scholarly journals Innovation through the prism of companies using direct marketing. An empirical example from Bulgaria

VUZF Review ◽  
2021 ◽  
Vol 6 (2) ◽  
pp. 11-15
Author(s):  
Mihaela Mihaylova
Keyword(s):  
Theoretical Analysis ◽  
Direct Marketing ◽  
Empirical Results ◽  
Collection Record ◽  
Current Article ◽  
Automated Process ◽  
Customer's Loyalty

The current article presents empirical results on the frequency and type of innovations applied by companies in Bulgaria that are using direct marketing. The research is provoked by the dynamic and changing nature of direct marketing. As one of the main characteristics of direct marketing is the absence of intermediaries, the companies should constantly develop their knowledge and competences so they can improve their contact and communication with their customers in order to apply correctly and profitably the three approached associated with direct marketing. They are: the personalization in dealing with customers, the establishment of long-term relationships and the generation of customer’s loyalty, and they happen through different media. An appropriate application of these approaches requires collection, record and analysis of information which is being more and more executed as an automated process. The different and new types of media, in turn, require methods and understanding that further develop or eliminate existing practices, beliefs, and technologies. In this context, a theoretical analysis of innovations is being first conducted. After having a structured division of innovations by their types a brief questionnaire is being developed. As a result, the report summarizes the intersections of the theory with the established practice in 97 companies in Bulgaria.

scholarly journals Long-Term Development of Urban Agriculture: Resilience and Sustainability of Farmers Facing the Covid-19 Pandemic in Japan

2021 ◽  
Vol 13 (8) ◽  
pp. 4316
Author(s):  
Shingo Yoshida ◽  
Hironori Yagi
Keyword(s):  
Urban Agriculture ◽  
Food Systems ◽  
Direct Marketing ◽  
Farming System ◽  
Long Term Effects ◽  
Short Term ◽  
Short Supply ◽  
Using Data ◽  
Urban People

The coronavirus disease 2019 (Covid-19) pandemic has forced global food systems to face unprecedented uncertain shocks even in terms of human health. Urban agriculture is expected to be more resilient because of its short supply chain for urban people and diversified farming activities. However, the short-and long-term effects of the Covid-19 pandemic on urban farms remain unclear. This study aims to reveal the conditions for farm resilience to the Covid-19 pandemic in 2020 and the relationship between short-term farm resilience and long-term farm development using data from a survey of 74 farms located in Tokyo. The results are as follows. First, more than half of the sample farms increased their farm sales during this period. This resilience can be called the “persistence” approach. Second, short-term farm resilience and other sustainable farm activities contributed to improving farmers’ intentions for long-term farm development and farmland preservation. Third, the most important resilience attributes were the direct marketing, entrepreneurship, and social networks of farmers. We discussed the necessity of building farmers’ transformative capabilities for a more resilient urban farming system. These results imply that support to enhance the short-term resilience of urban farms is worth more than the short-term profit of the farms.

Theoretical Analysis of the Mass Transport in the Powder Charge in Long-Term Bulk SiC Growth

2004 ◽  
Vol 457-460 ◽  
pp. 67-70 ◽  
Author(s):  
A.V. Kulik ◽  
M.V. Bogdanov ◽  
S.Yu. Karpov ◽  
M.S. Ramm ◽  
Yuri N. Makarov
Keyword(s):  
Theoretical Analysis ◽  
Mass Transport ◽  
Powder Charge

scholarly journals Measuring Customers Loyalty of Islamic Banking in Bahawalpur Region

2012 ◽  
Vol 2 (2) ◽  
pp. 101 ◽  
Author(s):  
M. Taimoor Hassan ◽  
Bilal Ahmed ◽  
Saleem Ahmed ◽  
Umair Habib ◽  
Saim Riaz ◽  
...  
Keyword(s):  
Customer Loyalty ◽  
Financial Services ◽  
Islamic Banking ◽  
Islamic Banks ◽  
Banking Services ◽  
Basic Purpose ◽  
Customer's Loyalty ◽  
Conducting Research ◽  
Viable Model

Purpose: The basic purpose of measuring the customer’s loyalty in Islamic banking in Bahawalpur region is their long term commitment.Design/methodology/approach: This research has been conducted utilizing the actual data with the help of a questionnaire based on the literature extensively written on Islamic banking services, to develop a viable model to explore the attributes which lead towards the customer loyalty in utilizing the financial services of Islamic banks in Bahawalpur region. A new dimension is added by conducting research on customer’s loyalty in Islamic banking in Bahawalpur region, taking sample of 125 respondents from 20 banks operating in Islamic banking services of this region.Findings: Factors abstracted from the customers loyalty are, customers satisfaction, switching cost, customers perception, success philosophy and trust and commitment. It is found that these factors significantly affect the customer’s loyalty in Islamic banking and are greatly associated with the customer’s loyalty.Research limitations/ implication: Only available material is studied in spite of all the material and research is implicated in Bahawalpur region only.  The sample size is small to only 125 respondents but the results are implicated on overall customer’s loyalty in Islamic banking.Practical implications: Pakistani banks are needed to take initiative in creating awareness about Islamic banking and providing more effective services.Originality/ value: This is one of the very first researches on customers loyalty in Islamic banking conducted in Bahawalpur region and could be very useful for countries adopting Islamic banking.Key words: Customers loyalty, Islamic banking.

Questioning the effect of the real exchange rate on growth: new evidence from Mexico

2021 ◽  
Vol 9 (2) ◽  
pp. 253-269
Author(s):  
Florencia Médici ◽  
Augustín Mario ◽  
Alejandro Fiorito
Keyword(s):  
Economic Growth ◽  
Exchange Rate ◽  
Real Exchange Rate ◽  
Public Expenditure ◽  
Institutional Arrangements ◽  
Relative Price ◽  
The Real ◽  
Empirical Results ◽  
New Evidence

This study provides new evidence showing that the real exchange rate (RER) does not play an important role in the growth of Mexican GDP. Economic growth is not an automatically predetermined result of relative price correction, and it is important to consider distinctive aspects of national institutional arrangements (fiscal and monetary, for example) for understanding theoretical causality of demand. The empirical results show public expenditure is an overlooked variable in regressions where the exchange rate affects product growth. After incorporating public expenditure, the RER impact on growth becomes insignificant. For its part, public expenditure has a positive and significant effect on GDP in the long term. The RER does not lead to greater GDP since exports are not stimulated through price.

scholarly journals Satisfaction With Informal Volunteering During the COVID-19 Crisis: An Empirical Study Considering a Swiss Online Volunteering Platform

2020 ◽  
Vol 49 (6) ◽  
pp. 1142-1151
Author(s):  
Stefan Trautwein ◽  
Florian Liberatore ◽  
Jörg Lindenmeier ◽  
Georg von Schnurbein
Keyword(s):  
High Risk ◽  
Empirical Study ◽  
Online Survey ◽  
Risk Groups ◽  
Empirical Results ◽  
Susceptibility To Infection ◽  
Informal Volunteering ◽  
Volunteer Motives ◽  
Online Volunteering

The COVID-19 pandemic has led to a huge wave of compassion. In particular, online volunteering platforms established channeling help for high-risk groups. It is unclear under which conditions volunteers were satisfied with their COVID-19 volunteering mediated by these platforms and whether they will continue their engagement after the crisis. Therefore, and considering personal susceptibility to COVID-19 infection, this study analyzes the effects of different platform support for volunteers and the fulfillment of volunteers’ motives. The study is based on an online survey of a sample of 565 volunteers who registered at and were placed by a Swiss online platform. Fulfillment of distinct volunteer motives and platform support drive COVID-19 volunteering satisfaction. Moreover, motive fulfillment and platform-related support indirectly impact willingness to volunteer long-term via volunteering satisfaction. Finally, the empirical results show that motive fulfillment and the effect of platform support are contingent on perceived susceptibility to infection.

Employee Contributions to Local Government Retirement Systems: A Theoretical Analysis of Effects

1980 ◽  
Vol 8 (4) ◽  
pp. 443-456
Author(s):  
Gene E. Mumy
Keyword(s):  
Theoretical Model ◽  
Local Government ◽  
Theoretical Analysis ◽  
Employee Compensation ◽  
Empirical Results ◽  
Retirement System ◽  
Retirement Systems ◽  
Theoretical Results

The purpose of this article is to construct a theoretical model capable of assessing the extent to which required employee contributions to a local government retirement system necessitate increased levels of employee compensation. It is found that increased compensation is required if the before-tax yield on retirement system assets is less than the before-tax yield on alternative assets that would be held by employees. It is also found that such increased levels of compensation generally take the form of increased pensions rather than increased wages. These theoretical results are compared with some recent empirical results obtained by Ehrenberg.

The long-term growth rate of evolving software: Empirical results and implications

2017 ◽  
Vol 29 (5) ◽  
pp. e1847 ◽  
Author(s):  
Les Hatton ◽  
Diomidis Spinellis ◽  
Michiel van Genuchten
Keyword(s):  
Growth Rate ◽  
Empirical Results

Maturity Models as Tools for Focal Player Forming Virtual Organizations

2012 ◽  
Vol 452-453 ◽  
pp. 829-832 ◽  
Author(s):  
Taivo Kangilaski
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Raw Materials ◽  
Virtual Organizations ◽  
Maturity Model ◽  
Maturity Models ◽  
Chain Management ◽  
Model Based ◽  
Current Article

Supply chain management is the practice of coordinating the flow of goods, services, information and finances as they move from raw materials to parts supplier to manufacturer to wholesaler to retailer to consumer. Thus it is important for organisations to build up their partner networks supporting their long-term demand forecasts for capacity requirements. Constructing such an ecosystem, the companies need some supporting framework. The current article proposes maturity model based approach that could assist companies in their decisions.

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