Predicting the Attentional Effect of Sport Sponsorship Information as an Innovative Evaluation Approach

2014 ◽  
pp. 238-254 ◽  
Author(s):  
Christopher Rumpf ◽  
Christoph Breuer
Keyword(s):  
Main Part ◽  
Future Research ◽  
Sport Sponsorship ◽  
New Approach ◽  
The Core ◽  
Sports Events ◽  
Evaluation Approach ◽  
Attentional Effect ◽  
Sponsorship Effectiveness ◽  
Cognitive Attention

Most major sports events can no longer exist without the investments of sponsors. However, financially strong companies are increasingly adopting a critical attitude towards sponsorship since their strategic investments in a sports event cannot be evaluated sufficiently. Against this backdrop, the current approaches to the evaluation of sponsorship are discussed critically in this chapter before a more innovative approach is suggested. The new evaluation approach directs sports viewers' attention to sponsorship information, the central valuation object. At the core, it involves measuring the visual and cognitive attention in standardized experiments and using the identified patterns to predict sponsorship effectiveness. In this regard, the theoretical and methodological fundamentals of the new approach are introduced in the main part of the chapter before their applicability is illustrated based on three typical phases in sponsorship management. To close this chapter, the authors suggest topics for future research.

Predicting the Attentional Effect of Sport Sponsorship Information as an Innovative Evaluation Approach

2018 ◽  
pp. 213-231
Author(s):  
Christopher Rumpf ◽  
Christoph Breuer
Keyword(s):  
Main Part ◽  
Future Research ◽  
Sport Sponsorship ◽  
New Approach ◽  
The Core ◽  
Sports Events ◽  
Evaluation Approach ◽  
Attentional Effect ◽  
Sponsorship Effectiveness ◽  
Cognitive Attention

Most major sports events can no longer exist without the investments of sponsors. However, financially strong companies are increasingly adopting a critical attitude towards sponsorship since their strategic investments in a sports event cannot be evaluated sufficiently. Against this backdrop, the current approaches to the evaluation of sponsorship are discussed critically in this chapter before a more innovative approach is suggested. The new evaluation approach directs sports viewers' attention to sponsorship information, the central valuation object. At the core, it involves measuring the visual and cognitive attention in standardized experiments and using the identified patterns to predict sponsorship effectiveness. In this regard, the theoretical and methodological fundamentals of the new approach are introduced in the main part of the chapter before their applicability is illustrated based on three typical phases in sponsorship management. To close this chapter, the authors suggest topics for future research.

scholarly journals Congruence Effects on the Effectiveness of Sponsorship of Sport Event Websites: An Experimental Approach

2020 ◽  
Vol 12 (19) ◽  
pp. 8173
Author(s):  
Àngela Elisa Aguiló-Lemoine ◽  
Francisco Rejón-Guardia ◽  
María Antonia García-Sastre
Keyword(s):  
Cognitive Processing ◽  
Online Marketing ◽  
Eye Tracker ◽  
Sport Event ◽  
Sport Sponsorship ◽  
Sports Events ◽  
Sponsorship Effectiveness ◽  
Ninth Edition ◽  
Memory Activation

Emerging online marketing strategies are an opportunity for the sport sponsorship industry as a way of complementing traditional methods. However, in-depth attention has not been given to the study of congruence effects on the effectiveness of sponsorship of sport event websites, and specifically to study the role and effects of sponsor logos. The main aim of this study was to evaluate the congruence effect of sponsor brands featured on the website of a sports event on sponsorship effectiveness in visual, attitude-related and behavioural terms, using an eye-tracker to monitor memory activation and changes in attitudes and intentions. In study 1, the role of congruence on website sponsorship was analysed, using real brands sponsoring the ninth edition of the “Mallorca 312” Cycletourist Tour (42 participants). In study 2, the congruence of fictitious brands was analysed on the effects of website sponsorship of the 37th edition of the MAPFRE (competitions brand name) Copa del Rey regatta (101 participants). Congruence is preferable to incongruence in sponsor brands, except when the sponsorship aims to boost a recall of new market brands. The results validate the importance of managing congruence levels in the online sponsorship of sports events due to the influence on sponsorship effectiveness and its impact on cognitive processing.

Antecedents of Family Conflict in Uganda

2020 ◽  
Vol 12 (3) ◽  
pp. 35-54
Author(s):  
Rogers Matama ◽  
Kezia H. Mkwizu
Keyword(s):  
Content Analysis ◽  
Social Identity ◽  
Sample Size ◽  
Social Identity Theory ◽  
Family Conflict ◽  
Qualitative Approach ◽  
Future Research ◽  
Family Conflicts ◽  
The Core ◽  
Quantitative Studies

The purpose of this study was to explore the antecedents of family conflict in Uganda. A qualitative approach was used in this study. A sample size of 139 participants provided data which was subjected to content analysis. Results revealed that the core themes associated with family conflict are finances and priority of resources. Further findings show that differences in tastes and interests, selfishness and lack of communication played a key role as causes of family conflicts. The implication of this study is that finances and priority of resources are antecedents of family conflict in the context of Uganda. Therefore, the antecedents of family conflict that emerged from this study can be understood, defined and analyzed through the lens of social identity theory. Future research may include conducting quantitative studies with a particular demographic using the themes that have emerged from this study.

Citizen Deliberation Online

2019 ◽  
pp. 689-712
Author(s):  
Patrícia Rossini ◽  
Jennifer Stromer-Galley
Keyword(s):  
Political Engagement ◽  
Future Research ◽  
The Internet ◽  
Digital Platforms ◽  
The Core ◽  
Political Conversation ◽  
Political Talk ◽  
Citizen Deliberation ◽  
The Impact

Political conversation is at the heart of democratic societies, and it is an important precursor of political engagement. As society has become intertwined with the communication infrastructure of the Internet, we need to understand its uses and the implications of those uses for democracy. This chapter provides an overview of the core topics of scholarly concern around online citizen deliberation, focusing on three key areas of research: the standards of quality of communication and the normative stance on citizen deliberation online; the impact and importance of digital platforms in structuring political talk; and the differences between formal and informal political talk spaces. After providing a critical review of these three major areas of research, we outline directions for future research on online citizen deliberation.

scholarly journals The concept of neutrality: a new approach

2019 ◽  
Vol 76 (1) ◽  
pp. 333-353 ◽  
Author(s):  
Stephen Macdonald ◽  
Briony Birdi
Keyword(s):  
Literature Review ◽  
Design Methodology ◽  
Information Science ◽  
Social Institutions ◽  
Future Research ◽  
Library And Information Science ◽  
New Approach ◽  
Content Type ◽  
Normative Framework ◽  
Contextual Awareness

Purpose Neutrality is a much debated value in library and information science (LIS). The “neutrality debate” is characterised by opinionated discussions in contrasting contexts. The purpose of this paper is to fill a gap in the literature by bringing these conceptions together holistically, with potential to deepen understanding of LIS neutrality. Design/methodology/approach First, a literature review identified conceptions of neutrality reported in the LIS literature. Second, seven phenomenographic interviews with LIS professionals were conducted across three professional sectors. To maximise variation, each sector comprised at least one interview with a professional of five or fewer years’ experience and one with ten or more years’ experience. Third, conceptions from the literature and interviews were compared for similarities and disparities. Findings In four conceptions, each were found in the literature and interviews. In the literature, these were labelled: “favourable”, “tacit value”, “social institutions” and “value-laden profession”, whilst in interviews they were labelled: “core value”, “subservient”, “ambivalent”, and “hidden values”. The study’s main finding notes the “ambivalent” conception in interviews is not captured by a largely polarised literature, which oversimplifies neutrality’s complexity. To accommodate this complexity, it is suggested that future research should look to reconcile perceptions from either side of the “neutral non-neutral divide” through an inclusive normative framework. Originality/value This study’s value lies in its descriptive methodology, which brings LIS neutrality together in a holistic framework. This framework brings a contextual awareness to LIS neutrality lacking in previous research. This awareness has the potential to change the tone of the LIS neutrality debate.

Dynamic capabilities vs. innovation capability: are they related?

2014 ◽  
Vol 21 (3) ◽  
pp. 368-384 ◽  
Author(s):  
Lidija Breznik ◽  
Robert D. Hisrich
Keyword(s):  
Literature Review ◽  
Design Methodology ◽  
Dynamic Capabilities ◽  
Dynamic Capability ◽  
Future Research ◽  
Innovation Capability ◽  
New Approach ◽  
Content Type ◽  
New Research ◽  
The Relationship

Purpose – The purpose of this paper is to provide insights into the relationship between dynamic capabilities and innovation capabilities. It links dynamic capability with innovation capability and indicates the ways they can be related. Design/methodology/approach – The relationships between dynamic and innovation capability were investigated through a systematic literature review. Findings – The review indicates that common characteristics exist between of the both fields, which demonstrate six relationships. Additionally, findings show some inconsistencies and even contradictions. Originality/value – In this paper, the authors have compared dynamic capabilities, a relatively new approach in the field of strategic management, with innovation capabilities, a widely recognised crucial domain for sustained competitiveness. Since both areas address issues that are essential to today's environment, future research should seek to clarify both concepts, by undertaking some new research and developing comprehensive and unambiguous framework.

Using the Core Concepts Framework to Understand Three Generations of Inclusive Practices

Inclusion ◽  
2014 ◽  
Vol 2 (3) ◽  
pp. 237-247 ◽  
Author(s):  
Karrie A. Shogren ◽  
Michael L. Wehmeyer
Keyword(s):  
Research Policy ◽  
Future Research ◽  
Third Generation ◽  
Inclusive Practices ◽  
Policy And Practice ◽  
Inclusive Practice ◽  
The Core ◽  
Three Generations ◽  
Core Concepts ◽  
The Relationship

Abstract This article analyzes the relationship between the core concepts of disability policy and the three generations of inclusive practices. Specifically, we review the three generations of inclusive practice, highlighting the core concepts that have been most strongly emphasized during each generation of inclusive practices. Because we are early in the third generation of inclusive practices, we conclude by examining how the core concepts can guide and direct third generation inclusive practices and how future research, policy, and practice can actualize the aspirational values of all of the core concepts to enable desired outcomes.

scholarly journals Sustainability in Participatory Sports Events: The Development of a Research Instrument and Empirical Insights

2021 ◽  
Vol 13 (11) ◽  
pp. 6034
Author(s):  
Ine Hugaerts ◽  
Jeroen Scheerder ◽  
Kobe Helsen ◽  
Joris Corthouts ◽  
Erik Thibaut ◽  
...  
Keyword(s):  
Sustainable Development ◽  
Environmental Sustainability ◽  
Online Survey ◽  
Three Dimensions ◽  
Future Research ◽  
Validity And Reliability ◽  
Research Instrument ◽  
Sports Events ◽  
The Social ◽  
Development Goals

The United Nations (UN) considers sports as an important enabler of sustainable development. The popular and fast-growing Participatory Sports Event (PSE) sector can play an important role in this regard, however, research that measures and reports sustainability in PSEs is scarce. Therefore, the aim of this paper was to construct and validate a research instrument based on the UN’s sustainable development goals, and to examine sustainability in PSEs. To this end, an online survey was administered among a representative sample of 303 PSE organisers, located in Flanders, Belgium. A confirmatory factor analysis affirmed the social, economic and environmental dimensions of the instrument and provided evidence for its validity and reliability. The results reveal significant discrepancies between the three dimensions, with a noticeable lower score for environmental sustainability compared to social and economic sustainability. Furthermore, challenges are highlighted in the field of the civil society sector and in walking sports events. The findings also indicate that large-sized events are more likely to be sustainable. The current study can act as a foundation for future research on sustainability in PSEs and can assist PSE organisers and policymakers to increase the sustainability-related performance of the sector.

scholarly journals Facing disruptive technologies: aligning purchasing maturity to contingencies

2019 ◽  
Vol 24 (1) ◽  
pp. 147-169 ◽  
Author(s):  
Britta Søgaard ◽  
Heather Dawn Skipworth ◽  
Michael Bourlakis ◽  
Carlos Mena ◽  
Richard Wilding
Keyword(s):  
Strategic Alignment ◽  
Future Research ◽  
Research Directions ◽  
Company Strategy ◽  
New Approach ◽  
Content Type ◽  
Disruptive Technologies ◽  
Future Research Directions ◽  
Exploratory Case Studies ◽  
Selection Of

PurposeThis paper aims to explore how purchasing could respond to disruptive technologies by examining the assumptions underlying purchasing strategic alignment and purchasing maturity through a contingency lens.Design/methodology/approachThis study uses a systematic review across purchasing maturity and purchasing strategic alignment literature. This is supplemented with exploratory case studies to include practitioners’ views.FindingsThis research demonstrates that neither purchasing maturity nor purchasing strategic alignment are suitable approaches to respond to disruptive technologies. Purchasing maturity does not allow purchasing managers to select relevant practices. It also shows no consideration of any contingencies, which practitioners highlight as important for the selection of practices. Purchasing strategic alignment includes the company strategy as a contingency but does not provide any practices to choose from. It does not include any other contextual contingencies considered important by practitioners. The findings indicate that linking the two research streams may provide a more suitable approach to responding to disruptive technologies.Research limitations/implicationsThis research demonstrates the requirement to develop a new approach to responding to disruptive technologies, by linking purchasing maturity and purchasing strategic alignment to contextual contingencies. This is a currently unexplored approach in academic literature, which refutes the generally accepted premise that higher maturity unilaterally supports a better positioning towards technological disruption. This research also highlights a requirement for practitioners to shift their approach to “best practices”.Originality/valueThis is the first research to systematically review the relationships between purchasing maturity and purchasing strategic alignment. It adds to contingency theory by suggesting that purchasing maturity models can support the achievement of strategic alignment. Also, future research directions are suggested to explore these relationships.

Conclusion: social policy in an era of competition

2017 ◽  
pp. 203-212
Author(s):  
Dan Horsfall ◽  
John Hudson
Keyword(s):  
Social Policy ◽  
Welfare State ◽  
Empirical Analysis ◽  
Welfare States ◽  
Future Research ◽  
The Core ◽  
Competition State ◽  
State Welfare ◽  
Policy Analysts

This concluding chapter highlights key arguments from across the book in order to set out an integrated agenda for future research. Theoretically rooted analyses must be at the core of such an agenda. The inter-pollination/cross-fertilisation of ideas from many disciplines is important in developing an understanding of the complex and multi-faceted ways in which competition is influencing welfare states. However, while theory is central to this agenda, it must also be rooted in detailed empirical analysis. In looking to transcend the competition state/welfare state dichotomy, this interplay between theory and evidence is key, and where theoretically rooted social policy analysts can add particular value to current debates.

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