The Media-Sphere as Dream

2020 ◽  
pp. 343-371
Author(s):  
Stephen Brock Schafer

The psychological nature of the electronic media environment is a virtual reality that—according to Jungian principles—is dreamlike. Perhaps it can be analyzed with Jung's Analytical Psychology. Science is experiencing a paradigm shift into a reality of mediated illusion, and psychological research on this illusion has become the human imperative. It may be stipulated that physics has abolished matter, conceding that “reality is organized mind stuff.” If cosmos is structured holographically and the brain is structured holonomically, it is probable that “mind stuff” is structured holographically. The Jungian concept of Psyche is a good place to begin researching the Media-sphere as mind stuff. Cognitive sciences are probing the brain and nervous system in search of the template for cognitive organization, and the salient features have already emerged. It appears that both conscious and unconsciousness cognitive dimensions have dramatic form. This dreamlike structure can be employed to analyze the media dream, and to foster coherent psychological states in contextual collectives.

Author(s):  
Stephen Brock Schafer

The psychological nature of the electronic media environment is a virtual reality that—according to Jungian principles—is dreamlike. Perhaps it can be analyzed with Jung's Analytical Psychology. Science is experiencing a paradigm shift into a reality of mediated illusion, and psychological research on this illusion has become the human imperative. It may be stipulated that physics has abolished matter, conceding that “reality is organized mind stuff.” If cosmos is structured holographically and the brain is structured holonomically, it is probable that “mind stuff” is structured holographically. The Jungian concept of Psyche is a good place to begin researching the Media-sphere as mind stuff. Cognitive sciences are probing the brain and nervous system in search of the template for cognitive organization, and the salient features have already emerged. It appears that both conscious and unconsciousness cognitive dimensions have dramatic form. This dreamlike structure can be employed to analyze the media dream, and to foster coherent psychological states in contextual collectives.


2021 ◽  
pp. 26-37
Author(s):  
Elena N. Malik

The aim of the study is a comprehensive analysis of the main directions of optimizing the system of political socialization of young people in the context of the development of the electronic media environment. The article identifies and reveals the main problems of the influence of media information flows on the formation of socio-political orientations of young citizens. The mass media were and remain the most important institution of political socialization of the younger generation, having a direct influence on the assimilation of social norms by young citizens, the formation of political values among them and, as a result, the expression by the younger generation of various forms of socio-political activity.An assessment of the role of the media in the political socialization of modern Russian youth showed that the activities of traditional media in the Russian political space are noticeably lost in relation to electronic media resources. In the digital age, it is advisable to assess the possibilities of the influence of various digital media channels on the political consciousness and behavior of young people.The conclusion is justified that young people are not only an object, but also a subject of political socialization. Under the influence of the media environment, this process is increasingly not vertical, but horizontal in nature, when young citizens demonstrate alternative forms of socio-political activity and models of political behavior — from electronic elections to the signing of online petitions, as well as continuously choose from possible images of the world thanks to the activities of electronic media, etc. Electronic media, especially network media, are largely responsible for initiating models of socio-political activity of young citizens. Based on a large factual material, the author considers the media preferences of young citizens when exposed to traditional, electronic and online media. The role of Internet socialization of youth in the activation of institutional forms of its participation in the democratization of Russian society is justified.


DeKaVe ◽  
2017 ◽  
Vol 8 (2) ◽  
Author(s):  
Yusuf Hendra Yulianto

When designing a layout, the designer must be aware of fundamental principles so as to make the design structured and consistent. When planning layout, a designer cannot be random and must consider essential factors, such as the media type, the readers, the design elements and so on. Electronic media, like web pages and electronic books, is a newer media than the print media, and is different in several aspects. Yet, the basic principles of the design are still identical. A solid layout is a great tool in communicating messages visually.


Author(s):  
K.E. Goldschmitt

Bossa Mundo chronicles how Brazilian music has been central to Brazil’s national brand in the United States and the United Kingdom since the late 1950s. Scholarly texts on Brazilian popular music generally focus on questions of music and national identity, and when they discuss the music’s international popularity, they keep the artists, recordings, and live performances as the focus, ignoring the process of transnational mediation. This book fills a major gap in Brazilian music studies by analyzing the consequences of moments when Brazilian music was popular in Anglophone markets, with a focus on the media industries. With subject matter as varied as jazz, film music, dance fads, DJ/remix culture, and new models of musical distribution, the book demonstrates how the mediation of Brazilian music in an increasingly crowded transnational marketplace has had lasting consequences for the creative output celebrated by Brazil as part of its national brand. Through a discussion of the political meaning of mass-mediated music in chronologically organized chapters, the book shifts the scholarly focus on the music’s transnational popularity from the scholarly framework of representing Otherness to broader considerations of a media environment where listeners and intermediaries often have differing priorities. The book provides a new model for studying music from culturally rich countries in the Global South where local governments often leverage stereotypes in their national branding project.


2018 ◽  
Vol 2 (2) ◽  
pp. 142-147
Author(s):  
Guntoro Guntoro ◽  
Loneli Costaner ◽  
Lisnawita Lisnawita

Teaching and learning process is an integral in the achievement of human resources who have the skills in the field in accordance with the goals of a college. Students who undergo the study other than he get the knowledge in the field that he studied, will also be given the learning experience given the task by the lecturer supervisor of the course and then the results are feasible for the percentage of campus forums with tools and complete electronic media. Nowadays, the percentage becomes the obstacle by students to get the perfect score, because the percentage is related to the presentation slide which is interesting and easy to understand by the audience. The percentage slide also becomes an assessment at the moment of presentation in front of the class forum, the student is not yet understand how to make an interesting and effective presentation so that the idea is well conveyed. In addition, students also difficult to make a presentation with a combination of images and writing because it has not got the skills to design the slide so much the results of the presentation of what is with a fairly satisfactory percentage value. In today's digital age, it can be said that any profession of someone in the world of organization, both business world and academic world can not be separated from the necessity to do the exposure to explain the purpose of a problem or information. Ability to present good information with an attractive means is necessary to get the ideas and ideas to the person who received the information. Good presentation skills, interesting and informative is needed everyone so that ideas or ideas can be easily understood. One of the media presentations to make the ideas submitted so more informative and interesting is to use Ms. Power point.


2021 ◽  
Vol 2 (4) ◽  
pp. 529-544
Author(s):  
Daniel Zomeño ◽  
Rocío Blay-Arráez

Media convergence and the incorporation of new narratives typical of the consumption habits of younger audiences in the social media environment have led to the proliferation of a wide variety of formats and types of content in the media ecosystem through which the editorial content offered to brands is being distributed. This qualitative research, using in-depth interviews with a qualified sample of branded content managers from the main Spanish media, allows us to determine the main characteristics of the native advertising demanded by advertisers. The results corroborate observations that content channelled through more sophisticated consumption experiences, using both multimedia and interactivity with a clear transmedia approach, tends to be better received by the audience and, therefore, in greater demand by brands. It also confirms that both video and social media formats have grown exponentially when it comes to providing an outlet for branded content. Based on the results obtained, a proposed classification of these products, including definitions, has been drawn up so they can be publicised to the professional world, offering the reflection and precision that their rapid development has not allowed until now.


Bibliosphere ◽  
2020 ◽  
pp. 56-63
Author(s):  
V. Yu. Bal

The article discusses modern audioformats – audiobook, audio series and audio podcast. Now these formats have gained great popularity and demand, considerable market weight with their own segment, the growth of which experts note. The research material is audio products of the modern market, which reflect the trends in the development of audio literature in the current media environment. The scientific novelty of the work consists in the consideration of an audiobook, an audio series and an audio podcast in the context of a new stage in the development of audio culture. The problem of popularity of the studied audio products is considered in direct dependence on audio reading. It is understood as a modern modification of auditory reading, as a reader’s practice due to the qualitative changes in the material and technical base for creating audio records, for their copying and use. The analysis of audio formats in the informational, sociocultural and cognitive aspect of the modern media consumption allows the determination new editorial approaches to the work with audio texts. Conclusions are as follows: one can observe the tendency to transit from voicing printed texts to creating texts specially for voicing; there is a reduction in the novel form, stories become popular; the editing of audio books and audio series requires support from sound design principles; the editorial and director’s task on preparing podcasts is associated with the compositional alignment of several voices of storytellers, forming a single ideological and thematic field.


2021 ◽  
pp. 171-175
Author(s):  
A. N. Timokhovich ◽  
O. I. Nikuradze

The article deals with the development of media spaces of virtual fan communities. The aim of the research was to reveal the specifics of online communication of virtual fan communities with the audience. The paper investigates the dialectics of the concepts of fan-community, media space, fandom. The article considers the main approaches to studying media space by Russian and foreign authors. The study describes the traditional offline communication practices of the fandoms. The authors substantiate the problem of the existence of a variety of communication channels of the fan communities with the audience (negative interpretation of content, limitations in monetization and evaluation of the effectiveness of communication practices, the growth of costs for the diversification of content, taking into account the features of different platforms). The paper identifies the trend of centralization of fan communities and the possibilities of technological support of user experience at all stages of the communication process as part of the use of online platform. The article gives an analysis of the media environment and media spaces of South Korea’s fan communities on the example of the South Korean case of the development of the fandom media space in the format of the Weverse mobile application. The study considers the techniques of interaction with the audience in the offline interaction limitations. The authors formulate conclusions about the specifics of the extended functionality of the platform, about the provided ways of organizing the virtual fan media space with the help of the platform; about the coming trend of transferring fan activities into the virtual environment.


2021 ◽  
Vol 70 (7) ◽  
pp. 75-79
Author(s):  
С.А. Цамакаева ◽  
Д.Д. Молодцова

The article is devoted to the interaction of literary text and film text in the media environment. Transmediality is understood as a new kind of translation, film translation, which is considered on the basis of various sciences.


2000 ◽  
Vol 25 (1) ◽  
Author(s):  
Rowland Lorimer

Abstract: This introductory essay examines the state of Canadian communications scholarship. It maintains that the dominant stance taken by Canadian communications scholars is rooted in a leftist critique of the media that has become both detached from the media and disengaged from informed strategic action. In the context of a complex media environment, the paper argues for a refocusing on communication itself, an embrace of professional training, and, in the context of technological and social change, a research strategy based on research and development. Résumé: Cet article d'introduction examine l'état de la recherche en communication au Canada. Il soutient que le parti-pris prédominant de chercheurs canadiens en communication se fonde sur une critique gauchiste des médias qui au fil du temps s'est détachée à la fois des médias et d'actions stratégiques averties. Tenant compte de la complexité de l'environnement médiatique actuel, cet article appuie un retour à des approches portant sur la communication elle-même, une mise en valeur de l'entraînement professionnel et, dans le contexte de changements technologiques et sociaux, une stratégie de recherche fondée sur recherche et développement.


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