scholarly journals The Effect of Sport Tourists' Travel Style, Destination and Event Choices, and Motivation on Their Involvement in Small-Scale Sports Events

2018 ◽  
Vol 22 (5) ◽  
pp. 745-765 ◽  
Author(s):  
Constantinos-Vasilios Priporas ◽  
Chris A. Vassiliadis ◽  
Nikolaos Stylos ◽  
Anestis K. Fotiadis
Keyword(s):  
Author(s):  
Pinar Yuruk-Kayapinar

The main purpose of this chapter is to explore how small-scale sports events are marketed and what issues are important when marketing them. For this purpose, literature review was made by considering the issues related to event marketing. The success of events depends largely on their marketing. Especially considering the important effects of these events on the location, it is important that the marketing plan process of small-scale sports events, who the event consumers are, why they want to participate in the event, and how they follow the process participate in the event. In addition, it is an important issue why the 5W's of marketing are important for small-scale sports events. The marketing mix of small-scale sports events, which is created to address these questions, and IMC, which is developed specifically for events, are two of the most important tools in event marketing.


2019 ◽  
Vol 11 (24) ◽  
pp. 6909 ◽  
Author(s):  
Filippo Bazzanella

The role of stakeholders is critical in addressing challenges with or problems in small-scale sports events. The purpose of this study is to investigate the perceptions of the event stakeholders toward sports events, with a particular focus on the role of residents in a tourist destination. The goal is to understand their perceptions with respect to different topics and in particular to the sustainable development of the tourist destination. This case study focuses on the World Junior Alpine Ski Championships 2019 in Trentino Val di Fassa—Italy (JWC2019). Applying a mixed methodology, the study analyzes the stakeholders during the sports event (quantitative method) and the point of view of the residents in their stakeholder role after the sports event (qualitative method). The main findings of this study show that residents differ from tourists and other stakeholders in terms of their perception of the event and its strengths. But when it comes to the perceptions regarding the territory, the groups of stakeholders analyzed do not seem to have systematically different opinions. Some paradoxes do, however, emerge with respect to the residents’ awareness of their role as stakeholders and the implications of the event with respect to sustainability and how such an event may underpin a concept of sustainable development for the territory as a whole.


Author(s):  
Claudel Mombeuil

Event planning remains one of the core elements for the success of small-scale sports events. In the case of for-profit organizations, a small-scale sport event may be planned to increase awareness of a new product or service, whereas a small-scale sport event may be organized by not-for-profit organizations to raise concerns or awareness of social and environmental issues. However, it is important that the sporting event that is being organized is in sync with the mission of the organization and must meet the expectation of the target audience. Therefore, substantial information regarding the target audience is needed. More importantly, the sport event managers must ensure that the objectives and the expected outcomes of the small-scale sporting event are smart. By developing smart small-scale event objectives and outcomes, sport event managers can distribute roles and responsibilities to team members more efficiently. During the planning phase, sport event managers also needs to take into consideration the venue to host the event, the third-party service providers, and a contingency plan.


Author(s):  
Juan Antonio Sánchez-Sáez ◽  
Francisco Segado Segado ◽  
Ferran Calabuig-Moreno ◽  
Ana Mª Gallardo Guerrero

Due to the increase of sports events in local communities, it has become essential to organize such events in a socially responsible way at the environmental, social, and economic levels. The aim of this research was to develop a measurement tool to help determine the degree of social responsibility perceived by residents at small-medium scale sports events, to guide sports managers towards the design of socially responsible sports events. From the elaboration of a questionnaire developed ad-hoc, the perception of the residents was analyzed (n = 516). The psychometric properties of the tool, composed of 35 items, were analyzed by means of an exploratory and confirmatory factor analysis. As main conclusions, we were able to contrast the validity and reliability of the questionnaire on the perception of corporate social responsibility in small-scale sports events, around the dimensions of Sustainable Sports Activity, Social Cohesion, and Well-Being. As a consequence, it allowed us to identify three strategic management areas towards which the organizers of these events should focus special attention if they want to progress towards the achievement of socially responsible sports events.


2020 ◽  
pp. 109634802091309
Author(s):  
Azadeh Zarei ◽  
Haywantee Ramkissoon

This study investigates differences in motives, event attributes, and information sources, which influenced sport tourists’ decision and attendance at the Sepak Takraw event in Malaysia. Data were collected from 224 domestic sports tourists and 92 foreign sports tourists. Findings show that domestic and foreign sports tourists significantly differed in their motives and preferred event attributes. Domestic sports tourists indicate using mass communication items in their decision making to attend the event. Social networking was the most important information source for foreign sports tourists. Practical implications for local sports tourism marketers within small-scale sports events in Malaysia are discussed.


Author(s):  
Park Beede

Small-scale sporting events are often characterized as local activities limited in size, support, and resources. However, they fulfill an integral social role in the vibrant lives of local communities. Sports events also attract visitors as participants and spectators, benefitting the local economy and supporting tourism activities. To deliver successful events, coordinated marketing activities should be developed in a cohesive marketing plan. Every sports organization can implement effective marketing tools to increase the visibility of their event and enhance satisfaction among a variety of key stakeholders. This chapter outlines a manageable plan of marketing activities that will improve the odds of a successful event.


Author(s):  
Anisah Abdul Wafi ◽  
Lim Khong Chiu ◽  
Johan Afendi Ibrahim

The purpose of this chapter is to have a further understanding of the issue and challenges of visitors in attending the small-scale sport event (SSSE). Although visitors are interested in mega-events, several SSSE is also organized, as SSSE can be a part of the tourism products. Understanding the issues and challenges will enhance SSSE to become one of the popular attractions for local tourism products. The issues that are being faced by the event organizers are insufficient facilities, the age limit of the participant, safety, the event quality, and the suitability of the location. This understanding will enhance the image of the small-scale sports events. Consequently, the organizer of small-scale sports events should better design the events and ensure that it will become an attraction for the enrichment of the local tourism products.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jesyca Salgado-Barandela ◽  
Angel Barajas ◽  
Patricio Sanchez-Fernandez

PurposeThe organization of several small-scale events throughout the year is called event portfolio and may contribute to the development of the city strategy in the touristic, social and economic fields. The organization of a set of sporting events represents an important innovation in the development of city marketing. This paper analyzing the scarce literature on event portfolio provides the main elements to benefit from this innovative strategy to achieve sustainable sports tourism for host cities. Among the innovative strategies, the inclusion of leverage and cross-leverage approaches in the management of event portfolios is studied in depth.Design/methodology/approachThe study is divided into two phases. First, the Web of Science (WOS) and SCOPUS databases are searched using keywords. Once the selection of scientific studies that analyze the phenomenon of event portfolios has been obtained, an exhaustive review is carried out, allowing us to obtain novel findings on the field of study.FindingsThe work provides a classification of the portfolios of sports events analyzed in science considering the configuration (formal vs informal) and whether there is an integrated strategy. Second, the delimitation of the deficiencies and the most important aspects to be developed in sports-events portfolio management.Originality/valueThis study contributes with a summary of the main elements to consider when managing sports events portfolios. Moreover, the importance of integrated strategies is underlined, as well as the relevance of leveraging the strategies. The contributions are of interest in being a novel field with room for scientific development and with an eminently practical nature.


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