scholarly journals Hubungan Penggunaan Fitur Insta Story Sebagai Media Promosi Dengan Minat Beli Produk Wellborn

InterKomunika ◽  
2018 ◽  
Vol 3 (2) ◽  
pp. 113
Author(s):  
Dea Permatasari
Keyword(s):  
Social Media ◽  
New Media ◽  
Significant Relationship ◽  
Research Method ◽  
Uses And Gratification ◽  
Technological Developments ◽  
Quantitative Correlational ◽  
Use Of Social Media ◽  
The Relationship

Abstract. Nowadays, the use of social media, one of which is the Instagram application in the Insta Story feature, has many advantages such as its wide coverage, because it uses online facilities, and its continuous connectivity. The presence of this new media makes it easier for humans to communicate daily. In the current era, companies need to utilize their resources optimally, and try to influence consumers' buying interest through the promotion of Wellborn products. Current technological developments make it easier for consumers to find information about a product on the market. The theory used in this research is the theory of Uses and Gratification. The research method used is quantitative correlational studies applying the rank Spearmen correlational formula to test whether there is the relationship between Attraction, Convert, and Transfrom, in using the insta story feature as a promotional medium, with the interest in buying Wellborn products. Sampling was carried out on 67 respondents as well as viewers. Based on the results of the study, it is showed that there was a significant relationship between the use of Insta Story features as a media promotion and the interest in buying Wellborn products; with a total coefficient value of 66,283.Keywords: buying interest, Instagram, Insta Story, PromotionAbstrak. Penggunaan media sosial saat ini mempunyai keunggulan salah satunya yaitu aplikasi instagram dalam fitur insta story yang cakupannya luas menggunakan fasilitas online dan terhubung kapanpun. Kehadiran media baru (new media) semakin memudahkan manusia dalam berkomunikasi sehari-hari.Di era sekarang perusahaan perlu memanfaatkan sumber dayanya dengan optimal, serta berusaha mempengaruhi minat beli konsumen melalui adanya promosi produk Wellborn. Perkembangan teknologi saat ini jauh lebih memudahkan para konsumen untuk mencari informasi tentang suatu produk yang ada di pasaran. Teori yang digunakan dalam penelitan ini adalah teori Uses and Gratification. Metode penelitian yang digunakan penulis dalam penelitian ini adalah kuantitatif studi korelasional dan menggunakan rumus korelasional rank spearmen untuk menguji apakah ada hubungan antara Attraction, Convert, dan Transfrom penggunaan fitur insta story sebagai media promosi dengan minat beli produk Wellborn. Pengambilan sample dilakukan kepada 67 orang responden followers sekaligus viewers. Berdasarkan hasil penelitian, menunjukkan bahwa terdapat hubungan yang signifikan antara Penggunaan Fitur Insta Story sebagai Media Promosi dengan Minat Beli Produk Wellborn dengan nilai total koefisien sebesar 66,283.Kata kunci: Minat beli, Instagram, Insta Story dan Promosi

scholarly journals Hubungan Channel Youtube Sam Kolder terhadap Minat Membuat Vidio Travelling

2021 ◽  
Vol 1 (1) ◽  
pp. 23-28
Author(s):  
Mochamad Ismail Sabilillah ◽  
Anne Maryani
Keyword(s):  
Social Media ◽  
New Media ◽  
Strong Relationship ◽  
Communication Media ◽  
Human Communication ◽  
Distinctive Character ◽  
Correlational Approach ◽  
Technological Developments ◽  
Use Of Social Media ◽  
The Relationship

Abstract. Based on technological developments and along its development human communication media will continue to develop. One example of the development of communication media is the emergence of new media such as the internet and social media. Social media has various types such as microblog, sharing media, online journals and others. The most commonly used social media in Indonesia is YouTube social media. Youtube is a type of social media sharing type, because it facilitates its users to share in the form of videos. One of the content creators on YouTube is Sam Kolder, he is a filmmaker, videographer, and photographer from the travel company Beautiful Destination. Sam has a distinctive character from the making of a traveling video uploaded on his YouTube channel that made the attention of videography activists especially those in Indonesia such as members of the Editorest.Id group.This study seeks to explain the relationship of the Kold youtube channel owned by Sam Kolder to the interest in making a traveling video to members of the Editorest.Id group. in this study viewed in terms of the use of social media consisting of context, communication, collaboration, and connections that exist on the Kold channel. The theory used is the theory of S-R YouTube channel Sam Kolder is a variable (X) which means that the stimulus and interest in making videos traveling is a variable (Y), namely the response. A quantitative method with a correlational approach was used in this study to examine the relationship between the two variables.The results showed that (1) Kold's youtube channel has a very strong relationship with the interest in making a traveling video (2) context has a strong relationship with the interest in making a traveling video (3) communication has a strong relationship with the interest in making a traveling video (4) collaboration have a strong enough relationship with an interest in making a traveling video (5) connection has a strong enough relationship with an interest in making a traveling video.   Abstrak. Berdasarkan perkembangan teknologi dan seiring perkembangannya manusia media komunikasi akan terus berkembang. Salah satu contoh perkembangan media komunikasi adalah munculnya media baru seperti internet dan media sosial. Media sosial memiliki beragam jenis seperti microblog, media berbagi, jurnal online dan lainnya. Media sosial yang paling sering digunakan di Indonesia ada media sosial youtube. Youtube merupakan salah satu media sosial berjenis media berbagi , karena memfasilitasi penggunanya untuk berbagidalam bentuk vidio. Salah satu content creator yang ada di youtube adalah Sam Kolder, ia adalah seorang filmmaker, videographer, dan photographer dari perusahaan travel Beautiful Destination. Sam memiliki karakter tersendiri dari pembuatan sebuah vidio travelling yang di unggah di channel youtubenya yang membuat mendapat perhatian dari para penggiat videography terutama yang ada di Indonesia seperti anggota grup Editorest.Id.Penelitian ini berusaha untuk menjelaskan hubungan dari channel youtube Kold yang dimiliki oleh Sam Kolder terhadap minat membuat vidio travelling pada anggota grup Editorest.Id. dalam penelitian ini dilihat dari segi penggunaan media sosial yang terdiri dari context, communication, collaboration, dan connection yang ada pada channel Kold. Teori yang digunakan adalah teori S – R channel youtube Sam Kolder merupakan variabel (X) yang berarti stimulus dan minat pembuatan vidio travelling merupakan variabel (Y) yaitu respon. Metode kuantitatif dengan pendekatan korelasional digunakan dalam penelitian ini untuk menguji ada tidaknya hubungan antara kedua variabel. Hasil penelitian menunjukan bahwa (1) channel youtube Kold memiliki hubungan yang sangat kuat dengan minat membuat vidio travelling (2) context memiliki hubungan yang kuat dengan minat membuat vidio travelling (3) communication memiliki hubungan yang kuat dengan minat membuat vidio travelling (4) collaboration memiliki hubungan yang cukup kuat dengan minat membuat vidio travelling (5) connection memiliki hubungan yang cukup kuat dengan minat membuat vidio travelling.  

Digital Marketing

2018 ◽  
pp. 18-38
Author(s):  
Cesar Pereira da Mota ◽  
Pedro Isaías
Keyword(s):  
Social Media ◽  
New Media ◽  
Information Search ◽  
Communication Channels ◽  
Digital Marketing ◽  
Online Questionnaire ◽  
Football Fans ◽  
Use Of Social Media ◽  
Marketing Actions ◽  
The Relationship

Despite the fact that the branding of football is not a new phenomenon, the emergence of new media has provided the means and the opportunity for the widespread promotion of football club's brands. At the same time, the growing popularity of social media among football fan has empowered them to express their opinions and has granted them unlimited resources for information search and exchange. This chapter aims to examine the relationship that exists between Real Madrid's digital marketing actions and its promotion as a brand and the loyalty of its supporters. An online questionnaire was distributed among sports and football fans in order to identify their profile, their preferred communication channels, their use of social media and their knowledge about Real Madrid.

Digital Marketing

2018 ◽  
pp. 28-49
Author(s):  
Cesar Pereira da Mota ◽  
Pedro Isaías
Keyword(s):  
Social Media ◽  
New Media ◽  
Information Search ◽  
Communication Channels ◽  
Digital Marketing ◽  
Online Questionnaire ◽  
Football Fans ◽  
Use Of Social Media ◽  
Marketing Actions ◽  
The Relationship

Despite the fact that the branding of football is not a new phenomenon, the emergence of new media has provided the means and the opportunity for the widespread promotion of football club's brands. At the same time, the growing popularity of social media among football fan has empowered them to express their opinions and has granted them unlimited resources for information search and exchange. This chapter aims to examine the relationship that exists between Real Madrid's digital marketing actions and its promotion as a brand and the loyalty of its supporters. An online questionnaire was distributed among sports and football fans in order to identify their profile, their preferred communication channels, their use of social media and their knowledge about Real Madrid.

HUBUNGAN ANTARA PENGGUNAAN MEDIA SOSIAL DAN MOTIVASI BELAJAR DENGAN HASIL BELAJAR MATA PELAJARAN DASAR LISTRIK DAN ELEKTRONIKA SISWA KELAS X PROGRAM KEAHLIAN TEKNIK INSTALASI TENAGA LISTRIK DI SMK DINAMIKA PEMBANGUNAN 1 JAKARTA

2020 ◽  
Vol 5 (1) ◽  
pp. 48-55
Author(s):  
Wahyu Agung Utomo ◽  
Faried Wadjdi ◽  
Aris Sunawar
Keyword(s):  
Social Media ◽  
Learning Outcomes ◽  
Significant Relationship ◽  
Hypothesis Test ◽  
Learning Motivation ◽  
Significance Level ◽  
Ex Post ◽  
Use Of Social Media ◽  
The Relationship ◽  
Basic Learning

The purpose of this research is to know the level of closeness: (1) the relationship between the use of social media in learning with electrical and electronic basic learning outcomes, (2) the relationship between learning motivation with electrical and electronic basic learning outcomes, (3) the relationship between the use of social media in learning and learning together with basic electricity and electronics. This research used a sample of 72 people, namely Grade X students of the Expertise Program Electrical Power Engineering in SMK Dinamika Pembangunan 1, Jakarta. This research uses a descriptive correlative expost facto research method with a quantitative approach. Data from the results of the study will be tested with the analysis prerequisite test and hypothesis prerequisite test with a significance level of 5%. Based on the results of the calculation of the hypothesis test can be concluded: (1) there is a positive and significant relationship between the use of social media in learning with electrical and electronic basic learning outcomes seen from the value of ryx1 = 0.532> rtable = 0.232 and tcount = 5.249> ttable = 1.994; (2) there is a positive and significant relationship between learning motivation with electrical and electronic basic learning outcomes seen from the value of ryx2 = 0.603> rtable = 0.232 and tcount = 6.328> ttable = 1.994; 3) there is a positive and significant relationship between the use of social media in learning and learning motivation together with the basic learning outcomes of electricity and electronics seen from the value of ryx1x2 = 0.6363> rtable = 0.232 and value of Fcount = 23.47> Ftable = 3.13. Based on the results of the analysis of these data it can be concluded that there is a positive and significant relationship between the independent variables together with the basic learning outcomes of electricity and electronics.   ABSTRAK Tujuan dari penelitian ini adalah untuk mengetahui tingkat keeratan: (1) hubungan antara penggunaan media sosial dalam belajar dengan hasil belajar dasar listrik dan elektronika, (2) hubungan antara motivasi belajar dengan hasil belajar dasar listrik dan elektronika, (3) hubungan antara penggunaan media sosial dalam belajar dan motivasi belajar secara bersama-sama dengan hasil belajar dasar listrik dan elektronika. Penelitian ini menggunakan sampel menjadi 72 orang yaitu siswa kelas X Program Keahlian Teknik Instalasi Tenaga Listrik Di SMK Dinamika Pembangunan 1 Jakarta. Penelitian ini menggunakan metode penelitian ex-post facto yang bersifat deskriptif korelatif dengan pendekatan kuantitatif. Data dari hasil penelitian akan diuji dengan uji prasyarat analisis dan uji prasyarat hipotesis dengan taraf signifikansi 5%. Berdasarkan hasil perhitungan uji hipotesis dapat disimpulkan: (1) terdapat hubungan yang positif dan signifikan antara penggunaan media sosial dalam belajar dengan hasil belajar dasar listrik dan elektronika dilihat dari nilai ryx1 = 0,532 > rtabel = 0,232 dan nilai thitung = 5,249 > ttabel = 1,994; (2) terdapat hubungan yang positif dan signifikan antara motivasi belajar dengan hasil belajar dasar listrik dan elektronika dilihat dari nilai ryx2 = 0,603 > rtabel = 0,232 dan nilai thitung = 6,328 > ttabel = 1,994;       3) terdapat hubungan yang positif dan signifikan antara penggunaan media sosial dalam belajar dan motivasi belajar secara bersama-sama dengan hasil belajar dasar listrik dan elektronika dilihat dari nilai ryx1x2 = 0,6363 > rtabel = 0,232 dan nilai Fhitung = 23,47 > Ftabel = 3,13. Berdasarkan hasil analisis data tersebut maka dapat di simpulkan bahwa terdapat hubungan yang positif dan signifikan antara variabel bebas secara bersama-sama dengan hasil belajar dasar listrik dan elektronika.

scholarly journals The Relationship Of Political Socialization Messages Relations In Social Media Twitter With The Image Of PKS. (Study: Political Socialization PKS Through @PKSejahtera Account)

2019 ◽  
Vol 2 (1) ◽  
pp. 3
Author(s):  
Munadhil Abdul Muqsith
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Political Parties ◽  
New Media ◽  
Research Method ◽  
Political Socialization ◽  
Good Image ◽  
The Public ◽  
Relationship Of ◽  
The Relationship

The development of new media provides convenience in communicating and conveying the message, thus leading directly into a meeting without limited space, time and distance, users can easily participate in social interaction. Political parties take advantage of the development of new media in order to disseminate and political information to the public in order to obtain a good image. The Justice and Prosperous Party or sometime called PKS utilizing twitter as a social media in order to convey the message of political socialization through the official account DPP @PKSejahtera to 159.500 followers. This research is about the relationship of political socialization messages relations in social media twitter with the image of PKS. (Study: Political Socialization PKS through @PKSejahtera account). Purpose of this study is 1) how much the relationship of political socialization messages in social media Twitter with the image of PKS. This research method uses a quantitative approach. These results indicate that there is a relationship between socialization message via twitter to the image. The highest relationship found in the relationship of political socialization message with variable perception in the indicator 's political image.Keywords : Political Socialization Messages, Prosperous Justice Party, Twitter, Image. 

scholarly journals The Role of Social Media in Empowering the Involvement of Women in Information Technology: A Case Study of Al-Qalam and Umaru Musa Yar’adua Universities

2018 ◽  
Vol 2 (1) ◽  
pp. 7-27
Author(s):  
Sanusi Abu Darma ◽  
Farida Aliyu ◽  
Shafi’u Abubakar Kurfi
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Significant Relationship ◽  
Female Students ◽  
The Social ◽  
Women In Information Technology ◽  
Use Of Social Media ◽  
The Relationship

The under-representation of the women in the field of Information Technology (IT) in Nigeria has been closely observed over the last decade. One of the facts is that social media have been widely and intensively used in Nigeria, which is an effective way to empower women in the IT sector. This study aimed to investigate the role of social media in empowering the involvement of women in information technology. In order to achieve the objectives of this study the current study conducted a survey amongst the female students of Al-Qalam and Umaru Musa Yar’adua Universities and tried to find out how the use of social media is contributing to the growth of women involvement in the IT sector. For this purpose, a sample of 200 female students was taken from these Universities via convenience sampling techniques. The quantitative method was used to collect data for this study. The findings in this study revealed that there was a significant relationship between women’s awareness and the encouragement of women in the IT sector through the use of the social media. Besides, there was a significant relationship between the empowerment of women and the encouragement of women in the IT sector through the use of the social media. Hence, women’s awareness and empowerment of women through the social media encouraged the involvement of women in the IT sector. In addition, this study recommends that there is need to examine the relationship between women and social media in various sectors such as government, healthcare, aerospace and security in order to trace the real role of social media in empowering the involvement of women in information technology in Nigeria.

scholarly journals ANALISIS PERAN MEDIA SOSIAL DALAM PELAKSANAAN PEMBANGUNAN NASIONAL

2021 ◽  
Vol 5 (2) ◽  
pp. 126-136
Author(s):  
Novliza Eka patrisia
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Research Method ◽  
National Development ◽  
Descriptive Study ◽  
Digital Era ◽  
Use Of Social Media ◽  
The Relationship ◽  
Research Show

This paper is the result of analysis and observation that reviews the use of social media in the form of social networks as a very effective medium for communication and information to convey problems or aspirations of the community, especially for areas that have not been maximally touched by media and are not widely known by the wider community in particular. current regional officials. This paper aims to describe the characteristics of digital societies that use social media. Then, describe the relationship between social media and national development and describe the opportunities and challenges that arise in the digital era. This research method is a descriptive study using qualitative analysis. The results of the research show that national development will be realized well if a social media in the form of social networks is used by the community properly, ethically and can be justified. Therefore the role of local government is very important in informing the community quickly and accurately.

Association between Social Media Use for Health Purpose and Depressive Symptoms: A Cross-Sectional Survey (Preprint)

2020 ◽  
Author(s):  
Hee Yun Lee ◽  
Yan Luo ◽  
Cho Rong Won ◽  
Jiyoung Lee ◽  
Jeongwon Baik
Keyword(s):  
Social Media ◽  
Depressive Symptoms ◽  
Social Networking Sites ◽  
Inverse Relationship ◽  
Age Groups ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Use Of Social Media ◽  
The Relationship ◽  
Health Purpose

BACKGROUND The use of social media or social networking sites (SNS) is increasing across all age groups, and one of the primary motives of using SNS is to seek health-related information. Although previous research examining the effect of SNS use on depression exist, studies regarding the effect of SNS use for health purpose on depression is limited. OBJECTIVE Our study aims to explore the relationship between SNS use for health purpose and depression across the four age groups (18-34 years old, 35-49 years old, 50-64 years old, and above 65 years old). METHODS A sample of 6,789 adults aged 18 and older was extracted from a 2017 and 2018 Health Information National Trends Survey (HINTS). Univariate and bivariate analyses to examine the association between each variable and four age groups were conducted. Multiple linear regression analyses to predict depression level among participants with use of SNS for health purpose were conducted. RESULTS SNS use for health purpose and depression were positively associated for three age groups but not for those 65 years or older (=0.13, P<0.05; =0.08, P<0.05; =0.09, P<0.05). Income and self-reported health status indicated an inverse relationship for all age groups. The relationship with marital status differed based on age group with 18 and 34 years old showing an inverse relationship (=-0.13, P<0.01) while 65 years or older showing a positive relationship (=0.06, P<0.05). Gender was positively associated among those in the 35-49 years old (=0.09, P<0.05) and 65 years or older (=0.07, P<0.05). Being Non-Hispanic White was positively associated with depression among 50-64 years old (=0.07, P<0.001) and 65 years or older (=0.08, P<0.05). CONCLUSIONS Age-tailored education on determining accurate and reliable information shared via SNS is needed to reduce depressive symptoms.

Therapeutic Affordances of Social Media and Associated Quality of Life Outcomes in Young Adults

2021 ◽  
pp. 089443932110329
Author(s):  
Paul Dodemaide ◽  
Mark Merolli ◽  
Nicole Hill ◽  
Lynette Joubert
Keyword(s):  
Quality Of Life ◽  
Social Media ◽  
Young Adults ◽  
Well Being ◽  
Evidence Base ◽  
Social And Emotional ◽  
Perceived Quality Of Life ◽  
Use Of Social Media ◽  
The Relationship

There is a growing body of literature exploring the general population’s use of social media for assistance in dealing with stigmatized health issues. This study presents novel research examining the relationship between social media use and young adults. It utilizes a therapeutic affordance (TA) framework. Quantitative results from this study are complemented by qualitative data. The relationships between distinct social media and their TA (a–b) are presented to highlight their potential to impact positively on social and emotional well-being outcomes. Evidence includes broad support for “connection,” “narration,” and “collaboration” TAs in this context and the relationship between the use of distinct social media and perceived quality of life (QOL) outcomes (a–c). TA provides an appropriate and valuable theoretical framework which is useful for the development of an evidence-base from the analysis of young adult’s social media usage. An analysis of the association between social media and their QOL outcomes is presented according to the TA relationship pathway (a–c–b). The adoption of a TA framework enables a nuanced analysis of significant associations between specific social media, TA, and improved QOL outcomes. This study demonstrates the significant association between social media and perceived QOL outcomes in young adults.

How Political Candidates' Use of Facebook Relates to the Election Outcomes

2017 ◽  
Vol 59 (1) ◽  
pp. 77-96 ◽  
Author(s):  
Hsin-Chen Lin
Keyword(s):  
Social Media ◽  
Political Campaigns ◽  
Vote Share ◽  
Political Marketing ◽  
Political Candidates ◽  
The Past ◽  
Use Of Social Media ◽  
Municipal Election ◽  
Online Fans ◽  
The Relationship

This paper examines the relationship between political candidates' use of Facebook and their election outcomes (vote share and election success). The use of social media in political marketing campaigns has grown dramatically over the past few years. It is also expected to become even more critical to future political campaigns, as it creates two-way communication and engagement that stimulates and fosters candidates' relationships with their supporters. Online Facebook data were acquired for all 84 candidates running in a municipal election in Taiwan. Results suggest that a candidate's Facebook presence, the type of account they use, the authentication of the account, and the number of online fans they have are related to their election outcomes.

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