The Dual Nature of Participatory Web and How Misinformation Seemingly Travels

2019 ◽  
pp. 366-376
Author(s):  
Sameer Kumar
Keyword(s):  
Social Media ◽  
New Media ◽  
Web 2.0 ◽  
Social Service ◽  
World Wide ◽  
Freedom Of Expression ◽  
Internet Technology ◽  
Dual Nature ◽  
The Social ◽  
Online Comments

Web 2.0 is an internet technology that facilitates collaboration on the world wide web (WWW). As a direct product of people's freedom of expression, Web 2.0 technology has given birth to a new media – the social media that is redefining the way people collaborate and express themselves. By studying surveys in three specific aspects of its impact—social service, politics, and as a vehicle of misinformation and through content analysis of some online comments—the author argues that social media is capable of transmitting both good and bad information. In the chapter, an illustration of how misinformation through video seemingly travels is also presented.

The Dual Nature of Participatory Web and How Misinformation Seemingly Travels

2018 ◽  
pp. 6993-7001
Author(s):  
Sameer Kumar
Keyword(s):  
Social Media ◽  
New Media ◽  
Web 2.0 ◽  
Social Service ◽  
World Wide ◽  
Freedom Of Expression ◽  
Internet Technology ◽  
Dual Nature ◽  
The Social ◽  
Online Comments

Web 2.0 is an internet technology that facilitates collaboration on the World Wide Web (WWW). As a direct product of people's freedom of expression, Web 2.0 technology has given birth to a new media – the Social Media that is redefining the way people collaborate and express themselves. By studying surveys in three specific aspects of its impact – social service, politics and as a vehicle of misinformation and through content analysis of some online comments, the author argues that social media is capable of transmitting both good and bad information. In the article, an illustration of how misinformation through video seemingly travels, is also presented.

Social Media Marketing

2013 ◽  
pp. 51-73 ◽  
Author(s):  
Efthymios Constantinides
Keyword(s):  
Social Media ◽  
New Media ◽  
Web 2.0 ◽  
Direct Marketing ◽  
Social Media Marketing ◽  
Future Research ◽  
Power Structures ◽  
Customer Empowerment ◽  
The Social ◽  
The Way

The present stage in the evolution of the Internet, commonly called Web 2.0, has revolutionized the way people communicate, interact, and share information and has radically changed the way customers search for and buy products. The increasing adoption of Web 2.0 applications and technologies has led to an explosion of customer-generated content and has opened new opportunities for networking and collaboration among customers. Web 2.0 applications have brought about a new media category, the Social Media, increasingly growing in importance at the cost of traditional media. The Social Media have changed the power structures in the marketplace; evidence points to a major power-migration that is taking place and to the emergence of a new breed of powerful and sophisticated customers, difficult to influence, persuade, and retain. The chapter outlines the nature, effects, and present status of the Social Media, underscoring their role as agents of customer-empowerment. It explains their aptitude and possible roles as part of the corporate marketing strategy and identifies different ways of engaging them as marketing tools. The chapter proposes two possible Social Media marketing strategies. One is a passive approach focusing on utilizing the Social Media domain as source of customer voice and market intelligence. The second is an active approach, engaging the Social Media as direct marketing and PR channels, as channels of customer influence, as tools of personalizing products, and last, but not least, developing them as platforms of co-operation and customer-generated innovation. Finally, the chapter identifies future research directions for this new element of the marketing landscape.

scholarly journals What Drives Continuance Intention towards Social Media? Social Influence and Identity Perspectives

2020 ◽  
Vol 12 (17) ◽  
pp. 7081 ◽  
Author(s):  
Athapol Ruangkanjanases ◽  
Shu-Ling Hsu ◽  
Yenchun Jim Wu ◽  
Shih-Chih Chen ◽  
Jo-Yu Chang
Keyword(s):  
Social Media ◽  
Social Identity ◽  
New Media ◽  
Social Influence ◽  
Perceived Usefulness ◽  
Continuance Intention ◽  
Positive Effects ◽  
The Social ◽  
Media Platform ◽  
Continuous Usage Intention

With the growth of social media communities, people now use this new media to engage in many interrelated activities. As a result, social media communities have grown into popular and interactive platforms among users, consumers and enterprises. In the social media era of high competition, increasing continuance intention towards a specific social media platform could transfer extra benefits to such virtual groups. Based on the expectation-confirmation model (ECM), this research proposed a conceptual framework incorporating social influence and social identity as key determinants of social media continuous usage intention. The research findings of this study highlight that: (1) the social influence view of the group norms and image significantly affects social identity; (2) social identity significantly affects perceived usefulness and confirmation; (3) confirmation has a significant impact on perceived usefulness and satisfaction; (4) perceived usefulness and satisfaction have positive effects on usage continuance intention. The results of this study can serve as a guide to better understand the reasons for and implications of social media usage and adoption.

Confessions and Tweets: Social Media and Everyday Experience in the Israel Defense Forces

2019 ◽  
pp. 0095327X1985930 ◽  
Author(s):  
Nehemia Stern ◽  
Uzi Ben Shalom
Keyword(s):  
Social Media ◽  
New Media ◽  
Digital Media ◽  
Social Networking Sites ◽  
First Generation ◽  
Armed Forces ◽  
Military Life ◽  
The Social ◽  
Israel Defense Forces ◽  
Israeli Soldiers

This article explores the social media postings of Israel Defense Forces (IDF) soldiers on two different and unofficial Facebook groups. While scholars of armed forces and society have noted the growing importance that militaries have placed on digital media, there is little data regarding the unofficial uses and meanings that regular soldiers themselves make of social networking sites. With an anthropological focus on everyday experiences, we argue that the social media activity of IDF personnel highlights the quotidian aspects of military life in ways that reverberate beyond the strictly ideological or political facets of their service. Here, soldiers can express their frustrations with military bureaucracy, while also presenting a lighthearted (and positive) commentary on a shared rite of passage. This research opens a window into the lives and dilemmas of the first generation of Israeli soldiers to employ new media as a taken for granted aspect of their service.

scholarly journals Youth perspective on social media discourse on “Lazy Nigerian Youths” conversations

INFORMASI ◽  
2020 ◽  
Vol 50 (2) ◽  
pp. 111-122
Author(s):  
Nkiru Comfort Ezeh ◽  
Augustine Godwin Mboso
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Freedom Of Expression ◽  
Media Discourse ◽  
Focus Group Discussions ◽  
Group Discussions ◽  
Political Issues ◽  
The Social ◽  
Youth Perspective

The Social Media has emerged as a new platform for discourses. It has no doubt provided people with easier and faster accessibility to information and has become an outlet for them to share their views on socio-political issues. It has also been observed that negative and hate comments seem to dominate on social networks used for social and political communication. Anchored on Public Sphere Theory, focus group discussions were conducted with undergraduate youths in South-east Nigeria examined on the issue of President Mohammadu Buhari’s referring to Nigerian youths as lazy, while speaking at the Commonwealth Business Forum in Westminster on 18th April 2018. This article, therefore, explored the opinions advanced in the discourse based on the principles of freedom of expression and responsibility. The study suggests that while Twitter platform was more objective in the discussion of the issue of the day because it allows the use of filters to ensure that contents posted on the platform adhere strictly to rules and fair usage; Facebook and Whatsapp trailed with abuses and hate comments. The study recommended that owners of blogs and media houses who now post their contents on the social media should coordinate comments on such platforms and continue developing mechanisms that work to regulate the quality of posted content.

scholarly journals KOMUNIKASI MEDIA ONLINE PENGUSAHA MILENIAL DALAM MEMBANGUN PERSONAL BRANDING DI ERA DIGITAL

2019 ◽  
Vol 4 (1) ◽  
pp. 114
Author(s):  
Dewi Rachmawati ◽  
Lestari Nurhajati
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Internet Technology ◽  
Online Media ◽  
Media Communication ◽  
Digital Era ◽  
Generation Cohorts ◽  
The Social ◽  
Personal Branding ◽  
Age Range

ABSTRACT Scientists who use cohort generation (generation cohorts) to classify subjects by age group, strongly believe in differences in attitudes, behaviors and communication in each generation. Millennials in the age range of 23-39 (born 1980-1995) tend to be depicted as relying heavily on communication based on internet technology. This situation certainly causes significant communication changes, including when these millennials become entrepreneurs, inevitably they will rely on communication via online media. In 2018, several rows of Indonesian millennials entered the ranks of successful Asian entrepreneurs under the age of 30. This phenomenon certainly becomes interesting to study about how the use of online media by young entrepreneurs as a means of their communication with the public. This study aims to find out how the personal branding of millennial entrepreneurs is built with communication via online media. The personal branding study that is often used as a guideline is the Eight Laws of Personal Branding concept, which is a personal branding strategy that emphasizes the side; specialization, leadership, personality, distinctiveness, visibility, unity, persistence, and goodwill. This study uses the content analysis (content analysis) approach to 5 online media (Instagram, Facebook, Twitter, Youtube, LinkedIn and Website / blog) owned by 5 millennial entrepreneurs (Dian Pelangi, Fransisca Hadiwidjana, Talita Setyadi, Rorian Pratyaksa, and Stanislaus Tandelilin) within 1 year (1 January 2018 - 31 December 2018). The results of this study indicate that the effort to build personal branding on each of the online media owned, is only attached to the figure of Dian Pelangi, who is very active in using all lines of social media. While the other 4 subjects actually did not all actively utilize the social media / online media they had..Keywords:  online media communication, millennials, personal branding, millennial entrepreneurs, digital era.  ABSTRAK Ilmuwan yang menggunakan cohort generation (generasi kohort) untuk menggolongkan subyek berdasarkan kelompok umur, sangat mempercayai adanya perbedaan sikap, perilaku dan komunikasi pada tiap generasi. Generasi milenial dalam rentang usia 23-39 (lahir 1980-1995) cenderung digambarkan sangat mengandalkan komunikasi berbasis penggunaan teknologi internet. Situasi ini tentu menyebabkan perubahan komunikasi yang signifikan, termasuk ketika para milenial ini menjadi pengusaha, mau tidak mau mereka akan mengandalkan komunikasi via media online. Tahun 2018 lalu beberapa deretan pengusaha milenial Indonesia masuk dalam jajaran pengusaha sukses Asia di bawah usia 30 tahun. Fenomena ini tentu menjadi menarik untuk diteliti tentang bagaimana penggunaan media online para pengusaha muda ini sebagai sarana komunikasi mereka dengan publik. Penelitian ini bertujuan untuk mengetahui bagaimana personal branding para pengusaha milenial dibangun dengan komunikasi via media online. Kajian personal branding yang sering dijadikan pedoman adalah konsep Eight Laws of Personal Branding, yakni strategi personal branding yang menekankan pada sisi; spesialisasi, kepemimpinan, kepribadian, kekhasan, terlihat, Kesamaan antara yang terlihat dan tak terlihat, kegigihan dan itikad baik. Penelitian ini menggunakan pendekatan penelitian content analysis (analisis isi) atas 5 media online (Instagram, Facebook, Twitter, Youtube, LinkedIn dan Website/blog) yang dimiliki oleh 5 pengusaha milenial (Dian Pelangi, Fransisca Hadiwidjana, Talita Setyadi, Rorian Pratyaksa, dan Stanislaus Tandelilin) dalam kurun waktu 1 tahun (1 januari 2018 - 31 Desember 2018). Hasil dari penelitian ini menunjukkan bahwa upaya membangun personal branding pada masing-masing media online yang dimiliki, hanya melekat pada sosok Dian Pelangi, yang sangat aktif menggunakan semua lini media sosialnya. Sementara ke 4 subyek lainnya justru tidak semuanya aktif memanfaatkan media sosial/ media online yang dimilikinya..Kata Kunci: komunikasi media online, milenial, personal branding, pengusaha milenial, era digital.

Daily Life in Cyberspace: How the Computerized Counterculture Built a New Kind of Place

2016 ◽  
Author(s):  
Howard Rheingold
Keyword(s):  
Social Media ◽  
World Wide Web ◽  
User Experience ◽  
World Wide ◽  
Freedom Of Expression ◽  
Daily Life ◽  
Virtual Community ◽  
Face To Face ◽  
The World ◽  
Conferencing System

Reprinted from legendary cyberspace pioneer Howard Rheingold's classic, The Virtual Community: Homesteading on the Electronic Frontier, “Daily Life in Cyberspace: How the Computerized Counterculture Built a New Kind of Place” situates the reader in the context of social media before the World Wide Web. Rheingold narrates how he became involved in The WELL community; details community and personalities on The WELL; and documents user experience with the WELL's conferencing system, including how conversations are created and organized and how social media compares to face to face dialog. Rheingold also explores social media-based dialog in terms of reciprocity; “elegantly presented knowledge”; the tradition of conversation in the Athenian agora; and the value of freedom of expression. Introduced by Judy Malloy.

Leveraging New Media as Social Capital for Diversity Officers

2015 ◽  
pp. 1718-1742
Author(s):  
Kindra Cotton ◽  
Denise O'Neil Green
Keyword(s):  
Social Media ◽  
New Media ◽  
Social Media Marketing ◽  
Subject Matter Experts ◽  
Personal Lives ◽  
Media Technologies ◽  
Diversity And Inclusion ◽  
Marketing Planning ◽  
The Social ◽  
A Current

While most have grasped how to utilize social media in their personal lives, very few have been able to bridge the gap in leveraging new media effectively to enhance their careers. This chapter is a how-to guide for Equity, Diversity, and Inclusion (EDI) professionals seeking to use social media to carve a niche in the social networking arena. The purpose of this chapter is to highlight how EDI professionals can benefit from utilizing new media marketing tools to position themselves as subject-matter experts and use this authority to create engaged communities surrounding the topics of equity, diversity, and inclusion in higher education. A current review of new media technologies and emerging strategies starts the chapter. It continues with further details on the steps needed to develop and implement a successful social media marketing strategy. The chapter concludes with how to turn plans into actionable steps and includes a social media marketing planning worksheet.

The new media landscape.

2021 ◽  
pp. 67-80
Author(s):  
Richard W. Benfield
Keyword(s):  
Social Media ◽  
New Media ◽  
Case Studies ◽  
Use Case ◽  
The Social ◽  
Social Media Presence

Abstract This chapter examines the new media landscape of communities (blogging and podcasting), platforms, and social media that gardens use. Case studies are presented of the social media presence of some UK and US gardens.

The new media landscape.

2021 ◽  
pp. 67-80
Author(s):  
Richard W. Benfield
Keyword(s):  
Social Media ◽  
New Media ◽  
Case Studies ◽  
Use Case ◽  
The Social ◽  
Social Media Presence

Abstract This chapter examines the new media landscape of communities (blogging and podcasting), platforms, and social media that gardens use. Case studies are presented of the social media presence of some UK and US gardens.

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