scholarly journals The hero and the shadow: Myths in digital social movements

Comunicar ◽  
2021 ◽  
Vol 29 (68) ◽  
Author(s):  
Toby Miller ◽  
Eva Aladro-Vico ◽  
Paula Requeijo-Rey
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Movements ◽  
Mass Culture ◽  
Hybrid Identity ◽  
Redes Sociales ◽  
Black Lives Matter ◽  
Specific Objective ◽  
Social Mobilisation ◽  
Movimientos Sociales

The general subject of this analysis is the presence of myths on social media, a heritage of the previous century’s mass culture, and in particular, for social movements. Social movements within networked communication are particularly endowed with mythologies, which draw on mass culture and on societies’ archetypal and psychological backgrounds. This fact justifies the hypothesis that the most effective and popular social movements resort to deeper mythological forms. The specific objective is to describe concrete myths in the language of digital social movements and to review the aspects of mythology in the scholarly literature on mythology from four fields. After tracing contents and impact, a qualitative analysis, focused on two examples justified by their digital origin, is performed: the “Anonymous” movement and “Je Suis Charlie” social mobilisation. Results show the persistence of two mythological motives: the profound hero’s monomyth, playing an essential identifying role, channelled through social networks, with hashtags as slogans, and the related myth of the shadow, the dark, “Anonymous” and hybrid identity. Connections and analogies with other recent examples are discussed ?such as the “Me Too” and “Black Lives Matter” cases?. The conclusion is the clear connection between these two myths and the communicative strength of social movements transmitted through social networks. El tema general de este análisis es la presencia de los mitos en las redes sociales, herencia de la cultura de masas del siglo anterior y en particular, en los movimientos sociales. Los movimientos sociales en las redes digitales se dotan de mitologías, sean retomadas del siglo anterior sean formas del fondo arquetípico y psicológico intemporal. Esta presencia justifica la hipótesis sobre si los movimientos más eficaces y populares recurren a formas mitológicas más profundas. El objetivo específico es describir mitos concretos que aparezcan en el lenguaje de los movimientos sociales específicamente digitales. Se revisan los rasgos de los mitos de acuerdo con los autores más prestigiosos de cuatro ámbitos científicos. Se extraen del rastreo de contenido e impacto dos ejemplos de origen digital: el movimiento «Anonymous» y la movilización social «Je Suis Charlie». Aplicando análisis heurístico, los resultados muestran la persistencia de dos motivos mitológicos muy concretos: el profundo monomito del héroe, que cumple un papel crucial identificativo en las canalizaciones mediante redes como Twitter, a partir del uso específico de los hashtags como eslóganes, y el mito asociado de la sombra, la identidad anónima, híbrida y oscura. Se presentan las funciones y analogías en otros movimientos recientes –como «Me Too» y «Black Lives Matter»–. Se concluye la conexión entre estos mitos y la fuerza comunicativa de los movimientos sociales que se transmiten en las redes.

scholarly journals O IMPÉRIO CONTRA-ATACA: narrativas políticas, alegorias midiáticas & ativismo

2016 ◽  
Vol 2 (3) ◽  
pp. 199
Author(s):  
Simone Do Vale
Keyword(s):  
Social Media ◽  
Social Movements ◽  
The Political ◽  
Redes Sociales ◽  
Star Wars ◽  
Palabras Clave ◽  
Political Narratives ◽  
Social Protests ◽  
Movimientos Sociales

No início dos anos 2010, uma onda de manifestações sociais irrompeu em diferentes países. Por meio do uso de performances alinhadas com os gêneros virais das mídias sociais, essas manifestações consolidaram a estética Carnavalesca que caracteriza as narrativas políticas produzidas e distribuídas em rede por ativistas. Assim, este artigo reflete sobre o fenômeno das mobilizações globais a partir de seis vídeos que apresentam performances ativistas inspiradas no universo de Guerras nas Estrelas. Produzidos em mobilizações distintas entre os anos de 2010 e 2014, os vídeos foram coletados manualmente na plataforma YouTube e contextualizados sob a perspectiva dos Estudos de Mídia.  PALAVRAS-CHAVE: Ativismo; Movimentos Sociais; Performance; Narrativa; Cibercultura.  ABSTRACTIn the early 2010’s, a wave of social protests have erupted in different countries. By employing performances aligned with social media viral genres, these demonstrations have consolidated the Carnivalesque aesthetic that characterizes the political narratives produced and shared by activists. Thus, this article reflects on the phenomenon of global mobilizations by analyzing six videos featuring activist performances inspired by the Star Wars universe. Produced in different mobilizations between 2010 and 2014, the videos were collected manually from YouTube and contextualized from the perspective of Media Studies.KEY-WORDS: Activism; Social Movements; Performance; Narrative; Cyberculture.  RESUMENA principios de 2010, una ola de protestas sociales estalló en  diferentes países. A través de la utilización de performances  alineadas con los géneros virales de las redes sociales, estas manifestaciones han consolidado la estética Carnavalesca  que caracteriza a las narrativas políticas producidas y distribuidas en red por losactivistas. Por lo tanto, este artículo analiza  el fenómeno de las movilizaciónes globales por medio de seis vídeos con performances activistas inspiradas en el universo de Star Wars. Producidos en diferentes movilizaciones entre los años 2010 y 2014, los vídeos fueron recogidos manualmente de la plataforma YouTube y contextualizados desde la perspectiva de los estudios de medios.  PALABRAS-CLAVE: Activismo; Movimientos sociales; Performance; Narrativa; Cibercultura.

scholarly journals Scaling Social Movements Through Social Media: The Case of Black Lives Matter

2018 ◽  
Vol 4 (4) ◽  
pp. 205630511880791 ◽  
Author(s):  
Marcia Mundt ◽  
Karen Ross ◽  
Charla M Burnett
Keyword(s):  
Social Media ◽  
Social Movements ◽  
Potential Role ◽  
Scaling Up ◽  
Coalition Building ◽  
Online Media ◽  
Black Lives Matter ◽  
Careful Management

In this article, we explore the potential role of social media in helping movements expand and/or strengthen themselves internally, processes we refer to as scaling up. Drawing on a case study of Black Lives Matter (BLM) that includes both analysis of public social media accounts and interviews with BLM groups, we highlight possibilities created by social media for building connections, mobilizing participants and tangible resources, coalition building, and amplifying alternative narratives. We also discuss challenges and risks associated with using social media as a platform for scaling up. Our analysis suggests that while benefits of social media use outweigh its risks, careful management of online media platforms is necessary to mitigate concrete, physical risks that social media can create for activists.

scholarly journals #VEMPRARUA: jornadas de um espaço em rede

2020 ◽  
Vol 17 (01) ◽  
pp. 240-255
Author(s):  
Gustavo Souza Santos
Keyword(s):  
Social Networks ◽  
Social Movements ◽  
Communication Networks ◽  
Public Transportation ◽  
Sao Paulo ◽  
São Paulo ◽  
Redes Sociales ◽  
The Core ◽  
Brazilian Society ◽  
Palabras Clave

  As jornadas de junho se constituíram como um movimento de insurgência disposto sobre o Brasil no período de junho de 2013, com base nas iniciativas do MPL em protesto contra a tarifa do transporte público em São Paulo, mas cujo escopo se ampliou e abarcou uma série de demandas sociais cuja origem é o âmago da sociedade brasileira na extensão e nas particularidades do território nacional. Na dinâmica dos atos, redes de comunicação alternativa e autônoma foram instrumentos de movimentação, informação e coesão das manifestações, por meio de dispositivos e redes sociais. A proposta deste estudo foi refletir as dinâmicas das Jornadas de Junho, considerando a dimensão do ciberespaço como elemento aglutinador de práticas socioespaciais e de insurgência, na busca de uma aproximação entre Geografia e ciberespaço no contexto do exame do caso em questão. Palavras-chave: Jornadas de Junho. Movimentos Sociais. Espaço. Ciberespaço. Rede.   #VEMPRARUA: journeys of a space in network ABSTRACT The June days were constituted as an insurgency movement arranged over Brazil in the period of June 2013, based on the MPL initiatives in protest against the São Paulo public transportation fare, but whose scope has been expanded and encompassed a series of social demands whose origin is the core of Brazilian society in the extension and particularities of the national territory. In the dynamic of the acts, alternative and autonomous communication networks were instruments of movement, information and cohesion of the manifestations, through devices and social networks. The purpose of this study was to reflect the dynamics of the June Conference, considering the dimension of cyberspace as an agglutinating element of socio-spatial and insurgency practices, in the search for an approximation between Geography and cyberspace in the context of the examination of the case in question. Keywords: June Jorneys. Social Movements. Space. Cyberspace. Network.   #VEMPRARUA: jornadas de un espacio en red RESUMEN Las jornadas de junio se constituyeron como un movimiento de insurgencia dispuesto sobre Brasil en el período de junio de 2013, con base en las iniciativas del MPL en protesta contra la tarifa del transporte público en São Paulo, pero cuyo alcance se amplió y abarcó una serie de las demandas sociales cuyo origen es el núcleo de la sociedad brasileña en la extensión y en las particularidades del territorio nacional. En la dinámica de los actos, redes de comunicación alternativa y autónoma fueron instrumentos de movimiento, información y cohesión de las manifestaciones, por medio de dispositivos y redes sociales. La propuesta de este estudio fue reflejar las dinámicas de las Jornadas de Junio, considerando la dimensión del ciberespacio como elemento aglutinante de prácticas socioespaciales y de insurgencia, en la búsqueda de una aproximación entre Geografía y ciberespacio en el contexto del examen del caso en cuestión. Palabras clave: Jornadas de Junio. Movimientos Sociales. Espacio. Ciberespacio. Red.

scholarly journals “Caminhada com Maria” virtual: uma festa popular em diálogo com o digital

2020 ◽  
Vol 18 (41) ◽  
pp. 54
Author(s):  
Ivig De Freitas Santos ◽  
Maria Érica de Oliveira Lima
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Catholic Church ◽  
Digital Environment ◽  
Redes Sociales ◽  
The Media ◽  
Live Broadcast ◽  
Religious Festival ◽  
Popular Festivals ◽  
Medios De Comunicacion

A Igreja Católica sempre procurou estar conectada com a mídia e a pandemia de COVID-19 estreitou ainda mais os laços da instituição religiosa com as mídias sociais. Neste cenário, também as festas populares precisaram reconfigurar suas práticas para atender a necessidade do isolamento, o que incluiu a presença ainda mais forte destas celebrações no ambiente digital. Nesse contexto, o objeto da presente pesquisa é a “Caminhada com Maria”, tradicional procissão católica realizada em Fortaleza, ocorrida em formato virtual em 2020. A metodologia utilizada é a netnografia, por meio da análise dos comentários dos fiéis durante a transmissão ao vivo da festa religiosa. Foi possível observar como os participantes se apropriaram destes espaços para manifestar práticas devocionais e votivas, o que demonstra as oportunidades de comunicação que a religiosidade tem experimentado na Era digital. Redes Sociais; Festa popular; Internet; Religiosidade; Folkcomunicação. The Catholic Church has always sought to be connected with the media and the COVID-19 pandemic has further strengthened the religious institution's ties to social media. In this scenario, popular festivals also needed to reconfigure their practices to meet the need for isolation, which included the even stronger presence of these celebrations in the digital environment. In this context, the object of this research is the “Walk with Mary”, a traditional Catholic procession held in Fortaleza, which took place in virtual format in 2020. The methodology used is netnography, through the analysis of the comments of the faithful during the live broadcast of the religious festival. It was possible to observe how the participants appropriated these spaces to manifest devotional and voting practices, which demonstrates the communication opportunities that religiosity has experienced in the digital age. Social networks; Popular festival; Internet; Religiosity; Folkcommunication. La Iglesia Católica siempre ha buscado estar conectada con los medios de comunicación y la pandemia de COVID-19 ha fortalecido aún más los lazos de la institución religiosa con las redes sociales. En este escenario, las fiestas populares también necesitaban reconfigurar sus prácticas para satisfacer la necesidad de aislamiento, que incluía la presencia aún más fuerte de estas celebraciones en el entorno digital. En este contexto, el objeto de esta investigación es el “Caminata con María”, tradicional procesión católica celebrada en Fortaleza, que tuvo lugar en formato virtual en 2020. La metodología utilizada es la netnografía, a través del análisis de los comentarios de los fieles durante la transmisión en vivo. de la fiesta religiosa. Se pudo observar cómo los participantes se apropiaron de estos espacios para manifestar prácticas devocionales y de voto, lo que demuestra las oportunidades comunicativas que ha experimentado la religiosidad en la era digital. Redes sociales; Fiesta popular; Internet; Religiosidad; Comunicación popular.

Outro

Renegades ◽  
2021 ◽  
pp. 123-128
Author(s):  
Trevor Boffone
Keyword(s):  
Social Media ◽  
Social Movements ◽  
Social Justice ◽  
Significant Role ◽  
Black Girls ◽  
New Music ◽  
Black Lives Matter ◽  
Social Media Platforms ◽  
The Revolution

The Outro explores how the Renegades throughout this book used their social media platforms and clout to further social justice messages during the height of the renewed Black Lives Matter movement following the murder of George Floyd in summer 2020. Renegade Zoomers played a significant role in celebrating Blackness and made many of these “moves” on social media. Whether it was through attending marches, creating viral dance challenges, or producing new music, Renegades positioned their creativity, joy, and labor as central to the movement for Black lives. Their work forced onlookers, moreover, to recognize the labor of Black girls in our social movements. Renegades reveal, ultimately, that the revolution will be digital.

scholarly journals Televisión y digitalidad en la construcción del espacio de la sociedad democrática: Ciudadanía y periodismo

2018 ◽  
pp. 231-242
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Citizen Participation ◽  
Television News ◽  
Redes Sociales ◽  
Political Will ◽  
Digital Platforms ◽  
Palabras Clave ◽  
Democratic Spaces ◽  
Medios De Comunicacion

Resumen.-La participación ciudadana se ha planteado como uno de los recursos necesarios para vigorizar las estructuras democráticas. En los medios de comunicación, vitales para la difusión de valores, la tecnología ha abierto posibilidades crecientes depresencia de contenidos exteriores a la producidos estrictamente por la profesión periodística incrementándose así las posibilidades de visibilización de quienes no tienen directamente conexiones con el poder. Las plataformas digitales han ayudado a algunas cadenas a mitigar la caída de audiencias al llevar a las pantallas públicos de las redes sociales. La presencia de la participación ciudadana en los informativos de las televisiones no se produce directamente sino por invitación o en todo caso por mediación de periodistas. La digitalidad se ha mostrado por tanto eficaz en conseguir un mejor conocimiento de los comportamientos de la audiencia y en una mejora de los índices de algunas cadenas. Pero aún queda por delante el reto del desarrollo de aplicaciones tecnológicas y de voluntad política que permitan asimismo la generación de líderes sociales y la creación de nuevos espacios democráticos. Palabras clave: Participación, televisión, plataforma digital, ciudadanía, redes sociales Television and digitality in the construction of the space of the Democratic Society: Possibility and limits of the citizen participation in the journalistic contents Abstract.-Citizen participation has been raised as one of the necessary resources to invigorate democratic structures.The media are vital for the dissemination of values and now the technology has opened up increasing possibilities of presence of external contents not produced by the journalists.In that way the possibilities of visibility of those who do not directly have connections to power are growing. The digital platforms have helped some networks mitigate the fall of audiences by taking public from some social media towards the screens . The presence of citizen participation in television news is not produced directly but by invitation or by journalist intervention. The digital has been shown to be effective in getting a better understanding of audience behaviors and improving the audiences of some channels. But it is still ahead the challenge of developingtechnological applications and political will for allowing the generation of different social leaders and the creation of new democratic spaces. Keywords: Participation, television, digital platform, citizenship, social networks

scholarly journals Designing for deep learning in the context of digital and social media

Comunicar ◽  
2019 ◽  
Vol 27 (58) ◽  
pp. 9-18 ◽  
Author(s):  
James-Paul Gee ◽  
Moisés Esteban-Guitart
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Deep Learning ◽  
World Health ◽  
Human Beings ◽  
Redes Sociales ◽  
Living Things ◽  
The World ◽  
Mind And Body ◽  
Health Organization

There is today a great deal of controversy over digital and social media. Even leaders in the tech industry are beginning to decry the time young people spend on smartphones and social networks. Recently, the World Health Organization proposed adding “gaming disorder” to its official list of diseases, defining it as a pattern of gaming behavior so severe that it takes “precedence over other life interests”. At the same time, many others have celebrated the positive properties of video games, social media, and social networks. This paper argues that a deeper understanding of human beings is needed to design for deep learning. For the purposes of this study “design for deep learning” means helping people matter and find meaning in ways that make them and others healthy in mind and body, while improving the state of the world for all living things, with due respect for truth, sensation, happiness, imagination, individuality, diversity, and the future. In particular, fifteen features related to human nature are suggested based on recent scientific developments to answer the question: What is a human being? Consequently, proposals that are linked to learning and transformation, as well as social improvement, should fit with the ways in which humans, as specific sorts of biological and social creatures, learn best (or can learn at all) and can change for the better. En la actualidad existe una nutrida controversia en relación a los medios de comunicación sociales y digitales que ha llevado, incluso, a censurar la utilización de las redes sociales y los móviles por parte de líderes en la industria tecnológica. En este sentido, la Organización Mundial para la Salud ha propuesto añadir el «desorden del juego» a su listado de enfermedades, definiéndolo como un modelo de comportamiento de juego tan severo que se impone como «preferencia sobre otros intereses». Al mismo tiempo, distintos académicos han enfatizado los aspectos positivos derivados de las redes sociales y los videojuegos. En este artículo se argumenta que es necesaria una mejor comprensión del ser humano para poder implementar lo que aquí se define como diseño para el aprendizaje profundo. El «diseño para el aprendizaje profundo» está encaminado al reconocimiento de las personas y el desarrollo de sentidos saludables, individual y colectivamente, así como la mejora, en general, del estado del mundo para todos los seres vivos, según principios de verdad, felicidad, imaginación, individualidad, diversidad y futuro. En particular, se sugieren quince características basadas en desarrollos científicos que responden a la pregunta: ¿Qué es un ser humano? Consecuentemente, propuestas vinculadas al aprendizaje y la transformación y mejora social deben ser coherentes con dichas características que permiten definir cómo las personas, en tanto que organismos biológicos y sociales, aprenden o pueden aprender óptimamente, así como cambiar para mejorar.

scholarly journals Consumo e interacciones de las noticias publicadas en redes sociales por los diarios españoles y europeos

Tripodos ◽  
2021 ◽  
pp. 135-156
Author(s):  
Luis Mañas-Viniegra ◽  
Ismael López-Cepeda ◽  
Javier Sierra-Sánchez
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Young People ◽  
Qualitative Analysis ◽  
Redes Sociales ◽  
News Stories ◽  
Digital Journalism ◽  
Social Media Engagement ◽  
Digital Newspapers

En un contexto en el que la lectura de la prensa ha disminuido en la última década y en el que casi la mitad de los jóvenes no lee nunca, las redes sociales proporcio­nan tráfico hacia las noticias publicadas online y posibilidades de una mayor in­teracción con los públicos. Se realiza, por ello, un análisis cuantitativo y cualitativo sobre el contenido publicado en las redes sociales por los diez principales diarios es­pañoles y europeos, en los que las mayo­res interacciones se hallan en la sección de Cultura, Social y Sucesos, destacando el rendimiento de El País y La Vanguardia en redes sociales con respecto a los diarios europeos. Es más relevante la afinidad te­mática con las publicaciones que la can­tidad, y los accesos a los diarios digitales desde WhatsApp están creciendo, debien­do aprovechar el potencial de las stories en Instagram, para lo cual será necesario adaptar la narrativa. Consumption and Engagement of News Published on Social Networks by Spanish and European NewspaperIn a context of declining readership over the last decade when nearly half of young people never read, social networks provide traffic to online published news stories and possibilities for greater interaction with au­diences. For this reason, a quantitative and qualitative analysis is being carried out with regard to content published on so­cial networks by the ten principle Spanish and European newspapers, in which the greatest amount of interaction is found in the section related to Culture, Society and Events, highlighted by the performance of El País and La Vanguardia on social net­works when compared to European news­papers. Affinity with the topics published is more important than quantity, and access to digital newspapers through WhatsApp is growing as a result of the need to take advantage of the potential of Instagram stories, for which it will be necessary to adapt the narrative.Key words: digital journalism, social media, engagement, news.Palabras clave: periodismo digital, re­des sociales, interacción, noticias.

scholarly journals Identification of influential users in facebook

2018 ◽  
Vol 16 (2) ◽  
pp. 7-20
Author(s):  
Marisa Analía Sanchez
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Research Work ◽  
Data Access ◽  
Redes Sociales ◽  
Internet Users ◽  
Marketing Area ◽  
Social Media Presence ◽  
Influential Users ◽  
Share Information

Social networks are a mode of internet users to communicate and share information. From the area of marketing there is an interest in identifying individuals who may have influence to promote products or services. The purpose of this research work is to present a method on how to identify influential users of Facebook Fan Page. The proposal is based on the works of Khobzi y Teimourpour (2015) and Weng y Lento (2014) and considers pragmatic issues derived from data Access restrictions. A real case is described. The results allow identifying user segments and the interest of different topics. This research is relevant to Fan Page managers and to the marketing area of organisations with social media presence. Resumen Las redes sociales constituyen un medio para que los usuarios de Internet se comuniquen y compartan información. Desde el área de marketing existe un interés por identificar individuos que puedan tener influencia para promocionar sus productos o servicios. El objetivo de este trabajo de investigación es presentar un método para identificar usuarios influyentes en una Fan Page de Facebook. La propuesta está basada en los trabajos de Khobzi y Teimourpour (2015) y Weng y Lento (2014) y considera aspectos pragmáticos derivados de las restricciones en el acceso a datos privados. Se describe un caso real. Los resultados permiten identificar segmentos de usuarios y el interés de diferentes tópicos. Esta investigación es relevante para los administradores de una Fan Page y para el área de marketing de organizaciones con una presencia en los medios sociales.Resumo A rede social é uma maneira para os usuários da Internet para se comunicar e compartilhar informações. Desde a área de marketing há um interesse na identificação de indivíduos que podem ter influência para promover seus produtos ou serviços. O objetivo desta pesquisa é apresentar um método para identificar os usuários influentes em um Facebook Fan Page. A proposta baseia-se no trabalho de Khobzi e Teimourpour (2015) e Weng e Lento (2014) e considera aspectos pragmáticos decorrentes das restrições de acesso a dados privados. Ele descreve um caso real. Os resultados permitem identificar os segmentos de usuários e o interesse de diferentes temas. Esta pesquisa é relevante para os gestores de uma Fan Page e para área de marketing de organizações com uma presença nos meios de comunicação social.

Facebook Feminism: Social Media, Blogs, and New Technologies of Contemporary U.S. Feminism*

2015 ◽  
Vol 20 (2) ◽  
pp. 253-268 ◽  
Author(s):  
Alison Dahl Crossley
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Movements ◽  
Information And Communication Technologies ◽  
New Technologies ◽  
Women's Movements ◽  
Friendship Networks ◽  
Other Information ◽  
Interpersonal Ties

Social networks and interpersonal ties are critical to social movements. They help recruit members, sustain organizations, nourish participants' movement identities, and disseminate information. Scholarship has pointed to the formative role of social media and other information and communication technologies in online and offline mobilization. Questions remain, however, regarding how online social and friendship networks shape social movements. In this article, I draw from literature on social networks, online mobilization, and women's movements to examine the role of online feminist social networks in feminist mobilization. Presenting qualitative data from a racially and geographically heterogeneous group of college feminists, I argue that Facebook and feminist blogs enlarge and nourish feminist networks, create online feminist communities, expand recruitment bases for online and offline mobilization, and increase opportunities for online interaction with adversaries. Finally, I consider generational shifts in the feminist movement, and the broader relationship between friendship networks and online and offline mobilization.

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