Differences between Role of Strong Ties and Weak Ties in Information Diffusion on Social Network Sites

2014 ◽  
pp. 307-311 ◽  
Author(s):  
Sanaz Kavianpour ◽  
Zuraini Ismail ◽  
Bharanidharan Shanmugam
Keyword(s):  
Social Network ◽  
Social Networking ◽  
Significant Role ◽  
Information Diffusion ◽  
Social Network Sites ◽  
Weak Ties ◽  
Information Propagation ◽  
Strong Ties ◽  
Strength Of Ties

The popularity of Social Network Sites (SNSs) has increased recently. Social network sites provide platforms which operate based on exchanging information among users; therefore, information propagation is a significant topic in social networking researches. The goal of this chapter is to study the factors that have a significant role in information diffusion, then compare the role of ties in spreading information and evaluating the strength of ties. The result shows that, although strong ties have an important role, the likelihood of information diffusion by weak ties is higher.

Social Network Sites

2010 ◽  
Vol 2 (2) ◽  
pp. 54-62 ◽  
Author(s):  
Nisrine Zammar
Keyword(s):  
Social Network ◽  
Social Networking ◽  
Network Theory ◽  
Structural Design ◽  
Personal Information ◽  
Social Network Sites ◽  
Actor Network Theory ◽  
Chat Rooms ◽  
The Social

This article examines the role of actors in a Social Network Sites and also the triggers and challenges they represent to social networking between today’s communities and businesses. A Social Network Sites is the product of the evolution of social liaisons and the emergence of online communities of people who are interested in exploring the concerns and activities of others. A social network is the assembly of direct or indirect contacts; a network is the product of interactions with the actors (individuals, families, enterprises, etc.) enabled by means of the structural design of web 2.0. Social Network Sites bring people together to interact through chat rooms, and share personal information and ideas around any topics via personal homepage publishing tools. This article is intended to be a trigger to deeply and more intensely explore potential roles of actor-network theory in the Social Network Sites context, in today’s and tomorrow’s world.

TIE BREADTH, TIE STRENGTH AND THE LOCATION OF TIES: THE VALUE OF TIES INSIDE AN EMERGING MNC TO TEAM INNOVATION

2016 ◽  
Vol 20 (01) ◽  
pp. 1650006 ◽  
Author(s):  
KEERAN KOWLASER ◽  
HELENA BARNARD
Keyword(s):  
Tie Strength ◽  
Weak Ties ◽  
Specific Context ◽  
Strong Ties ◽  
Trade Off ◽  
Team Innovation ◽  
Novel Technologies ◽  
Relative Contribution ◽  
Strength Of Ties

People differ in terms of the number and strength of ties that they cultivate. Previous literature has tended to focus on either strong ties or many weak ties with a largely unstated assumption that some degree of trade-off exists between the two (underlying trust and novel knowledge, respectively) and their relative contribution to innovation. Within the context of R&D in a SA MNC, this research provided evidence that tie breadth and tie strength are complementary in team innovation. The previously-documented tension between novelty and trust however remains present and becomes evident in the location of ties. Both strong and weak ties contribute most to innovation if they are neither too close (i.e., own team) nor too distant (i.e., outside the MNC). Instead, ties inside the greater R&D unit contributed most to innovation. This role of the location of ties suggests that studies of networks cannot remain limited to tie breadth and strength but has to be rooted in the specific context. This is consistent with prior evidence of innovation within mature and process-driven industries where an in-depth understanding of organisation knowledge is required rather than that of novel technologies. This largely inward orientation has important implications for the competitiveness of emerging MNCs.

scholarly journals THE ROLE OF EXCHANGE IN CUSTOMER LOYALTY OF SOCIAL NETWORK SITES

2012 ◽  
Vol 11 (2) ◽  
Author(s):  
Dudi Anandya
Keyword(s):  
Social Network ◽  
Social Networking ◽  
Indirect Effect ◽  
Social Networking Sites ◽  
Information Exchange ◽  
Social Network Sites ◽  
Community Members ◽  
Exchange Information ◽  
The Subject

Exchange has been known as the subject matter of Marketing. In this decade, Internet has enabled people to connect and exchange information to others, regardless of time and space. This condition leads to a new phenomenon, known as social networking through social network sites. In social network sites members find new kinds of exchange, which is information exchange. Memberships in many social network sites are free, which means that everyone is free to join or leave it. In that case social network providers must ensure that members keep using their site. The aim of this study is to test and analyze the direct and indirect effect of exchange to loyalty. The Unit of analysis in this study were members of social networking sites Friendster and Facebook. There are 256 respondents participate in this research. The result shows if community members keep exchange activity, they will loyal to the community. Direct effect has greater impact on loyalty than indirect effect. This means that social network company must encourage their member to exchange information actively.

Social Network Sites

2011 ◽  
pp. 2300-2309
Author(s):  
Nisrine Zammar
Keyword(s):  
Social Network ◽  
Web 2.0 ◽  
Social Networking ◽  
Network Theory ◽  
Personal Information ◽  
Social Network Sites ◽  
Actor Network Theory ◽  
Chat Rooms ◽  
The Social

This article examines the role of actors in a Social Network Sites and also the triggers and challenges they represent to social networking between today’s communities and businesses. A Social Network Sites is the product of the evolution of social liaisons and the emergence of online communities of people who are interested in exploring the concerns and activities of others. A social network is the assembly of direct or indirect contacts; a network is the product of interactions with the actors (individuals, families, enterprises, etc.) enabled by means of the structural design of web 2.0. Social Network Sites bring people together to interact through chat rooms, and share personal information and ideas around any topics via personal homepage publishing tools. This article is intended to be a trigger to deeply and more intensely explore potential roles of actor-network theory in the Social Network Sites context, in today’s and tomorrow’s world.

The value of online friends: Networked resources via social network sites

First Monday ◽  
2011 ◽  
Author(s):  
Michael A. Stefanone ◽  
Kyounghee Kwon ◽  
Derek Lackaff
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Online Social Networks ◽  
Social Network Sites ◽  
Tie Strength ◽  
Weak Ties ◽  
Composite Measure ◽  
Strong Ties ◽  
Instrumental Value ◽  
Contact Frequency

This study investigated the instrumental value of resources embedded in online social networks. 49 primary participants solicited a total of 588 secondary participants who were asked to complete a modest task. Approximately 16 per cent of all secondary participants responded (N = 98) to the request. 8.5 per cent of weak ties responded and strong ties were about three times more likely to respond. Perceived reciprocity, contact frequency and a composite measure of tie strength were all positively related to enacted support.

scholarly journals The Strength of Weak Ties Revisited: Further Evidence of the Role of Strong Ties in the Provision of Online Social Support

2021 ◽  
Vol 7 (2) ◽  
pp. 205630512110249
Author(s):  
Nicole C. Krämer ◽  
Vera Sauer ◽  
Nicole Ellison
Keyword(s):  
Social Support ◽  
Social Network Sites ◽  
Mixed Methods Study ◽  
Weak Ties ◽  
Informational Support ◽  
Strong Ties ◽  
Online Social Support ◽  
Received Social Support ◽  
Strength Of Weak Ties

In this work, we challenge the assumption that weak ties play uniquely important social support roles on social network sites, particularly regarding informational support. To overcome methodological limitations of earlier research, we present a mixed-methods study. Forty-one participants were interviewed and asked to identify five weak, medium, and strong ties each and to report on perceived and actually received social support (emotional, informational, instrumental, and appraisal) associated with each. Complicating traditional understandings of “the strength of weak ties,” the qualitative analyses of actual support events show that both emotional and informational support is provided by strong ties. In an additional quantitative between-subjects study design, 352 participants were asked about various aspects of a weak, medium, or strong tie. These results indicate that participants valued their strong ties more regarding every form of support. Although there were only weak correlations between perceived and recalled actually received support, people also report actual support events with strong ties to be more helpful—overall suggesting the strength of strong ties.

scholarly journals Peran Social Networking Sites dalam meningkatkan Stakeholder Engagement: A Literature Review

2021 ◽  
Vol 5 (2) ◽  
pp. 86-104
Author(s):  
Falah Muthiah
Keyword(s):  
Social Network ◽  
Literature Review ◽  
Social Networking ◽  
Social Networking Sites ◽  
Stakeholder Engagement ◽  
Stakeholder Management ◽  
Stakeholder Participation ◽  
Social Network Sites ◽  
Corporate Communications

The role of Social Networking Sites in ongoing communication becomes easier, especially to build stakeholder management and stakeholder engagement, provide information, and monitor information to manage the image and reputation of the company. This literature review aims to explore the role of Social Networking Sites in increasing stakeholder engagement. This research method is a literature review that uses journal reference sources sorted by the role of Social Network Sites in increasing Stakeholder Engagement. The results show that Social Network Sites on the platforms Facebook, Instagram, Twitter, and Youtube are tools to increase engagement with internal and external stakeholders to create relationships and improve the company's image and reputation. Social Network Sites play a role in building connections, relational relationships between customers, assessing the matrix for stakeholders, assessing company performance, assessing stakeholder participation, assessing marketing strategies, building relationship relationships, and forming customer loyalty. Online activities carried out by stakeholders are related to the image of the company's reputation, so that digital public relations and corporate communications must adequately manage it.

Social Network Sites

2012 ◽  
pp. 107-116
Author(s):  
Nisrine Zammar
Keyword(s):  
Social Network ◽  
Web 2.0 ◽  
Social Networking ◽  
Network Theory ◽  
Personal Information ◽  
Social Network Sites ◽  
Actor Network Theory ◽  
Chat Rooms ◽  
The Social

This article examines the role of actors in a Social Network Sites and also the triggers and challenges they represent to social networking between today’s communities and businesses. A Social Network Sites is the product of the evolution of social liaisons and the emergence of online communities of people who are interested in exploring the concerns and activities of others. A social network is the assembly of direct or indirect contacts; a network is the product of interactions with the actors (individuals, families, enterprises, etc.) enabled by means of the structural design of web 2.0. Social Network Sites bring people together to interact through chat rooms, and share personal information and ideas around any topics via personal homepage publishing tools. This article is intended to be a trigger to deeply and more intensely explore potential roles of actor-network theory in the Social Network Sites context, in today’s and tomorrow’s world.

Back to the “wall”: How to use Facebook in the college classroom

First Monday ◽  
2011 ◽  
Author(s):  
Caroline Lego Muñoz ◽  
Terri Towner
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Social Networking ◽  
Social Network Sites ◽  
College Classroom ◽  
The Internet ◽  
Classroom Setting ◽  
Advantages And Disadvantages ◽  
Course Integration

The evolving world of the Internet — blogs, podcasts, wikis, social networks — offers instructors and students radically new ways to research, communicate, and learn. Integrating these Internet tools into the college classroom, however, is not an easy task. Therefore, the purpose of this article is to examine the role of social networking in education and demonstrate how social network sites (SNS) can be used in a college classroom setting. To do this, existing research relating to SNS and education is discussed, and the primary advantages and disadvantages of using SNS in the classroom are explored. Most importantly, specific instructions and guidelines to follow when implementing SNS (i.e., Facebook) within the college classroom are provided. Specifically, we show that multiple types of Facebook course integration options are available to instructors. It is concluded that SNS, such as Facebook, can be appropriately and effectively used in an academic setting if proper guidelines are established and implemented.

Community-based disaster communication: how does it become trustworthy?

2016 ◽  
Vol 25 (4) ◽  
pp. 478-491 ◽  
Author(s):  
Dwie Irmawaty Gultom
Keyword(s):  
Disaster Response ◽  
Information Diffusion ◽  
Weak Ties ◽  
Network Ties ◽  
Community Based ◽  
Strong Ties ◽  
Content Type ◽  
Individual Level ◽  
Disaster Communication ◽  
Disaster Information

Purpose – Trust in disaster communication is significant because a lack of trust will prevent the transformation of information into usable knowledge for an effective disaster response. Therefore, the purpose of this paper is to investigate how the culture and network ties of an affected community can encourage trust and participation in disaster communication. Design/methodology/approach – A qualitative case study of Jalin Merapi (JM) was conducted by interviewing 33 research participants in the Mt Merapi surroundings. Findings – The findings indicate that culture-embedded disaster communication plays important roles in increasing the effectiveness of disaster information and encouraging trust in the authenticity of locally based disaster information at the individual level. The findings also identify that strong ties and weak ties play different roles in disaster communication. The strong ties are more effective in facilitating information diffusion and encourage trust and community participation within the affected community. Furthermore, the weak ties are more effective in disseminating information to wider audiences, and have an indirect influence in encouraging trust by extending the offline social network owned by the affected community. Originality/value – Most literature on disaster communication focusses on the construction of disaster messages to encourage effective disaster response. Less attention has been paid to the information receivers regarding how disaster information is considered to be trustworthy by the affected community and how it can increase collective participation in community-based disaster communication.

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