Social Media and Higher Education

2015 ◽  
pp. 167-186
Author(s):  
Ivan K. Cohen ◽  
Julie Salaber
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Generation Y ◽  
Positive Role ◽  
Raising Awareness ◽  
The Usa ◽  
Marketing Tool ◽  
Use Of Social Media ◽  
The Uk

The constant rise in tuition fees has created increasing pressure for British universities to augment the range of marketing tools used to attract students in competition with both domestic and overseas institutions. This chapter investigates the role of social media as a communication and marketing tool for Higher Education Institutions in the UK. Social media is a powerful tool for both direct and indirect marketing, and is highly relevant for universities targeting youngsters who belong to the so-called Generation Y. After presenting the background for social media marketing and higher education, we investigate whether the use of social media as a marketing tool has been effective in raising awareness of British universities. To do so, we collect data on the use of social media by HEIs (in the UK and in the USA for comparison), as well as data on students' response to these new marketing strategies. Unlike many other organisations, it seems that social media play a positive role in promoting British Universities, although the evidence suggests that they still tend to use social media too much like more traditional forms of marketing and PR.

scholarly journals Piracy and the Politics of Social Media

2016 ◽  
Author(s):  
Martin Fredriksson Almqvist
Keyword(s):  
Social Media ◽  
Common Knowledge ◽  
Academic Research ◽  
Wall Street ◽  
Single Issue ◽  
Political Issues ◽  
The Usa ◽  
Information Politics ◽  
Use Of Social Media ◽  
The Uk

Since the 1990s, the understanding of how and where politics is made has changed radically. Scholars such as Ulrich Beck and Maria Bakardjieva have discussed how political agency is enacted outside of conventional party organizations, and political struggles increasingly focus on single issues. Over the past two decades, this transformation of politics has become common knowledge, not only in academic research but also in the general political discourse. Recently, the proliferation of digital activism and the political use of social media is often understood to enforce these tendencies. This article analyzes the Pirate Party in relation to these theories, relying on almost 30 interviews with active Pirate Party members in Sweden, the UK, Germany, the USA, and Australia. The Pirate Party was initially formed in 2006, focusing on copyright, piracy, and digital privacy. Over the years, it has developed into a more general democracy movement, with an interest in a wider range of issues. This article analyses how the party’s initial focus on information politics and social media connects to a wider range of political issues and to other social movements, such as Arab Spring protests and Occupy Wall Street. Finally, it discusses how this challenges the understanding of information politics as a single issue agenda.

scholarly journals Unwaged Posts in UK Universities: Controversies and Campaigns

2015 ◽  
Vol 13 (2) ◽  
pp. 533-553 ◽  
Author(s):  
Kirsten Forkert ◽  
Ana Lopes
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Trade Unions ◽  
Creative Industries ◽  
Early Career ◽  
Higher Education System ◽  
Use Of Social Media ◽  
The Uk ◽  
The University ◽  
Uk Higher Education

This article examines unwaged posts at UK universities, using recent examples of advertised job posts. While unpaid work is common in the UK higher education system, unwaged posts are not. The posts under scrutiny in this article differ from traditional honorary titles as they target early career academics, who are unlikely to have a paid position elsewhere, rather than established scholars. The article contextualizes the appearance of these posts in a climate of increasing marketization of higher education, entrenching managerialism in higher education institutions, and the casualization of academic work. We also discuss resistance to the posts, arguing that the controversy surrounding unpaid internships in the creative industries created a receptive environment for resisting unwaged posts in academia. We analyze the campaigns that were fought against the advertisement of the posts, mostly through social media and the University and College Union. We explore the tactics used and discuss the advantages and limitations of the use of social media, as well as the role of trade unions in the campaigns against these posts, and we reflect on what future campaigns can learn from these experiences.

Blurring the Boundaries

2017 ◽  
Vol 7 (1) ◽  
pp. 1-14
Author(s):  
Julie A Delello ◽  
Kouider Mokhtari
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Mixed Methods ◽  
Student Perceptions ◽  
Online Survey ◽  
Media Use ◽  
Mixed Methods Study ◽  
Social Media Use ◽  
Use Of Social Media

This article reports the results of a mixed methods study aimed at exploring faculty and student perceptions regarding the use of social media in the higher education classroom. Two groups of faculty (n = 50) and students (n = 396) voluntarily responded to an online survey consisting of a mix of close and open-ended questions pertaining to their perceptions of social media use inside and outside the classroom. Key findings revealed that among faculty (52%) and students (23%) see social media as a distraction. In addition, contrary to prior research indicating that interpersonal boundaries between faculty and students are shifting as people become more connected via social media, only 17% of students and 29% of faculty reported forming social media friendships outside of the classroom. These findings are discussed in light of extant research on the use of social media along with implications for the role of social media in the higher education classroom.

Fashion and Social Media

2016 ◽  
pp. 649-669
Author(s):  
Hanna Kontu ◽  
Alessandra Vecchi
Keyword(s):  
Social Media ◽  
New Media ◽  
Fashion Industry ◽  
Media Environment ◽  
Italian Market ◽  
Exploratory Approach ◽  
The Social ◽  
Marketing Tool ◽  
Use Of Social Media

Although it is clear that social media is powerful, many luxury fashion brands have been reluctant or unable to develop strategies and allocate resources to effectively engage with the new media. Adopting an exploratory approach, this chapter studies the use of social media in the luxury fashion industry through three case studies from the Italian market. The aim is to understand the role of social media as a strategic marketing tool and its broader implications to the overall marketing strategy. The findings arising from this research can help practitioners and managers to make sense of the social media environment and better understand how to design social media activities to engage with the luxury fashion consumer.

Social Media and Higher Education Institute Recruitment

2017 ◽  
Vol 6 (10) ◽  
pp. 86
Author(s):  
Gurvinder Singh ◽  
Munish Bansal ◽  
Dyal Bhatnagar
Keyword(s):  
Higher Education ◽  
Social Media ◽  
New Media ◽  
Social Networking Sites ◽  
High Growth ◽  
High Growth Rate ◽  
Conceptual Approach ◽  
Use Of Social Media ◽  
Major Factors

Communication medium has changed dramatically in the past decade after the emergence of social media. . Not only it became top priority for business houses now a day but other organizations including education institutes are using social media to connect with students. With approximately 462 million internet users and over 241 million active Facebook users; Internet penetration, Smartphone’s, youth exposure are major factors which are responsible for high growth rate of internet and social website users. Decision makers are consistently trying to identify ways through which firms can make use of social media applications such as Wikipedia, YouTube, Facebook, Twitter etc. It is a place where people discuss politics, products, cricket, music & movies, fashion, science & Technology and many other issues. This new media has led to a paradigm shift in marketing practices of many companies from a traditional brand or product-driven approach to a contemporary customer-driven approach. Social Media and its technology are consumer-driven as it can directly communicate with consumers for their product and services. Moreover, this new form of media is often perceived more trustworthy source rather than sponsored content transmitted thru the traditional media of the promotion mix. Though organizations cannot control the direction of information disseminated through social media yet social media is being widely used by almost all the companies, in spite of their size or structure. Consumers get instant response and feel more attached with the organization.Considering all these benefits educational institutes and universities are now using social media to reach its perspective clients i.e. students, in order to improve recruitments. Social media sites are generally accessed by youth of specific demographic profile. There is big difference in how and why people use social networking sites. In addition, how much is the involvement and continuation of traditional marketing practices required in social media marketing.Unfortunately, universities/institutes using these technologies often fail to understand the unique opportunities and challenges that accompany the adoption of social media. In this paper, an effort has been made on conceptual approach in identifying issues and challenges in identifying role of social media in higher education and to identify factors that affect the selection of higher educational institutes and role of social media in reaching to the perspective students. The data will be analyzed using statistical techniques like factor or confirmatory factor analysis with reliability and validation checks.

scholarly journals Social media and hotel e-marketing in Iran: The case of Parsian International Hotels

Turyzm ◽  
2016 ◽  
Vol 26 (2) ◽  
pp. 15-21 ◽  
Author(s):  
Banafshen Nasihatkon ◽  
Jamal Kheiri ◽  
Oriol Miralbell
Keyword(s):  
Social Media ◽  
Marketing Department ◽  
Standard Coefficient ◽  
Kolmogorov Smirnov ◽  
Electronic Marketing ◽  
The Media ◽  
Marketing Tool ◽  
Use Of Social Media ◽  
Hotel Marketing

With a quantitative study, this research has aimed to investigate the role of social media in Iranian hotels’ electronic marketing. A questionnaire technique was used on a sample of 140 marketers who work in the Parsian International Hotels’ marketing department. For data evaluation an SPSS program was used. Kolmogorov-Smirnov, Cochran, Regression, Non-standardized coefficients and Standard coefficient tests were carried out. Based on the findings, we can state that social media are still not an important marketing tool for Iranian hotels. Facebook and YouTube are the media which are most used for marketing purposes as videos and photos can be used on these sites more than others. The results show that the marketing abilities of Parsian Hotels improve with the increasing use of social media, but the hotel marketing sector has failed to fully utilize internet opportunity as a marketing tool.

Social media for environmental sustainability awareness in higher education

2017 ◽  
Vol 18 (4) ◽  
pp. 474-491 ◽  
Author(s):  
Suraya Hamid ◽  
Mohamad Taha Ijab ◽  
Hidayah Sulaiman ◽  
Rina Md. Anwar ◽  
Azah Anir Norman
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Environmental Sustainability ◽  
Keyword Search ◽  
Environmental Awareness ◽  
University Policy ◽  
Content Type ◽  
Use Of Social Media ◽  
The University

Purpose The explosion of social media use such as Facebook among higher education students is deemed to have great potential in widely disseminating environmental sustainability awareness. The paper aims to capture, summarise, synthesise and comment on the role of social media to garner interest of students and staff on environmental sustainability issues. Design/methodology/approach Systematic literature review technique is adopted, and three selected online databases were searched for relevant papers for review. Specific data were extracted from each paper, and the discussion section was based on the developed research questions. Findings Higher education needs to fully leverage the ubiquity of social media to extend how environmental sustainability is viewed by the students and staff. Sustainability practices conducted at the university level such as recycling, reduction of electricity and water consumptions and paper reduction in classroom and used to engage students on environmental matters. For staff, social media can be leveraged as to convey the university policy and assist in their quest to become full-fledged green universities. Research limitations/implications Some of the limitations of this research include the lack of keyword search using synonyms or related terms equivalent to the term “awareness”, lack of forward and backward searches, and the papers were searched until end of 2013 only. Future research needs to take advantage of the current limitations to investigate this topic and be empirically supported by theories using quantitative, qualitative or mixed-method-based research. Future studies could also develop relevant frameworks to propose an effective use of social media for creating environmental sustainability awareness in higher education. Practical implications Propagations of environmental sustainability awareness in higher education would be more effective with the use of social media. Social implications In principle, the increase of environmental awareness level would increase the students’ good behavioural conduct on environmental sustainability. Originality/value While the broad topic of environmental sustainability in higher education is widely discussed, the role of social media in shaping environmental sustainability awareness is still under researched. This situation provides a significant potential for exploration by sustainability researchers to craft their investigation on the effective role of social media in creating environmental awareness in higher education.

2011: The Year Everything Nothing Changed

2020 ◽  
pp. 1-14
Author(s):  
Thomas Swann
Keyword(s):  
Social Media ◽  
Arab Spring ◽  
Self Organisation ◽  
Use Of Social Media ◽  
The Uk ◽  
The Arab Spring

Chapter One introduces the connections between anarchism and cybernetics against the backdrop of what will be referred to throughout the book as the 2011 uprisings (Occupy, the Arab Spring, 15M/Indignados, the UK riots). The chapter highlights the apparent role of leaderless self-organisation in these uprisings and the perceived use of social media as an organising tool therein. It is argued that the examples of the 2011 uprisings show that there is a need for an in-depth understanding of how self-organisation and social media-backed organisation can and do operate.

The Role of Social Media in Higher Education, the Use of Social Media as a Communicative Agent and Their Subsequent Effects to the Learning Process of Students

2014 ◽  
Vol 5 (2) ◽  
pp. 58-69
Author(s):  
Katerina Chatzicharalampous
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Learning Process ◽  
Negative Effects ◽  
Specific Field ◽  
Use Of Social Media ◽  
The Impact

In recent years Social Media have penetrated in all aspects of society in various ways. Higher education has also been a recipient of this penetration. This paper explores what is the impact of Social Media in the spectrum of education and specifically what are its implications in the specific field. The examination is provided through the presentation of reports that have been contacted on the issue, following a discussion and presenting the possible positive and negative effects of such a use in or outside the classroom area.

scholarly journals PERAN KELUARGA DAN MEDIA SOSIAL DALAM PEMBENTUKAN KARAKTER SANTUN SISWA DI SEKOLAH DASAR

2020 ◽  
Vol 10 (1) ◽  
Author(s):  
Hidar Amaruddin ◽  
Hamdan Tri Atmaja ◽  
Muhammad Khafid
Keyword(s):  
Social Media ◽  
Elementary School ◽  
Negative Influence ◽  
Research Subjects ◽  
School Students ◽  
Positive Role ◽  
The Family ◽  
Use Of Social Media ◽  
And Behavior

Banyak kasus yang menunjukkan lunturnya karakter santun di kalangan siswa di Sekolah  Dasar akibat kurangnya perhatian keluarga terhadap sikap dan perilaku anak juga akibat pengaruh negatif yang ditimbulkan oleh media sosial. Tujuan penelitian ini adalah mengategorikan peran keluarga dan media sosial dalam membentuk karakter santun siswa di Sekolah Dasar serta menyanggah atau menyetujui teori habitus Pierre Bordieu. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif. Subjek penelitian adalah empat siswa kelas lima Sekolah Dasar Supriyadi dan Sekolah Dasar Primadana Semarang beserta orang tua mereka. Pengumpulan data menggunakan teknik wawancara, observasi, dan dokumentasi. Analisis data menggunakan teknik induktif interaktif. Hasil penelitian menunjukkan bahwa keluarga berperan dalam mendidik, mengajarkan pengetahuan, dan mengevaluasi setiap sikap dan perilaku siswa Sekolah Dasar selama ia berada di lingkup keluarga, sekolah, dan masyarakat. Sedangkan media sosial tidak berperan positif dalam pembentukan karakter santun siswa, akan tetapi justru berperan mengganggu dan merusak karakter santunnya. Oleh karena itu, keluarga harus berperan melakukan manajemen penggunaan media sosial untuk anak dalam berbagai fungsinya, seperti manajemen sebagai sarana edukasi, sarana hiburan, dan alat komunikasi untuk mempertahankan karakter santunnya. Kata Kunci: Peran, keluarga, media sosial, karakter santun THE ROLE OF FAMILY AND SOCIAL MEDIA IN BUILDING STUDENT'S POLITE CHARACTER IN ELEMENTARY SCHOOL Abstract: Many cases show the declining character of politeness among students in elementary school due to the lack of family attention to their attitudes and behavior as well as the negative influence caused by social media. The purpose of this study is to categorize the role of family and social media in shaping the polite character of students in elementary schools and refuting or agreeing with habitus theory of Pierre Bordieu. This research uses a descriptive method with a qualitative approach. The research subjects were four fifth grade students of Supriyadi Elementary School and Primadana Elementary School in Semarang and their parents. Data collection uses interview, observation, and documentation techniques. Data analysis uses interactive inductive techniques. The results show that the family has a role in educating, teaching knowledge, and evaluating every attitude and behavior of elementary school students as long as he was in the scope of the family, school, and community. Whereas social media does not play a positive role in shaping students' polite character, but instead plays a role in disrupting and damaging their polite characters. Therefore, the family must play a role in managing the use of social media for children in a variety of functions, such as management as a means of education, entertainment, and communication tools to maintain their polite character. Keywords: Role, family, social media, polite character 

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