An Alternative Approach to Textbook Marketing in Higher Education

2017 ◽  
pp. 339-353
Author(s):  
Jaleh Hassaskhah
Keyword(s):  
Higher Education ◽  
Conjoint Analysis ◽  
Needs Analysis ◽  
Accurate Information ◽  
Educational Systems ◽  
Research Context ◽  
Alternative Approach ◽  
Comprehensive Picture ◽  
Market Needs

Textbook is still the most indispensable part of many educational systems. Therefore, having accurate information on the attributes which attract its consumers is of utmost importance for the textbook market analysts, writers and publishers. To this end, this chapter first questions the methodology of the current textbook market needs analysis and then suggests and employs conjoint methodology as the alternative for this purpose. To illustrate the value of this approach, the responses of 450 participants to 32 profile cards based on a scale from 1 to 7 underwent conjoint analysis. The results provided a more comprehensive picture of the participants' preferences for each of the surveyed attributes and their accompanying levels. The findings are especially valuable for three groups: for textbook market analysts who might consider using this methodology in their future investigations and for the authors and publishers who might use the findings in planning and publishing books for this research context.

Using Conjoint Methodology to Address Textbook Needs

2013 ◽  
Vol 3 (1) ◽  
pp. 1-14 ◽  
Author(s):  
Jaleh Hassaskhah
Keyword(s):  
Conjoint Analysis ◽  
Behavioral Model ◽  
Preference Score ◽  
Needs Analysis ◽  
College Level ◽  
Clear Cut ◽  
Research Context ◽  
The Common

The common approach to textbook needs analysis is using questionnaires in which every item focuses on one clear-cut segment of textbook attributes. However, arguing that isolated items may not be of much value, this study employs conjoint methodology which, as a human behavioral model, simulates all possible combinations of attributes and their accompanying levels to predict the needs for the potential textbook at college level. Accordingly, the researcher invited 450 students and teachers to assign a preference score to 32 profile cards, each assessing the importance of 7 attributes and their accompanying levels based on a scale from 1 to 7. Then the responses underwent conjoint analysis. The results obtained are especially valuable for three groups: for textbook market analysts who might consider using this methodology in their future investigations and for the authors and publishers who might use the findings in planning and publishing books for this research context.

scholarly journals Evaluation of Diversity Programs in Higher Education Training Contexts in Spain

2021 ◽  
Vol 11 (5) ◽  
pp. 226
Author(s):  
David Pérez-Jorge ◽  
Eva Ariño-Mateo ◽  
Ana Isabel González-Contreras ◽  
María del Carmen Rodríguez-Jiménez
Keyword(s):  
Higher Education ◽  
Students With Disabilities ◽  
Educational Needs ◽  
Social Conditions ◽  
Dropout Rates ◽  
Educational Institutions ◽  
Educational Systems ◽  
University Teachers ◽  
Diversity Programs ◽  
Spanish Universities

Measures adopted by educational systems to improve and adapt the educational response of pupils with disability or diversity conditions arising from their personal and social conditions, have enabled them to gain tenure throughout the various stages of education. Educational institutions have been progressively adapting and responding to the educational needs of students who start university, and this fact highlights the lack of inclusive culture in university institutions. The lack of training of university teachers in the educational response to the needs of students with disabilities is evidenced by the high dropout rates of this group and in successive complaints of teachers who do not have the skills or tools to cope with this situation successfully. The review of a set of 75 programs developed by different Spanish universities to meet the needs of these students shows an insufficient institutional and administrative response while reflecting the lack of unity of jointly developed criteria.

The Role of Financing Higher Education in Nigerian Universities in Achieving Sustainable Development

2021 ◽  
Vol 4 (4) ◽  
pp. 551-578
Author(s):  
Samir Mohamad Hassan
Keyword(s):  
Higher Education ◽  
Sustainable Development ◽  
Private University ◽  
Accurate Information ◽  
Community Initiatives ◽  
Higher Education Financing ◽  
The University ◽  
Financing Higher Education ◽  
The Impact

The current study aims to identify the role of financing higher education in Nigerian universities in the state of Kano and its impact on sustainable development. The study problem lies in the low funding of higher education in Nigerian universities, which will negatively affect the sustainability of higher education and sustainable development. The importance of the study is highlighted by highlighting the importance of financing higher education in Nigerian universities and the sources of obtaining this funding as one of the most important factors through which students can complete their studies. The study followed the qualitative approach with the aim of obtaining more accurate information about traditional higher education financing sources and its impact on the sustainability of education and achieving sustainable development. The study population reached the number of three Nigerian universities, which are a governmental, federal and private university, to learn about the impact of financing higher education in Nigerian universities on sustainable development. The sample of the study was about three out of five of those responsible for financing higher education in Nigerian universities. Also, the study followed unstructured or open interviews in order to obtain more information about financing higher education and whether or not it is suitable for the idea of a monetary endowment. The results of the study showed that the sources of financing for higher education in traditional Nigerian universities are varied, including what can be obtained through the endowment and donations fund that can be made through community initiatives, and the results of the study also indicated that the idea of a monetary endowment faces great challenges in its application, so the idea is subject to acceptance and rejection. According to the nature of the university and the nature of the subjects taught. The study recommended the necessity of expanding the study of the impact of financing higher education in Nigerian universities by expanding the scope of study to include all Nigerian states.

Analysis of educational migration processes: regional aspect

2020 ◽  
pp. 65-71
Author(s):  
Mariya V. Bachynska ◽  
Lyubov K. Semiv ◽  
Serhiy R. Semiv
Keyword(s):  
Higher Education ◽  
National Policy ◽  
Migration Policy ◽  
Social Progress ◽  
Educational Institutions ◽  
Educational Systems ◽  
Interstate Migration ◽  
Higher Education System ◽  
Migration System ◽  
Educational Migration

Analysis and consideration of current migration trends in our country, in particular mass interstate migration movements in the context of Ukraine's participation in the European and world migration space, are considered among the important factors in shaping its national policy. Educational migration is a special threat to the socio-economic development of the country and sustainable development of society, as the formation of highly qualified personnel, accumulation of intellectual capital, and increasing scientific and technological potential of the country are among the important factors of economic and social progress. Due to the intensification of interstate migration flows and the development of the quality of the higher education system in foreign educational institutions, migration for education takes a larger share, which is mostly accompanied by constant migration and departure of Ukrainian citizens for permanent residence abroad. The analysis of publications on this issue proves the urgency of educational migration research, and today it remains important to analyze trends in educational migration, find mechanisms to counter the transformation of Ukraine into a country of origin of educational migrants, as well as their repatriation. The article analyzes the educational migration processes in Ukraine in the regional context. The main regional centers of higher education are identified. The focus is on the migration intentions of the population to study abroad and a comparative description of the educational systems of different countries. The order and stages of the admission campaign in foreign educational institutions are described. The essence and features of educational migration are studied and the main reasons that help Ukrainian students to choose foreign higher education institutions are highlighted. The main causes and consequences of educational migration, as well as potential opportunities for educational migration, are identified. Certain benefits and costs associated with educational migration processes are justified. The directions of development of educational migration and effective migration system in Ukraine and its regions, which should take a worthy place in the migration policy of the state, are offered.

scholarly journals Scientific research and training of foreign languages in universities in Vietnam today

2017 ◽  
Vol 33 (3) ◽  
Author(s):  
Nguyen Quang Thuan
Keyword(s):  
Higher Education ◽  
Foreign Language ◽  
Questionnaire Survey ◽  
Scientific Research ◽  
Language Teachers ◽  
Foreign Languages ◽  
Foreign Language Teachers ◽  
Face To Face ◽  
Comprehensive Picture ◽  
And Training

This research aims to describe the situation of scientific research and the teaching of foreign languages ​​in universities. A questionnaire survey and a series of face-to-face interviews were conducted with a sample of 488 foreign language teachers from 201 universities. The research results describe a comprehensive picture of the training and scientific research related to the teaching of foreign languages ​​in higher education institutions in Vietnam.

scholarly journals Education for entrepreneurship: In search of the fifth pillar "Learning to be entrepreneurial”

2021 ◽  
Vol 10 (44) ◽  
pp. 73-83
Author(s):  
Alejandro Cruzata-Martínez ◽  
Henry Arturo Quijano Benavides ◽  
Luz Elizabeth Vergaray Charra ◽  
Ronald M. Hernández ◽  
Miguel A. Saavedra-López
Keyword(s):  
Higher Education ◽  
Social Entrepreneurship ◽  
Educational Systems ◽  
Educational Community ◽  
Entrepreneurial Education ◽  
Documentary Analysis ◽  
Educational Entrepreneurship ◽  
Educational Field

Currently, the entrepreneurship boom is on the rise, education centers from elementary to higher education are betting on providing an entrepreneurial education. The purpose of this article is: To recognize the development of social entrepreneurship competencies from the four pillars of education, adding a fifth pillar which “knows how to be an entrepreneur". In addition, it is achieved: to recognize the transforming mission of social entrepreneurship competencies within the educational field, to identify the challenges faced by educational systems and how school entrepreneurship is adapted, to compare successful experiences of different countries in entrepreneurship, to analyze the importance of entrepreneurial education from the four pillars as a basis for the construction of the fifth pillar "Learning to undertake" and to differentiate the roles of the educational community. Consequently, documentary analysis is used, after selecting articles, various books, congresses, etc. related to educational entrepreneurship.

scholarly journals Needs Analysis of Agricultural English Teaching in an Indonesian Islamic Higher Education Context

Tamaddun ◽  
2021 ◽  
Vol 20 (1) ◽  
pp. 106-114
Author(s):  
Muhammad Yunus ◽  
Sitti Halijah
Keyword(s):  
Higher Education ◽  
Research And Development ◽  
Needs Analysis ◽  
Teaching Material ◽  
Teaching Materials ◽  
Student Responses ◽  
Academic Field ◽  
English Teaching ◽  
Is Research ◽  
Learning English

The research is the development of Agricultural English teaching materials at Universitas Muslim Indonesia. The purposes of this research are to (1) produce a type of Agricultural English teaching material suitable to be used by the students of Faculty of Agriculture UMI and to (2) discover why the students are learning English. The method used is research and development. The research site was at the Faculty of Agriculture UMI with the number of 50 respondents. The results showed that based on the student responses, 12 out of 42 topics occupy the highest percentage needed for Agricultural English teaching materials. Those 12 topics are as follows: rice, tomatoes, chili,  shallots, eggplant, papaya, rambutan, coconut, coffee, land, disease pest, and seeds. Then, the purposes of the students learning English can be categorized into two major groups, namely to anticipate competition in the workplace where the ability to communicate both oral and written is needed and to prepare themselves in the academic field both to complete S1 (undergraduate degree)  and to continue their studies S2 (master degree).

scholarly journals Diversity of education systems in the European Union

2019 ◽  
Vol 55 (3) ◽  
pp. 230-249
Author(s):  
Andrzej Żurawski
Keyword(s):  
Higher Education ◽  
European Union ◽  
General Education ◽  
Educational Systems ◽  
The European Union ◽  
Education Systems ◽  
The United Kingdom ◽  
Eu Policies ◽  
The Impact ◽  
The Eu

Abstract This article explores Bruno Amable’s Diversity of Capitalism approach to analyze educational systems in the European Union (EU28). The main goal is to identify the main clusters of educational systems with regard to their institutional characteristics. Second goal of the analysis is to evaluate the impact of several EU policies and initiatives on the institutional structure of European educational systems. This article identified six clusters in terms of general education and five clusters in terms of higher education systems. The clustering shows, that – with some exceptions (notably the United Kingdom and Ireland) – European education systems have similar structure to other institutional areas, in particular, it confirms the existence of post-communist (in terms of Farkas) or patchwork (in terms of Rapacki et al.) capitalism. The article shows, as well, that subsystem of higher education is much less diverse, what may have a significance for future discussions on the capitalisms in the EU. Results suggests also that there exist significant differences in performance between the clusters, something that may have a crucial importance for an educational policy.

scholarly journals The Development of Higher Education in Albania, Problems and Challenges

2019 ◽  
Vol 1 (1) ◽  
pp. p21
Author(s):  
Dr. Mirela Tase ◽  
Dr. Manjola Xhaferri
Keyword(s):  
Higher Education ◽  
Civil Society ◽  
Comparative Analysis ◽  
Education System ◽  
The Other ◽  
Educational Systems ◽  
Higher Education System ◽  
Communist System ◽  
Sensitive Issue ◽  
The Right

Education is considered as one of the main pillars of society. An educated society leads the development of a nation. Education is also one of the areas which is also strongly influenced by it and social change. The fact that the educational systems are in permanent change does not show instability. But rather on the other side, they serve to better adapt the society which is changing. Starting from the beginning the education system in Albania has experienced changes after the collapse of the communist system and the approach of society to these changes has been a sensitive issue. These changes were not very studied, since they were in a very unfavorable environments, in which our education system came from a widespread politicization, and they did not always have the right fruits which was often perceived by us as experiments. These changes have not passed without debate, not only by academics, but also by students and civil society. Methodology: The work is based on a comparative analysis over these three decades, relying also on INSTAT’s statistical data.Main results: In this paper, I will show the transformation of the higher education system and how today the Law on Higher Education after three years of implementation has encountered a number of problems where the state and universities are moving from one to the other and finally that those who suffer the consequences of this law are the Albanian young who are not finding themselves in the Albanian market.

scholarly journals Fostering intercultural competence through videoconference exchange: using an external provider to match learners with trained native speakers and administer video calls

2021 ◽  
Vol 4 ◽  
pp. 1-13
Author(s):  
Alonso Varo Varo
Keyword(s):  
Higher Education ◽  
Intercultural Competence ◽  
Native Speakers ◽  
Education Institution ◽  
Cross Cultural ◽  
Practical Case ◽  
Self Assessment ◽  
Alternative Approach ◽  
Language Classes ◽  
The Us

This practical case presents the use of an External Provider (EP) as an alternative approach to the traditional telecollaboration setting where a partnership with a foreign higher education institution is established. Usually, these partnerships involve language exchanges between learning partners who mutually practice each other’s native language. Instead, an eight-week cross-cultural Virtual Exchange (VE) in Spanish between US college students studying Spanish and trained Colombian university students was organized through an external language platform to foster the US students’ Intercultural Competence (IC). It is concluded that the use of an EP brings an undeniable level of flexibility to the organization of the VE, and makes manageable the integration of this type of program in higher education language classes. Additionally, this article assesses the value of this approach by looking at the effect of VE on the US students’ self- assessment of IC after the videoconference exchanges. Data from quantitative surveys and student blogs show a significant increase in the students’ IC after the program.

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