Consumer Information Sharing

2010 ◽  
pp. 676-682 ◽  
Author(s):  
Jonathan Foster ◽  
Angela Lin
Keyword(s):  
Social Media ◽  
Information Sharing ◽  
Online Reviews ◽  
Consumer Information ◽  
Product Reviews ◽  
Purchasing Decisions ◽  
Life Project ◽  
Software Applications ◽  
The Social ◽  
Other Consumers

One area of e-business that has visibly changed in the last few years is the capacity of the Internet for supporting consumer-to-consumer information sharing. By using a variety of social media software applications such as online reviews, blogs, social tagging, and wikis, consumers are increasingly able to generate and share content about the products and services that are available in the marketplace. Collectively the labor expended by consumers in generating such content is considerable, influencing other consumers’ perceptions of these products and services and informing their purchasing decisions. It has been estimated for example that more than 5 million customers have reviewed products on the Amazon.com site, with many more making purchasing decisions informed by reading such reviews (Amazon, 2008). According to the findings of a recent Pew Internet & American Life Project survey, consumer generated information sources such as product reviews and blogs are also considered equally as important as commercial information, e.g. manufacturers’ specifications, when making a purchasing decision (Horrigan, 2008). This article aims to provide an up-to-date review of the practice of consumer information sharing. First the different kinds of information sought by consumers are identified; second the social media software applications that consumers use to create, organize and share information with other consumers are discussed; and finally consideration is given to the marketing implications of consumer information sharing and how e-businesses can utilize social media for developing and managing relations with their customers.

Consumer Information Sharing

2011 ◽  
pp. 1570-1576
Author(s):  
Jonathan Foster ◽  
Angela Lin
Keyword(s):  
Social Media ◽  
Information Sharing ◽  
Online Reviews ◽  
Consumer Information ◽  
Product Reviews ◽  
Purchasing Decisions ◽  
Life Project ◽  
Software Applications ◽  
The Social ◽  
Other Consumers

One area of e-business that has visibly changed in the last few years is the capacity of the Internet for supporting consumer-to-consumer information sharing. By using a variety of social media software applications such as online reviews, blogs, social tagging, and wikis, consumers are increasingly able to generate and share content about the products and services that are available in the marketplace. Collectively the labor expended by consumers in generating such content is considerable, influencing other consumers’ perceptions of these products and services and informing their purchasing decisions. It has been estimated for example that more than 5 million customers have reviewed products on the Amazon.com site, with many more making purchasing decisions informed by reading such reviews (Amazon, 2008). According to the findings of a recent Pew Internet & American Life Project survey, consumer generated information sources such as product reviews and blogs are also considered equally as important as commercial information, e.g. manufacturers’ specifications, when making a purchasing decision (Horrigan, 2008). This article aims to provide an up-to-date review of the practice of consumer information sharing. First the different kinds of information sought by consumers are identified; second the social media software applications that consumers use to create, organize and share information with other consumers are discussed; and finally consideration is given to the marketing implications of consumer information sharing and how e-businesses can utilize social media for developing and managing relations with their customers.

Weaving a Knowledge Web with Wikis

2009 ◽  
pp. 28-45 ◽  
Author(s):  
Kevin R. Parker ◽  
Joseph T. Chao
Keyword(s):  
Information Sharing ◽  
Software Tool ◽  
Social Aspects ◽  
Social Software ◽  
Future Trends ◽  
Software Applications ◽  
The Social ◽  
Basic Concepts ◽  
Collaborative Efforts ◽  
Over Time

This chapter introduces wikis in the context of social software, focusing on their powerful information sharing and collaboration features. It begins by defining the wiki concept and then discussing the evolution of wikis, explaining how they first emerged and how they have evolved over time. The social software aspect of wikis is then analyzed, examining how wikis can engender collaborative efforts. It investigates ways in which wikis help to develop communities of users, and finally some of the features that enhance the appeal of wikis as social software. The authors hope that by examining a software tool that users may have already encountered, that they will be better able to understand the basic concepts and value of social software. Further, as future trends are discussed, it is hoped that readers will be able to see the value of incorporating social aspects into both existing and as yet undeveloped software applications.

scholarly journals Accelerating the Social Media Process: The Impact of Internet Celebrity Word-of-Mouth Communication and Relationship Quality on Consumer Information Sharing

2020 ◽  
Vol 10 (1) ◽  
pp. 201
Author(s):  
Liping Liu ◽  
Chih-Cheng Fang
Keyword(s):  
Social Media ◽  
Information Sharing ◽  
Relationship Quality ◽  
Information Acquisition ◽  
Word Of Mouth ◽  
Rapid Development ◽  
Consumer Information ◽  
Research Fields ◽  
Word Of Mouth Communication ◽  
The Impact

With the rapid development of "Internet plus", the number of Internet users in China has increased rapidly, and the number of active users of social media software ranks first in the world. Large Numbers of network users are also potential consumer groups. Social media influences other consumers through consumer interaction and social interaction, and consumers are transformed into active information acquisition rather than passive information reception. Word of mouth marketing on social media has become one of the hottest research fields. Based on the information adoption model, this study explores the impact of internet celebrity word-of-mouth communication on consumer information sharing from four dimensions: internet celebrity word-of-mouth communication, relationship quality, face consciousness, and consumer information sharing and establishes a research model to provide references and suggestions for subsequent researchers and enterprise management.

scholarly journals Application of Naïve Bayes Algorithm in Sentiment Analysis of Filipino, English and Taglish Facebook Comments

2020 ◽  
Vol 4 (5) ◽  
pp. 73-77
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
Language Processing ◽  
Opinion Mining ◽  
Naive Bayes ◽  
Naïve Bayes ◽  
Product Reviews ◽  
Documentary Data ◽  
The Social ◽  
Bayes Algorithm

The World Wide Web has boosted its content for the past years, it has a vast amount of multimedia resources that continuously grow specifically in documentary data. One of the major contributors of documentary contents can be evidently found on the social media called Facebook. People or netizens on Facebook are actively sharing their opinion about a certain topic or posts that can be related to them or not. With the huge amount of accessible documentary data that are seen on the so-called social media, there are research trends that can be made by the researchers in the field of opinion mining. A netizen’s comment on a particular post can either be a negative or a positive one. This study will discuss the opinion or comment of a netizen whether it is positive or negative or how she/he feels about a specific topic posted on Facebook; this is can be measured by the use of Sentiment Analysis. The combination of the Natural Language Processing and the analytics in textual form is also known as Sentiment Analysis that is use to the extraction of data in a useful manner. This study will be based on the product reviews of Filipinos in Filipino, English and Taglish (mixed Filipino and English) languages. To categorize a comment effectively, the Naïve Bayes Algorithm was implemented to the developed web system.

scholarly journals Understanding Perception and Motivation in Sharing Information by Digital Natives in Social Media

2020 ◽  
Vol 6 (1) ◽  
pp. 57
Author(s):  
Muhammad Rifky Nurpratama
Keyword(s):  
Social Media ◽  
Information Sharing ◽  
Quantitative Methods ◽  
Digital Natives ◽  
Age Difference ◽  
Wide Audience ◽  
The Social ◽  
The Difference ◽  
Negative Impacts ◽  
Share Information

Background of the study: The phenomenon of sharing information by all members of the public, especially digital natives. The phenomenon of sharing information is most visible done on social media such as WhatsApp, Instagram and line. Information sharing activities seem easy to do, especially on social media with a variety of features that have been provided and a variety of information that is spread. Even sharing information can have an impact, both positive like increasing knowledge or negative impacts such as creating information hoaxes.Purpose: Not yet known explicitly actually what lies behind someone, especially the digital generation natives share information on social media. To find out what is the background of someone sharing information on social media, therefore this study wants to find out from the aspect of perception and motivation regarding information sharing activities carried out by digital natives on social media.Method: This research uses quantitative methods, while the test carried out is path analysis. The population and sample of this study were S2 students in Information Management and Library and S1 Faculty of Social and Politics UGM. The population was chosen because they want to know the differences in perceptions and motivations of digital generations from the perspective of the level of education and age, apart from the social aspects of each student in sharing information on social media.Findings: The results of this study found that the perception of MIP students' information sharing was higher than that of FISIPOL students, but on the contrary, the motivation to share information on FISIPOL students was higher than MIP students. The difference is based on the age difference of MIP students who are more mature than FISIPOL students so that their perceptions about sharing information are wiser, but the motivation of FISIPOL students is higher because sharing information is not only for formal matters but also for informal matters such as finding one's reputation and pursuing prizes.Conclusion: Digital natives' perception in sharing information on social media is sharing information because it is seen to be beneficial to other individuals, sharing information is fun and can invite others to jointly understand and discuss together the latest information. For digital natives motivation in sharing information on social media, intrinsically to meet self-satisfaction. Examples such as being able to add insight and can discuss with other individuals. Whereas extrinsically is the motivation to share information because it can help others, especially when the information they have is useful and worth sharing. In terms of information sharing activities themselves, the digital natives really understand and pay attention to the type of information and the quality of information that will be shared before they share it with a wide audience.

scholarly journals Purchase Decisions From Social Media Marketing, Product Innovation, and Celebrity Endorser

2021 ◽  
Vol 5 (1) ◽  
pp. 71-75
Author(s):  
Safira Ardian Sagita ◽  
Sarsono Sarsono
Keyword(s):  
Social Media ◽  
Product Innovation ◽  
Social Media Marketing ◽  
Linear Regression Method ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Multiple Linear Regression Method ◽  
The Social ◽  
Celebrity Endorser ◽  
The Times

Investing or saving with gold is in great demand today, in an easy way and everyone can do it. Investment in the sale and purchase of old make the company very competitive. This study aims as a test of social media marketing, product innovation, celebrity endorser on purchasing decisions for jewelry at the Semar Nusantara gold shop Sukoharjo branch. The sample of this research is 100 consumers using the multiple linear regression method. Based on the results of research and discussion, social media marketing, product innovation, celebrity endorsers have a positive and significant effect on purchasing decisions at the Semar Nusantara gold shop. Social Media Marketing can influence purchasing decisions at the Semar Nusantara gold shop, Sukoharjo branch, which is one of the jewelry stores that keep up with the times, it can be said that because the jewelry shop offers online on social media, Instagram, and shopee in particular. So that millennials can buy online at the shopee @semarnusantara account and What's Up. With the social media Instagram @semarnusantara, customers can more easily find the latest information on the Semar Nusantara gold shop.

Does Social Media Marketing Improve Business Performance?

2018 ◽  
pp. 138-162
Author(s):  
Tanses Yasemin Gülsoy
Keyword(s):  
Social Media ◽  
Business Performance ◽  
Consumer Attitudes ◽  
Product Reviews ◽  
Consumer Decision Making ◽  
Bidirectional Communication ◽  
The Social ◽  
Managerial Implications ◽  
On Line ◽  
Product Sales

The recent growth of social media, or consumer-generated media, has given rise to bidirectional communication between consumers and marketers. There is some evidence that the dialogue appears to help the business performance of companies by influencing, for example, product sales, consumer attitudes, and consumer decision-making. This chapter examines the evidence, with a particular focus on on-line consumer product reviews. Also investigated is the role trust plays in how marketing works in the social media. Managerial implications and research directions are indicated.

Fake or real news? Understanding the gratifications and personality traits of individuals sharing fake news on social media platforms

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Brinda Sampat ◽  
Sahil Raj
Keyword(s):  
Social Media ◽  
Personality Traits ◽  
Information Sharing ◽  
Fake News ◽  
Content Type ◽  
Social Media Platform ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
News Sharing

Purpose“Fake news” or misinformation sharing using social media sites into public discourse or politics has increased dramatically, over the last few years, especially in the current COVID-19 pandemic causing concern. However, this phenomenon is inadequately researched. This study examines fake news sharing with the lens of stimulus-organism-response (SOR) theory, uses and gratification theory (UGT) and big five personality traits (BFPT) theory to understand the motivations for sharing fake news and the personality traits that do so. The stimuli in the model comprise gratifications (pass time, entertainment, socialization, information sharing and information seeking) and personality traits (agreeableness, conscientiousness, extraversion, openness and neuroticism). The feeling of authenticating or instantly sharing news is the organism leading to sharing fake news, which forms the response in the study.Design/methodology/approachThe conceptual model was tested by the data collected from a sample of 221 social media users in India. The data were analyzed with partial least squares structural equation modeling to determine the effects of UGT and personality traits on fake news sharing. The moderating role of the platform WhatsApp or Facebook was studied.Findings The results suggest that pass time, information sharing and socialization gratifications lead to instant sharing news on social media platforms. Individuals who exhibit extraversion, neuroticism and openness share news on social media platforms instantly. In contrast, agreeableness and conscientiousness personality traits lead to authentication news before sharing on the social media platform.Originality/value This study contributes to social media literature by identifying the user gratifications and personality traits that lead to sharing fake news on social media platforms. Furthermore, the study also sheds light on the moderating influence of the choice of the social media platform for fake news sharing.

The Social Media Privacy Model: Privacy and Communication in the Light of Social Media Affordances

2020 ◽  
Author(s):  
Sabine Trepte
Keyword(s):  
Social Media ◽  
Information Sharing ◽  
Interpersonal Communication ◽  
Theoretical Development ◽  
The Core ◽  
Primary Mechanism ◽  
Informational Control ◽  
The Social ◽  
Privacy Model ◽  
Definition Of

Abstract Privacy has been defined as the selective control of information sharing, where control is key. For social media, however, an individual user’s informational control has become more difficult. In this theoretical article, I review how the term control is part of theorizing on privacy, and I develop an understanding of online privacy with communication as the core mechanism by which privacy is regulated. The results of this article’s theoretical development are molded into a definition of privacy and the social media privacy model. The model is based on four propositions: Privacy in social media is interdependently perceived and valued. Thus, it cannot always be achieved through control. As an alternative, interpersonal communication is the primary mechanism by which to ensure social media privacy. Finally, trust and norms function as mechanisms that represent crystallized privacy communication. Further materials are available at https://osf.io/xhqjy/

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