Unternehmerischer und gesellschaftlicher Erfolg – ein Gegensatz?

2012 ◽  
Vol 53 (3) ◽  
pp. 15-19
Author(s):  
Ulrike Reisach

Mit der andauernden Wirtschafts- und Finanzmarktkrise ist weltweit das Vertrauen in die Selbstheilungskräfte der Marktwirtschaft gesunken. Umfragen des Allensbach-Instituts zeigen, dass nur 31 Prozent der Befragten das freie Unternehmertum als ein für die Allgemeinheit nützliches Tun und als Triebfeder der Wirtschaft erkennen. Damit sank auch die Zustimmung zur sozialen Marktwirtschaft als solcher. Dabei war diese in Deutschland lange Zeit ein identitätsstiftendes Modell, ein Alleinstellungsmerkmal zwischen Sozialismus und ungebändigtem Kapitalismus. Die Marktwirtschaft mit sozialem Gesicht, mit ausgewogener staatlicher Regelsetzung, beinhaltet z.B. einen progressiven Steuertarif, einen starken Arbeitnehmerschutz, Sozialversicherungen sowie Mitbestimmungsrechte der Angestellten. Doch was bedeutet dies für die Unternehmen? The continuing economic crisis has evoked doubts about the ability of markets to heal themselves. Surveys show a decreasing confidence in the social responsibility of companies – not only in the financial sector, but in businesses in general. Considering this development, Ulrike Reisach calls argues that companies have to show their societal value within all activities of the value added chain. Corporate Social responsibility must go beyond marketing or communications and reestablish the reputation of companies through contributing to societal well-being by providing excellent and high quality products or services enabling a better life for their users/customers, investing in their efficiency, environmental friendliness and financial sustainability, training their people continuously and creating satisfying jobs. With their time, knowledge organizational skills and resources in creating meaningful and sustainable values they can prove their benefits to all stakeholders such as customers, business partners, employees, neighborhoods, media and the society. Keywords: iso norm 2600, g8 g20 ebene, corporate social responsibility csr

2018 ◽  
Vol 13 (3) ◽  
pp. 130-134 ◽  
Author(s):  
Гузалия Клычова ◽  
Guzaliya Klychova ◽  
Алсу Закирова ◽  
Alsu Zakirova ◽  
Альфия Юсупова ◽  
...  

In modern conditions, the social component of business is becoming increasingly important both for organizations and for society as a whole, since, as many years of experience show, those enterprises that develop their socially-oriented activities are more trusted by the state, investors, counterparties, creditors and other business partners. The social responsibility of business helps minimize the negative impact of the enterprise's production activities, the formation of an atmosphere of trust, predictability and common values in society, thanks to which, business becomes economically and socially more sustainable. In this regard, relevant issues are related to the assessment of the level of social responsibility of the enterprise, determining the main directions of social development of companies. The economic essence of the concept “corporate social responsibility” has been studied and specified in the article, the main directions of the corporate social responsibility of business assessment are examined. For a comprehensive assessment of corporate social responsibility, a system of indicators is proposed that takes into account its following components: the development and implementation of human resources, the formation of environmental sustainability and the implementation of socially significant projects.


Author(s):  
Maharani Rahma

The purpose of establishing a company can be divided into two, economic goals and social goals. Economic goals regarding the company's efforts to maintain it’s existence, the company's social goals are expected to meet the desires of investors, employees, providers of factors of production and the wider community. Both of these goals support one another, the company will not be able to realize its social goals if the company has not been able to achieve the company's economic goals. Social Value Added (SVA) which is an adaptation of Economic Value Added (EVA) is one of the tools to assess a company's performance to achieve social goals. The positive SVA shows that the social influence created by the company has yielded results in excess of the capital costs that must be incurred, which will later be proven by obtaining "social profitability". SVA is in line with what scientific progress. is saying that perceptions about company value have changed. which at first a company was judged by its ability to generate profits, but a good company is a company that is able to produce high profitability and high social responsibility as well. Corporate social responsibility (CSR) is intended to create harmony between the interests of the company's management and the interests of its stakeholders. Corporate social responsibility is one of the strategic plans implemented by organizations with regard to suitainable social which companies consider their involvement in social activities, and also decrease the destructive effects of business on society and the natural environment. In Indonesia, corporate social responsibility is no longer voluntary. The company is responsible for holding company activities accountable, but now it is mandatory for some companies to implement them. This is regulated in Act Number 40 of 2007 concerning Limited Liability Companies (UU PT), which was passed on July 20, 2007. Based on this, As a novelty, we need a model to evaluate the social responsibility that has been done in order to generate social profit for the company. as well as being a model of how companies can achieve Social Value Added.


2021 ◽  
Vol 9 (9) ◽  
pp. 171-180
Author(s):  
CHI FEN HUANG ◽  
Jer-Yan Lin

Corporate social responsibility has become an international trend in order to maximize profits and attract the attention of scholars and practitioners. Therefore Engaging in corporate social responsibility may affect the company's profits and cause increased costs. The social responsibility plan should determine the most necessary strategic concerns and the creating important value. Therefore Social responsibility is the key to an enterprise's pursuit of excellence. Creating social well-being and enhancing its competitive advantage may be an important factor for the company's future success. Promoting corporate social responsibility with shares and establishing a sustainable team-oriented culture can enhance corporate competitive advantages, create social well-being, and create value to stimulate Innovative. The empirical results showed that shares and team-oriented culture have significantly positive impact on corporate social responsibility that is further positively significant to enhance employee innovation behavior. Further finding supports that environmental altruism moderates the relationship between corporate social responsibility and shares.


Author(s):  
Evi Lorita

This research aims to investigate the implementation and factors that impede the implementation of Corporate Social Responsibility (CSR) which is based on the principle of Good Corporate Governance Good Corporate Governance (GSG) in PT. Bio Nusantara Teknologi. This research uses a descriptive method of analysis with a qualitative approach and data collection performed by the method of instrumental case studies, documentary studies, and natural observation (observation depth). The results show that six areas of activity that the CSR programs have been implemented by PT. BNT to improve well being communities are Education, Social Affairs / Religion, Health, Infrastructure, Economic and Environmental Affairs. Second, funds budgeted in the implementation of CSR programs at the PT. BNT were fit with the intelligence of UUPM No.25 Tahun 2007 in the amount of 1-5% of the company's profit after tax. Third, the social sector undertaken by PT.BNT to the CSR programs simply touch the community, where it is seen from the social program / religion that has been done, the areas of health and education.As for the program of environment and the economy has not been so touching peoples. Fourth, CSR applied by PT. BNT based GCG show that the implementation is not visible transparent principles, accountability, responsibility and fairness. Fifth, the existence of CSR programs in the form of community development that has been carried out by PT.BNT still lacks of impacts and benefits to improve the welfare of the local community, because of lack of fulfilling wishes of local communities, especially in the fields of economics, education and infrastructure development.And sixth, the implementation of CSR programs in the form of community development in the PT.BNT reap many obstacles and challenges, such as lack of budget funds and the scope and location of the village area around the company, so that distribution is not equitable relief. Keywords: implementation analysis, corporate social responsibility, good corporate governance


2005 ◽  
Vol 5 (1) ◽  
Author(s):  
D. J. Theron

In the modern business environment organisations need to address two important aspects affecting their operations: the quality of management and the impact of their operations on the well-being of the society in which they operate. This dualism often results in economic, political and social dilemmas influencing the viability of organisations in general, and more specifically and recently, local and international pharmaceutical organisations operating in South Africa. This article considers the aspect of corporate social responsibility (CSR) in general and attempts to identify the social-related issues impacting on the pharmaceutical industry by means of content analysis - a research technique for making replicable and valid inferences from data. It furthermore describes the re-action of pharmaceutical organisations when confronted with such social demands, and finally analyses the management of CSR against four criteria of CSR. The article confirms the importance of managers to manage CSR towards society in a proactive manner. It furthermore suggests that the "hard" factors of strategic management and financial performance should be balanced with "soft" social/people issues. It also recommends that the industry should consider - and if applicable - endorse the concept of Issues Management as an approach to the proactive management of CSR.


UDA AKADEM ◽  
2019 ◽  
pp. 34-51
Author(s):  
Nicole Guevara Crespo ◽  
Viviana Romero Palacios

La Responsabilidad Social Empresarial (RSE) tiene como eje principal establecer un equilibrio entre lo económico, social y ambiental; de tal manera, que la empresa alcance sus propios objetivos, al tiempo que aporta al bienestar de la comunidad, el medio ambiente y sus grupos de interés. El presente artículo es de carácter bibliográfico, siendo su objetivo esclarecer la relevancia de la RSE en los negocios, así como en las problemáticas sociales y medioambientales. Ante esto, cabe preguntarse ¿cuáles son las ventajas de la responsabilidad social para las organizaciones a través de las evidencias literarias disponibles? A la luz de las publicaciones analizadas, puede afirmarse que, de una u otra manera, la responsabilidad social, estratégicamente diseñada y ejecutada, aportaa la mejor consecución de los objetivos empresariales, competitividad, desarrollo sostenible y rentable. Su aplicación requiere de compromiso en todo nivel de la organización; no obstante, existe una ausencia y falta de claridad del concepto de RSE en las compañías, lo que empaña su valor y alcance real.Palabras clave: Cambio, empresarial, éxito, responsabilidad, social. AbstractThe Corporate Social Responsibility has as main axis to establish a balance between the economic, social and environmental, in such a way that the company achieves its own objectives while contributing to the well-being of the community, the environment and its stakeholders. This article is bibliographic in nature, its objective being to clarify the relevance of corporate social responsibility in business, as well as in social and environme ntal issues. Given this, it is worth asking, what are the advantages of social responsibility for organizations through the available literary evidence? In the light of the publications analyzed, it can be affirmed that in one way or another the social responsibility strategically designed and executed contributes to the best achievement of business objectives, competitiveness, sustainable and profitable development. Its application requires commitment at all levels of the organization. However, there is an absence and lack of clarity of the concept of CSR in companies; which tarnishes its value and real reach.Keywords: Change, business, success, responsibility, social.


Author(s):  
Ozan Büyükyılmaz ◽  
Yahya Fidan

Corporate social responsibility includes the activities performed by enterprises that going beyond the legitimate expectations and carried out on a voluntary basis to improve the social and environmental well-being. In this study, the concept of corporate social responsibility is examined within the frame of definition and content, social responsibility theories, causes that enterprises are moving tosocial responsibility activities and the scope of social responsibility. It is intended to contribute to the literature of corporate social responsibility with this study.


Oikos ◽  
2015 ◽  
Vol 15 (32) ◽  
pp. 35
Author(s):  
Ma. Angélica Garza Arroyo ◽  
María Aurelia Bocanegra Noriega

RESUMENEl desarrollo sostenible es manejado como uno de los puntos importantes en las agendas del siglo XXI, es un concepto que las empresas deben contemplar en las actividades que realizan para cumplir con la Responsabilidad Social Empresarial. El presente trabajo pretende abordar los aspectos teóricos sobre las Memorias de Sostenibilidad así como mostrar que pueden ser consideradas como un instrumento de información de la Responsabilidad Social de las Empresas. Se hace un estudio en la base de datos de la Corporate Register del 2006 al 2011 respecto de la presentación de las Memorias de Sostenibilidad en América Latina; el reporte es de corte cualitativo de carácter descriptivo, con un análisis deductivo. Se puede percibir en el estudio que es de carácter exploratorio que las empresas de América Latina han incrementado de manera significativa la presentación de Memorias de Sostenibilidad así como un incremento en el número de empresas que las realizan, además de contemplar a la Responsabilidad Social Empresarial como parte de su misión y visión.Palabras clave: memorias de sostenibilidad, Responsabilidad Social Empresarial, América Latina. Memories of Sustainability in Latin America: instrument of information of the Social Responsibility of the CompaniesABSTRACTThe sustainable development is managed to be one of the important aspects in the planners of 21th century, it is a concept that companies have to contemplate in the activities they realize to achieve corporate social responsibility. this work pretends to raise the teoric aspects about sustainability report, and to show that they can be considered as an information instrument of social responsibility of the companies. a study has to be done in the data base of corporate register from 2006 to 2011 about the presentation of the sustainability report in Latin America; the report is qualitative and descriptive kind, with deductive analysis. in the study it can be perceived that is explorative that companies in Latin America have increased in a significative way the presentation of sustainability report, just as an increase in the number of companies that realize them, besides contemplating corporate social responsibility as part of their mission and vision.Keywords: sustainability report, Corporate Social Responsibility, Latin America.


2018 ◽  
Vol 1 (3) ◽  
pp. 56-66
Author(s):  
Anupam Singh ◽  
Dr. Priyanka Verma

Corporate Social Responsibility (CSR) earlier applied as corporate philanthropy and has been in practice in India since ages. However, philanthropy in globalised and modern India does not solve the purpose in quantity and quality. Clause 135 of Company Act 2013 created huge hue and cry among the business community in India. As per clause 135 of the Companies Act, 2013, Every company with an annual turnover of 1,000 crore INR ($161 million) and more, or a net worth of 500 crore INR ($80 million) and more, or a net profit as low as five crore INR ($800,000) and more have to spend at least 2% of their average net profit over the previous three years on CSR activities. With the introduction of new Company act 2013 India became the first country in the world to have legislation for compulsory CSR spending. The paper aims at analyzing the motive of making CSR spending mandatory and it also attempts to explain the concept of CSR in the present Indian scenario, the social issues addressed by the Indian corporations, and methodologies adopted by them to address those issues.


Author(s):  
N.K. Gupta ◽  
Shilki Bhatia

In India, corporate social responsibility and its disclosure got attention during the eighties and have been gaining importance with time in present economic environment, especially after adoption of liberalization, privatization, and globalization (LPG) (Goswami, 2011). Guidelines, principles, and codes are being developed by various regulatory bodies in India and across the globe to increase transparency and accountability about both a companys daily operations and the impact of these operations on society (Tran, 2014) In this paper, the author has studied the CSR guidelines laid down by Global Reporting Initiative G3.1 (GRI-G-3) and The National Voluntary Guidelines by Ministry of Corporate Affairs (NVG-MCA) and has compared them with a self-composed CSR Disclosure Index (CSRDI). The social responsibility initiatives taken by select Indian Automotive Companies have been analyzed and the companies have been rated as per the disclosures made by them. The main focus of the research is to compare the CSR Rankings of companies as per CSRDI with the companies rankings as per GRI-G-3 and NVG-MCA. It was observed that out of 30 sensex companies, Maruti Suzuki and TATA Motors have been the pioneers in contribution towards CSR initiatives. The top five rated companies were TATA Motors, Maruti Suzuki, Mahindra and Mahindra, Hero Motocorp, Bajaj Auto, and Apollo Tyres.


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