Citizen Engagement and News Selection for Facebook Pages

2019 ◽  
pp. 791-807
Author(s):  
Georgeta Drulă
Keyword(s):  
Social Media ◽  
Media Environment ◽  
Media Companies ◽  
Communication Processes ◽  
The Social ◽  
Social Media Platforms ◽  
News Selection ◽  
Analyse Data ◽  
Facebook Pages ◽  
Selection Of

As news flows in the social media environment, communication processes are facilitated by connecting processes between different categories of people. Thus, multimedia stories in social media journalism link not only pieces of information, but also people. Social media platforms are not only to communicate with audiences, but also to make connections between different stakeholders in the online production of news. This chapter investigates if this process of the selection of news for social media platforms is based on algorithmic criteria, or is only based on a human judgment? Methodologically, this chapter will analyse data from the Facebook pages of Romanian news sites in order to generate data which will be developed for a comparative analysis with online media in Poland. The questions raised by this study concern how media companies promote information on social media sites today.

Citizen Engagement and News Selection for Facebook Pages

2017 ◽  
pp. 122-138
Author(s):  
Georgeta Drulă
Keyword(s):  
Social Media ◽  
Media Environment ◽  
Media Companies ◽  
Communication Processes ◽  
The Social ◽  
Social Media Platforms ◽  
News Selection ◽  
Analyse Data ◽  
Facebook Pages ◽  
Selection Of

As news flows in the social media environment, communication processes are facilitated by connecting processes between different categories of people. Thus, multimedia stories in social media journalism link not only pieces of information, but also people. Social media platforms are not only to communicate with audiences, but also to make connections between different stakeholders in the online production of news. This chapter investigates if this process of the selection of news for social media platforms is based on algorithmic criteria, or is only based on a human judgment? Methodologically, this chapter will analyse data from the Facebook pages of Romanian news sites in order to generate data which will be developed for a comparative analysis with online media in Poland. The questions raised by this study concern how media companies promote information on social media sites today.

A market-based rationale for the privacy paradox

2021 ◽  
pp. 016344372110158
Author(s):  
Opeyemi Akanbi
Keyword(s):  
Social Media ◽  
Market Structures ◽  
Media Companies ◽  
The Social ◽  
Social Media Platforms ◽  
Privacy Paradox ◽  
The Individual ◽  
Privacy Risks ◽  
Social Collective

Moving beyond the current focus on the individual as the unit of analysis in the privacy paradox, this article examines the misalignment between privacy attitudes and online behaviors at the level of society as a collective. I draw on Facebook’s market performance to show how despite concerns about privacy, market structures drive user, advertiser and investor behaviors to continue to reward corporate owners of social media platforms. In this market-oriented analysis, I introduce the metaphor of elasticity to capture the responsiveness of demand for social media to the data (price) charged by social media companies. Overall, this article positions social media as inelastic, relative to privacy costs; highlights the role of the social collective in the privacy crises; and ultimately underscores the need for structural interventions in addressing privacy risks.

scholarly journals Habib Husein Jafar Al-Hadar’s Da’wa Content Commodification on Youtube

2021 ◽  
Vol 15 (1) ◽  
pp. 1-11
Author(s):  
Akhmad Roja Badrus Zaman ◽  
Mahin Muqaddam Assarwani
Keyword(s):  
Social Media ◽  
Young Person ◽  
Social Media Platform ◽  
Virtual Ethnography ◽  
The Social ◽  
People’S Perception ◽  
Social Media Platforms ◽  
Media Platform ◽  
Definition Of ◽  
Selection Of

Advances in technology and information provide new opportunities for preachers to be able to take part in spreading Islamic teachings through various social media platforms. One of the preachers who took the role to preach through social media was Habib Husein Jafar al-Hadar. This article examines Habib Husein Jafar’s missionary activities on the social media platform he uses, Youtube. The researcher analyzes the data by observing virtually and visually (virtual ethnography) on the da’wa content displayed by Habib Husein Jafar through Youtube. The study shows that: 1) the attention to the spiritual enlightenment efforts of the younger generation is the basis of the selection of the social media platform Youtube - because based on previous research, the users of this social media platform are 18-29 years of age; 2) starting from the da’wa consumers who are primarily young people, the content they present is suitable to their needs and lifestyle and 3) by using the concept of the circuit of culture analysis, Habib Husein Jafar in various ranges can reconstruct people’s perception of one’s definition of holiness. It is not limited based on normative appearance - cloaked and sacrificed, for example - but more on the substantive side, namely by behaving and having knowledgeable skills. With the variety of content, he could visualize himself as a pious young man by not abandoning his social status as a young person.

The social media marketing strategies and its implementation in promoting handicrafts products: a study with special reference to Eastern India

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sriparna Guha ◽  
Anirban Mandal ◽  
Fedric Kujur
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Purchase Intention ◽  
Brand Image ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Media Environment ◽  
Content Type ◽  
The Social ◽  
Social Media Platforms

Purpose First, this study aims to focus on the promotional part of the Indian handicraft products through various social media platforms such as Facebook, Twitter, Instagram and YouTube. Second, the study measures the effectiveness of social media marketing activities (SMMA) relating to handicraft products on brand awareness, brand image and brand equity. Third, this study also measures the impact of brand awareness and brand image on brand equity and consumers’ purchase intention and further brand equity on consumers’ purchase intention of handicraft products. Design/methodology/approach This study used an offline questionnaire to conduct empirical research and collected and analyzed data of 609 samples by using the structural equation modeling approach. Findings The findings of this study showed that SMMA relating to handicraft products had a very strong impact on creating both brand awareness and brand image in the social media environment. Additionally, this study also exhibited a positive and significant impact of brand awareness and brand image on brand equity and consumers’ purchase intention and further brand equity on consumers’ purchase intention of handicraft products in the social media environment. Practical implications The outcome of this research will definitely motivate the handicraft industry to have a strong social media presence on various platforms for promoting their products across India and outside. Further, the promotional activities in various social media platforms will help in creating awareness about the handicraft products and give brand recognition among other industrial competitive brands which will consequently lead to an increase in the demand for these products. Originality/value The novelty of this study is that it has made an initial attempt to study the marketability of handicraft products using various social media platforms and also has measured the probable impact of SMMA relating to handicraft products on brand awareness and brand image and their impact on brand equity and purchase intention.

scholarly journals Undergraduate Students Expertise Level of Utilising Social Media for Instruction

2020 ◽  
Vol 7 ◽  
pp. 39-49
Author(s):  
Onojah Amos Ochayi
Keyword(s):  
Social Media ◽  
Undergraduate Students ◽  
Tertiary Institutions ◽  
Social Media Platform ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
Analyse Data ◽  
Expertise Level ◽  
Structured Questionnaire

Acclimatising podiums that are not destined for instruction is not a laidback chore but is attainable with suitable strategies and arrangement for educators and scholars. Social networks have amalgamated many students into an online world in exploring relationships, finding and acquiring obligatory evidence for their erudition and research. This research aims to explore availability, utilisation and expertise level of the social media platform for learning, and the influence of gender on the utilisation. A structured questionnaire was administered on 450 students across universities in Kwara state. The reliability coefficient of 0.90, and 0.81 using Cronbach’s alpha was deduced. Statistical tools of mean, t-test and Variance (ANOVA) were employed to analyse data for the study. Findings of the study revealed that undergraduates’ expert level on utilising social media for instruction was intermediate and there was no noteworthy difference between undergraduates’ expertise level in the adoption of social media for instruction. The study concluded that undergraduates have average expertise skill on the adoption of social media for instruction. It was recommended that lecturers in tertiary institutions use most social media platforms to teach students as this will boost their proficiency.

scholarly journals Compliance With FDA Nicotine Warning Statement Provisions in E-liquid Promotion Posts on Instagram

2020 ◽  
Vol 22 (10) ◽  
pp. 1823-1830
Author(s):  
Linnea I Laestadius ◽  
Megan M Wahl ◽  
Julia Vassey ◽  
Young Ik Cho
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Marketing Strategies ◽  
Media Environment ◽  
The Social ◽  
Before And After ◽  
Social Media Platforms ◽  
Promotional Strategies ◽  
The Impact ◽  
The U.S

Abstract Introduction Effective August 2018, the U.S. Food and Drug Administration (FDA) required that nicotine addiction warnings be placed on ads for nicotine containing e-liquids. As per FDA comments, this provision pertains to visual ads communicated via social media, raising questions about compliance within the large e-liquid promotion community on Instagram. Aims and Methods This study examines use of warnings on promotional Instagram posts before and after provisions took effect on August 10, 2018. Netlytic was used to gather a sample of 500 promotional #eliquid and #ejuice posts from: May 2017, October 2017, March 2018, August 2018, and September 2018. The 1500 prewarning and 1000 postwarning posts were coded using content analysis. Changes in products and marketing strategies were also considered. Post volume was tracked monthly between May 2017 and February 2020. Results In the prewarning period, nicotine warning statements were absent on all posts. Following August 10, 2018, FDA compliant warnings were present on 13.6% of posts. Among US-based posts, 36.4% used the warnings, with warnings more common on posts made by e-liquid brands (52.3%) and posts promoting e-liquids with nicotine (40.0%). Promotional strategies and products did not significantly change. The share of posts made by US Instagram users decreased by 11%, although total post volume continued to grow. Conclusions Many e-liquid promotion posts on Instagram remained noncompliant with nicotine warnings after FDA provisions took effect. The large volume of international users also limited the impact of FDA-mandated warnings on the social media environment. Implications Further guidance and enforcement are needed to ensure that US e-liquid marketers on visual social media platforms adhere to current provisions, particularly for individual social media users who are sponsored by industry. The inherently global span of social media also indicates the importance of a shared approach to marketing regulations. Further work is needed to assess enforcement strategies viable for the social media environment.

Visual propaganda on Facebook: A comparative analysis of Syrian conflicts

2016 ◽  
Vol 9 (3) ◽  
pp. 227-251 ◽  
Author(s):  
Hyunjin Seo ◽  
Husain Ebrahim
Keyword(s):  
Social Media ◽  
Structural Features ◽  
Islamic State ◽  
Information Warfare ◽  
The Social ◽  
Social Media Platforms ◽  
Visual Propaganda ◽  
National Coalition ◽  
Syrian Revolution ◽  
Facebook Pages

Social media platforms have become important in spreading propaganda images during conflicts, as demonstrated in several recent cases including the Israeli–Hamas confrontation in 2012 and graphic internet videos by the self-proclaimed Islamic State in 2014. This study examines the role of visual propaganda in the social media age by analyzing themes, frames, and structural features of images posted on the official Facebook pages of Syrian President Bashar al-Assad and the National Coalition of Syrian Revolution and Opposition Forces in 2013 and 2014. Our content analysis shows interesting differences and similarities between the two sides in using images to promote their political agendas during the recent Syrian conflicts following the 2011 uprisings. The Syrian government used visual frames to support its narrative that President Assad is a fearless leader protecting its people and that life has continued normally throughout Syria. The Syrian opposition used various images to solidify its narrative of the Assad regime’s brutality and sufferings of Syrian civilians. There were significant differences in terms of audience reactions to images with different themes and frames. These and other issues are discussed in the context of visual propaganda and framing in social media-based information warfare.

scholarly journals Developmental Dysplasia of the Hip: How Does Social Media Influence Patients and Caregivers Seeking Information?

Children ◽  
2021 ◽  
Vol 8 (10) ◽  
pp. 869
Author(s):  
Ashok Para ◽  
Brian Batko ◽  
Joseph Ippolito ◽  
Gabriel Hanna ◽  
Folorunsho Edobor-Osula
Keyword(s):  
Social Media ◽  
Medical Information ◽  
Developmental Dysplasia ◽  
Accurate Information ◽  
The Social ◽  
Social Media Platforms ◽  
Youtube Videos ◽  
Facebook Pages ◽  
The Impact ◽  
Dysplasia Of The Hip

Developmental dysplasia of the hip (DDH) is a common orthopaedic condition affecting newborns. The rapid and vast adoption of social media has changed how we access medical information. The aim of this study was to deepen the understanding of the impact of social media as a tool used by caregivers. A search was performed on the Facebook (FB), Twitter (TW), and YouTube (YT) platforms. Information was quantitatively assessed by category, and number of posts and users. Comments and posts from the social medial platforms were then qualitatively assessed by using a thematic analysis. 16 Facebook pages and groups, 135 YouTube videos, and 5 Twitter accounts related to DDH were identified across 15 countries. A total of 25,471 comments/tweets were recorded. Across the social media platforms, the most common comments theme was “information sharing” (36.1%). Facebook groups had a significantly greater number of comments that were characterized as “social media as a second opinion” in comparison to YouTube videos (p < 0.001), whereas YouTube videos had significantly fewer comments characterized as “sharing information” in comparison to Facebook groups and Facebook pages (p < 0.0001). Orthopaedic surgeons may utilize caregiver presence on social media as an opportunity to help share accurate information and facilitate informed decision-making.

scholarly journals Deplatforming: Following extreme Internet celebrities to Telegram and alternative social media

2020 ◽  
Vol 35 (3) ◽  
pp. 213-229 ◽  
Author(s):  
Richard Rogers
Keyword(s):  
Social Media ◽  
Free Speech ◽  
Media Ecology ◽  
The Internet ◽  
Media Companies ◽  
The Social ◽  
Social Media Platforms ◽  
Media Research ◽  
Social Media Research

Extreme, anti-establishment actors are being characterized increasingly as ‘dangerous individuals’ by the social media platforms that once aided in making them into ‘Internet celebrities’. These individuals (and sometimes groups) are being ‘deplatformed’ by the leading social media companies such as Facebook, Instagram, Twitter and YouTube for such offences as ‘organised hate’. Deplatforming has prompted debate about ‘liberal big tech’ silencing free speech and taking on the role of editors, but also about the questions of whether it is effective and for whom. The research reported here follows certain of these Internet celebrities to Telegram as well as to a larger alternative social media ecology. It enquires empirically into some of the arguments made concerning whether deplatforming ‘works’ and how the deplatformed use Telegram. It discusses the effects of deplatforming for extreme Internet celebrities, alternative and mainstream social media platforms and the Internet at large. It also touches upon how social media companies’ deplatforming is affecting critical social media research, both into the substance of extreme speech as well as its audiences on mainstream as well as alternative platforms.

scholarly journals Semantic Analysis of Cultural Heritage News Propagation in Social Media: Assessing the Role of Media and Journalists in the Era of Big Data

2021 ◽  
Vol 13 (1) ◽  
pp. 341
Author(s):  
Theodora A. Maniou
Keyword(s):  
Social Media ◽  
Big Data ◽  
Cultural Heritage ◽  
Semantic Analysis ◽  
Audience Engagement ◽  
Media Environment ◽  
The Social ◽  
Social Media Platforms ◽  
Conflicting Role

In the era of big data, within the intense environment of social media, the effective communication of cultural heritage initiatives is considered of equal or—in some cases—even greater importance than heritage data themselves. Media and journalists play a critical and in some cases conflicting role in audience engagement and the sustainable promotion of cultural heritage narratives within the social media environment. The aim of this study was to assess the role of media and journalists in propagating cultural heritage news through social media platforms, and the narratives they tend to create in the digital public sphere. A qualitative approach is employed as a means of examining in-depth specific narratives, their meaning(s) and connotation(s), using semantic analysis.

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