Access to the Living Room

2007 ◽  
pp. 179-190 ◽  
Author(s):  
Eggo Muller
Keyword(s):  
New Media ◽  
Interactive Television ◽  
Interactive Media ◽  
Media Consumption ◽  
Living Room ◽  
Broadband Internet ◽  
The Media ◽  
Telecommunications Market ◽  
The Individual

Whereas the advent of interactive TV has been discussed as one of the key added values of digitization and convergence of “old” and “new media” for years, current marketing strategies of the big players in the Dutch telecommunications market avoid the term interactivity. Providers promise users “more fun” and increased ease of media consumption when connected digitally to the media world by offering broadband Internet, cable television, and telephone services in one package. They aim at another added quality of interactive media consumption: gaining access to the living room means gaining access to consumption patterns that can be traced back to the individual consumer. This article discusses media convergence and the current development of interactive television in the context of the reconfiguration of the relation between producers and consumers in the new online economy.

Access to the Living Room

2008 ◽  
pp. 1846-1854
Author(s):  
Eggo Muller
Keyword(s):  
New Media ◽  
Interactive Television ◽  
Interactive Media ◽  
Media Consumption ◽  
Living Room ◽  
Broadband Internet ◽  
The Media ◽  
Telecommunications Market ◽  
The Individual

Whereas the advent of interactive TV has been discussed as one of the key added values of digitization and convergence of “old” and “new media” for years, current marketing strategies of the big players in the Dutch telecommunications market avoid the term interactivity. Providers promise users “more fun” and increased ease of media consumption when connected digitally to the media world by offering broadband Internet, cable television, and telephone services in one package. They aim at another added quality of interactive media consumption: gaining access to the living room means gaining access to consumption patterns that can be traced back to the individual consumer. This article discusses media convergence and the current development of interactive television in the context of the reconfiguration of the relation between producers and consumers in the new online economy.

scholarly journals Television from Digital Generation’s Perspective: Concerning the Problem of Media Consumption

2019 ◽  
pp. 374-385
Author(s):  
Marina Myasnikova
Keyword(s):  
New Media ◽  
Mass Communication ◽  
Survey Method ◽  
Media Consumption ◽  
Qualitative Properties ◽  
Communication Processes ◽  
Digital Generation ◽  
The Media ◽  
Journalism Students ◽  
Media Audience

The paper focuses on the problem of new digital generation’s participation in the media consumption process and first of all in television watching under conditions when the contemporary television audience transforms due to the emergence of mobile digital technologies. The digital generation is the most vivid segment of the society in terms of diverse interests and active media consumption; it possesses new selection opportunities and influences the elder generation. This article aims to define the digital generation’s role in contemporary media processes; identify its current functions and current attitude to traditional media, particularly television, as well as Russian telecontent. Methods of researching the media audience also change. The main object of mediametry measurements is now the process, not the result of media consumption. In practice, however, the audience is still viewed as a homogenous mass, not a dynamic system. That is why “mass” calculations cannot be used to judge specific audience needs. It is important not simply to measure views but also to study the audience, taking into account the content and formats of media texts consumed by it within the telecommunication process. The research applies the expert survey method within homogenous groups of young people and focuses on qualitative properties of media consumption, specifically its motivation structure and audience needs. Results of three expert surveys conducted among 17–27 years old journalism students of the Ural Federal University at various times are presented. The motives of telecontent consumption are defined. The paper reveals that the new digital generation relies on the telecontent posted on various online platforms. The youth have a critical attitude towards broadcast television not only because of competition from the new media but also due to low quality of professional media products. Additionally, representatives of the young media audience participate in mass communication processes not only as consumers but also as creators of their own video content.

Beyond the Phantom Public

2017 ◽  
Author(s):  
Anthony M. Nadler
Keyword(s):  
New Media ◽  
Media Studies ◽  
News Media ◽  
Interactive Media ◽  
Media Technologies ◽  
Media System ◽  
Critical Media ◽  
The Media ◽  
To Come ◽  
Point To Point

This concluding chapter discusses the intellectual resources of critical media studies and applies them to debates about the future of news. The changes taking place in news media concern not only content but the very modes through which people engage the media in everyday life, as well as the ways media connect individuals to larger communities. Although interactive media is not inherently destined to level hierarchies of power, it is certainly possible that societal appropriations of new media technologies could mean a reworking of the infrastructure that regulates which ideas and visions circulate from point to point in the media system. The issue lies in how crucial decisions at this critical juncture will be made and what course they will set for the years to come.

scholarly journals Film and Culture Consumption of Mass Media: A Case Study of Urban Communities in Indonesia

2021 ◽  
Author(s):  
. Karkono
Keyword(s):  
Mass Media ◽  
Urban Communities ◽  
Human Life ◽  
Economic Status ◽  
Urban Society ◽  
Media Consumption ◽  
For Profit ◽  
The Media ◽  
Culture Consumption

Urban society is a society that always tries to improve its quality of life and is open to receiving influences from outside, especially those from the media. The media and the use of information technology in all fields significantly increases the quality of people’s lives. Film as a part of media can reach various groups, in terms of age, education, socio-economic status, cultural background, and religion. Film becomes a strategic media for transforming ideas. It is one of the commodification products that is popular among the people. It is important to monitor the culture of media consumption in urban society from the films. This study aimed at finding out how far films can affect human life. The films that were sampled were two Indonesian films. The problem was solved using questionnaires. The sample community was the community living in the city of Jakarta. The results of the study showed that the majority of respondents (80%) stated that they were watching films not just for entertainment but also to gain insight. Films are produced not only for profit orientation but can also be used for educational purposes. Keywords: culture of mass media consumption, urban society, films

scholarly journals Media Availability and Utilization in Education Institution

2015 ◽  
Vol 2 (3) ◽  
pp. 244-249
Author(s):  
P. Ravi Kumar ◽  
P.A. Varghese
Keyword(s):  
New Media ◽  
Teaching And Learning ◽  
Agricultural Development ◽  
Human Life ◽  
Interactive Media ◽  
Education Institution ◽  
Future Generation ◽  
Vital Role ◽  
The Media ◽  
The Impact

Media plays a vital role in educational programs, health communication and agricultural development. Without a vibrant media no society can function well. The Media plays a significant role in forming and influencing people’s attitudes and behaviour. Gone are the days of chalks and blackboard and the technological changes have brought in digital projection and interactive classrooms. In this new world of interactive media networks, traditional education technology and ignorance of new media are looked down upon. In schools and colleges some of the media are used in teaching and learning. Educational media is a systematic way of designing, carrying out and evaluating the total process of learning and teaching in terms of specific objectives, based on research in human learning and communication In the present age, when scientific developments have made the human life comfortable, media education has gained much importance. Many authors and philosophers have made valuable observations about media and their utilization in schools. So, today Media is very essential tool in education institutions. Without media we can’t imagine the life of the future generation and their knowledge. In this way the present study is an effort to focus on availability of media and their utilization in education institution. In the present study researcher used the survey based on Questionnaire and Interview. Survey based on Questionnaire was used for students to get the information and Interviews were conducted with teachers and administrators of the schools. The researcher chose four schools in Bhadravathi City. The study is located in Bhadravathi Taluk of Shimoga District in Karnataka State. Two Government schools of Kannada medium and two private institutions of English medium are chosen to analyze the impact of language on education and utilizing media. The study also explain the authorities interest and teachers knowledge, weather they have a sufficient training to operate media devices, and know how to effectively link with curriculum and co-curricular activities of the school. This paper also brings out the procedural and pattern wise issues with regard to media availability and utilization in educational institutions.Int. J. Soc. Sci. Manage. Vol-2, issue-3: 244-249 DOI: http://dx.doi.org/10.3126/ijssm.v2i3.12824 

scholarly journals The Development of Virtual Media Based Power Point Presentation (PPT) in Intermediate Speaking in Ikip Budi Utomo Malang

2020 ◽  
Vol 7 (9) ◽  
pp. 1
Author(s):  
Suhartatik Suhartatik ◽  
Indrawati Pusparini ◽  
M. Arif Rahman Hakim
Keyword(s):  
Interactive Media ◽  
Field Trials ◽  
Production Quality ◽  
Student Response ◽  
Stage Of Development ◽  
The Media ◽  
Question Form ◽  
Microsoft Office ◽  
Speaking Skills

This study is an educational research development. The resulting product is a PowerPoint media for learning speaking skills, especially in Intermediate Speaking. Issues discussed in this study is how to develop PowerPoint interactive  media for communicating in Intermediate Speaking in Ikip Budi utomo Malang. The stage of development consists of 5 stages, namely a)  needs analysis b) design phase, c) creation of the media, d) validation from the expert , e) the final product. These learning media is in validation by the expert from Ikip Budi Utomo Malang . This research use the question form to evaluate the quality of media response, lecturer  and student response. The development of PowerPoint media for Intermediate Speaking skills are developed through analysis of learner’s needs. The results of this study indicate that the media is created using the Microsoft Office PowerPoint-based virtual media worthy of being used as a medium of learning conversation skills. The production quality is determined by the feasibility of media the feasibility aspect, learner’s needs and the uniqueness of design . From the results of a test run of the product stated that media PowerPoint to learning intermediate speaking skills worth used in class, in addition to that, this medium could be used for learners. The quality of final product PowerPoint media is known by conducting a test run of the product. Tests performed with two stages, namely (1) the validation from the expert media and design, (2) field trials to students of Ikip Budi Utomo in the third semester.

New Media in the Process of Shaping Local Democracy

2015 ◽  
pp. 2132-2153
Author(s):  
Ilona Biernacka-Ligieza
Keyword(s):  
New Media ◽  
Public Interest ◽  
Quantitative Research ◽  
Local Elections ◽  
High Turnover ◽  
Starting Point ◽  
Before And After ◽  
The Media ◽  
Source Of Information

This chapter is an analysis of the voting campaigns in Poland before the local elections in 2002, 2006, and 2010. The 2002 election was chosen as the starting point of the analysis because of the following facts: 1) those were the first direct local elections for mayors/municipality heads, and 2) the number of council members was reduced by law, all of which heralded an interesting competition. The high turnover rate of candidates for councillors across different regions of Poland in 2002, 2006, and 2010 local government elections has been attributed in part to the volatility caused by greater media and public interest in council issues. Many see the media as the most effective way to get voters' attention. Voters also treat media information about candidates as a very important source of knowledge about the candidate, which helps them to vote. However, it is important to check: 1) which medium is the most popular and effective source of information for local public debate; 2) what is the quality of information being published before and after the local elections; and 3) if the “politician activity” and “society response” is only clearly visible during the elections time or maybe “local debate” develops after the election time. The chapter is based on the qualitative and quantitative research. Surveys were carried out in 2002, 2006, and 2010.

scholarly journals Georgian media consumption trends

2020 ◽  
Vol 25 (4) ◽  
pp. 797-807
Author(s):  
Danara B. Kurmanova ◽  
Mohsen Zarifian
Keyword(s):  
Social Networks ◽  
New Media ◽  
Opinion Leader ◽  
Point Of View ◽  
Media Consumption ◽  
Economic Downturn ◽  
Main Hypothesis ◽  
Factors Affecting ◽  
The Media ◽  
Media Market

Article analyzes the media market of Georgia, particularly, the main preferences of the audience in the field of traditional and new media. The review is relevant, since the National Statistics Agency of Georgia has not yet conducted extensive research in the field of media. There are some separated reports and ratings, however, they are conducted by international funds. Thus, they do not study the media market in Georgia systematically, so these reports are partial and inferior. Purpose of the study was to identify the main changes in the field of media consumption in Georgia in the following categories: print, television, radio and new media. The transformation of the media environment served as the main hypothesis of the study. The coronavirus pandemic has accelerated the digitalization of Georgian media, exacerbating the crisis in the print sector and making Internet sites more attractive for large holdings and independent authors in the face of an economic downturn in the media market and optimization. To identify the data, the methods of content analysis, observation and sociological survey were used. Particular attention is paid to the trends that have emerged in the media market in Georgia since the beginning of the pandemic - the main dynamic changes in the Georgian segment of Facebook, the development of the cartoon genre and the preferences of users of social networks. The study covered a number of factors affecting media consumption in Georgia: the age of information consumers, their geographic and social position, national mentality, and the level of religiosity. The results of the study demonstrate a high degree of mediatization of religion in Georgia, manifested in the fact that the church has become an opinion leader, determining the point of view of the majority regarding the topic of the coronavirus pandemic. According to the results of the conducted survey, the population of Georgia began to watch TV and radio more often. The level of interest in social networks has also increased - in particular, in blogs, both in Georgian and in Russian.

scholarly journals Features of Propaganda and Manipulation in the Modern Information Space of New Media

2021 ◽  
Author(s):  
Vladimir Lazarevich Nazarov ◽  
Egor Vitalyevich Gorbunov ◽  
Nadezhda Sergeevna Kolegova
Keyword(s):  
New Media ◽  
Social Activity ◽  
Information Environment ◽  
International Studies ◽  
Social Constructs ◽  
Social Phenomena ◽  
Relevant Today ◽  
Effective System ◽  
The Media ◽  
The Individual

This article discusses propaganda and manipulation as social phenomena and explores the features of its manifestations in the new media. The phenomenon of propaganda has been a recurrent topic of debate in public spaces over the past decades; there are dozens of international studies on the problems of its harm and necessity. The information environment constantly raises questions about the objectivity and reliability of the data distributed by the media, and their impact on public opinion and sociopolitical events in the world. With the development of communication technologies and the advent of new media, propaganda and manipulation reach a new level, gaining tremendous opportunities for influencing the individual and society. However, there is still no effective system of interaction with similar phenomena. Under the influence of constant informational impact in society, the system of values is rapidly changing and there is a reassessment of the main social constructs. The state, the sphere of education and the social sphere are need of new approaches to interacting with information and a changing society. The aims of the study are to identify the views of Russian youth regarding the current government and its policies, as well as determine the level of radicalism and protest potential of youth. This research discusses some propaganda technologies, especially relevant today. Examples of positive and negative propaganda are highlighted. Their specificity is substantiated and specific examples of such an impact are given, which entail significant socio-political events. The results of an empirical study have revealed mechanisms of the media influence on the individuals. The study has fixed the problem of radical political views formation, under the influence of the information environment created by new media. The necessity of creating an effective system to counter these phenomena in all spheres of social activity is substantiated. The problems and the direction requiring further research are formulated. Keywords: propaganda, manipulation, new media, propaganda technologies, information environment, content, social networks, Internet

scholarly journals THE ROLE OF INTERACTIVE MEDIA IN DEVELOPING INTERNATIONAL RELATIONS BETWEEN IRAQ AND CHINA

2021 ◽  
Vol 11 (2) ◽  
Author(s):  
Adnan Hammood Radhi
Keyword(s):  
New Media ◽  
International Relations ◽  
Digital Media ◽  
Arab World ◽  
Interactive Media ◽  
Geographic Space ◽  
Digital World ◽  
Political Boundaries ◽  
The Media ◽  
Digital Diplomacy

The technological revolution in the field of communication has contributed to the overcoming of geographic space and political boundaries, and new media has brought about a structural change in the quality of quantity and quality in the media. What is meant by new media simply are digital media in order to distinguish them from traditional (interactive), interactive (Internet) and networked (digital) media. We live in a new digital world in which communicative knowledge has increased, especially by boys and young men, and an interactive atmosphere has been created, as there are many media outlets, and the owners of messages have multiplied with them, and their media materials have varied, which include the chaff, the fat, the good, the bad, the truthful and the liar. Countries, researchers and specialists should search for the essence of these media in terms of form and content, especially in our Arab world which, unfortunately, is consumed and not innovated, and this is what makes us deepen the search for these means and know the content of the material they broadcast and verify their effects, the truth of those behind them, and determine the goals that They want to reach it, Shedding light on digital diplomacy and modern means of communication and its importance in political work and international relations is a very important issue, and how does it play this role? How can it be invested, and discover its ability to reach all segments of society

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