Online Corporate Reputation Management and IT

2014 ◽  
pp. 206-228
Author(s):  
Alberto Francesconi ◽  
Claudia Dossena
Keyword(s):  
Competitive Advantage ◽  
Service Provider ◽  
Corporate Reputation ◽  
Management Practices ◽  
Reputation Management ◽  
Pragmatic Approach ◽  
Web Based ◽  
Resource Based View ◽  
Online Reputation

According to the Resource-Based View, the Corporate Reputation (CR) is seen as a core resource and a major factor in gaining competitive advantage. Thanks to the development of Web-based technologies, stakeholders can easily spread their own perspective about an organization, its products, services, brands, members and so forth, affecting its online CR. This work focuses on “online corporate reputation” and the exploitation of IT (Online Reputation Management Systems) to support the related management practices. Taking a pragmatic approach, the authors develop a case-study based on the experience developed by an Italian leading e-service provider.

IS and Organization for Online Corporate Reputation Management

2012 ◽  
Vol 4 (2) ◽  
pp. 1-18 ◽  
Author(s):  
Alberto Francesconi ◽  
Claudia Dossena
Keyword(s):  
Competitive Advantage ◽  
Corporate Reputation ◽  
Management Practices ◽  
Reputation Management ◽  
Management Systems ◽  
Web Based ◽  
Resource Based View ◽  
Is Management ◽  
Online Reputation ◽  
The Web

According to the Resource Based View, corporate reputation is seen as a core resource and a major factor in gaining competitive advantage. Thanks to the development of Web-based technologies, stakeholders can easily spread their own perspective about an organization, its products, services, brands, members, and so forth, affecting its corporate reputation. This work examines the Web side of corporate reputation conceptualized as ‘online corporate reputation’ and the exploitation of IT (Online Reputation Management Systems) to support the related management practices. Based on the experience developed by an Italian leading e-service provider, the authors highlight a promising field of practice and research from IS management and organizational perspectives.

Corporate Reputation Management: A Case Study of Courier Service Provider

2021 ◽  
Vol 1 (1) ◽  
Author(s):  
Nor Farzanah Norhaznan
Keyword(s):  
Service Provider ◽  
Corporate Reputation ◽  
Negative Reaction ◽  
Reputation Management ◽  
Willingness To Participate ◽  
Organisational Commitment ◽  
Courier Service

One of the most significant intangible organisational assets is reputation. It's a complicated phenomenon that needs to be handled carefully. In fact, it has been proven that an organization's reputation is a prerequisite for individual stakeholders' willingness to participate in a relationship with it. This essay seeks to clarify the communication tactics that should be utilised to restore an organization's reputation that has been harmed by a problem. A case study of postal currier services was used to demonstrate how a problem might lead to a negative reaction from stakeholders. In maintaining an organization's reputation, the essay stated that addressing the issue immediately, developing inclusivity among employees, and organisational commitment as a corporate citizen are all vital.

Webcare als online reputatiemanagement

2014 ◽  
Vol 42 (2) ◽  
Author(s):  
Judith Huibers ◽  
Joost Verhoeven
Keyword(s):  
The Netherlands ◽  
Corporate Reputation ◽  
Organizational Legitimacy ◽  
Reputation Management ◽  
Defensive Strategies ◽  
Human Voice ◽  
Online Reputation ◽  
Stakeholder Needs ◽  
Scenario Study ◽  
Better Than

Webcare as online reputation management: the use of webcare strategies and conversational human voice in the Netherlands, and its effects on the corporate reputation Webcare as online reputation management: the use of webcare strategies and conversational human voice in the Netherlands, and its effects on the corporate reputation While Twitter offers organizations chances to improve their reputations, tweets can also threaten reputations by attacking the organizational legitimacy. In this article, we studied (1) what webcare strategies Dutch organizations use to preventing reputational damage, (2) how effective these strategies are, and (3) how conversational human voice influences the effectiveness of these strategies. A content analysis of online dialogues (Study 1) shows that we should distinguish three rather than two types of webcare strategies: Organizations use webcare to accommodate (1) their own needs (through denial or justification), (2) individual stakeholder needs (through information, sympathy and compensation), or (3) collective stakeholder needs (through apologies and corrective action). In the Netherlands, stakeholder focused strategies are used more for web care than defensive strategies. A scenario study revealed that accommodating individual needs protects reputation better than defensive strategies, and marginally better than collective accommodative strategies.

scholarly journals A centralised cost management system: exploiting EVM and ABC within IPD

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Faris Elghaish ◽  
Sepehr Abrishami
Keyword(s):  
Management System ◽  
Risk Sharing ◽  
Management Practices ◽  
Cost Management ◽  
Web Based ◽  
Content Type ◽  
Team Members ◽  
Cost Management System ◽  
The Cost

PurposeIntegrated project delivery (IPD) is highly recommended to be utilised with building information management (BIM), specifically with BIM level-3 implementation process. Extant literature highlights the financial management challenges facing the proposed integration. These challenges are mainly related to the IPD compensation and the conventional cost control approaches that are not consistent with IPD principles. As such, this paper presents an integration of several methods to support automating risk/reward sharing amongst project parties thus enhancing IPD core team members’ relationship.Design/methodology/approachThe literature review was used to highlight the challenges that face the IPD-based cost management practices such as the risk sharing/reward sharing amongst IPD core team members and potential methods to bridge the revealed IPD gap. A framework was developed by integrating the activity-based costing (ABC) – as a method to analyse the cost structure – and earned value management (EVM) to develop mathematical models that can determine the three main IPD financial transactions (i.e. …) fairly. To demonstrate the applicability of the developed system, a real-life case study was used, in which, promising results were collected in regard to visualising the cost control data and understanding of the accumulative status of the project cost and schedule for team members.FindingsA centralised cost management system (CCMS) for IPD is developed to enable the IPD cost structure as well as automating the risk-sharing/reward-sharing calculations. This system is linked with a web-based management system to display the output of proposed risk-sharing/reward-sharing models. Moreover, a novel grid is developed to show the project status graphically and to respect the diversity in core team members backgrounds. In addition, the case study showed that the proposed integration of different methods (ABC, EVM, BIM and web-based management system) is interoperable and applicable.Originality/valueThis research presents a comprehensive solution to the most revealed challenges in cost management practices in IPD implementation. The outcome of this research contributes to the body of knowledge through presenting new extensions of the EVM to be used with the IPD approach to calculate risk/reward. Moreover, the implementation of the proposed tools such as centralised cost management system (CCMS) and CCMS for IPD web system will enhance/foster the implementation of the IPD in conjunction with BIM process.

scholarly journals Effectiveness of Enterprise Risk Management Practices: A Case Study

2019 ◽  
Vol 10 (2) ◽  
pp. 213
Author(s):  
Hafizah Zainol Abidin ◽  
Siti Zaleha Abdul Rasid ◽  
Haliyana Khalid ◽  
Rohaida Basiruddin ◽  
Shathees Baskaran
Keyword(s):  
Risk Management ◽  
Management Practices ◽  
Gap Analysis ◽  
Enterprise Risk Management ◽  
Web Based ◽  
Enterprise Risk ◽  
Telecommunication Companies ◽  
Planning Development ◽  
Current Risk

Enterprise risk management (ERM) is used to manage, integrate and aggregate all types of risks encountered by the concerned organisation. Despite having established framework and guidelines, the implementation of ERM at divisional level seemed to be lacking. There are gaps in the actual risk management practices that need to be studied and narrowed to ensure a more effective implementation of risk management. Therefore, the objective of this study is to identify characteristics of effective risk management practices and to gauge the effectiveness level at a telecommunication company. The gaps between the actual practices and the expected practices based on twenty-four (24) identified characteristics are identified and compared upon before recommendations are made to close the gaps and further enhance the risk management practices. For the purpose of this research the self-administered, web-based questionnaires were distributed to a total number of 130 engineers who were actively involved with network infrastructure planning, development and maintenance. The feedbacks received indicated that the respondents agreed with the identified characteristics of effective risk management practices and generally agreed that the effectiveness level of current risk management practices in the company is moderate or average. Furthermore, the gap analysis based on the variances indicates that there are rooms for further improvement. The study is important for more effective risk management practices in telecommunication companies. 

scholarly journals Sustainable Development of Corporate Reputation – Reputation analysis of the selected brands owned by the family businesses

2021 ◽  
Vol 92 ◽  
pp. 05023
Author(s):  
Frantisek Pollak ◽  
Peter Markovic ◽  
Jarmila Strakova ◽  
Petra Partlova
Keyword(s):  
Sustainable Development ◽  
Corporate Reputation ◽  
Value Added ◽  
Family Businesses ◽  
Reputation Management ◽  
Wide Range ◽  
The Family ◽  
Online Ratings ◽  
Basic Facts ◽  
Online Reputation

Research background: The paper discusses the issue of sustainable development of corporate reputation, more specifically discusses the issue of traditional and innovative approaches to reputation management of selected global brands owned by the family businesses. Purpose of the article: The main aim of the paper itself is to present the available ways and methods of measuring the phenomenon of reputation, especially online reputation, as the modern challenge for responsible and sustainable development of the perceived image of subjects, as their very fragile intangible assets. Methods: Selected European and US brands owned by the family businesses were analyzed by the standardized multifactor reputation analysis TOR in the virtual environment of the Internet. Taking into account all relevant factors, the online ratings were normalized and then compared against the offline ratings. Relationships between factors were examined to identify and describe basic facts affecting the online reputation of subjects in the hyper-competitive market environment, especially for the European and for the US market. Findings & Value added: The results of analysis providing a comprehensive view on the issue of the selected approached to the sustainable development of corporate reputation. Although literature offers a wide range of approaches to measure reputation, the presented methodology offers a relatively simple and fairly accurate form for active reputation management, thus providing an effective tool for increasing the competitiveness for subjects trying to maximize their market advantages against their competitors.

scholarly journals TQM Components as a Source of Competitive Advantage in a Beverage Organization

2020 ◽  
Vol 1 (2) ◽  
pp. 25-36 ◽  
Author(s):  
Amir Ahmed ◽  
Farhana Ferdousi
Keyword(s):  
Competitive Advantage ◽  
Continuous Learning ◽  
Competitive Advantages ◽  
Customer Requirements ◽  
Resource Based View ◽  
Price Pressure ◽  
Strategic Option ◽  
Set Up ◽  
Case Organization

This study reports on a case study of TQM adoption in searching for answers of why and how organizations adopt such approaches to gain competitive advantages within a Bangladeshi beverage company. It focuses organizational approaches to adopt TQM as a strategic option and the subsequent changes in organizational set-up. Moreover, using the resource-based theory, this study explores what TQM components help achieving competitive advantage. Findings reveal that due to the change in customer requirements in respect to tastes and quality; and increased price pressure led the case organization to adopt TQM. The result shows that the case organization has brought a series of changes in adopting TQM including appointing a consultant; encouraging a culture of continuous learning; developing a mechanism of communicating information; involving top management along with the employees in the improvement process; and emphasizing the use of teams. Following the resource-based view, findings show that the adoption of TQM helped the case organization in identifying its capabilities that facilitated the achievement of competitive advantage. The findings may help other organizations to learn lesson from the case organization through the identification of tacit resources that are generated by a TQM initiative.

Feasibility Analysis of Industry 4.0 Projects and an Application in Automotive Maintenance Systems

2019 ◽  
pp. 346-363
Author(s):  
Irem Ucal Sari ◽  
Eliz Cafer ◽  
Umut Ak
Keyword(s):  
Scenario Analysis ◽  
Service Provider ◽  
Industry 4.0 ◽  
Service Sector ◽  
Analysis Procedure ◽  
Feasibility Analysis ◽  
Web Based ◽  
Maintenance Service ◽  
Maintenance Systems

In this chapter, general feasibility analysis steps are redefined for the Industry 4.0 projects. In addition to the traditional feasibility analysis steps, for Industry 4.0 projects, scenario analysis and decision trees are implemented to feasibility analysis that enables us to identify the outcomes of several scenarios for the risky parameters. At the end of the chapter, proposed feasibility analysis procedure is applied to an Industry 4.0 project. Utilization of internet of the things on an automotive maintenance service system is selected as the case study. In this project, the proposed system for the automotive maintenance service sector is a web-based application, which warns driver and maintenance service provider at the same time before the failure happens and by this way enables drivers to have the maintenance before the failure occurs. The versions of the proposed system are analyzed, and the best version is selected at the end of the analysis.

TripAdvisor and reputation: a case study of the hotel industry in Cyprus

2017 ◽  
Vol 12 (3) ◽  
pp. 316-334 ◽  
Author(s):  
Nicholas Nicoli ◽  
Evgenia Papadopoulou
Keyword(s):  
Social Media ◽  
Hotel Industry ◽  
Communication Strategy ◽  
Reputation Management ◽  
Annual Reports ◽  
Content Type ◽  
Online Reputation ◽  
The Impact ◽  
And Training

Purpose The purpose of this paper is to examine the significance of TripAdvisor on reputation within the hotel industry. TripAdvisor encapsulates key themes in establishing an online reputation strategy in an evolving digital landscape. Design/methodology/approach Through the use of an exploratory case study, data were gathered primarily by means of a series of expert interviews within the hotel industry in Cyprus, today a mature holiday destination in Europe. Further data collection included a document search of presentations, annual reports, past surveys and sales and marketing literature from the examined industry. Findings Hotel communication practitioners are fully aware of the impact of social media in managing reputation. Constant monitoring, prompt responses, training and transparency were identified as key factors. Online reputation management needs to be taken into consideration when designing a comprehensive integrated communication strategy. Research limitations/implications Congruence amongst interviewees in certain areas could be on account of the homogeneity of practitioners, of their background and training and of similar organisational cultures across the locale of study. This leads to limits in the generalisations from this study’s findings. Practical implications Encouragement and training of employees were amongst the primary suggestions that emerged. An internal and external environmental scan, recognising possible strengths, weaknesses, opportunities and threats, which could assist in the effective engagement and monitoring of the organisation’s online presence, were also suggested. Originality/value The uniqueness of the study lies in its exploration of reputation management of a well-known traveller’s platform by addressing social media content in both a proactive and reactive manner.

scholarly journals Factors Inhibiting Effective Risk Management in Emerging Market SMEs

2021 ◽  
Vol 14 (6) ◽  
pp. 231
Author(s):  
Oscar Chakabva ◽  
Robertson Tengeh ◽  
Job Dubihlela
Keyword(s):  
South Africa ◽  
Risk Management ◽  
Competitive Advantage ◽  
Metropolitan Area ◽  
Management Practices ◽  
Positive Response ◽  
Emerging Market ◽  
Superior Performance ◽  
Anecdotal Evidence ◽  
Resource Based View

Despite the anecdotal evidence that suggests that SMEs adopt inadequate and ineffective risk management practices, only a few studies have been conducted on the topic in the emerging market context. Besides, the existing studies on factors inhibiting effective risk management in emerging market SMEs are devoid of any theoretical grounding. This situation implies that there is still a knowledge gap on this area, and this gap is what the current paper seeks to close. In closing out the gap, this paper used the Resource Based View theory to interpret the results obtained, in order to help clarify the factors inhibiting effective risk management in emerging market SMEs, with a case of South Africa being used. In a first step, questionnaires were distributed to a sample of 320 FMCG SMEs in the Cape Metropolitan area. The results revealed the significance of both intangible and tangible resources in positively impacting the effectiveness of risk management within SMEs. This led to the conclusion that owner-managers must pay particular attention to their intangible and tangible resource structure, which will impact the positive response towards superior performance and competitive advantage by focusing more on coalescing resources that lead to effective risk management.

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