Consumer Behavior

2020 ◽  
pp. 125-157
Author(s):  
José G. Vargas-Hernández ◽  
Jovanna Nathalie Cervantes Guzmán ◽  
Guillermo Vázquez-Ávila
Keyword(s):  
Consumer Behavior ◽  
Experimental Design ◽  
Data Collection ◽  
Purchase Decision ◽  
Data Collection Tool ◽  
General Hypothesis ◽  
Organic Products ◽  
Depth Interviews

The objective of this chapter is to develop a model of the behavior of the ecological consumer in order to know the motivations that influence the decision to purchase organic products in citizens from 25 to 45 years of Mexico. The methodology used in the research is qualitative. It was carried out through the non-experimental design, and with respect to the data collection tool, in-depth interviews were carried out. The results obtained with respect to the factors that influence the purchase decision of the products are accepted the general hypothesis. One of the limitations that the study faced was a limited literature regarding studies related to it in the case of Mexico.

Consumer Behavior

2020 ◽  
pp. 141-174
Author(s):  
José G. Vargas-Hernández ◽  
Jovanna Nathalie Cervantes-Guzmán
Keyword(s):  
Consumer Behavior ◽  
Experimental Design ◽  
Data Collection ◽  
Purchase Decision ◽  
Data Collection Tool ◽  
General Hypothesis ◽  
Organic Products ◽  
The City ◽  
Depth Interviews

The objective of this study is to develop a model of the behavior of the ecological consumer in order to know the motivations that influence the decision to purchase organic products in citizens from 25 to 45 years of the municipality of Guadalajara. The methodology used in the research is qualitative. It was carried out through the non-experimental design, with respect to the data collection tool, in-depth interviews were carried out. The results obtained with respect to the factors that influence the purchase decision of the products are accepted the general hypothesis. One of the limitations that the study faced was a limited literature regarding studies related to it in the case of the city of Guadalajara.

Consumer Behavior

2020 ◽  
pp. 270-292
Author(s):  
José G. Vargas-Hernández ◽  
Jovanna Nathalie Cervantes Guzmán
Keyword(s):  
Consumer Behavior ◽  
Experimental Design ◽  
Data Collection ◽  
Purchase Decision ◽  
Data Collection Tool ◽  
General Hypothesis ◽  
Organic Products ◽  
The City ◽  
Depth Interviews

This chapter develops a model of the behavior of the ecological consumer to know what motivates the decision to purchase organic products in citizens 25 to 45 years old in the city of Guadalajara. The methodology used in the research is qualitative and was carried out through the non-experimental design, with respect to the data collection tool. Results of in-depth interviews support the general hypothesis related to the factors that influence the purchase decision. One of the limitations the study faced was a limited literature regarding studies involving Guadalajara.

scholarly journals Faktor-faktor yang Memengaruhi Perilaku Konsumen dalam Bertransaksi di Media Sosial

2017 ◽  
Vol 1 (1) ◽  
pp. 95
Author(s):  
Irfan Aulia Syaiful ◽  
Anggit Verdaningrum Kumala Sari
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Data Collection ◽  
Qualitative Method ◽  
Target Market ◽  
Personal Factors ◽  
Data Collection Tool ◽  
Structured Interviews ◽  
Product Packaging ◽  
Language Selection

<p class="IABSTRAK"><strong>Abstract: </strong>This research is in the area of consumer behavior. Many of these factors can be confusing for company to map consumer behavior into its target market. Therefore, the purpose of this study was to determine the factors influencing consumer behavior transactions in social media. This research using qualitative method. Our subjects involved 5 consumers who make transactions in social media. Techniques of data collection is done by observation and structured interviews, while the data collection tool used as interview guides and recorder. Based on the results it was found that four of these factors influence consumer behavior in social media, in the cultural factors such as between consumers and sellers adjust to each other in the language selection, social factors such as testimonials, offer from a friend, how the seller described the product, personal factors such as convenience at shopping (even when in the bathroom), while psychological factors such as discounts, product packaging and delivery speed.</p><strong>Abstrak:</strong> Banyak faktor yang membingungkan perusahaan dalam memetakan perilaku konsumen yang menjadi targetnya. Penelitian ini berupaya menggambarkan faktor-faktor yang memengaruhi perilaku transaksi konsumen di media sosial. Metode yang digunakan adalah kualitatif yang melibatkan sebanyak 5 orang dengan karakter telah sering melakukan transaksi belanja lewat media sosial. Teknik pengambilan data dilakukan dengan observasi dan wawancara terstruktur. Hasil penelitian menunjuk­kan, ada tiga faktor yang me­me­ngaruhi perilaku konsumen di media sosial. <em>Pertama,</em> faktor budaya seperti antara kesesuaian bahasa antara konsumen dan penjual, faktor sosial seperti testimonial, tawaran dari teman, cara penjual mendeskripsikan produk. <em>Kedua,</em> faktor pribadi seperti kemudahan berbelanja. <em>Ketiga</em>, faktor psikologis seperti diskon, waktu pengiriman, dan pengemasan produk.

scholarly journals The effectiveness of family welfare movement program in slums

2020 ◽  
Vol 10 (2) ◽  
Author(s):  
Asih Kuswardinah
Keyword(s):  
Data Collection ◽  
Program Implementation ◽  
Family Welfare ◽  
Field Observations ◽  
Data Collection Tool ◽  
High Category ◽  
Ex Post ◽  
Ex Post Facto ◽  
Developing Area ◽  
Depth Interviews

This ex-post-facto research aims to: ¹⁾ describe the implementation of Family Welfare Movement Program (PKK) in slums, as well as responses to the assessment of PKK members regarding the effectiveness of 10 PKK programs implementation; ²⁾ identify skills PKK members are interested in as additional capital to improve income. The research took location at Deliksari Village, a new developing area in Semarang. The total respondents are 58 people determined by purposive sampling. The data collection tool is questions with multiple answers corroborated by the results of in-depth interviews with management, some members and field observations. The study found: ¹⁾ the achievement of program implementation percentage included:  ͣ⁾ the average achievement of workgroup I is 16.58 in high category; ᵇ⁾ the average achievement of workgroup II is 15.03 in medium category; ᶜ⁾ the average achievement of workgroup III is 22.12 in medium category, ᵈ⁾ the average achievement of workgroup IV is 29.96 in medium category; ᵉ⁾ the average achievement of workgroup I to IV is 84.48 in medium category; ²⁾ the highest percentage is from residents choosing “baking cookies” skill (63.79 percent). The research conclusion stipulates: ¹⁾ the members routine implementing programs of each workgroup should be routinely monitored by the management of relevant workgroups, then the management strives for facilities and infrastructure for cake making activities; ²⁾ the management encourages members to develop "communication" intensely to implement messages; ³⁾ PKK chairman periodically, formally and informally, motivates the workroup leaders to focus on monitoring and reminding members to implement program messages.

scholarly journals Purchase Decision towards Textile and Apparel Products

2019 ◽  
Vol 8 (2S11) ◽  
pp. 3239-3247
Keyword(s):  
Consumer Behavior ◽  
Data Collection ◽  
Brand Loyalty ◽  
Secondary Data ◽  
Purchase Decision ◽  
Data Collection Methods ◽  
Textile And Apparel ◽  
Post Purchase ◽  
Chennai City ◽  
Collection Methods

This study is conducted on the purchase decision towards textile and apparel products in Chennai city. It employed both primary and secondary data using various data collection methods. The main objective of this study is, therefore, to study the post-purchase consumer behavior in the study relating to textile and apparel products in study area and offer suitable suggestions and recommendations relating to study on the basis of findings. It was conclude that over all brand loyalty, majority of the respondents satisfied with way in which the brand is marketed is very impressive among entire three regions in brand loyalty of textile and apparel products in Chennai city

scholarly journals BUDAYA PESISIR: Perilaku Konsumtif Masyarakat Tambaklorok, Kelurahan Tanjung Mas, Kecamatan Semarang Utara, Kota Semarang

2018 ◽  
Vol 13 (1) ◽  
pp. 59
Author(s):  
Rini Susiana
Keyword(s):  
Consumer Behavior ◽  
Data Collection ◽  
Social Stratification ◽  
Community Based ◽  
Data Presentation ◽  
The Social ◽  
Collection Data ◽  
Personal Appearance ◽  
Similarities And Differences ◽  
Depth Interviews

The coastal community in the Tambaklorok area does not only work as fishermen as their livelihood. This study aims to determine (1) the social stratification of Tambaklorok community, (2) the similarities and differences in consumer behavior of Tambaklorok community, and (3) the characteristics of consumer behavior of Tambaklorok community. The study uses a qualitative approach. Data collection was carried out through in-depth interviews, observation and analyzing documents. Analysis of data uses an interactive model of Miles and Huberman, including data collection, data reduction, drawing conclusion, verification, and data presentation. The result shows that social stratification of Tambaklorok community based on livelihood, namely the fishermen, fish distributors, fish processors, and civil servants. There are various similarities and differences in consumer behavior of Tambaklorok community seen from the income, expenses and debts. Characteristics of consumer behavior of Tambaklorok community that is impulsive purchasing, includes buying the product in order to maintain personal appearance and prestige as well as of chasing the prize.

NÖROPAZARLAMA ÜZERİNE BİR DEĞERLENDİRME

2015 ◽  
Vol 3 (2) ◽  
Author(s):  
Erol Ustaahmetoğlu
Keyword(s):  
Consumer Behavior ◽  
Data Collection ◽  
Research Methods ◽  
Correct Answer ◽  
Historical Development ◽  
Collection Method ◽  
Consumer Responses ◽  
General Evaluation ◽  
Traditional Research ◽  
Technological Developments

Traditional research methods are inadequate to predict and explain consumer behavior accurately in some cases. Marketing discipline tries to benefit from new technological developments in order to make up the deficiency subjects’ competence and willingness to express how they feel when they face with stimulus in traditional data collection method has an effect on the success of the method. In traditional methods, subjects often cannot remember or know the correct answer, or even if they know the answer they will give answers that satisfy the researcher. The inadequacy in traditional techniques has driven the researchers to evaluate theconsumer response more accurately. It is observed that in recent years neuromarketing techniques began to be used extensively to measure consumer responses accurate in marketing field. Although neuromarketing is commonly used in marketing field, there are some questions about the efficiency of the method. This study emphasizes the efficiency on the general evaluation of neuromarketing techniques and criticism of it. The aim of this study is to indicate the historical development of application of neuro science on marketing and consumer behavior, and to establish the future of neuro science, its opportunities and threats.

Peranan Bimbingan Keagamaan dalam Meningkatkan Kecerdasan Spiritual Remaja

2019 ◽  
Vol 7 (2) ◽  
pp. 233-252
Author(s):  
Risna Dewi Kinanti ◽  
Dudy Imanudin Effendi ◽  
Abdul Mujib
Keyword(s):  
Data Collection ◽  
Boarding School ◽  
Data Collection Tool ◽  
Supportive Role ◽  
Subject And Object ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Research Questions

Tujuan dari penelitian ini yaitu untuk mengetahui proses bimbingan keagamaan, fungsi bimbingan keagamaan serta hasil bimbingan keagamaan dalam meningkatkan kecerdasan spiritual remaja di Boarding School SMK PPN Tanjungsari. Dengan pertanyaan penelitian 1) Bagaimana proses bimbingan keagamaan di Boarding School SMK PPN Tanjungsari?, 2) Bagaiamana fungsi bimbingan keagamaan di Boarding School SMK PPN Tanjungsari?, 3) Bagaimana hasil bimbingan keagamaan dalam meningkatkan kecerdasan spiritual remaja di Boarding School SMK PPN Tanjungsari?. Metode yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif dengan teknik pengumpulan datanya dilakukan observasi, wawancara dan dokumentasi, dikarenakan masalah yang diteliti perlu dilukiskan secara sistematis dan faktual dengan menggambarkan keadaan atau status fenomena. Hasil bimbingan keagamaan di Boarding School SMK PPN adalah munculnya aspek-aspek kecerdasan spiritual pada remaja seperti kesadaran untuk menghayati proses ibadah bukan sebagai pengguguran kewajiban, terbiasa berperilaku baik, memiliki prinsip keadilan, memiliki prinsip kebenaran, mampu mengambil hikmah dari musibah yang dihadapinya, bersikap fleksibel, bersikap kritis dan merenungkan penyebab serta alasan segala sesuatu terjadi. Sehingga dapat disimpulkan bahwa bimbingan keagamaan di Boarding Schoool SMK PPN memiliki peranan yang sangat menunjang dalam meningkatkan kecerdasan spiritual remaja. The purpose of this study is to find out how the proccess of islamic guidance, function of islamic guidance, and result of islamic guidance to increase SpritualQuetiont in adolescence. With research questions 1) How the proccess of islamic guidance to increase spiritual quetiont on adolescence ?, 2) What is the function of islamic guidance to increase Spiritual Quetiont on adolescence?, 3) How are the results of islamic guidance to increase Spiritual Quetiont on adolescence?. The method used in this research is qualitative descriptive approach with subject and object of research is guidancer. While the data collection tool in this study through observation, direct interview and written interviews. From the results of research conducted at Boarding School SMK PPN Tanjungsari, it appears of Spiritual Quetiont in adolescents. Such as the behavior of living the worship process, get used to behave well, be fair, be wise, able to take lessons from the difficulties they experienced, be flexible, be critical. So, we can conclude that islamic Guidance has a very supportive role in increasing adolescent Spiritual Quetiont.

MODEL KEPUTUSAN PEMBELIAN MELALUI IMPLEMENTASI STRATEGI BAURAN PROMOSI PADA BISNIS ONLINE (STUDI KASUS: PADA TRANSPORTASI PT GOJEK INDONESIA)

2018 ◽  
Vol 16 (1) ◽  
pp. 85-92
Author(s):  
Eddy Soeryanto Soegoto
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Analysis Procedure ◽  
Sales Promotion ◽  
Survey Method ◽  
Purchase Decision ◽  
Transportation Service ◽  
Analysis Technique ◽  
Community Relationship ◽  
Personal Sale

The goals of the research are to divulge the implementation of promotion mix strategy and its impact on the purchase decision towards the Go-jek online transportation service. The research-er uses a quantitative approach, descriptive and verified design, and survey method. As much as 100 respondents have been drawn using the purposive approach from the population of the Go-jek consumers. The data collection employs questionnaire and the path analysis procedure has been used as the data analysis technique. The findings of this research are as follows: the varia-bles of advertising, sales promotion, personal sale, publicity and community relationship fall into moderate – good category; moreover both partially and simultaneously the variables of advertis-ing, sales promotion, personal sale, publicity and community relationship, as well as direct mar-keting affect the purchase decision.

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