BookTubers as a Networked Knowledge Community

2013 ◽  
pp. 87-99 ◽  
Author(s):  
Karen Sorensen ◽  
Andrew Mara
Keyword(s):  
Social Media ◽  
New Media ◽  
Cultural Capital ◽  
Knowledge Society ◽  
Young Adult Fiction ◽  
Discourse Community ◽  
Knowledge Communities ◽  
Knowledge Community ◽  
Definable Set ◽  
The Relationship

In order to understand the relationship between Networked Knowledge Communities (NKCs) and the Networked Knowledge Society (NKS), the chapter authors conduct a genre analysis of a self-titled New Media genre called BookTube. BookTube is a NKC made up of YouTube content creators who use this particular social media channel to celebrate and discuss books, especially young-adult fiction. By examining how BookTube adheres to discourse community features—shared rules, genres, hierarchies, and values—the contours of this particular NKC become clearer. Stylistic patterns, the roles of authors, and author cultural capital all get negotiated within a discernible and definable set of practices that relate participants to other NKCs and the broader NKS. Furthermore, by relating these discourse features to other latent educational possibilities of the NKS, the authors explore how BookTube might be usefully implemented to model NKC practices in more traditional f2f educational settings.

Citizen Engagement in Local Environmental Issues

2017 ◽  
pp. 1-19
Author(s):  
Lorna Heaton ◽  
Patrícia Días da Silva
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Involvement ◽  
Environmental Issues ◽  
Citizen Engagement ◽  
Face To Face ◽  
Use Of Resources ◽  
The Media ◽  
The Relationship ◽  
Media Formats

The goal of this chapter is to draw attention to the interrelation of multiple mediatized relationships, including face-to-face interaction, in local citizen engagement around biodiversity/environmental information. The authors argue that it is possible to fruitfully theorize the relationship between public involvement and the media without focusing specifically on the type of media. Their argument is supported by three examples of participatory projects, all connected with environmental issues, and in which social media-based and face-to-face interactions are closely interrelated. This contribution highlights the local uses of social media and the Web, and shows how engagement plays out in the interaction of multiple channels for exchange and the use of resources in a variety of media formats. In particular, new media significantly alter the visibility of both local actions and of the resulting data.

Digital Marketing

2018 ◽  
pp. 18-38
Author(s):  
Cesar Pereira da Mota ◽  
Pedro Isaías
Keyword(s):  
Social Media ◽  
New Media ◽  
Information Search ◽  
Communication Channels ◽  
Digital Marketing ◽  
Online Questionnaire ◽  
Football Fans ◽  
Use Of Social Media ◽  
Marketing Actions ◽  
The Relationship

Despite the fact that the branding of football is not a new phenomenon, the emergence of new media has provided the means and the opportunity for the widespread promotion of football club's brands. At the same time, the growing popularity of social media among football fan has empowered them to express their opinions and has granted them unlimited resources for information search and exchange. This chapter aims to examine the relationship that exists between Real Madrid's digital marketing actions and its promotion as a brand and the loyalty of its supporters. An online questionnaire was distributed among sports and football fans in order to identify their profile, their preferred communication channels, their use of social media and their knowledge about Real Madrid.

Digital Marketing

2018 ◽  
pp. 28-49
Author(s):  
Cesar Pereira da Mota ◽  
Pedro Isaías
Keyword(s):  
Social Media ◽  
New Media ◽  
Information Search ◽  
Communication Channels ◽  
Digital Marketing ◽  
Online Questionnaire ◽  
Football Fans ◽  
Use Of Social Media ◽  
Marketing Actions ◽  
The Relationship

Despite the fact that the branding of football is not a new phenomenon, the emergence of new media has provided the means and the opportunity for the widespread promotion of football club's brands. At the same time, the growing popularity of social media among football fan has empowered them to express their opinions and has granted them unlimited resources for information search and exchange. This chapter aims to examine the relationship that exists between Real Madrid's digital marketing actions and its promotion as a brand and the loyalty of its supporters. An online questionnaire was distributed among sports and football fans in order to identify their profile, their preferred communication channels, their use of social media and their knowledge about Real Madrid.

scholarly journals Hubungan Penggunaan Fitur Insta Story Sebagai Media Promosi Dengan Minat Beli Produk Wellborn

InterKomunika ◽  
2018 ◽  
Vol 3 (2) ◽  
pp. 113
Author(s):  
Dea Permatasari
Keyword(s):  
Social Media ◽  
New Media ◽  
Significant Relationship ◽  
Research Method ◽  
Uses And Gratification ◽  
Technological Developments ◽  
Quantitative Correlational ◽  
Use Of Social Media ◽  
The Relationship

Abstract. Nowadays, the use of social media, one of which is the Instagram application in the Insta Story feature, has many advantages such as its wide coverage, because it uses online facilities, and its continuous connectivity. The presence of this new media makes it easier for humans to communicate daily. In the current era, companies need to utilize their resources optimally, and try to influence consumers' buying interest through the promotion of Wellborn products. Current technological developments make it easier for consumers to find information about a product on the market. The theory used in this research is the theory of Uses and Gratification. The research method used is quantitative correlational studies applying the rank Spearmen correlational formula to test whether there is the relationship between Attraction, Convert, and Transfrom, in using the insta story feature as a promotional medium, with the interest in buying Wellborn products. Sampling was carried out on 67 respondents as well as viewers. Based on the results of the study, it is showed that there was a significant relationship between the use of Insta Story features as a media promotion and the interest in buying Wellborn products; with a total coefficient value of 66,283.Keywords: buying interest, Instagram, Insta Story, PromotionAbstrak. Penggunaan media sosial saat ini mempunyai keunggulan salah satunya yaitu aplikasi instagram dalam fitur insta story yang cakupannya luas menggunakan fasilitas online dan terhubung kapanpun. Kehadiran media baru (new media) semakin memudahkan manusia dalam berkomunikasi sehari-hari.Di era sekarang perusahaan perlu memanfaatkan sumber dayanya dengan optimal, serta berusaha mempengaruhi minat beli konsumen melalui adanya promosi produk Wellborn. Perkembangan teknologi saat ini jauh lebih memudahkan para konsumen untuk mencari informasi tentang suatu produk yang ada di pasaran. Teori yang digunakan dalam penelitan ini adalah teori Uses and Gratification. Metode penelitian yang digunakan penulis dalam penelitian ini adalah kuantitatif studi korelasional dan menggunakan rumus korelasional rank spearmen untuk menguji apakah ada hubungan antara Attraction, Convert, dan Transfrom penggunaan fitur insta story sebagai media promosi dengan minat beli produk Wellborn. Pengambilan sample dilakukan kepada 67 orang responden followers sekaligus viewers. Berdasarkan hasil penelitian, menunjukkan bahwa terdapat hubungan yang signifikan antara Penggunaan Fitur Insta Story sebagai Media Promosi dengan Minat Beli Produk Wellborn dengan nilai total koefisien sebesar 66,283.Kata kunci: Minat beli, Instagram, Insta Story dan Promosi

scholarly journals The Concept of “New Media” Among News Producers

2021 ◽  
Author(s):  
Shlash Alzyoud
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Media ◽  
Qualitative Approach ◽  
Traditional Media ◽  
Social Media Networks ◽  
News Industry ◽  
Pros And Cons ◽  
The Relationship

The aim of this study is to understand how Jordanian journalists view social media networks as being related to the news industry and the extent of their dependence on these networks in producing news. It also explores the opinions of journalists on the pros and cons of these networks through the lens of relationship between these networks and professional journalism. The study uses the qualitative approach by conducting interviews with a number of professional Jordanian journalists. The most prominent results that the study revealed are that journalists view social networks as an important and beneficial development. There is optimism among journalists about the relationship between professional journalism and social media. Also, social networks have brought several benefits to the professional journalism. The results also show that there is a firm belief among journalists that social networks cannot be considered a substitute for traditional media.

scholarly journals A Pit-bull in Lipstick: The Reciprocal Brand Rhetoric of Sarah Palin

2021 ◽  
Author(s):  
Sarah Stockdale
Keyword(s):  
Social Media ◽  
New Media ◽  
Audience Participation ◽  
Political Messages ◽  
Political Events ◽  
The Social ◽  
Media Platform ◽  
Sarah Palin ◽  
2012 Election ◽  
The Relationship

This Major Research paper will focus on the Republican American politician Sarah Palin. Sarah Palin is a political figure who has played an interesting role in Republican politics over the last four years. As an unexpected candidate for John McCain’s 2008 Vice Presidential nomination, Palin garnered unprecedented media attention for a running mate. Sarah Palin is a media celebrity, a potential Republican candidate for the 2012 election, and an international household name. The purpose of this research is to explore Sarah Palin as a political actor and celebrity icon by analyzing her use of new media as a platform for her political rhetoric. Specifically, this study looks at the discourse used in Sarah Palin’s social media campaign, with a direct focus on the social media outlet of Facebook. Facebook is a non-traditional political media platform, which allows politicians contact with millions of users in a format that is social, personal and direct. Many politicians have been utilizing new media platforms in order to communicate their political messages to new and diverse audiences. This study analyzes how Sarah Palin is utilizing the medium of Facebook, and how the language she uses in communicating to her supporters affects their experience of current political events. This study aims to show the relationship between the rhetoric she chooses to employ, and the comment activity of her supporters on Facebook. Selections of Sarah Palin’s Facebook Note documents were chosen in order to narrow the scope of this research. The research questions that has directed this study is: Through the social media platform of Facebook, what function does Palin’s use of metaphor play in the reciprocal discourse of supporter comments? Do literary devices such as metaphor affect the nature of audience participation in political social media?

Social Media and Elections in Africa

2019 ◽  
Author(s):  
Iginio Gagliardone
Keyword(s):  
Social Media ◽  
New Media ◽  
New Technologies ◽  
Fake News ◽  
Playing Field ◽  
The Past ◽  
Global North ◽  
The One ◽  
The Relationship

The analysis of the diffusion of social media in Africa and its relevance for politics has been caught in a paradox. On the one hand, social media have been saluted for their newness and for their ability, especially in connection with increasingly accessible portable tools such as mobile phones, to offer a level playing field for individuals to participate in politics and speak to power. On the other hand, this very enthusiasm has evoked relatively tired tropes used to frame the advent of other “new” technologies in the past, stressing what they could do to Africa, rather than exploring what they are doing in Africa. Early research on the relationship between social media and elections in Africa has tended to adopt normative frameworks adapted from the analysis of electoral contests in the Global North, presupposing unfettered citizens using social media to root for their leaders or demand accountability. A more recent wave of empirically grounded studies has embraced a greater conceptual and methodological pluralism, offering more space to analyze the contradictions in how social media are used and abused: how humor can be turned into a powerful tool to contest a type of power that appears overwhelming; or how armies of professional users have exploited people’s credulity of new media as “freer” from power to actually support partisan agenda. Interestingly, this latter approach has brought to light phenomena that have only recently caught global attention, such as the role of “fake news” and misinformation in electoral contests, but have played a determinant role in African politics for at least a decade.

scholarly journals A Pit-bull in Lipstick: The Reciprocal Brand Rhetoric of Sarah Palin

2021 ◽  
Author(s):  
Sarah Stockdale
Keyword(s):  
Social Media ◽  
New Media ◽  
Audience Participation ◽  
Political Messages ◽  
Political Events ◽  
The Social ◽  
Media Platform ◽  
Sarah Palin ◽  
2012 Election ◽  
The Relationship

This Major Research paper will focus on the Republican American politician Sarah Palin. Sarah Palin is a political figure who has played an interesting role in Republican politics over the last four years. As an unexpected candidate for John McCain’s 2008 Vice Presidential nomination, Palin garnered unprecedented media attention for a running mate. Sarah Palin is a media celebrity, a potential Republican candidate for the 2012 election, and an international household name. The purpose of this research is to explore Sarah Palin as a political actor and celebrity icon by analyzing her use of new media as a platform for her political rhetoric. Specifically, this study looks at the discourse used in Sarah Palin’s social media campaign, with a direct focus on the social media outlet of Facebook. Facebook is a non-traditional political media platform, which allows politicians contact with millions of users in a format that is social, personal and direct. Many politicians have been utilizing new media platforms in order to communicate their political messages to new and diverse audiences. This study analyzes how Sarah Palin is utilizing the medium of Facebook, and how the language she uses in communicating to her supporters affects their experience of current political events. This study aims to show the relationship between the rhetoric she chooses to employ, and the comment activity of her supporters on Facebook. Selections of Sarah Palin’s Facebook Note documents were chosen in order to narrow the scope of this research. The research questions that has directed this study is: Through the social media platform of Facebook, what function does Palin’s use of metaphor play in the reciprocal discourse of supporter comments? Do literary devices such as metaphor affect the nature of audience participation in political social media?

scholarly journals Editorial Volume 6 (2)

2010 ◽  
Vol 6 (2) ◽  
Author(s):  
Christopher Moore ◽  
Ruth Walker
Keyword(s):  
Social Media ◽  
New Media ◽  
Web 2.0 ◽  
Digital Media ◽  
Digital Technologies ◽  
Educational Institutions ◽  
Special Issue ◽  
Continuity And Change ◽  
Teaching Learning ◽  
The Relationship

Introduction to the special issue: "Digital technologies and educational integrity" When Roger Silverstone (1999, p.10) asked "what is new about new media?" more than a decade ago at the launch of the first edition of the journal New Media and Society, he framed the question as an inquiry about the relationship between continuity and change. To address the issues relating to the interest and reliance on technologies in educational contexts - whether we are talking about web 2.0, digital media, social media, new media, or even next media - requires us to consider what is most important about the standards, traditions and practices that we hold as crucial to teaching, learning and research, as well as their relationship to change. This special issue broaches these issues to consider how changes in technologies used by teachers and learners - both in and out of educational contexts - has impacted on our understandings of educational integrity. To do this, we have had to ask questions about the integrity of the educational enterprise itself: just as the expanding research and writing capacities of digital media have complicated notions of authorship, so too does the increasing reliance on technologies in educational settings complicate expectations about the open or gated nature of educational institutions. However, it is not so much the digital technologies themselves, but how they are used, regarded, implemented and positioned by institutions, that offer a new twist to our interpretation of education as both 'borderless' and 'gatekeeping'. Download PDF to view full editorial

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