Organizing Small-Scale Sports Events

2020 ◽  
pp. 127-146
Author(s):  
Anisah Abdul Wafi ◽  
Lim Khong Chiu ◽  
Johan Afendi Ibrahim
Keyword(s):  
Small Scale ◽  
Sport Event ◽  
Mega Events ◽  
Sports Events ◽  
Age Limit

The purpose of this chapter is to have a further understanding of the issue and challenges of visitors in attending the small-scale sport event (SSSE). Although visitors are interested in mega-events, several SSSE is also organized, as SSSE can be a part of the tourism products. Understanding the issues and challenges will enhance SSSE to become one of the popular attractions for local tourism products. The issues that are being faced by the event organizers are insufficient facilities, the age limit of the participant, safety, the event quality, and the suitability of the location. This understanding will enhance the image of the small-scale sports events. Consequently, the organizer of small-scale sports events should better design the events and ensure that it will become an attraction for the enrichment of the local tourism products.

Small-Scale Sport Event Planning

2020 ◽  
pp. 113-126
Author(s):  
Claudel Mombeuil
Keyword(s):  
Target Audience ◽  
Small Scale ◽  
Sport Event ◽  
Team Members ◽  
For Profit ◽  
Sports Events ◽  
Sporting Event ◽  
Event Planning ◽  
Event Managers ◽  
For Profit Organizations

Event planning remains one of the core elements for the success of small-scale sports events. In the case of for-profit organizations, a small-scale sport event may be planned to increase awareness of a new product or service, whereas a small-scale sport event may be organized by not-for-profit organizations to raise concerns or awareness of social and environmental issues. However, it is important that the sporting event that is being organized is in sync with the mission of the organization and must meet the expectation of the target audience. Therefore, substantial information regarding the target audience is needed. More importantly, the sport event managers must ensure that the objectives and the expected outcomes of the small-scale sporting event are smart. By developing smart small-scale event objectives and outcomes, sport event managers can distribute roles and responsibilities to team members more efficiently. During the planning phase, sport event managers also needs to take into consideration the venue to host the event, the third-party service providers, and a contingency plan.

scholarly journals Exploring sense of community among small-scale sport event volunteers

2015 ◽  
Vol 15 (1) ◽  
pp. 77-92 ◽  
Author(s):  
Shannon Kerwin ◽  
Stacy Warner ◽  
Matthew Walker ◽  
Julie Stevens
Keyword(s):  
Sense Of Community ◽  
Small Scale ◽  
Sport Event ◽  
Sport Event Volunteers

Hosting annual international sporting events and tourism: Formula 1, golf or tennis?

2021 ◽  
pp. 135481662110290
Author(s):  
Bala Ramasamy ◽  
Howei Wu ◽  
Matthew Yeung
Keyword(s):  
United Kingdom ◽  
Economic Impact ◽  
Sporting Events ◽  
Policy Makers ◽  
Monthly Data ◽  
Mega Events ◽  
Sports Events ◽  
The United Kingdom ◽  
Mega Sports Events

Hosting sports events to attract international tourists is a common policy practised by many host governments. Hosting mega-sports events like the Olympics is said to leave a legacy that could impact the attractiveness of a country/city in the long term. However, the opportunity to host these mega-events is limited and expensive. This study considers the economic impact of hosting annual international sporting events, specifically the extent to which Formula 1, ATP Tennis and PGA Golf can attract international tourists. Using monthly data from 1998 to 2018, we show that the effect differs from one sport to another within a country and the same sport across countries. Hosting the Formula 1 is most effective for Canada but has no significant impact in Australia and the United Kingdom. ATP Tennis and PGA Golf have a significant impact on at least two countries. Policy-makers must consider carefully the sport that gives the best bang-for-the-buck.

Basic Marketing Strategies and Marketing Mix in Small-Scale Sports Events

2020 ◽  
pp. 147-173
Author(s):  
Pinar Yuruk-Kayapinar
Keyword(s):  
Literature Review ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Small Scale ◽  
Marketing Plan ◽  
Event Marketing ◽  
Sports Events

The main purpose of this chapter is to explore how small-scale sports events are marketed and what issues are important when marketing them. For this purpose, literature review was made by considering the issues related to event marketing. The success of events depends largely on their marketing. Especially considering the important effects of these events on the location, it is important that the marketing plan process of small-scale sports events, who the event consumers are, why they want to participate in the event, and how they follow the process participate in the event. In addition, it is an important issue why the 5W's of marketing are important for small-scale sports events. The marketing mix of small-scale sports events, which is created to address these questions, and IMC, which is developed specifically for events, are two of the most important tools in event marketing.

Destination Image, Sport Event Quality, and Behavioral Intentions: The Cases of Three World Sambo Championships

2019 ◽  
pp. 109634801988392 ◽  
Author(s):  
Ivana Milovanović ◽  
Radenko Matić ◽  
Kostas Alexandris ◽  
Nebojša Maksimović ◽  
Zoran Milošević ◽  
...  
Keyword(s):  
Behavioral Intentions ◽  
Structural Models ◽  
Destination Image ◽  
Small Scale ◽  
Sport Event ◽  
Destination Loyalty ◽  
The Core ◽  
Sport Events ◽  
Novi Sad ◽  
The Relationship

This research tested the interactions among destination image, destination quality, sport event quality, and behavioral intentions in the context of small-scale sport events. The study included elite sambo athletes (N = 350) who participated in the World Sambo Championships, which were organized in Novi Sad (Serbia) in 2017 and 2018. The destination image was measured with the affective and cognitive dimensions, while the event quality was measured with the core, tangible and supporting dimensions. The results supported the measurement and structural models. They further indicated that the core aspect of the event quality directly influences participants’ behavioral intentions, while the destination quality partially mediates the relationship between destination image and participant behavioral intentions. The event quality was shown to have a direct relationship with the development of destination loyalty. The theoretical and applied value of these results are discussed.

When the gift is halfhearted: A socio-cultural study of ambivalence in a charity sport event

2020 ◽  
pp. 101269022096810
Author(s):  
Ayelet Oreg ◽  
Itay Greenspan ◽  
Ida E. Berger
Keyword(s):  
Single Case ◽  
Cultural Barriers ◽  
Sport Event ◽  
Case Study Design ◽  
Sports Events ◽  
The Social ◽  
The Gift ◽  
Mixed Feelings ◽  
Sport Events

Taking a culturally sensitive approach, we set out to explore the social response to, and the cultural adoption of, charity sport events in Israel, where this phenomenon is relatively new and understudied. We show that charity sport events participation is accepted with mixed feelings: participants are motivated by their novice athletic aspirations and love for bike riding, and by their emotional connection to the cause, but at the same time are reluctant to fundraise and donate due to socio-cultural barriers. Using a qualitative, exploratory, single case study design, and relying on the literature of charity sports events, we show that in contrast to the extant distinction between philanthropic givers’ motivations and non-givers’ barriers, participants in charity sport events experience simultaneous motivations for and barriers to their own philanthropic giving. Although they strongly identify with their role as bike riders, and are motivated to take part in a challenging ride, they struggle with the roles of fundraiser and philanthropist that are inherent components of charity sports events. The combination of these experiences yields the experience of ambivalence towards philanthropic giving, which we accordingly term as ambivalent philanthropy.

Research on Information Dissemination Channelsand Monitoring of Sports Events

2014 ◽  
Vol 926-930 ◽  
pp. 2606-2609
Author(s):  
Jun Wa Yang
Keyword(s):  
Monitoring System ◽  
Information Dissemination ◽  
Information Control ◽  
Sport Event ◽  
Control Information ◽  
Sports Events ◽  
The Social ◽  
Social Modernization ◽  
Main Factors ◽  
Sport Events

With the constant development of the social modernization the communications between people and people are more and more frequent; the progress of science and technology, an increase in number of communication mediums consumedly widen the information channels. In this paper, research on the information dissemination channels and monitoring of sport events is helpful for game organization to choose information, control the main factors in the process, and in order to acquire the best dissemination. This paper analyzes the main channels of match information. and makes some advice for the sports events ,after considering the features of each channel which the way receivers information. Meanwhile, we can establish a information dissemination monitoring system of sport event, which will provide a reference for game organization to control information effectively.

scholarly journals The Effect of Sport Tourists' Travel Style, Destination and Event Choices, and Motivation on Their Involvement in Small-Scale Sports Events

2018 ◽  
Vol 22 (5) ◽  
pp. 745-765 ◽  
Author(s):  
Constantinos-Vasilios Priporas ◽  
Chris A. Vassiliadis ◽  
Nikolaos Stylos ◽  
Anestis K. Fotiadis
Keyword(s):  
Small Scale ◽  
Sports Events

scholarly journals Sustainable Initiatives in Sports Organizations—Analysis of a Group of Stakeholders in Pandemic Times

2021 ◽  
Vol 13 (16) ◽  
pp. 9122
Author(s):  
Ricardo Roseira Cayolla ◽  
Teresa Santos ◽  
Joana A. Quintela
Keyword(s):  
Online Survey ◽  
Descriptive Analysis ◽  
Data Gathering ◽  
Well Being ◽  
Sport Event ◽  
Environmentally Sustainable ◽  
Sports Organizations ◽  
Sports Events ◽  
Sports Organization ◽  
Health And Well Being

This study explores the importance of environmentally sustainable initiatives in sport (ESIS) for stakeholders in pandemic times. Three topics—climate changes and energy consumption, environmental impact of sports events, and health and well-being—were considered and analysed under three sustainability forms: organisational, community, and individual. A total of 5917 stakeholders (sponsors, employees, and members) of a sports organization realised one online survey. The data gathering process occurred during pandemic times, when every kind of collective sport event was suspended to the general public. The descriptive analysis of the results is provided, and the findings reveal that health and well-being is the most valorised topic by members and employees, in a sustainable individual form. On the other hand, sponsors manifest their interest mainly in a sustainability organisational and community forms.

scholarly journals Understanding South Korea’s Use of Sports Mega-Events for Domestic, Regional and International Soft Power

Societies ◽  
2021 ◽  
Vol 11 (4) ◽  
pp. 144
Author(s):  
Jonathan Grix ◽  
Joonoh Brian Jeong ◽  
Hyungmin Kim
Keyword(s):  
South Korea ◽  
East Asia ◽  
Empirical Data ◽  
Soft Power ◽  
Sporting Events ◽  
Mega Events ◽  
Sports Events ◽  
Economic Significance ◽  
Power Strategies

This paper seeks to contribute to the growing literature on ‘soft power’ by focusing on East Asia as a region gaining in political and economic significance; equally, we highlight the role sports mega-events play in the region’s most powerful states’ soft power strategies. For the purpose of this paper, we focus on South Korea’s soft power strategy and how the hosting of major sporting events has become a central part of this. We introduce both a novel tripartite approach to the study of the motives behind hosting sports mega-events, along with new, empirical data on the chosen case of South Korea. Our findings strengthen the notion that an explanation of why states seek to host major sports events can be better understood by considering the domestic, regional and international dimensions to capture the complexities behind such decisions.

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