scholarly journals The Effect of Price, Promotion, and Packaging towards Purchase Intention of Stacks Food in Surabaya

2021 ◽  
Vol 5 (2) ◽  
pp. 75-92
Author(s):  
Daniel Christian Lou
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Purchase Intention ◽  
Price Promotion ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage ◽  
Minimum Age

As the food and beverage industry is growing in Indonesia and businesses are getting more competitive and challenging. This research was conducted to understand the effect of price, promotion, and packaging towards purchase intention of Stacks Food. This research was conducted from September 2020 – December 2020. This research was conducted using the quantitative method and the Likert scale. The population of this research are those located in Surabaya with the minimum age of 16 years old. The sample size is 100 respondents selected using non-probability sampling and purposive sampling method. The data are then analysed with SPSS Statistics 26 using multiple regression analysis. The multiple regression analysis shows that price (Sig value = 0.004), promotion (Sig value = 0.002), and packaging (Sig value = 0.000) have significant influence towards purchase intention. Thus, it can be concluded that price, promotion, and packaging have significant influence towards purchase intention of Stacks Food in Surabaya. Keywords: price; promotion; packaging; purchase intention

Pengaruh Brand Equity Terhadap Keputusan Pembelian Konsumen (Studi Pada Produk Elektronik Di Daerah Istimewa Yogyakarta)

2021 ◽  
Vol 16 (1) ◽  
Author(s):  
Linawati Linawati ◽  
Sofiati Sofiati
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Brand Equity ◽  
Significant Influence ◽  
Brand Loyalty ◽  
Buying Behavior ◽  
Dominant Influence ◽  
Consumer Buying Behavior

Abstrack   This research is intended to analyze the influence of brand equity on the consumer buying behavior. The respondents consist of 100 electronic user in Regional Province of Yogyakarta. Questionnaire are used to collect data from the respondents and the data were analized by Multiple Regression Analysis. The result of the study indicate that: (i). brand equity has significant influence on the consumer buying behavior (ii). brand loyalty has dominant influence on the custumer buying behavior.   Keywords: Brand Equity, Consumer Buying Behavior. Electronic User, Multiple Regression Analysis    

Pengaruh konflik, komitmen organisasi dan kepuasan kerja terhadap loyalitas karyawan pada Rumah Sakit TK. III, dr. Reksodiwiryo padang (studi kasus pada seluruh staf non medis)

2021 ◽  
Vol 5 (3) ◽  
pp. 566
Author(s):  
Mardhatila Fitri Sopali ◽  
Putri Azizi ◽  
Ai Elis Karlinda
Keyword(s):  
Job Satisfaction ◽  
Regression Analysis ◽  
Organizational Commitment ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Analytical Method ◽  
Medical Staff ◽  
T Test ◽  
Employee Loyalty

This study aims to determine how big the influence of Conflict, Organizational Commitment and Job Satisfaction together on Employee Loyalty at Tk Hospital. III dr. Reksodiwiryo Padang. The method of collecting data is through surveys and distributing questionnaires, with a sample of 57 respondents. Non-medical staff at Tk Hospital. III dr. Reksodiwiryo Padang. The analytical method used is multiple regression analysis. The results obtained based on the partial test (t test) obtained: (a) partially there is a significant effect of Conflict on Employee Loyalty. Thus Ha is accepted, Ho is rejected. (b) partially there is a significant effect of Organizational Commitment on Employee Loyalty. Thus obtained Ha accepted Ho rejected. (c) partially there is no significant effect of Job Satisfaction on Performance Loyalty. Thus, Ha is rejected, Ho is accepted. (d) There is a spatially significant influence between Conflict, Organizational Commitment, and Job Satisfaction on Employee Loyalty. Thus obtained Ha accepted Ho rejected. (e) the contribution of the variables of Conflict, Organizational Commitment, and Job Satisfaction together to Employee Loyalty is 40.2% while the remaining 59.8% is influenced by other variables not examined in this study.

scholarly journals RELIGIOUS COMMITMENT, SELF-ESTEEM, AND ATTITUDE TOWARDS THE PHYSICALLY CHALLENGED PERSONS IN NIGERIA

2021 ◽  
Vol 9 (4) ◽  
pp. 530-535
Author(s):  
Camillus a ◽  
◽  
O. Udaya ◽  
Janet O. Ajogwu ◽  
◽  
...  
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Religious Commitment ◽  
Self Esteem ◽  
Disabled Persons ◽  
Males And Females ◽  
Physically Challenged ◽  
Item Scale

The purpose of the current study was to examine the attitudes of Nigerians towards physically challenged persons. The population of the study constituted civil servants. A total of two hundred and twenty participants comprising males and females were randomly selected from the Enugu and Kogi states civil service as the research participants. Data for the study was generated using three research instruments, including the 24-item Scale of Attitude Toward Disabled Persons (SADP), The Religious commitment inventory (RCI-10), and Rosenbergs self-esteem scale (R-SES). The multiple regression analysis results showed that religious commitment significantly predicted attitude towards physically challenged persons. However, the findings also found no significant influence of self-esteem on attitude towards the physically challenged. It is recommended that more research be conducted to fully understand the determinants of attitudes towards the physically challenged in society.

scholarly journals ANALISIS PENGARUH FAKTOR PENGEMBANGAN KARIR TERHADAP KINERJA PEGAWAI

2019 ◽  
Vol 12 (2) ◽  
pp. 138
Author(s):  
Mahmudatul Himma
Keyword(s):  
Regression Analysis ◽  
Career Development ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Career Satisfaction ◽  
Employee Performance

The purpose of this research is 1) Knowing and analyzing the influence of Career development on employee performance simultaneously 2) Knowing and analyzing the influence of Career development on employee performance partially at PT Asuransi Jiwa Syariah Bumiputera (AJSB) Malang . The number of sample there are 44 respondents at agent employees in PT AJSB Malang. The sampling technic in this research was total sampling. The tools analysis used multiple regression analysis. The results of the study show that career development variables consist of Variables Influence of justice in careers, Attention to supervision, Awareness about opportunities, Interest of workers, Career satisfaction, simultaneously have a significant influence on employee performance. partially , Attention to supervision, opportunity awareness, interest in workers, have a significant influence, while the influence of fairness in careers, and career satisfaction does not show significant value

scholarly journals Pengaruh Motivasi dan Kepuasan Kerja terhadap Kinerja Karyawan

2011 ◽  
Vol 2 (1) ◽  
pp. 379
Author(s):  
Cecep Hidayat ◽  
Ferdiansyah Ferdiansyah
Keyword(s):  
Job Satisfaction ◽  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Work Motivation ◽  
Employee Performance ◽  
Analysis Data

The purpose of this study was to determine how much influence the work motivation and job satisfaction to employee performance either partially or simultaneously. This type of research is associative with the method of analysis used are simple and multiple regression analysis. Data was collected by distributing questionnaires to all employees of Mutiara Bunda Hospital. The results showed that there are positive and significant influence between motivation and job satisfaction on employee performance 

scholarly journals Contribution of knowledge leader and communication toward employee productivity at west java confrence office

2015 ◽  
Vol 4 (2) ◽  
pp. 193
Author(s):  
Rolyana Ferinia
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Quantitative Data ◽  
Research Method ◽  
T Test ◽  
Employee Productivity ◽  
West Java ◽  
Cronbach's Alpha

<p>In any organization, knowledge leader and communication are subject which helps organizations reach productivity. The aim of the research is to study the contribution of knowledge leader and communication toward employee productivity at West Java Conference Office. To this end, this research used questionnaires distributed to 59 employees at West Java Conference Office. Data was calculated using Pearson Product Moment. All questionnaires are valid, and reliability using Cronbach's Alpha for knowledge leader was obtained at 0,846. Communication was obtained at 0,918 and productivity was obtained at 0,779. Research method using descriptive analytical survey with quantitative data. Data was analyzed using Multiple Regression Analysis using T-Test. The result of the research shows that there is a significant influence on the knowledge leader toward productivity with significance (sig.) 0000 at the table with the value of α 0:05 coefficients it means 0.000 &lt;0.05. There is a significant influence on communication toward productivity with significance (sig.) 0.035 at the table with the value of α 0, 05 it means 0.035 &lt; 0.05 and test of determination shows that the value of adjusted R Square is 0.873, it indicates that the Knowledge Leader and Communication 87% effect on the productivity, and the remain of 13% is influenced by other variables, which is not examined yet.</p>

scholarly journals Influence Satisfaction, Compensation and Work Discipline the Employee Performance at PT. Lion Air in Batam

2016 ◽  
Vol 8 (4) ◽  
pp. 95
Author(s):  
Priyono ◽  
Suheriyatmono
Keyword(s):  
Job Satisfaction ◽  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Employee Performance ◽  
Descriptive Analysis ◽  
Regression Equation ◽  
Reliability Test ◽  
Validity And Reliability

<p>This study aimed to analyze the extent to which the effect of satisfaction, compensation and discipline on the performance of employees at PT. Lion Air in Batam as well as to analyze the most dominant variables affect the performance of employees at PT. Lion Air in applying Batam. For goal then used descriptive analysis, multiple regression analysis, validity and reliability test and partial test and test simultaneously.</p>From the results of the regression equation the influence of variables (job satisfaction, compensation and working discipline) with the performance of employees at PT. Lion Air Batam, there was a strong and significant influence, because the higher job satisfaction, compensation and working discipline, the higher the employee’s performance because it has a probability value of less than 0.05. Thus, in this study proved the first hypothesis. The most dominant variable affecting the performance of employees is job satisfaction, reasons for job satisfaction has a standardized coefficient of the largest value when compared with the variable compensation and work discipline.

scholarly journals PENGARUH KODE ETIK, KOMPETENSI, DAN PENGALAMAN TERHADAP SKEPTISME PROFESIONAL AUDITOR (STUDI KASUS PADA INSPEKTORAT PROVINSI BENGKULU)

2019 ◽  
Vol 12 (1) ◽  
pp. 41-57
Author(s):  
Asmil Darafni ◽  
, Fadli ◽  
, Praningrum
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Ethical Code

The purpose of this research is to know the influence of ethical code; competency and experience towards professional sceptic of auditors in the Inspectorate Office of Bengkulu Province by simultaneously and partially. The sample in this research are auditors of Inspectorate Office of Bengkulu Province taken usingcensus method. The number of respondents are 46 respondents. The method of the data analysis used was multiple regression analysis. The results from the data analysis show that: (1) the ethical code; competency and experience have positive and significant influence towardsprofessional sceptic of auditors at the Inspectorate of Bengkulu Province; (2) the ethical code have positive and significant influence towardsprofessional sceptic of auditors at the Inspectorate of Bengkulu Province; (3) the competency have positive and significant influence towardsprofessional sceptic of auditors at the Inspectorate of Bengkulu Province; and (4) the experience have positive and significant influence towardsprofessional sceptic of auditors at the Inspectorate of Bengkulu Province. Its mean if the ethical code, competency and experience have increasing, the professional sceptic of auditors at the Inspectorate of Bengkulu Province will be higher.

scholarly journals Brand Promotion: The Effects of Celebrity Endorsement and Brand Image on Consumer Buying Decision

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Adinda Nur Annissa ◽  
Eristia Lidia Paramita
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Brand Image ◽  
Brand Awareness ◽  
Celebrity Endorsement ◽  
Analysis Method ◽  
Purposive Sampling ◽  
Brand Promotion

In the recent years, the influence of celebrity in promoting a brand is promising. Without a doubt, celebrity endorsement will boost business brand awareness with an endorsement. This research objective is to analyse the effect of celebrity endorsement and brand image toward the customer buying decision. The purpose of this study is to provide guidance for both the brand and celebrities regarding to endorsing. The population was the consumer of Maybelline in Indonesia. Purposive sampling was used in this research with 216 respondent. Multiple regression analysis method was used in this research. This research implies that celebrity endorsement and brand image affected the customer buying decision and the result is that Celebrity Endorsement and Brand Image of Maybelline have a positive significant influence on the buying decision. 

scholarly journals Stock Split dan Pengaruhnya Pada Return Saham

2018 ◽  
Vol 2 (2) ◽  
pp. 324
Author(s):  
Rr Tini Anggraeni ◽  
Akrim Hayata
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Stock Returns ◽  
Multiple Regression ◽  
Significant Influence ◽  
Return On Assets ◽  
Stock Split

This study aims to determine the effect of the stock split on the Return of each company's stock. The sample using 6 companies that conduct stock split corporation activity, recorded in Indeks Saham Syariah Indonesia (ISSI) consistently during period 2012-2016 and once joined in Jakarta Islamic Index (JII). This study uses multiple regression analysis as a tool of analysis. The result of the analysis shows that simultaneously Return On Assets (ROA), Total Assets Turnover (TATO), Earning Per Share (EPS) and Price Earning Ratio (PER) produces significant influence only on ASII and TLKM stock. Partially, Price Earning Ratio (PER) variable gives significant effect to ASII, SCMA, and TLKM stock returns. While the variable Earning Per Share (EPS) produces a significant influence on ICBP stock returns.

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