scholarly journals Faktor-faktor yang Memengaruhi Perilaku Konsumen dalam Bertransaksi di Media Sosial

2017 ◽  
Vol 1 (1) ◽  
pp. 95
Author(s):  
Irfan Aulia Syaiful ◽  
Anggit Verdaningrum Kumala Sari
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Data Collection ◽  
Qualitative Method ◽  
Target Market ◽  
Personal Factors ◽  
Data Collection Tool ◽  
Structured Interviews ◽  
Product Packaging ◽  
Language Selection

<p class="IABSTRAK"><strong>Abstract: </strong>This research is in the area of consumer behavior. Many of these factors can be confusing for company to map consumer behavior into its target market. Therefore, the purpose of this study was to determine the factors influencing consumer behavior transactions in social media. This research using qualitative method. Our subjects involved 5 consumers who make transactions in social media. Techniques of data collection is done by observation and structured interviews, while the data collection tool used as interview guides and recorder. Based on the results it was found that four of these factors influence consumer behavior in social media, in the cultural factors such as between consumers and sellers adjust to each other in the language selection, social factors such as testimonials, offer from a friend, how the seller described the product, personal factors such as convenience at shopping (even when in the bathroom), while psychological factors such as discounts, product packaging and delivery speed.</p><strong>Abstrak:</strong> Banyak faktor yang membingungkan perusahaan dalam memetakan perilaku konsumen yang menjadi targetnya. Penelitian ini berupaya menggambarkan faktor-faktor yang memengaruhi perilaku transaksi konsumen di media sosial. Metode yang digunakan adalah kualitatif yang melibatkan sebanyak 5 orang dengan karakter telah sering melakukan transaksi belanja lewat media sosial. Teknik pengambilan data dilakukan dengan observasi dan wawancara terstruktur. Hasil penelitian menunjuk­kan, ada tiga faktor yang me­me­ngaruhi perilaku konsumen di media sosial. <em>Pertama,</em> faktor budaya seperti antara kesesuaian bahasa antara konsumen dan penjual, faktor sosial seperti testimonial, tawaran dari teman, cara penjual mendeskripsikan produk. <em>Kedua,</em> faktor pribadi seperti kemudahan berbelanja. <em>Ketiga</em>, faktor psikologis seperti diskon, waktu pengiriman, dan pengemasan produk.

scholarly journals STRATEGI KOMUNIKASI PEMASARAN JAM TANGAN MATOA DALAM MENINGKATKAN BRAND AWARENESS

2020 ◽  
Vol 6 (1) ◽  
pp. 108
Author(s):  
Susanto Susanto ◽  
Afrina Sari
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Qualitative Method ◽  
Communication Strategies ◽  
Direct Marketing ◽  
Complete Information ◽  
Sales Promotion ◽  
Brand Awareness ◽  
Marketing Communication ◽  
Structured Interviews

This research is about marketing communication strategies  by Matoa Watches in increasing brand awareness. Marketing communication conducted by Matoa is more focused on marketing communication activities on social media and internet but also done through advertising (advertising), exhibitions, publications, sales promotion and direct marketing to rise a brand awarenes.. In this research, researchers used a descriptive qualitative method with data collection techniques using in-depth semi-structured interviews to obtain complete information in accordance with what is needed by researchers. The conclusion from this study shows that every promotion mix undertaken by Matoa not only refers to increasing brand awareness to the community but there are several promotional mixes aimed at increasing sales such as sales promotion and direct marketing.Keywords: Marketing Communication Strategies, Intergrated Marketing Communication (IMC), Brand Awareness¸ Promotion 

scholarly journals Persepsi Masyarakat tentang Citra Pemerintah Kota Medan Melalui Akun Media Sosial Instagram @humas_pemkomedan

PERSPEKTIF ◽  
2019 ◽  
Vol 8 (1) ◽  
pp. 20
Author(s):  
Muhammad Wahyu Effendi ◽  
Yan Hendra ◽  
Armansyah Matondang
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Public Perception ◽  
Theoretical Description ◽  
City Government ◽  
Structured Interviews ◽  
News Reports ◽  
The People ◽  
New Information ◽  
Qualitative Descriptive

<h1>This research is based on the social media account of Instagram @humas_pemkomedan which contains the image of Medan City Government. The purpose of this study to determine the public perception about the image of Medan City Government through social media accounts Instagram. Theories used in this study include the theoretical description of communication, perception, society, image, social media, Instagram. The research method used is qualitative descriptive method. Selection of informants here is the people of Medan City who follow social media accounts Instagram @humas_pemkomedan and informants in this study following the principle of saturation where if the data needed is still less will be done addition of informants to get new information until the data obtained reach saturation point that if from the source is the same, then the data collection through the interview is stopped. Data collection   techniques  were  conducted   by  semi-structured interviews to all informants, and the results of this study showed that where the perception of the image is described into the first two aspects through Instagram profile and the second is the content of Instagram @humas_pemkomedan consisting of 6 categories of uploads are as follows: The activities of Medan city administration, news reports on work, information and appeal, congratulations, videos, figures, then Public Perceptions About Government Image Medan City Through Social Media Account Instagram is tend to be positive.</h1>

scholarly journals DISFEMISME PADA KOLOM KOMENTAR AKUN INSTAGRAM @rahmawatikekeyiputricantikka23

Hasta Wiyata ◽  
2021 ◽  
Vol 4 (2) ◽  
pp. 106-130
Author(s):  
Widya Ayu ◽  
◽  
Anisa Nur Aziza ◽  
Amalia Kusuma ◽  
Ika Nurul
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Research Method ◽  
Qualitative Method ◽  
Freedom Of Speech ◽  
Research Data ◽  
Collection Method ◽  
Recording Technique ◽  
Form And Function ◽  
And Function

Social media becomes a space to express feelings and opinions freely. However, freedom of speech is now abused by internet citizens to freely express words that mean rude, blasphemous, insulting, or in language science called disfemism. This research aims to describe the form and function of disfemism in the comment column of kekeyi public figure's Instagram @rahmawatikekeyiputricantikka23. The research method uses a descriptive qualitative method. The research data are words, phrases, and sentences containing disfemism in the comments column of the Instagram @rahmawatikekeyiputricantikka23 in July 2020. The data collection method uses the simak method with a recording technique—data collection techniques with documentation techniques. Data analysis uses the agih method with basic natural elements, substitution or substitution techniques, and removal techniques. Based on the results of this study found 279 data on disfemism. The found forms of disfemism are words, phrases, and phrases. The word disfemism form amounts to 90 data, the form of phrase disfemism amounts to 100 data, and the expression disfemism form amounts to 89 data. There are seven functions of disfemism found in this study, among them: (a) as an intermediary to express taboo or indecent things, (b) as a sign of dislike, hate, and disrespect, (c) as an intermediary to express anger or aggravation, (d) as a negative depiction of something, (e) as a means of insulting and mocking, (f) as a means of criticizing, and (g) as a means to exaggerate something and scold.

Consumer Behavior

2020 ◽  
pp. 125-157
Author(s):  
José G. Vargas-Hernández ◽  
Jovanna Nathalie Cervantes Guzmán ◽  
Guillermo Vázquez-Ávila
Keyword(s):  
Consumer Behavior ◽  
Experimental Design ◽  
Data Collection ◽  
Purchase Decision ◽  
Data Collection Tool ◽  
General Hypothesis ◽  
Organic Products ◽  
Depth Interviews

The objective of this chapter is to develop a model of the behavior of the ecological consumer in order to know the motivations that influence the decision to purchase organic products in citizens from 25 to 45 years of Mexico. The methodology used in the research is qualitative. It was carried out through the non-experimental design, and with respect to the data collection tool, in-depth interviews were carried out. The results obtained with respect to the factors that influence the purchase decision of the products are accepted the general hypothesis. One of the limitations that the study faced was a limited literature regarding studies related to it in the case of Mexico.

scholarly journals KOMODIFIKASI KEARIFAN LOKAL DI BIDANG KESEHATAN SEBAGAI DAYA TARIK WELLNESS TOURISM DI UBUD

2018 ◽  
pp. 111
Author(s):  
I Wayan Suteja ◽  
I Wayan Ardika ◽  
Ida Bagus Gde Pujaastawa
Keyword(s):  
Data Collection ◽  
Qualitative Method ◽  
Qualitative Data ◽  
Health Sector ◽  
Secondary Data ◽  
Data Types ◽  
Health Tourism ◽  
Product Packaging ◽  
Wellness Tourism ◽  
Depth Interviews

This study discusses the commodification of local wisdom in health sector as the attraction of wellness tourism in Ubud Tourism Area. This research addresses the problem about the forms of commodification of local wisdom in health sector as an attraction of wellness tourism in Ubud Tourism Area. The method used to analyse the data is descriptive qualitative method with qualitative data. Types of data used are primary and secondary data with data collection techniques such as in-depth interviews, observations, documentations and literature studies. Based on the results of this study it can be explained that the development of commodification of local wisdom in health sector as a health tourism attraction in the Ubud Tourism Area occurs in the form of commercialisation, profanisasi and modernisation. Commercialisation is identified in the form of place arrangement, product packaging and marketing. Then the profanisation occurs causes the decline in the sacred value of local wisdom into economic-oriented activities. Modernisation also has changed the local wisdom into modernised products.

#Hashtagging hate: Using Twitter to track racism online

First Monday ◽  
2015 ◽  
Author(s):  
Irfan Chaudhry
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Original Work ◽  
Data Collection Tool ◽  
Think Tank ◽  
Race And Racism ◽  
Important Data ◽  
Collection Method ◽  
Data Collection Method ◽  
Humboldt University

This paper considers three different projects that have used Twitter to track racist language: 1) Racist Tweets in Canada (the author’s original work); 2) Anti-social media (a 2014 study by U.K. think tank DEMOS); and, 3) The Geography of Hate Map (created by researchers at Humboldt University) in order to showcase the ability to track racism online using Twitter. As each of these projects collected racist language on Twitter using very different methods, a discussion of each data collection method used as well as the strengths and challenges of each method is provided. More importantly, however, this paper highlights why Twitter is an important data collection tool for researchers interested in studying race and racism.

scholarly journals Meningkatkan Kemampuan Berbahasa Melalui Media Sosial Instagram

2018 ◽  
Author(s):  
Inayatu Solikhah
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Data Collection ◽  
Qualitative Method ◽  
Ministry Of Education ◽  
The Media ◽  
The Government ◽  
Ease Of Access ◽  
Almost All ◽  
The Impact

In this day and age many people use Indonesian language which is not in accordance with the rules of language and with the advancement of information technology which rapidly raises many social media, one of which is Instagram which is loved by almost all Indonesian people. The purpose of this study is to find out and explain how much influence instagram has in fostering the development of Indonesian. The method used is descriptive qualitative method with data collection techniques. The results of the study explained that Instagram social media was also used by the Ministry of Education and Culture to develop Indonesian language through accounts @badanbahasakemndikbud which upload many Indonesian rules and grammar, including spelling of words, equivalent words, raw words, punctuation, word terms, proverbs, and so on. Not only official accounts from the government, some communities also contribute to developing the Indonesian language through Instagram, one of which is @sastraindonesia with upload contents that together discuss Indonesian rules and grammar. The impact of the instagram as one of the media used in the development of Indonesian language is that more and more people know about Indonesian rules and grammar because of the ease of access by Instagram communities.

scholarly journals Kohesivitas Pada Kelompok Jamaah Tabligh

2019 ◽  
Vol 8 (2) ◽  
pp. 258-270
Author(s):  
Ikbar Ikbar ◽  
Febri Nurrahmi ◽  
Hamdani M. Syam
Keyword(s):  
Decision Making ◽  
Data Collection ◽  
Qualitative Method ◽  
Structured Interviews ◽  
Group Collaboration ◽  
Four Dimensions ◽  
High Level ◽  
Participatory Observation ◽  
Descriptive Qualitative

The Jamaah Tabligh is a very unique group in their da’wah efforts involving each member of the group. This study aims to find out how the cohesiveness of such a group by studying the Jamaah Tabligh in Mesjid Cot Goh, Gampong Lamme Garot, Aceh Besar. The theory used in this study is the theory of Groupthink by focusing on the concept of cohesiveness. This study used a descriptive qualitative method. Data collection techniques were carried out using structured interviews on five members of the Tabligh Jamaah and participatory observation. The results showed a high level of individual cohesiveness within the Jamaah Tabligh group measured by four dimensions of cohesiveness including social strength, unity in groups, attractiveness and group collaboration. The cohesiveness was based on the similarity of purpose in da'wah. This cohesiveness has indicated the symptoms of groupthink that appeared in deliberation for decision making in the group.

scholarly journals Disrupsi Profesi Akuntan Di Era Revolusi Industri 4.0

2020 ◽  
Vol 8 (2) ◽  
pp. 73-78
Author(s):  
Istiyanatul Mahbubah ◽  
Sofie Yunida Putri
Keyword(s):  
Data Collection ◽  
Qualitative Method ◽  
Industrial Revolution ◽  
Phenomenological Approach ◽  
Structured Interviews ◽  
Important Thing ◽  
Use Of Technology ◽  
Technological Developments

This research discusses the disruption of the Accountant Profession in the Era of the Industrial Revolution 4.0, with the aim of analyzing the threats and opportunities of Industrial Revolution 4.0 for the existence of the accountant profession and how to deal with it, in the 4.0 industrial revolution there were very significant changes in various sciences and professions, so that they were able to disrupt the profession. Accountant. This study used a qualitative method with a phenomenological approach, with data collection techniques through semi-structured interviews with both informants. Based on the results of interviews with the two informants, it can be seen that massive use of technology is one of the biggest impacts of disruption. The two informants also expressed the same opinion that the most important thing an accountant must have in the era of the industrial revolution 4.0 at this time is the figure of an accountant who is able to prepare himself to master technology and be ready to face the various changes and technological developments that accompany it.

Understanding the Role of Social Networks in Consumer Behavior in Tourism

2020 ◽  
pp. 367-384 ◽  
Author(s):  
Luís Ferreira ◽  
Bruno Barbosa Sousa
Keyword(s):  
Social Networks ◽  
Consumer Behavior ◽  
Data Collection ◽  
Qualitative Methodology ◽  
Direct Channel ◽  
Structured Interviews ◽  
Tourism Sector ◽  
Hotel Sector ◽  
Constant Growth

This research seeks to understand the type of influence that the hotel sector in Portugal can achieve in its consumers, being the tourism sector an area in constant growth. To that end, a qualitative methodology was adopted, using semi-structured interviews, as a data collection tool to understand the type of use that hotels attribute to social networks, as well as the results obtained from their practices. In the investigation nine hotels were analyzed, presenting a diversified sample between the participants in terms of capacity, as well as recognition, proving that, in a general way, social networks help in the divulgation of the hotel, presenting these as a direct channel for consumers, facilitating brand exposure as well as interaction with customers.

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