Media Evolution and the Advent of Web 2.0

Author(s):  
Laura F. Bright

In today’s marketplace, new technology innovations and the changing media environment offer endless opportunities to consumers: seemingly infinite amounts of information via the internet, a plethora of broadcast stations and channels, and higher functionality and control through such technologies as online content aggregators and digital video recorders. These technological changes have redefined the media landscape and thus the role of advertising in new media consumption. As interactive media markets become increasingly segmented, it is vital for advertisers to examine effective techniques for communicating with consumers via such customized and controlled channels. This chapter will examine how media has evolved over the last several decades and the impact Web 2.0 technologies are making within the interactive advertising space.

2015 ◽  
Vol 2 (3) ◽  
pp. 244-249
Author(s):  
P. Ravi Kumar ◽  
P.A. Varghese

Media plays a vital role in educational programs, health communication and agricultural development. Without a vibrant media no society can function well. The Media plays a significant role in forming and influencing people’s attitudes and behaviour. Gone are the days of chalks and blackboard and the technological changes have brought in digital projection and interactive classrooms. In this new world of interactive media networks, traditional education technology and ignorance of new media are looked down upon. In schools and colleges some of the media are used in teaching and learning. Educational media is a systematic way of designing, carrying out and evaluating the total process of learning and teaching in terms of specific objectives, based on research in human learning and communication In the present age, when scientific developments have made the human life comfortable, media education has gained much importance. Many authors and philosophers have made valuable observations about media and their utilization in schools. So, today Media is very essential tool in education institutions. Without media we can’t imagine the life of the future generation and their knowledge. In this way the present study is an effort to focus on availability of media and their utilization in education institution. In the present study researcher used the survey based on Questionnaire and Interview. Survey based on Questionnaire was used for students to get the information and Interviews were conducted with teachers and administrators of the schools. The researcher chose four schools in Bhadravathi City. The study is located in Bhadravathi Taluk of Shimoga District in Karnataka State. Two Government schools of Kannada medium and two private institutions of English medium are chosen to analyze the impact of language on education and utilizing media. The study also explain the authorities interest and teachers knowledge, weather they have a sufficient training to operate media devices, and know how to effectively link with curriculum and co-curricular activities of the school. This paper also brings out the procedural and pattern wise issues with regard to media availability and utilization in educational institutions.Int. J. Soc. Sci. Manage. Vol-2, issue-3: 244-249 DOI: http://dx.doi.org/10.3126/ijssm.v2i3.12824 


2016 ◽  
Vol 1 (4) ◽  
pp. 150
Author(s):  
Veton Zejnullahi

The process of globalization, which many times is considered as new world order is affecting all spheres of modern society but also the media. In this paper specifically we will see the impact of globalization because we see changing the media access to global problems in general being listed on these processes. We will see that the greatest difficulties will have small media as such because the process is moving in the direction of creating mega media which thanks to new technology are reaching to deliver news and information at the time of their occurrence through choked the small media. So it is fair to conclude that the rapid economic development and especially the technology have made the world seem "too small" to the human eyes, because for real-time we will communicate with the world with the only one Internet connection, and also all the information are take for the development of events in the four corners of the world and direct from the places when the events happen. Even Albanian space has not left out of this process because the media in the Republic of Albania and the Republic of Kosovo are adapted to the new conditions under the influence of the globalization process. This fact is proven powerful through creating new television packages, written the websites and newspapers in their possession.


2011 ◽  
Vol 8 (1) ◽  
pp. 65-87
Author(s):  
Richard J. Palmer ◽  
Mahendra R. Gupta

ABSTRACT Organizations have sought competitive cost advantage in the acquisition cycle through software associated with e-procurement, expense management, payment technology, data mining, ERP “bolt-ons,” and regulatory compliance. The net effect of advancing technology has been a convergence of the different business processes operating within the acquisition cycle such that the potential exists for one basic procurement process and payment tool to support multiple business applications, greatly improving organizational efficiency. Thus, this paper examines (1) processes within the traditional acquisition cycle and the technological and control drivers that sustain them, (2) how emerging technologies (in particular, card-based payment technologies) are disrupting the acquisition cycle, and (3) how new technology represents a paradigm shift for accountants and educators that requires a significant reconsideration of the nature of and balance between key controls, risks, and efficiency. The paper also examines the impact of acquisition cycle change on organizational structures, the role of accountants, accounting education, and student preparation for the competitive market.


Author(s):  
Anne Gerdes

This chapter investigates al-Qaeda’s use of Web 2.0 as a tool for radicalization and recruitment. The media network of al-Qaeda is described in order to demonstrate the impact of their well structured media strategy for harnessing the power of the Web. They use a strategy that makes them stand out from other extremist groups, who in most cases lack an overall approach towards branding and Web communication. It is shown why this strategy works and enables al-Qaeda to set the agenda for online global jihadism and cultivate virtual communities of engaged jihobbyists. Finally, a virtue ethical perspective demonstrates the shortcomings of the al-Qaeda Web 2.0 strategies, by which it is suggested that their Achilles’ heel is exactly the ideas inherent to Web 2.0, which are reflected in a bottom up participatory perspective. Thus, the Al-Qaeda online social movement does allow for engaged user participation, but without providing opportunities for free spirited critical reflection and self articulation of goals.


AJIL Unbound ◽  
2019 ◽  
Vol 113 ◽  
pp. 262-266
Author(s):  
Rebecca Hamilton

Journalists have traditionally played a crucial role in building public pressure on government officials to uphold their legal obligations under the 1948 UN Convention on the Prevention and Punishment of Genocide. But over the past twenty years there has been radical change in the media landscape: foreign bureaus have been shuttered, young freelance journalists have taken over some of the work traditionally done by experienced foreign correspondents, and, more recently, the advent of social media has enabled people in conflict-affected areas to tell their own stories to the world. This essay assesses the impact of these changes on atrocity prevention across the different stages of the policy process. It concludes that the new media landscape is comparatively poorly equipped to raise an early warning alarm in a way that will spur preventive action, but that it is well-positioned to sustain attention to ongoing atrocities. Unfortunately, such later stages of a crisis generally provide the most limited policy options for civilian protection.


Author(s):  
Anthony M. Nadler

This concluding chapter discusses the intellectual resources of critical media studies and applies them to debates about the future of news. The changes taking place in news media concern not only content but the very modes through which people engage the media in everyday life, as well as the ways media connect individuals to larger communities. Although interactive media is not inherently destined to level hierarchies of power, it is certainly possible that societal appropriations of new media technologies could mean a reworking of the infrastructure that regulates which ideas and visions circulate from point to point in the media system. The issue lies in how crucial decisions at this critical juncture will be made and what course they will set for the years to come.


2016 ◽  
Vol 12 (8) ◽  
pp. 161
Author(s):  
Bujane Topalli

The mobile phone, as a medium has influenced the ways in which we can interact with other media. It is considered like a channel between traditional and new media. Its specific characteristics, social functions and also its uses may vary in different contexts and cultures. The mobile phone, has contributed in increasing the idea of personal media, and the emergence of new kinds of media behavior. According to Morley (2002), communication technologies transform and rearrange relations between the domestic and the public space. In particular, mobile communication functions to broaden the sphere of the home outside the physical household; to blur the boundaries between the public and private spheres. In this study we aim to discuss through the literature review the role of the phone in the everyday life, and to know more about the different ways and reasons why 12-15 year old teenagers, part of Municipality of Shkoder, use mobile phone. This qualitative research is based on semi structured interviews with children. The identified problems consist in: First: The children use more mobile phones in order to use the internet and social networks and this makes it really difficult for their parents to control them. This exposes more the children towards negative effect of internet usage. The second problem is that parents do not have enough knowledge on the usage of new technology. Third: Children have taken information about the risk of internet from the media or by friends and they haven't discussed about this subject at school with teachers.


2016 ◽  
Vol 8 (2) ◽  
pp. 21-37 ◽  
Author(s):  
Albert Gyamfi

The study investigates the impact of the use of web 2.0 applications on knowledge transfer in the Cocoa Sector in Ghana. Transferring knowledge via social media websites has received widespread attention by organizations. However, in most developing countries like Ghana, knowledge transfer still remains a major challenge, especially in the Cocoa Sector. The selection of media for a given task depends on the richness of the media and the characteristics of the task. The four modes of knowledge transfer theorized by Nonaka, require the use of media with varying degrees of richness. The study proposed that the usage of web 2.0 applications for the different modes of knowledge transfer can be affected by their media richness. And the use of web 2.0 applications for the knowledge transfer modes can influence knowledge transfer success. The study was conducted using a mixed method approach with a survey questionnaire. The results of the data analysis confirmed that the media richness of the selected web 2.0 applications affect their usage for the different modes of knowledge transfer.


Author(s):  
Eggo Muller

Whereas the advent of interactive TV has been discussed as one of the key added values of digitization and convergence of “old” and “new media” for years, current marketing strategies of the big players in the Dutch telecommunications market avoid the term interactivity. Providers promise users “more fun” and increased ease of media consumption when connected digitally to the media world by offering broadband Internet, cable television, and telephone services in one package. They aim at another added quality of interactive media consumption: gaining access to the living room means gaining access to consumption patterns that can be traced back to the individual consumer. This article discusses media convergence and the current development of interactive television in the context of the reconfiguration of the relation between producers and consumers in the new online economy.


Author(s):  
Fernando Luiz Fogliano ◽  
André Gomes de Souza ◽  
Guilherme Henrique Fidélio de Freitas ◽  
Rachel Lerner Sarra ◽  
Juliana Pereira Machado

As Artificial Intelligence technologies advance, their use becomes increasingly widespread, and what was once a fantasy of being able to communicate with a virtual being is now part of our everyday lives. New issues arise with every new technology, and discussions are needed to avoid significant problems. By looking at what is happening now and at the impact that AI has and will continue to have, one needs to remember history and its contradictions with a critical mind to have a more ethical approach to technology innovations. This chapter focuses on the Edgard Project, an intersection between Contemporary Art and Conversational Interface Design. Consisting of a chatbot named Edgard, the project emerges as an artistic approach to encourage critical thinking about the technology that gives him “life” and highlights the contradictions of AI through its ironic discourse and outdated interface.


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