scholarly journals Identification of influential users in facebook

2018 ◽  
Vol 16 (2) ◽  
pp. 7-20
Author(s):  
Marisa Analía Sanchez
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Research Work ◽  
Data Access ◽  
Redes Sociales ◽  
Internet Users ◽  
Marketing Area ◽  
Social Media Presence ◽  
Influential Users ◽  
Share Information

Social networks are a mode of internet users to communicate and share information. From the area of marketing there is an interest in identifying individuals who may have influence to promote products or services. The purpose of this research work is to present a method on how to identify influential users of Facebook Fan Page. The proposal is based on the works of Khobzi y Teimourpour (2015) and Weng y Lento (2014) and considers pragmatic issues derived from data Access restrictions. A real case is described. The results allow identifying user segments and the interest of different topics. This research is relevant to Fan Page managers and to the marketing area of organisations with social media presence. Resumen Las redes sociales constituyen un medio para que los usuarios de Internet se comuniquen y compartan información. Desde el área de marketing existe un interés por identificar individuos que puedan tener influencia para promocionar sus productos o servicios. El objetivo de este trabajo de investigación es presentar un método para identificar usuarios influyentes en una Fan Page de Facebook. La propuesta está basada en los trabajos de Khobzi y Teimourpour (2015) y Weng y Lento (2014) y considera aspectos pragmáticos derivados de las restricciones en el acceso a datos privados. Se describe un caso real. Los resultados permiten identificar segmentos de usuarios y el interés de diferentes tópicos. Esta investigación es relevante para los administradores de una Fan Page y para el área de marketing de organizaciones con una presencia en los medios sociales.Resumo A rede social é uma maneira para os usuários da Internet para se comunicar e compartilhar informações. Desde a área de marketing há um interesse na identificação de indivíduos que podem ter influência para promover seus produtos ou serviços. O objetivo desta pesquisa é apresentar um método para identificar os usuários influentes em um Facebook Fan Page. A proposta baseia-se no trabalho de Khobzi e Teimourpour (2015) e Weng e Lento (2014) e considera aspectos pragmáticos decorrentes das restrições de acesso a dados privados. Ele descreve um caso real. Os resultados permitem identificar os segmentos de usuários e o interesse de diferentes temas. Esta pesquisa é relevante para os gestores de uma Fan Page e para área de marketing de organizações com uma presença nos meios de comunicação social.

scholarly journals Marketing and Campaign Management via Social Networks and the Effects of Electronic Advertising

2021 ◽  
pp. 23-31
Author(s):  
Foued Sabbagh ◽  
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Communication Networks ◽  
Social Communication ◽  
Direct Impact ◽  
Campaign Management ◽  
Electronic Products ◽  
Internet Users ◽  
Electronic Marketing ◽  
Electronic Advertising

This paper aims to show that the marketing and management of advertising campaigns have contributed in a positive and growing way since the nineties until now bring in targeted customers and increase sales of electronic products. Social communication networks are transformed into the promoting and marketing advertising forum in order to automatically attract customers without the need for traditional sales methods. In this sense, electronic marketing represents the space of commercial transactions of the future. Therefore, this type of marketing and the management of campaigns promoting social media via social networks have a direct impact on internet users by the effect of electronic advertising.

scholarly journals FOMO, Brands and Consumers – about the Reactions of Polish Internet Users to the Activities of Brands in Social Media (Based on CAWI Representative Research)

2019 ◽  
Vol 5 (2) ◽  
pp. 69-84 ◽  
Author(s):  
Anna Jupowicz-Ginalska
Keyword(s):  
Social Media ◽  
Representative Sample ◽  
Research Work ◽  
Psychological Research ◽  
Marketing Communication ◽  
Specific Nature ◽  
Internet Users ◽  
Interdisciplinary Character ◽  
Research Questions ◽  
The Relationship

Abstract Fear of Missing Out is mainly a subject of psychological research; however, due to its specific nature, it gains an interdisciplinary character. Thanks to this, it can also be analysed from the perspective of media or business. This paper focuses on the threads of the relationship between FOMO and marketing communication online. It realizes the following objectives: it presents the scale of FOMO in Poland; it analyses the phenomenon in the context of consumers’ reactions to basic brand activity on social and it shows differences between the answers given by all the respondents and those with high FOMO. In order to clarify the scope of the research work, four research questions are answered: how do social media users react to the use of particular features of social platforms by brands? What form of posts coming from brands are preferred by Polish Internet users? What is the attitude of the respondents towards advertisements posted on social media portals? Does FOMO influence the answers in any way? The research was based on the nationwide, representative sample of Internet users aged 15+ (N=1060). The tool was the CAWI questionnaire.

scholarly journals “Caminhada com Maria” virtual: uma festa popular em diálogo com o digital

2020 ◽  
Vol 18 (41) ◽  
pp. 54
Author(s):  
Ivig De Freitas Santos ◽  
Maria Érica de Oliveira Lima
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Catholic Church ◽  
Digital Environment ◽  
Redes Sociales ◽  
The Media ◽  
Live Broadcast ◽  
Religious Festival ◽  
Popular Festivals ◽  
Medios De Comunicacion

A Igreja Católica sempre procurou estar conectada com a mídia e a pandemia de COVID-19 estreitou ainda mais os laços da instituição religiosa com as mídias sociais. Neste cenário, também as festas populares precisaram reconfigurar suas práticas para atender a necessidade do isolamento, o que incluiu a presença ainda mais forte destas celebrações no ambiente digital. Nesse contexto, o objeto da presente pesquisa é a “Caminhada com Maria”, tradicional procissão católica realizada em Fortaleza, ocorrida em formato virtual em 2020. A metodologia utilizada é a netnografia, por meio da análise dos comentários dos fiéis durante a transmissão ao vivo da festa religiosa. Foi possível observar como os participantes se apropriaram destes espaços para manifestar práticas devocionais e votivas, o que demonstra as oportunidades de comunicação que a religiosidade tem experimentado na Era digital. Redes Sociais; Festa popular; Internet; Religiosidade; Folkcomunicação. The Catholic Church has always sought to be connected with the media and the COVID-19 pandemic has further strengthened the religious institution's ties to social media. In this scenario, popular festivals also needed to reconfigure their practices to meet the need for isolation, which included the even stronger presence of these celebrations in the digital environment. In this context, the object of this research is the “Walk with Mary”, a traditional Catholic procession held in Fortaleza, which took place in virtual format in 2020. The methodology used is netnography, through the analysis of the comments of the faithful during the live broadcast of the religious festival. It was possible to observe how the participants appropriated these spaces to manifest devotional and voting practices, which demonstrates the communication opportunities that religiosity has experienced in the digital age. Social networks; Popular festival; Internet; Religiosity; Folkcommunication. La Iglesia Católica siempre ha buscado estar conectada con los medios de comunicación y la pandemia de COVID-19 ha fortalecido aún más los lazos de la institución religiosa con las redes sociales. En este escenario, las fiestas populares también necesitaban reconfigurar sus prácticas para satisfacer la necesidad de aislamiento, que incluía la presencia aún más fuerte de estas celebraciones en el entorno digital. En este contexto, el objeto de esta investigación es el “Caminata con María”, tradicional procesión católica celebrada en Fortaleza, que tuvo lugar en formato virtual en 2020. La metodología utilizada es la netnografía, a través del análisis de los comentarios de los fieles durante la transmisión en vivo. de la fiesta religiosa. Se pudo observar cómo los participantes se apropiaron de estos espacios para manifestar prácticas devocionales y de voto, lo que demuestra las oportunidades comunicativas que ha experimentado la religiosidad en la era digital. Redes sociales; Fiesta popular; Internet; Religiosidad; Comunicación popular.

NEWS LITERACY SKILLS FOR INTERNET AND SOCIAL MEDIA USERS

2020 ◽  
Vol 10 (Special) ◽  
pp. 105-112
Author(s):  
Thi Yen Minh Tran ◽  
Thi Huong Pham
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Digital Media ◽  
Literacy Skills ◽  
The Internet ◽  
Media Usage ◽  
Internet Users ◽  
Fundamental Understanding ◽  
News Literacy ◽  
Massive Information

The 21st century is acknowledged as the age of information. Thanks to the development of science and technology, the audience become more active in absorbing and distributing information. However, the massive information on the Internet in general, and social networks in particular, is sometimes unreliable, inaccurate and untrustworthy, which can mislead the Internet users. By generalising the Internetand social media usage of Vietnameseaudience, the article provides a fundamental understanding ofinformation categorisation. By that, itsuggests several techniques todevelopcritical thinking and news literacy skills for audience tobecome a critical reader in the age of digital media.

scholarly journals Televisión y digitalidad en la construcción del espacio de la sociedad democrática: Ciudadanía y periodismo

2018 ◽  
pp. 231-242
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Citizen Participation ◽  
Television News ◽  
Redes Sociales ◽  
Political Will ◽  
Digital Platforms ◽  
Palabras Clave ◽  
Democratic Spaces ◽  
Medios De Comunicacion

Resumen.-La participación ciudadana se ha planteado como uno de los recursos necesarios para vigorizar las estructuras democráticas. En los medios de comunicación, vitales para la difusión de valores, la tecnología ha abierto posibilidades crecientes depresencia de contenidos exteriores a la producidos estrictamente por la profesión periodística incrementándose así las posibilidades de visibilización de quienes no tienen directamente conexiones con el poder. Las plataformas digitales han ayudado a algunas cadenas a mitigar la caída de audiencias al llevar a las pantallas públicos de las redes sociales. La presencia de la participación ciudadana en los informativos de las televisiones no se produce directamente sino por invitación o en todo caso por mediación de periodistas. La digitalidad se ha mostrado por tanto eficaz en conseguir un mejor conocimiento de los comportamientos de la audiencia y en una mejora de los índices de algunas cadenas. Pero aún queda por delante el reto del desarrollo de aplicaciones tecnológicas y de voluntad política que permitan asimismo la generación de líderes sociales y la creación de nuevos espacios democráticos. Palabras clave: Participación, televisión, plataforma digital, ciudadanía, redes sociales Television and digitality in the construction of the space of the Democratic Society: Possibility and limits of the citizen participation in the journalistic contents Abstract.-Citizen participation has been raised as one of the necessary resources to invigorate democratic structures.The media are vital for the dissemination of values and now the technology has opened up increasing possibilities of presence of external contents not produced by the journalists.In that way the possibilities of visibility of those who do not directly have connections to power are growing. The digital platforms have helped some networks mitigate the fall of audiences by taking public from some social media towards the screens . The presence of citizen participation in television news is not produced directly but by invitation or by journalist intervention. The digital has been shown to be effective in getting a better understanding of audience behaviors and improving the audiences of some channels. But it is still ahead the challenge of developingtechnological applications and political will for allowing the generation of different social leaders and the creation of new democratic spaces. Keywords: Participation, television, digital platform, citizenship, social networks

scholarly journals Marketing Digital: O Poder Das Redes Sociais Na Venda De Produtos Educacionais / Digital Marketing: The Power of Social Media in Selling Educational Products

2021 ◽  
Vol 15 (57) ◽  
pp. 577-588
Author(s):  
Daniel Bezerra da Silva ◽  
Joana Dar’c Moreira Pimenta ◽  
Maria Zilvanir Pinheiro ◽  
Raimundo Edilberto Moreira Lopes
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Cell Phones ◽  
Digital Marketing ◽  
Quality Of Services ◽  
The Internet ◽  
Knowing That ◽  
Internet Users ◽  
The Subject

Resumo – Este artigo tem como objetivo refletir sobre o poder das redes sociais na venda de produtos educacionais, sabendo que o universo tecnológico se faz a cada dia mais presente na sociedade. Assim, aumentando o vínculo de empresa e cliente. Inicialmente foram realizadas pesquisas e análises em diversas fontes de literatura sobre marketing digital e redes sociais. Tais ações foram necessárias para um aprofundamento teórico sobre a temática. Após as análises literárias, foram elaborados questionários e aplicados em forma de entrevista, coletando assim, informações através do público alvo. A entrevista foi aplicada através de links do Google formulários onde realizou-se uma análise da utilização do uso das tecnologias e quais suas estratégias utilizadas no marketing para vender de forma rápida e satisfatória para seus clientes. Foram entrevistadas quatro empresas bem conceituadas na área educacional, todas elas utilizam a internet como fonte de venda assim promovendo as mesmas e suas mercadorias. Ainda existem dificuldades no marketing digital, muitos ainda não o utilizam de forma correta e positiva pois é algo inovador que precisa sempre está de acordo com a necessidade do cliente, construindo uma relação fortalecida buscando o maior número de atrações fazendo com que as conheça e se relacione bem alavancando os negócios. Hoje o marketing digital é uma das maiores modalidades do comercio devido ao grande número de usuários da internet. Afinal, o mesmo é feito não só por computadores e celulares mais por um conjunto de pessoas e ações que buscam a melhoria e a qualidade de serviços para seus negócios. Palavras-Chave: Tecnologias. Vendas. Consumidores. Abstract:This article aims to reflect on the power of social networks in the sale of educational products, knowing that the technological universe is increasingly present in society. Thus, increasing the bond between company and customer. Initially, research and analysis were carried out in various sources of literature on digital marketing and social media. Such actions were necessary for a theoretical deepening on the subject. After the literary analyses, questionnaires were developed and applied in the form of an interview, thus collecting information from the target audience. The interview was applied through links from Google forms where an analysis of the use of the use of technologies was carried out and what are their strategies used in marketing to sell quickly and satisfactorily to their customers. Four reputable companies in the educational area were interviewed, all of which use the internet as a source of sales, thus promoting themselves and their goods. There are still difficulties in digital marketing, many still do not use it correctly and positively because it is something innovative that always needs to be in line with the customer's needs, building a strengthened relationship seeking the greatest number of attractions, making them know them and get to know them. relate well leveraging the business. Today, digital marketing is one of the biggest forms of commerce due to the large number of internet users. After all, the same is done not only for computers and cell phones, but also for a group of people and actions that seek to improve the quality of services for their businesses.Keywords: Technologies. Sales. Consumers.

scholarly journals Las redes sociales y su influencia en el desarrollo de habilidades sociales de los adolescentes

2021 ◽  
Vol 6 (2) ◽  
pp. 125
Author(s):  
Lida Maricela Tonato Ruales ◽  
Edison Roberto Valencia Nuñez
Keyword(s):  
Social Networks ◽  
Social Skills ◽  
Interpersonal Relationships ◽  
Research Work ◽  
Redes Sociales ◽  
Palabras Clave ◽  
Other Regarding ◽  
The Relationship ◽  
The City ◽  
Medios De Comunicacion

El presente trabajo investigativo tiene como objetivo conocer la relación entre el uso de redes sociales y el desarrollo de habilidades sociales en los adolescentes, teniendo en cuenta que las redes sociales son los medios de comunicación más utilizados por los adolescentes y que las habilidades sociales son competencias que les ayudan a actuar de manera eficaz en las relaciones interpersonales, así como también prevenir circunstancias problemáticas que se presentan en esta etapa del ser humano. Para ello se ha aplicado dos instrumentos, uno relacionado al uso de las redes sociales y otro respecto a las habilidades sociales, en estudiantes de unidades educativas fiscales y particulares de la ciudad de Ambato-Ecuador. Mediante la prueba estadística de Spearman (valor de -0,208) se puede afirmar que en el grupo de estudio existe una relación inversa en el uso de redes sociales y las habilidades sociales. PALABRAS CLAVE: redes sociales, habilidades sociales, adolescentes, unidades educativas. Social networks and their influence on the development of social skills of adolescents ABSTRACT The present research work is to know the relationship between the use of social networks and the development of social skills in adolescents, taking into account that social networks are the means of communication most used by adolescents and social skills are competences that help them to act effectively in interpersonal relationships, as well as prevent problematic circumstances that arise in this stage of the human being. For this, two instruments have been applied, one related to the use of social networks and the other regarding social skills, in students from fiscal and private educational units in the city of Ambato-Ecuador. Using the Spearman statistical test (value of -0.208) it can be affirmed that in the study group there is an inverse relationship in the use of social networks and social skills. KEYWORDS: social networks, social skills, adolescents, educational units.

scholarly journals Designing for deep learning in the context of digital and social media

Comunicar ◽  
2019 ◽  
Vol 27 (58) ◽  
pp. 9-18 ◽  
Author(s):  
James-Paul Gee ◽  
Moisés Esteban-Guitart
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Deep Learning ◽  
World Health ◽  
Human Beings ◽  
Redes Sociales ◽  
Living Things ◽  
The World ◽  
Mind And Body ◽  
Health Organization

There is today a great deal of controversy over digital and social media. Even leaders in the tech industry are beginning to decry the time young people spend on smartphones and social networks. Recently, the World Health Organization proposed adding “gaming disorder” to its official list of diseases, defining it as a pattern of gaming behavior so severe that it takes “precedence over other life interests”. At the same time, many others have celebrated the positive properties of video games, social media, and social networks. This paper argues that a deeper understanding of human beings is needed to design for deep learning. For the purposes of this study “design for deep learning” means helping people matter and find meaning in ways that make them and others healthy in mind and body, while improving the state of the world for all living things, with due respect for truth, sensation, happiness, imagination, individuality, diversity, and the future. In particular, fifteen features related to human nature are suggested based on recent scientific developments to answer the question: What is a human being? Consequently, proposals that are linked to learning and transformation, as well as social improvement, should fit with the ways in which humans, as specific sorts of biological and social creatures, learn best (or can learn at all) and can change for the better. En la actualidad existe una nutrida controversia en relación a los medios de comunicación sociales y digitales que ha llevado, incluso, a censurar la utilización de las redes sociales y los móviles por parte de líderes en la industria tecnológica. En este sentido, la Organización Mundial para la Salud ha propuesto añadir el «desorden del juego» a su listado de enfermedades, definiéndolo como un modelo de comportamiento de juego tan severo que se impone como «preferencia sobre otros intereses». Al mismo tiempo, distintos académicos han enfatizado los aspectos positivos derivados de las redes sociales y los videojuegos. En este artículo se argumenta que es necesaria una mejor comprensión del ser humano para poder implementar lo que aquí se define como diseño para el aprendizaje profundo. El «diseño para el aprendizaje profundo» está encaminado al reconocimiento de las personas y el desarrollo de sentidos saludables, individual y colectivamente, así como la mejora, en general, del estado del mundo para todos los seres vivos, según principios de verdad, felicidad, imaginación, individualidad, diversidad y futuro. En particular, se sugieren quince características basadas en desarrollos científicos que responden a la pregunta: ¿Qué es un ser humano? Consecuentemente, propuestas vinculadas al aprendizaje y la transformación y mejora social deben ser coherentes con dichas características que permiten definir cómo las personas, en tanto que organismos biológicos y sociales, aprenden o pueden aprender óptimamente, así como cambiar para mejorar.

Utilization of Social Networks for Human Resources Purposes

2018 ◽  
pp. 177-198
Author(s):  
Maryam Haghshenas ◽  
Abouzar Sadeghzadeh
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Human Resources ◽  
Appropriate Use ◽  
Risks And Benefits ◽  
Policies And Procedures ◽  
Key Issues ◽  
Potential Risks ◽  
Share Information ◽  
The Way

Social media is revolutionizing the way people connect and share information. LinkedIn, Facebook, YouTube, Twitter, and other social media are changing the way we interact, and many organizations are struggling to respond. Given the potential risks and benefits of social media in the workplace, it is critical for managers to develop policies and procedures governing its appropriate use. This chapter identifies key issues and poses strategic questions to help guide managers in making more informed decisions when navigating social media issues in their organizations. After a brief introduction, current most popular social websites and tools are described concisely. Relationships between social media and human resources are then discussed. Utilizing social media in organizations are not without risks, which are thoroughly talked about further along with the benefits of such websites for recruitment. Finally, recommendations are made for companies that are considering utilizing social media and for companies that have already benefitted from such networks to improve their strategies.

Entrepreneurship and Innovation in Tourism E-Businesses

2020 ◽  
pp. 159-176
Author(s):  
Pedro Álvaro Pereira Correia ◽  
Irene García Medina ◽  
Zahaira Fabiola González Romo
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Factors ◽  
Exploratory Analysis ◽  
Competitive Advantages ◽  
Strategic Vision ◽  
Tourism Sector ◽  
The Social ◽  
Share Information

The emergence of social networks has revolutionized the way people communicate and share information. Consequently, it becomes important to analyze the role of these models of collaboration and innovation through social networks in the strategic vision of the responsibility of marketing and communication in tourism industries, mainly the role of Facebook in e-business actions. This chapter presents a qualitative and exploratory analysis of the individuals in the virtual context of the social media, their behaviors, reactions, and attitudes, to perceive which social factors can enhance the appearance of competitive advantages for the organizations. There was a predilection for companies with a greater international connection at the level of clients and also at the level of the operation because there was a predominance of companies related to the tourism sector of Madeira.

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