Cyberethics of Business Social Networking

E-Marketing ◽  
2012 ◽  
pp. 756-780
Author(s):  
Dário Elias Félix Oliveira Rodrigues

The digital technologies open a virtual world where making successful business over the Internet and especially on social networks imply unusual ethical dilemmas. This chapter will seek to handle this problem, characteristic of the information age, highlighting ethical challenges surrounding the participation in a new electronic dimension which quickly became ubiquitous. In the same line of the marketing model entitled “Marketing-mix”1, a new mnemonical model is presented. This model will be designated as “Cyberethics2-mix”, and is composed by four elements, all of them having the initial letter “P”. These elements represent the following ethical issues that should be carefully taken into account when practicing business on the Internet: Property of intellectual rights over digitized contents; Precision of the content and data made available on the www 3; Possibility to access the on-line information flow; Privacy of personal data on Internet networking /

Author(s):  
Dário Elias Félix Oliveira Rodrigues

The digital technologies open a virtual world where making successful business over the Internet and especially on social networks imply unusual ethical dilemmas. This chapter will seek to handle this problem, characteristic of the information age, highlighting ethical challenges surrounding the participation in a new electronic dimension which quickly became ubiquitous. In the same line of the marketing model entitled “Marketing-mix”1, a new mnemonical model is presented. This model will be designated as “Cyberethics2-mix”, and is composed by four elements, all of them having the initial letter “P”. These elements represent the following ethical issues that should be carefully taken into account when practicing business on the Internet: Property of intellectual rights over digitized contents; Precision of the content and data made available on the www 3; Possibility to access the on-line information flow; Privacy of personal data on Internet networking /


Author(s):  
Akakandelwa Akakandelwa

This chapter discusses the various ethical challenges librarians face as they provide library services through the use of social networking technologies. Specifically, the chapter identifies the major ethical issues being encountered by librarians in the use of social media, the implications to professional practice, and the mitigation strategies that can be used to address these issues. The first section is a brief introduction to social networking tools and their uses in the provision of library services. It also discusses the benefits of adoption of social media in libraries. The second section discusses the major ethical challenges being faced by libraries as they integrate social media in their outreach programmes. The third section discusses implications of use of social media in the provision of library services and attempts to recommend measures and practices librarians should undertake to ensure ethical use of social media in their operations. The fourth section is a conclusion to the chapter.


Author(s):  
Eleutherios A. Papathanassiou ◽  
Xenia J. Mamakou

The advent of the Internet has altered the way that individuals find information and has changed how they engage with many organizations, like government, health care, and commercial enterprises. The emergence of the World Wide Web has also resulted in a significant increase in the collection and process of individuals’ information electronically, which has lead to consumers concerns about privacy issues. Many researches have reported the customers’ worries for the possible misuse of their personal data during their transactions on the Internet (Earp & Baumer, 2003; Furnell & Karweni, 1999), while investigation has been made in measuring individuals’ concerns about organizational information privacy practices (Smith, Milberg & Burke, 1996). Information privacy, which “concerns an individual’s control over the processing, that is the acquisition, disclosure, and use, of personal information” (Kang, 1998) has been reported as one of the most important “ethical issues of the information age” (Mason, 1986).


Author(s):  
Dariusz Prokopowicz

In recent years, The number of companies that have been collecting personal information for marketing purposes has grown. Then, they have been reselling it to other companies, banks, institutions. In this way, enterprises, financial and public institutions create huge collections of nonpublic data that are valuable information for taking marketing enterpises. By targetting appropriately profiled product and service offer at a selected group of receivers; trading partners and potential clients, a greater effectiveness used in the marketing strategy is achieved suitably Thereupon, multifaceted and informational personal data base, which are built in institutions, enterpises and social networking sites, become a valuable source of informaton used for the marketing purposes. The development of information processing and dissemination techniques through the Internet is determined by the many conveniences for beneficiaries, customers and users of services offered by the Internet. On the other hand, the development of information technologies on the Internet carries the risk of loss or theft of information by an unauthorized entities. The process of facilitating information online generates a number of threats related to identity theft, capturing nonpublic data by hackers, and accomplishing conversion of funds in the electronic system banking. In response to these threats, specific entities expand security systems for remote facilitating of information and making transactions via the Internet.


2017 ◽  
Vol 1 (2) ◽  
Author(s):  
Branislav R. Tanasic

Internet marketing or online marketing is a set of promotional and marketing techniques that use Web and Email Internet users, allowing direct sales. Integrated strategy for on-line performance is a combination of the use of social networking, Google services and tools Newsletter. Newsletter tools are used individually, so personalized, but to match the behavior of the target group to which they were sent. Do individuals leads previously conducted research, which should reveal the desires of consumers, their needs, interests, purchasing power ... etc.. It is very important to know the time that consumers spend on the Internet as well as the sites most frequently visited. Synergy campaign on the Internet is the integration of all forms of on-line advertising in a comprehensive strategy to reach target groups. Internet promotion is actually using the principles of traditional direct marketing, but is now used well-developedtelecommunications and information technology. echnology.


Author(s):  
Shahul Hameed

The Internet network is rapidly becoming more and more popular among companies as an avenue to do business. It has made it easy for them to advertise, market their products and services, and communicate with their customers. Advertising and marketing on the Internet offers the promise of huge profits. Sellers, though, are not the only ones to reap benefits from the Internet. Purchasing products over the Net has also become extremely beneficial. It is faster than the traditional process of mail ordering, and various on-line support forums provide advice that is not found in manuals, catalogs, or brochures. Over the last few years, retail and computer experts have called the Internet the hottest marketing trend and the new consumer market. There are a number of benefits which Internet commerce could potentially deliver to consumers—convenience, wide choice of products, better product information, new types of products and services, and even lower prices. Nevertheless, the actual volume of consumer buying on the Internet is still small, a tiny fraction of worldwide consumer purchases. At the heart of this phenomenon of Internet commerce are the most essential concerns of the consumer—trust, confidence, and protection. Trust, itself, represents an evaluation of information, an analysis that requires decisions about the value of specific information in terms of several factors. Methodologies are being constructed to evaluate information more systematically, to generate decisions about increasingly complex and sophisticated relationships. In turn these methodologies about information and trust will strongly influence the growth of the Internet as a medium for commerce. In this new business environment, consumers find themselves increasingly in the driver’s seat, holding a tremendous amount of purchasing power over providers and sellers. They are empowered because they now have access to a worldwide assortment of suppliers—the Web gives them the power to buy from anyone, anywhere, anytime. The consumers, therefore, want to have control over the collection and use of their personal data and to have appropriate redress mechanisms available in the event of a problem.


2015 ◽  
Vol 10 (5) ◽  
pp. 948-955 ◽  
Author(s):  
Shosuke Sato ◽  
◽  
Hiroko Koumoto ◽  
Shigeo Tatsuki ◽  
◽  
...  

The present study aims to examine the utilization of social networking services in the restoration period after the Great East Japan Earthquake. Interviews administered to users of social networking services, including both disaster victims and non-victims, were conducted in an affected area. The data showed that all the interviewees started using Facebook after the disaster in order to obtain and share information regarding various restoration activities. Respondents used the services to form a new network, which substituted previous local communities, and to gain an understanding of the realities of the affected area and inhabitants. The results also showed that existing ethical issues on the Internet were present in some cases.


Author(s):  
Akakandelwa Akakandelwa

This chapter discusses the various ethical challenges librarians face as they provide library services through the use of social networking technologies. Specifically, the chapter identifies the major ethical issues being encountered by librarians in the use of social media, the implications to professional practice, and the mitigation strategies that can be used to address these issues. The first section is a brief introduction to social networking tools and their uses in the provision of library services. It also discusses the benefits of adoption of social media in libraries. The second section discusses the major ethical challenges being faced by libraries as they integrate social media in their outreach programmes. The third section discusses implications of use of social media in the provision of library services and attempts to recommend measures and practices librarians should undertake to ensure ethical use of social media in their operations. The fourth section is a conclusion to the chapter.


Author(s):  
Margaret Jackson ◽  
Marita Shelly

The Internet has changed the way we interact with others in both our business and personal spheres. Electronic commerce has developed beyond buying and selling of goods electronically. It is now leading to new online intermediaries such as aggregators of information, peer-to-peer and social networking sites which allow sharing between individuals without the need for commercial service providers, and new on-line payment mechanisms such as BPAY in Australia, which provide additional services to those from existing credit providers. Using a case study approach, this chapter explores the factors that have led to the success of financial intermediaries and in particular, BPAY Ltd.


Author(s):  
Dewi Ika Sari ◽  
Triana Rejekiningsih ◽  
Moh. Muchtarom

<p class="0abstract"><strong>Abstract—</strong><em> </em>This study aims to reveal students' profile of digital ethics in Surakarta City, Indonesia. Current technological trends generate significant implications for the technological digitalizations to all parts of human lives. Information and Communication Technology (ICT) is increasingly integrated in society. This condition at least triggers the emergence of an era of disruption due to changes in the order and lifestyle of the younger generation who prefer the use of various digital technologies in their daily life activities. In recent years, a lot of discussion about the risks and opportunities of digital technology on teenagers have been many found. From several studies conclude that the highest students' communication activities have been majorly done through online. Internet at risk use engages students’ live activities, among others, expressing personal data, bullying, hoaxes, and hate speech to accessing the pornographic contents. Digital ethics is one of the components in digital citizenship from which the users must adhere to. Netiquette, a hybrid word combining "network" and "etiquette," essentially referring to the social code of the Internet. As netiquette includes how we communicate, treat others, describe and protect ourselves online related to ethical issues. This study was designed with a quantitative-descriptive research model that applies the survey method. The survey was conducted in three schools, each of which was the high school, the state vocational school and private vocational high school in the Surakarta residency area. The study subjects involved as many as 210 students, from ages 15 to 17 years participating in the survey. The questionnaire consisted of 16 statements applying Likert's point of scale one to five. The results showed that students’ digital ethics with having less category had the highest percentage of 35.23%. While those with enough category reached 32.85% and those with good category was 31.90%. One of the effective ways to strengthening students' digital ethics can be realized through humanistic literacy which is integrated into Civics Education subject at schools.</p>


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