Multiple Signals and Consumer Behavior in the Digital Economy

2020 ◽  
pp. 1-26
Author(s):  
Ciro Troise
Keyword(s):  
Decision Making ◽  
Social Capital ◽  
Social Network ◽  
Consumer Behavior ◽  
New Technologies ◽  
Digital Economy ◽  
Multiple Signals ◽  
Digital Platforms ◽  
Digital Ecosystem ◽  
Challenging Environment

The digital economy shows a challenging environment, and three main players have entered the arena (digital platforms, online communities, new technologies). The aim of this chapter is to provide a new multidimensional framework for exploring multiple signals. The study leverages the signaling theory, since signals help companies and sellers to mitigate information asymmetries. In the virtual context of the digital economy, credible and observable information improve the decision-making process of consumers. The work opted for a multidimensional framework and proposes that four types of signals (social network, social capital, certification, social identity) influence consumer behavior. Furthermore, the study suggests that also the interactions/combinations between these signals could affect consumer behavior. This contribution offers a conceptual framework without testing empirically the propositions; thus, it offers the opportunity of further research. This work has interesting implications for several actors of the digital ecosystem (firms, entrepreneurs, platform managers, consumers, etc.).

scholarly journals State regulation and development of digital educational platforms

2021 ◽  
Vol 13 (4) ◽  
pp. 956-965
Author(s):  
Valentina B. Salakhova ◽  
Maria A. Erofeeva ◽  
Elena V. Pronina ◽  
Natalia V. Belyakova ◽  
Natalia Zaitseva ◽  
...  
Keyword(s):  
New Technologies ◽  
Secondary Data ◽  
World Market ◽  
State Regulation ◽  
Digital Learning ◽  
Educational Organizations ◽  
Russian Government ◽  
Digital Platforms ◽  
Descriptive Research ◽  
Digital Ecosystem

The introduction of digital platforms influences all areas of social development, including the education sector. The Russian government, in a bid to take advantage of this, has encouraged the development of a solid educational system that can support digitalization’s effect on the economy. The paper aims to analyze the development of Russian digital platforms in general and educational platforms, as a decisive factor in economic competitiveness on the world market. The study was a descriptive research and Russia was the main population for the study. The research made use of secondary data from national and international sources. An analysis of modern practices in the field of digital educational platforms shows that educational organizations cannot independently use digital technologies at the new level of requirements. For this purpose, a functioning digital ecosystem is needed that would be able to provide a variety of new technologies in education.   Keywords: state development, digital educational platforms, digital learning, digital educational environment.

Digital transformation of consumer behavior and the socio-economic policy of the State

2020 ◽  
Vol 8 (8) ◽  
pp. 1497-1517
Author(s):  
N.A. Egina
Keyword(s):  
Economic Policy ◽  
Consumer Behavior ◽  
Conceptual Model ◽  
New Technologies ◽  
Digital Economy ◽  
Digital Transformation ◽  
The State ◽  
Scientific Concept ◽  
Positive Effects ◽  
The Impact

Subject. The article examines the impact of digital transformation determinants on the consumer behavior model. Objectives. I set my own approach to adjusting the socio-economic policy of the State so as to accumulate positive effects of the digital transformation of households' consumption and create a new society of consumers. Methods. The study is based on principles of the systemic integration and cross-disciplinary approaches. Results. I substantiate the scientific concept about the origination of the digital paradigm of the modern society and transformation of the consumption and the conceptual model of the consumers' economic behavior in the digital economy so as to amplify and unfold the theory of consumption. The article indicates socio-economic and institutional mechanisms for accumulating positive effects of the digital transformation of households' consumption and create a new society of consumers. Conclusions and Relevance. The integration of brand new technologies, accelerating globalization, use of information as a key production driver are indicative of an emerging paradigm of the economic development, i.e. the digital economy. I present my own conceptual model of consumer behavior, where the consumer is concurrently viewed as the center of his/her own ecosystem and leaves a digital trial through related constituents of the digital environment. Understanding the phenomenon, I managed to describe social and economic externalities arising from the digitalization of consumption. I also formulated financial and institutional mechanisms for the national policy to eliminate negative effects and raise a new society of consumers.

scholarly journals Sharing Economy: the Business Model of the Digital Economy in the COVID-19 Period

2021 ◽  
Vol 65 (5) ◽  
pp. 87-94
Author(s):  
L. Belova
Keyword(s):  
Business Model ◽  
Industrial Revolution ◽  
New Technologies ◽  
Sharing Economy ◽  
Digital Economy ◽  
New Paradigm ◽  
Digital Platforms ◽  
Goods And Services ◽  
Force Majeure ◽  
The Impact

Received 17.09.2020. The author undertakes an attempt to analyze the impact of the COVID‑19 pandemic on the phenomenon of the sharing economy and the viability of this business model in force majeure circumstances. The sharing economy is a business model of the digital economy, born by the fourth industrial revolution during the Great Recession of 2008 and developing in the context of the unprecedented economic crisis of 2020, when the impact of the coronavirus pandemic simultaneously collapsed production, financial markets and consumer demand for goods and services, and the task of “conscious consumption” – to spend money correctly and reduce costs – became vital. The concept does not focus on ownership but rather on the sharing of assets and resources. A predictive construct is given: the sharing economy is not so much the introduction of new technologies to implement the world-old idea of renting on digital platforms, but a new paradigm of production and consumption and as such leads to a circular economy, causes systemic changes that form qualitatively new principles of business organization, the economy and society as a whole. The study concluded that the sharing model has proven its viability not only in a period of stable economic development, but also in a contemporary crisis, which is caused by the COVID‑19 pandemic. Moreover, it was during this period of force majeure that the sharing economy model showed its importance both in everyday life and in business. This allows us to conclude about the further growth of the sharing economy, the creation of new services – both in spite of and thanks to the COVID‑19 pandemic.

Accessing Capital Resources: Investigating the Effects of Teacher Human and Social Capital on Student Achievement

2014 ◽  
Vol 116 (7) ◽  
pp. 1-42 ◽  
Author(s):  
Alan J. Daly ◽  
Nienke M. Moolenaar ◽  
Claudia Der-Martirosian ◽  
Yi-Hwa Liou
Keyword(s):  
Decision Making ◽  
Social Capital ◽  
Student Achievement ◽  
Social Network ◽  
Social Interaction ◽  
Interim Assessment ◽  
Empirical Base ◽  
Instructional Decision ◽  
Human And Social Capital ◽  
The Relationship

Background A growing empirical base suggests that there is a positive relationship between teacher social interaction and student achievement. However, much of this research is based on standardized summative assessments, which, while important, may have limited applicability to timely instructional decision making. As such, in this work, we examine the relationship between teacher social interaction and interim benchmark formative assessments, which have been argued to play a more useful role in instructional decision making. Purpose In this study we used a human and social capital framework to explore the relationship between teacher social interaction and student achievement on an interim benchmark formative assessment. We hypothesized that teacher social capital would be positively related with student achievement as measured by an interim assessment, even after controlling for student and teacher demographics as well as proxies for teacher human capital. Population A sample of 63 teachers from five elementary schools in a midsize U.S. district completed a demographic and social network survey, from which we generated our human and social capital measures. For student-level data, we collected current and prior student achievement from 1,196 third to fifth grade students on an English Language Arts Interim Benchmark Assessment. Research Design We used survey data to conduct social network analysis and hierarchical linear modeling to explore the multilevel relationship between human and social capital and student achievement. Results Results indicated that even when controlling for student demographics and prior achievement, teachers’ human and social capital had a significant effect on student achievement as measured by interim assessments. More specifically our results indicated that more teaching experience in the current school was associated with better student performance on the interim assessment. In addition, the act of reaching out to other teachers to share knowledge regarding reading comprehension was associated with higher student scores on the interim assessment even when controlling for demographics and past academic performance. Conclusions This study offers a unique insight into the role of accessing capital resources and student achievement in strengthening schools under increased pressure to improve. Our work adds to the growing empirical base that suggests that teacher social interaction has a relationship with student achievement. To encourage social interaction, creating formal policies and structures for teachers to develop social ties with one another related to content may be a useful strategy in supporting student outcomes.

Sharing economy services users’ digital profiles in Russia: topic modeling approach

2021 ◽  
pp. 183-206
Author(s):  
Vera Rebiazina ◽  
Eduard Tunkevichus
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Consumer Behavior ◽  
Topic Modeling ◽  
Business Models ◽  
User Behavior ◽  
Digital Environment ◽  
Sources Of Information ◽  
Digital Platforms ◽  
Wide Range

The transformation of society and the development of digital technologies have significantly affected consumer behavior: consumer identity is now spreading to digital environment, with a new segment of digital consumers being developed. As a result of digitalization, new business models are emerging, for example, commercial sharing systems, the full functioning of which is impossible without the existence of digital platforms and the Internet. Despite the popularity of the topic of commercial sharing systems in the research environment and a wide range of tools used in research, at the moment no attempts have been made to study a digital profile of commercial sharing services users based on the analysis of their social networks profiles. Social network data are one of the most extensive sources of information about consumers: the ability to analyze consumer behavior in social networks can become a significant competitive advantage for companies, as it allows them to quickly extract objective information about the users. The objective of the study is to develop digital profiles of commercial sharing systems’ users based on their digital footprint data. The empirical basis of the study is the publications (posts) of commercial sharing communities’ subscribers on a popular Russian social network VKontakte. The information posted by users in social networks was collected using Python (the API, Application Programming Interface are used), the sample size comprises 24,000 profiles. The collected data have been processed and analyzed using the topic modeling method, as a result of the analysis, 12 main topics are identified characterizing users’ interests. Based on individual topic profiles, topic profiles of communities are formed, furthermore, differences in the digital behavior commercial sharing systems profiles were identified. The application of data on user behavior in digital environment creates new opportunities for digital companies and can become the basis for improving the performance of personalization services, timely adaptation of product offers and approaches to interaction with customers, as well as become the basis for the development of ecosystems.

DEVELOPMENT OF VALUATION METHOD OF THE STATUS OF BASE STATIONS FOR DETERMINING THE NEED OF THEIR UPGRADING

2017 ◽  
pp. 60-70
Author(s):  
Natalya Ivanovna Shaposhnikova ◽  
Alexander Aleksandrovich Sorokin
Keyword(s):  
Decision Making ◽  
Fuzzy Sets ◽  
Cellular Network ◽  
New Technologies ◽  
Base Station ◽  
Base Stations ◽  
Valuation Method ◽  
The Status ◽  
Telecommunications Services ◽  
Theory Of Fuzzy Sets

The article consideres the problems of determining the need to modernize the base stations of the cellular network based on the mathematical apparatus of the theory of fuzzy sets. To improve the quality of telecommunications services the operators should send significant funding for upgrading the equipment of base stations. Modernization can improve and extend the functions of base stations to provide cellular communication, increase the reliability of the base station in operation and the functionality of its individual elements, and reduce the cost of maintenance and repair when working on a cellular network. The complexity in collecting information about the equipment condition is determined by a large number of factors that affect its operation, as well as the imperfection of obtaining and processing the information received. For a comprehensive assessment of the need for modernization, it is necessary to take into account a number of indicators. In the structure of indicators of the need for modernization, there were introduced the parameters reflecting both the degree of aging and obsolescence(the technical gap and the backlog in connection with the emergence of new technologies and standards). In the process of a problem solving, the basic stages of decision-making on modernization have been allocated. Decision-making on the need for modernization is based not only on measuring information that takes into account the decision-makers, but also on linguistic and verbal information. Therefore, to determine the need for upgrading the base stations, the theory of fuzzy sets is used, with the help of which experts can be attracted to this issue. They will be able to formulate additional fuzzy judgments that help to take into account not only measuring characteristics, but also poorly formalized fuzzy information. To do this, the main indicators of the modernization need have been defined, and fuzzy estimates of the need for modernization for all indicators and a set of indicators reflecting the need for upgrading the base stations have been formulated.

Prophetic Leadership Model: Conceptualizing a Prophet’s Leadership Behaviour, Leader-Follower Mutuality and Altruism to Decision Making Quality

2015 ◽  
Vol 3 (1) ◽  
pp. 93
Author(s):  
Nik Maheran Nik Muhammad
Keyword(s):  
Decision Making ◽  
Social Network ◽  
A Priori ◽  
Complex Function ◽  
Spiritual Leadership ◽  
Leadership Theory ◽  
Future Research ◽  
Leadership Model ◽  
Leadership Behaviour ◽  
Current Leadership

This article advocates that research is lacking on the connection between leadership theory and social network theory. To date, little empirical research has been conducted on leadership and social networks. Thus, the proposition of this article goes beyond traditional leadership models to advocate for a fuller and more integrative focus that is multilevel, multi-component and interdisciplinary, while recognizing that leadership is a complex function of both the organisational leaders and the followers who perform tasks, all of which subsequently leads to decision making qualities. Indeed, the current leadership model focuses on leadership behaviour and the ability to gain followers mutuality, to achieve decision making quality involving the integration of leadership and social network theories. Given the apparent mutable palette of contemporary leadership theory, this emergent construct of the leadership paradigm can expand the poles of the leadership continuum and contribute to a richer and deeper understanding of the relationships and responsibilities of leaders and followers as they relate to decision making qualities. This new construct, which is termed prophetic leadership, explores the literature of the life experiences of the prophet in the ‘Abrahamic Faith’ religion. Drawing on a priori links between the personality trait and spiritual leadership that has recently garnered the interest of scholars, the present study asserts a normative leadership theory that links the personal quality of a leader, posture and principal (based on the Prophet’s leadership behaviour) to synergy and decision making quality. Altruism is proposed to enhance relationships between leadership behaviour and decision making quality. For future research, much work needs to be done specifically aiming to (a) achieve greater clarity of construct definitions, (b) address measurement issues, and (c) avoid construct redundancy.

Prophetic Leadership Model: Conceptualizing a Prophet’s Leadership Behaviour, Leader-Follower Mutuality and Altruism to Decision Making Quality

2015 ◽  
Vol 1 (3) ◽  
pp. 93
Author(s):  
Nik Maheran Nik Muhammad
Keyword(s):  
Decision Making ◽  
Social Network ◽  
A Priori ◽  
Complex Function ◽  
Spiritual Leadership ◽  
Leadership Theory ◽  
Future Research ◽  
Leadership Model ◽  
Leadership Behaviour ◽  
Current Leadership

This article advocates that research is lacking on the connection between leadership theory and social network theory. To date, little empirical research has been conducted on leadership and social networks. Thus, the proposition of this article goes beyond traditional leadership models to advocate for a fuller and more integrative focus that is multilevel, multi-component and interdisciplinary, while recognizing that leadership is a complex function of both the organisational leaders and the followers who perform tasks, all of which subsequently leads to decision making qualities. Indeed, the current leadership model focuses on leadership behaviour and the ability to gain followers mutuality, to achieve decision making quality involving the integration of leadership and social network theories. Given the apparent mutable palette of contemporary leadership theory, this emergent construct of the leadership paradigm can expand the poles of the leadership continuum and contribute to a richer and deeper understanding of the relationships and responsibilities of leaders and followers as they relate to decision making qualities. This new construct, which is termed prophetic leadership, explores the literature of the life experiences of the prophet in the ‘Abrahamic Faith’ religion. Drawing on a priori links between the personality trait and spiritual leadership that has recently garnered the interest of scholars, the present study asserts a normative leadership theory that links the personal quality of a leader, posture and principal (based on the Prophet’s leadership behaviour) to synergy and decision making quality. Altruism is proposed to enhance relationships between leadership behaviour and decision making quality. For future research, much work needs to be done specifically aiming to (a) achieve greater clarity of construct definitions, (b) address measurement issues, and (c) avoid construct redundancy.

Factors Affecting Customer Switching Behavior towards Hybrid Electrical Vehicles (HEV’s) from a Customer Perspective in Jordan

2018 ◽  
Vol 1 (3) ◽  
pp. 53
Author(s):  
Bushra Mahadin
Keyword(s):  
Decision Making ◽  
Consumer Behaviour ◽  
New Technologies ◽  
International Marketing ◽  
Current Trend ◽  
Switching Behavior ◽  
Future Research ◽  
Decision Making Process ◽  
Customer Switching ◽  
Electrical Vehicles

Purpose-This paper aims to investigate factors that affect customer switching from Internal Combustion Engine Vehicles (ICEV’s) to Hybrid Electrical Vehicles (HEV’s), in Jordan for the period of (2010-2014).Design/methodology/approach-A self-administered survey was hand-delivered to the targeted sample of car users in Jordan. The authors delivered 400 questionnaires to customers, from which 333 were deemed valid for the analysis, corresponding to the percentage of (83.25%) which indicates the validity of the study. Findings- There was no difference in switching behavior between (ICEV’s) and (HEV’s) based on gender in the Jordanian market. Fuel consumption efficiency was the number one variable that supports the switching behavior towards (HEV's), followed by Eco friendliness, lower taxes and technological features. Price and the current trend in the market were the least supporting factors. In addition to that the perception of the battery life of (HEV's), limited choices in the market, lack of information and fear of the relatively new technology were the major hindering factors of choosing an (HEV).Research limitations-Future research needs to investigate other factors that may affect customers’ behavior such as perceived image, trust, and subjective norms. Future research should investigate into the importance of environmental awareness and new technologies, and gender differences in behavior. From an international marketing standpoint, comparative studies between Jordanian and non-Jordanian customers are potential areas of future research for international marketing strategies and cross-cultural consumer behaviour analysis. Practical implications-The paper identifies the determinants of switching behavior. marketers should focus addressing customers concerns in terms of providing enough information and building awareness towards the technology and it's benefits towards the society and the environment.Originality/value-Our study is one of the few in Jordan that investigates the switching behavior towards vehicles technology. Our study is thought to have made a modest contribution to consumer behaviour literature and, specifically, for decision making process. It offers marketers insights into the determinants of switching behavior towards the hybrid vechicle technology and how this contribute to consumers’ decision making process and attitudes to achieve the intended behavioural outcomes

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