A Model for Mind-Device Dialectic and the Future of Advertising in the Social Media Age

2018 ◽  
pp. 735-751
Author(s):  
Recep Yilmaz ◽  
Nurdan Oncel Taskiran
Keyword(s):  
Digital Media ◽  
Nature Of Science ◽  
Mass Communication ◽  
Human Mind ◽  
Effective Strategies ◽  
The Social ◽  
The Mind ◽  
The Impact ◽  
Water Mill ◽  
The Way

Every advertisement text has a specific impact on the mind of receivers. Just like a water-mill or wind mill, human mind develops a specific systematic interaction against different advertisement texts. This section focuses on how information presented and carried by different texts are built on human mind. The basic aim is to reveal how advertisement texts operate human mind. In this sense, the authors try to understand the impact of analogue media on our minds through discussing the nature of science, the way human mind operates, and the structure of mass communication means. On top of that, the authors visualize this interaction on a model. This model would not only make it possible for us to understand our interaction with analogue media but also would give clues about digital media. With these clues, it would be possible to make predictions about changing advertising environment, and accordingly the way of making more effective strategies and future of advertising sector.

A Model for Mind-Device Dialectic and the Future of Advertising in the Social Media Age

2015 ◽  
pp. 1-16 ◽  
Author(s):  
Recep Yılmaz ◽  
Nurdan Oncel Taskiran
Keyword(s):  
Digital Media ◽  
Nature Of Science ◽  
Mass Communication ◽  
Human Mind ◽  
Effective Strategies ◽  
The Social ◽  
The Mind ◽  
The Impact ◽  
Water Mill ◽  
The Way

Every advertisement text has a specific impact on the mind of receivers. Just like a water-mill or wind mill, human mind develops a specific systematic interaction against different advertisement texts. This section focuses on how information presented and carried by different texts are built on human mind. The basic aim is to reveal how advertisement texts operate human mind. In this sense, the authors try to understand the impact of analogue media on our minds through discussing the nature of science, the way human mind operates, and the structure of mass communication means. On top of that, the authors visualize this interaction on a model. This model would not only make it possible for us to understand our interaction with analogue media but also would give clues about digital media. With these clues, it would be possible to make predictions about changing advertising environment, and accordingly the way of making more effective strategies and future of advertising sector.

Précis ofOrigins of the modern mind: Three stages in the evolution of culture and cognition

1993 ◽  
Vol 16 (4) ◽  
pp. 737-748 ◽  
Author(s):  
Merlin Donald
Keyword(s):  
Human Mind ◽  
Memory Representation ◽  
Cognitive Evolution ◽  
Modern Culture ◽  
Storage Devices ◽  
Culture And Cognition ◽  
The Social ◽  
Modern Mind ◽  
The Mind ◽  
The Way

AbstractThis book proposes a theory of human cognitive evolution, drawing from paleontology, linguistics, anthropology, cognitive science, and especially neuropsychology. The properties of humankind's brain, culture, and cognition have coevolved in a tight iterative loop; the main event in human evolution has occurred at the cognitive level, however, mediating change at the anatomical and cultural levels. During the past two million years humans have passed through three major cognitive transitions, each of which has left the human mind with a new way of representing reality and a new form of culture. Modern humans consequently have three systems of memory representation that were not available to our closest primate relatives: mimetic skill, language, and external symbols. These three systems are supported by new types of “hard” storage devices, two of which (mimetic and linguistic) are biological, one technological. Full symbolic literacy consists of a complex of skills for interacting with the external memory system. The independence of these three uniquely human ways of representing knowledge is suggested in the way the mind breaks down after brain injury and confirmed by various other lines of evidence. Each of the three systems is based on aninventivecapacity, and the products of those capacities – such as languages, symbols, gestures, social rituals, and images – continue to be invented and vetted in the social arena. Cognitive evolution is not yet complete: the externalization of memory has altered the actual memory architecture within which humans think. This is changing the role of biological memory and the way in which the human brain deploys its resources; it is also changing the form of modern culture.

scholarly journals Deep-Down Time: Political Tradition in Central Africa

1989 ◽  
Vol 16 ◽  
pp. 341-362 ◽  
Author(s):  
Jan Vansina
Keyword(s):  
Political Ideology ◽  
Regional Scale ◽  
Central Africa ◽  
Common View ◽  
Historical Processes ◽  
The Social ◽  
The Common ◽  
Political Communities ◽  
The Mind ◽  
The Impact

Around 1850 the peoples of central Africa from Duala to the Kunene River and from the Atlantic to the Great Lakes shared a common view of the universe and a common political ideology. This included assumptions about roles, statuses, symbols, values, and indeed the very notion of legitimate authority. Among the plethora of symbols connected with these views were the leopard or the lion, the sun, the anvil, and the drum, symbolizing respectively the leader as predator, protector, forger of society, and the voice of all. Obviously, in each case the common political ideology was expressed in slightly different views, reflecting the impact of differential historical processes on different peoples. But the common core persisted. The gigantic extent of this phenomenon, encompassing an area equal to two-thirds of the continental United States, baffles the mind. How did it come about? Such a common tradition certainly did not arise independently in each of the hundreds of political communities that existed then. However absorbent and stable this mental political constellation was, it must have taken shape over a profound time depth. How and as a result of what did this happen? Is it even possible to answer such queries in a part of the world that did not generate written records until a few centuries ago or less?This paper addresses this question: how can one trace the social construction of such a common constellation over great time depths and over great regional scale? All the peoples involved are agriculturalists and the political repertory with which we are concerned could not easily exist in its known form outside sedentary societies.

scholarly journals Enacting Media. An Embodied Account of Enculturation Between Neuromediality and New Cognitive Media Theory

2021 ◽  
Vol 12 ◽  
Author(s):  
Joerg Fingerhut
Keyword(s):  
Digital Media ◽  
Human Mind ◽  
Generative Models ◽  
Media Theory ◽  
Media Ecology ◽  
Predictive Processing ◽  
Moving Images ◽  
The World ◽  
Media Work ◽  
The Mind

This paper argues that the still-emerging paradigm of situated cognition requires a more systematic perspective on media to capture the enculturation of the human mind. By virtue of being media, cultural artifacts present central experiential models of the world for our embodied minds to latch onto. The paper identifies references to external media within embodied, extended, enactive, and predictive approaches to cognition, which remain underdeveloped in terms of the profound impact that media have on our mind. To grasp this impact, I propose an enactive account of media that is based on expansive habits as media-structured, embodied ways of bringing forth meaning and new domains of values. We apply such habits, for instance, when seeing a picture or perceiving a movie. They become established through a process of reciprocal adaptation between media artifacts and organisms and define the range of viable actions within such a media ecology. Within an artifactual habit, we then become attuned to a specific media work (e.g., a TV series, a picture, a text, or even a city) that engages us. Both the plurality of habits and the dynamical adjustments within a habit require a more flexible neural architecture than is addressed by classical cognitive neuroscience. To detail how neural and media processes interlock, I will introduce the concept of neuromediality and discuss radical predictive processing accounts that could contribute to the externalization of the mind by treating media themselves as generative models of the world. After a short primer on general media theory, I discuss media examples in three domains: pictures and moving images; digital media; architecture and the built environment. This discussion demonstrates the need for a new cognitive media theory based on enactive artifactual habits—one that will help us gain perspective on the continuous re-mediation of our mind.

scholarly journals We Need to Talk about Impact: Why Social Policy Academics need to Engage with the UK's Research Impact Agenda

2016 ◽  
Vol 46 (1) ◽  
pp. 109-127 ◽  
Author(s):  
KATHERINE E. SMITH ◽  
ELLEN STEWART
Keyword(s):  
Social Sciences ◽  
Social Policy ◽  
Health Inequalities ◽  
Research Impact ◽  
Policy Response ◽  
Academic Literature ◽  
Policy Relevance ◽  
The Social ◽  
The Impact ◽  
The Way

AbstractOf all the social sciences, social policy is one of the most obviously policy-orientated. One might, therefore, expect a research and funding agenda which prioritises and rewards policy relevance to garner an enthusiastic response among social policy scholars. Yet, the social policy response to the way in which major funders and the Research Excellence Framework (REF) are now prioritising ‘impact’ has been remarkably muted. Elsewhere in the social sciences, ‘research impact’ is being widely debated and a wealth of concerns about the way in which this agenda is being pursued are being articulated. Here, we argue there is an urgent need for social policy academics to join this debate. First, we employ interviews with academics involved in health inequalities research, undertaken between 2004 and 2015, to explore perceptions, and experiences, of the ‘impact agenda’ (an analysis which is informed by a review of guidelines for assessing ‘impact’ and relevant academic literature). Next, we analyse high- and low-scoring REF2014 impact case studies to assess whether these concerns appear justified. We conclude by outlining how social policy expertise might usefully contribute to efforts to encourage, measure and reward research ‘impact’.

Be[ing] You

2015 ◽  
pp. 18-32
Author(s):  
Lorna Ann Moore
Keyword(s):  
Digital Media ◽  
The Body ◽  
Mirror Stage ◽  
Head Mounted Display ◽  
Personal Accounts ◽  
The One ◽  
The Impact ◽  
The Relationship ◽  
The Way ◽  
Video Performance

This chapter discusses the one-to-one interactions between participants in the video performance In[bodi]mental. It presents personal accounts of users' body swapping experiences through real-time Head Mounted Display systems. These inter-corporeal encounters are articulated through the lens of psychoanalyst Jacques Lacan and his work on the “Mirror Stage” (1977), phenomenologist Maurice Merleau-Ponty (1968) and his writings on the Chiasm, and anthropologist Rane Willerslev's (2007) research on mimesis. The study of these positions provides new insights into the blurred relationship between the corporeal Self and the digital Other. The way the material body is stretched across these divisions highlights the way digital media is the catalyst in this in[bodied] experience of be[ing] in the world. The purpose of this chapter is to challenge the relationship between the body and video performance to appreciate the impact digital media has on one's perception of a single bounded self and how two selves become an inter-corporeal experience shared through the technology.

Education and cosmopolitanism: Liberating our non-cosmopolitan minds through mindfulness

2019 ◽  
Vol 18 (5) ◽  
pp. 610-627
Author(s):  
Oren Ergas
Keyword(s):  
Human Mind ◽  
Human Beings ◽  
Interdisciplinary Field ◽  
Social Narratives ◽  
Main Challenge ◽  
The Social ◽  
Contemplative Studies ◽  
The Mind ◽  
Feeling At Home ◽  
Person Experience

This paper locates the main challenge for education in cosmopolitanism within the nature of education when interpreted as a “mind-making process.” Based on this interpretation, education is currently a process that shapes non-cosmopolitan minds, for the practices generally associated with it habituate the human mind to see “reality” through contingent social narratives. The aspiration of education in cosmopolitanism to cultivate “a sense of feeling at home and caring for the world,” requires practices that also liberate the mind from the contingencies of the social narratives into which it happens to be born. For such purpose, education requires an ethical meta-narrative, which applies to all human beings and appeals to a mutual human language. Following calls for embracing a pluralistic epistemology in policy making, this paper proposes the interdisciplinary field of contemplative studies that focuses on the understanding of the embodied mind, as a point of origin for considering education as such and education in cosmopolitanism in particular. Mindfulness is then interpreted as one possible practical pedagogy based on which we can practice detachment from the contingency of social narratives by cultivating grounded-ness in the non-contingency of pre-conceptual embodied first-person experience.

The impact of a TV report in schizophrenia stigma reduction: A quasi-experimental study

2017 ◽  
Vol 63 (3) ◽  
pp. 275-277 ◽  
Author(s):  
Nathaly de Oliveira Bosoni ◽  
Geraldo Busatto Filho ◽  
Daniel Martins de Barros
Keyword(s):  
Brief Intervention ◽  
Social Distance ◽  
Mass Communication ◽  
Long Term Effects ◽  
Stigma Reduction ◽  
The Social ◽  
Before And After ◽  
Quasi Experimental ◽  
The Impact

Background: Stigma is a major problem in schizophrenia, and the most effective way to reduce it is to provide information. But literature lacks studies evaluating long-term efficacy of mass communication. Aims: This is a pilot study to assess if a brief intervention (TV report) may have long-term effects. Method: Assessing stigma scores from subjects before and after seeing a vignette. Results: We found that the social distance and restriction to patients not only fell after a brief intervention but also kept lower after 1 and 3 months. Conclusion: We conclude that even brief intervention may create persistent impact in reducing discrimination.

scholarly journals Is bisexuality invisible? A review of sexualities scholarship 1970–2015

2017 ◽  
Vol 65 (4) ◽  
pp. 663-681 ◽  
Author(s):  
Surya Monro ◽  
Sally Hines ◽  
Antony Osborne
Keyword(s):  
Social Sciences ◽  
Identity Politics ◽  
Innovative Approach ◽  
Gay And Lesbian ◽  
Critical Commentary ◽  
The Social ◽  
The Impact ◽  
The Way

This article provides a review of sexualities scholarship within the social sciences between 1970 and 2015. It takes an innovative approach by focusing on the way in which bisexuality is addressed in this body of literature. The article reveals the marginalisation, under-representation and invisibility of bisexuality within and across the social sciences in relation to both bisexual experience and identity. Reasons for this varied across the different eras, including the heterosexist nature of the literature, the impact of gay and lesbian-focused identity politics, and queer deconstructionism. In addition, patterns of bisexual erasure and invisibility were uneven, with some scholarship taking inclusive approaches or criticising prejudice against bisexuality. The initial findings of the review were enriched by critical commentary from key relevant sociologists and political scientists. The article concludes that future sexualities scholarship could be enhanced by greater consideration of bisexuality.

Physics and Politics

1946 ◽  
Vol 40 (3) ◽  
pp. 445-457
Author(s):  
Charles E. Merriam
Keyword(s):  
Atomic Bomb ◽  
Human Mind ◽  
Physical Force ◽  
The Real ◽  
Explosive Force ◽  
The Mind ◽  
The Way

The Atomic Bomb. In 1869, Walter Bagehot wrote an interesting volume entitled Physics and Politics. Today we look again at this topic, but in a new and blinding light. The atomic bomb is an index of dynamic and revolutionary changes, the end of which is not in sight, and which I do not have the temerity to forecast. Even before the bomb was made, there were revolutionary changes on the way. We were on notice that physics, biochemistry, psychology, medicine, were bursting with possibilities which staggered the imagination of the most starry-eyed. This was before the bomb was dropped. Now we know that we were on the beam. We are now confronted by revolution, dimming in meaning all human revolutions rolled into one.First of all, the meaning of controlled atomic energies is often wholly misunderstood. The real marvel is not that these vast forces exist, but that they are found and harnessed by the human mind. The real explosive force is that of the mind that unleashed these giants and made them available for the service of mankind. The mind is king, not the atom. We trapped the atom; we have mastered some secrets of its latent forces, not by accident, but by deliberate design, by organization and ingenuity. We may marvel at the display of physical force, but the deeper force of mind made this triumph possible, and will bring still greater triumphs as we move along through eras of discovery and invention.

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