Communicating Farm Technologies through Traditional and New Media Channels

2010 ◽  
pp. 244-258
Author(s):  
Dr. D. Puthira Prathap
Keyword(s):  
Technology Transfer ◽  
Mass Media ◽  
New Media ◽  
Comparative Study ◽  
Agricultural Development ◽  
Communication Strategies ◽  
Extension Agents ◽  
Self Help ◽  
Self Help Groups ◽  
Media Channels

This chapter begins by looking at the importance of knowledge and information in agricultural development. Then the chapter discusses how the traditional mass media channels, viz., radio, print and television had been instrumental in India’s agricultural technology transfer. Next, it explores the characteristics of new media, the problems associated with the advent of Internet and how self-help groups and ICTs could be effectively used in technology transfer. The focus narrows to a comparative study on the effectiveness of traditional and new media in communicating farm technologies. Finally, the chapter examines how the extension agents, based on the results could formulate communication strategies for effectively using the mass media channels.

scholarly journals MEDIA AND PUBLIC TRUST TOWARDS COVID-19 INFORMATION

2021 ◽  
Vol 20 (2) ◽  
pp. 163-176
Author(s):  
Muhammad Yunus Patawari
Keyword(s):  
Mass Media ◽  
New Media ◽  
Public Trust ◽  
Online Questionnaire ◽  
The People ◽  
The Media ◽  
The Mass Media ◽  
Media Channels ◽  
And Behavior ◽  
Attitudes And Behavior

Mass media is one of the leading sectors in handling COVID-19. Amidst current health emergency, public trusttowards the information conveyed by the mass media is the key to successful mitigation. Various types of newsregarding massive COVID-19 reports in several media channels have the potential to cause information bias whichends in pros and cons. Insubstantial debates in varied media are counter-productive to the efforts of various partiesin educating the society to avoid misinformation. Based on this, it is important to know the media that are referencesand that gain public trust in seeking information. This study examines the level of public trust in information aboutCOVID-19 in the mass media, both old and new media, using an online questionnaire methodology on May 3, 2020,which was given to 60 respondents. The results show that the respondents’ level of faith in television is higher, but itsconsumption by viewers is much lower than that of online media (news sites and social media). The results showedthat viewers still deemed television a reliable reference for information. From these data it was found out why themedia are rarely used by the people but are able to gain high trust in the eyes of the public. The results of this studyare expected to provide an overview of the attitudes and behavior of the community in understanding COVID-19information so that relevant parties can make appropriate policies in the perspectives of media and communication.

scholarly journals Direct and Indirect Effect between the Antecedent Characteristics of Women Self-help Groups of Gujarat and their Group Dynamics

2020 ◽  
pp. 38-42
Author(s):  
N. D. Chethan Patil ◽  
J. K. Patel ◽  
Naveen Kumar Gattupalli ◽  
Rahul Dundesh Bellagi ◽  
G. Manunayaka
Keyword(s):  
Mass Media ◽  
Path Analysis ◽  
Direct Effect ◽  
Group Dynamics ◽  
Indirect Effect ◽  
Media Exposure ◽  
Economic Motivation ◽  
Self Help ◽  
Self Help Groups ◽  
Mass Media Exposure

Self-help groups are informal associations of people who choose to come together to find ways to improve their living conditions. This paper presents the results of a study conducted in Ahmedabad district of Gujarat, India during the year 2018-19 to determine the direct and indirect effect between the members of women self-help groups and group dynamics effectiveness. The Direct and Indirect effect of antecedent characteristics of women Self-help groups and their group dynamics effectiveness was calculated with the help of path analysis. The path analysis of group dynamics effectiveness revealed that attitude towards SHG, annual income and market facility had exerted a positive and direct effect on group dynamics, while, mass media exposure, age and education had exerted maximum negative direct effect. Whereas economic motivation, social participation and market facility exerted maximum positive indirect effect and age, farm size and mass media exposure exerted an indirect negative effect. Attitude towards SHGs and economic motivation routed maximum times in the maximum substantial indirect effect.

scholarly journals Mass Media and Virtual Reality: New Opportunities and Prospects

2018 ◽  
Vol 7 (4) ◽  
pp. 567-580 ◽  
Author(s):  
Alexander Sukhodolov ◽  
Sergey Timofeev
Keyword(s):  
Virtual Reality ◽  
Mass Media ◽  
New Media ◽  
Mass Communication ◽  
Multisensory Perception ◽  
Logical Construction ◽  
New Information ◽  
Representative System ◽  
Media Channels ◽  
To Receive

The sphere of mass communication is changing rapidly nowadays. To estimate the situation correctly and forecast changes to follow one needs to apply modern research methods. Among such methods there is mathematical modelling. The logical construction that is a mathematical model can substitute and at the same time describe different aspects of the phenomenon studied. Analysis of the model can provide researchers with new information about the phenomenon and allows one to discover regularities not found before. The raticle considers the opportunity of a new media channel appearing in the new future as a result of applying modelling to research into evolution of mass media. The article proves that the main difference between media channels is the fact that they affect different senses connected to the type of the representative system of a particular person. The authors conclude that the fast-developing technologies of virtual reality provide the recipient with an opportunity to receive information at a new level owing to the multisensory perception experience. The article gives examples of effective applying of this technologies to science and production, as well as to the new trend in journalism, i.e. immersive journalism. Immersive technologies are the reason for a new informative-communicative environment to emerge, i.e. VRmedia.

The Story of Resistance

2019 ◽  
pp. 509-527
Author(s):  
Hasan Turgut
Keyword(s):  
Social Movements ◽  
New Media ◽  
Communication Strategies ◽  
Effective Communication ◽  
Alternative Media ◽  
Social Media Networks ◽  
Transmedia Storytelling ◽  
The Social ◽  
The Media ◽  
Media Channels

In today's world, it's impossible to think about social movements apart from the media, and it has become an obligation out of necessity to set alternative media channels in terms of social movements. The new media and social media networks have been used actively in the process of setting aforementioned alternative media channels. The use of alternative media as a means of criticism and resistance becomes possible with these media networks when they are used with effective communication strategies and techniques. Transmedia storytelling is the leading one among these effective communication strategies. Based on this assertion, in this study, how transmedia storytelling was used as a political advertising activity by the social movements will be analyzed through the example of Gezi Park protests that took place in Turkey in 2013.

scholarly journals Conflict Coverage by Terror Movements' Use of Mass Media and New Media - The Case of Irani Proxies

2021 ◽  
Vol 22 (3) ◽  
pp. 60-71
Author(s):  
Barak Bouks
Keyword(s):  
Mass Media ◽  
New Media ◽  
Information Flow ◽  
General Public ◽  
Test Cases ◽  
Specific Test ◽  
Western Countries ◽  
Media Channels ◽  
Media And Technology

Hamas, Hezbollah and The Houthis are terror movements that use sophisticated means of information flow to a general public through TV, radio and New Media channels, while making use of the newest broadcasting equipment, skilled substances and target specific audiences (culminating with western countries). This study will relate through a scrutinization of these terror movements media in specific test cases, to the following hypotheses: These terror movements are guided by Iran as proxies in order to conduct pro-Iranian cognitive warfare. The test cases had proven a use of meticulous planning in broadcasts or New-Media of Hamas, Hezbollah and The Houthis. These broadcasts or New-Media, presented a use of pre-planned targeting of specific substances to designated audiences. There is Irani involvement in the substances and coordination of Hamas, Hezbollah and The Houthis use of media and technology.

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