neighborhood sociability and a sense of belonging.

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