Cultural Tourism and the Wellbeing of Local Citizens

2022 ◽  
pp. 130-154
Author(s):  
Saranjam Baig ◽  
Arifa Shabbnum ◽  
Ahmad Arslan

Cultural tourism is an increasingly visible trend in the tourism industry. The chapter is one of the first academic studies to specifically analyze the possible impacts of cultural tourism on the local culture itself and the wellbeing of the host community while highlighting cultural conservation as a mediator. The study utilizes primary data collected from rural areas in the Himalayan Gilgit Baltistan region in Northern Pakistan. This region has experienced a significant rise in cultural tourism due to China-Pakistan Economic Corridor (CPEC). As a result, there has been a significant and visible development of touristic facilities in the region. Hence, there is a visible shift from earlier tourism, which was mostly linked to mountaineering adventure, to more relatively mass cultural tourism. The results suggest that cultural conservation serves as a partial mediator and that cultural tourism tends to positively and significantly influence the host community's wellbeing, and cultural conservation partially mediates this relationship.

2020 ◽  
Vol 66 (2) ◽  
pp. 28-41
Author(s):  
Nina Baković

AbstractAn approach to sustainable tourism through clusters is considered an appropriate strategy in less-developed rural areas of tourist-oriented countries, such as Croatia. This paper clarifies the key challenges of the development of tourism clusters in the region of Gorska Hrvatska and provides new data for an approach to sustainable rural tourism development. Using available secondary data from governmental bodies, non-governmental organizations, protected areas of Gorska Hrvatska, and primary data of the Lika Destination Cluster, the paper explores the key challenges of developing a cluster of tourism and selective forms of tourism. Most tourism clusters in Croatia have remained in the first phase of development for years, even though this approach has failed to to achieve significant results. The key benefits of networking and branding in rural areas are identified and defined, but these potentials are still largely underutilized. The objective of this study is to provide practical recommendations to the Croatian tourism industry on how to learn from the suggested best practices and how to implement them effectively. For that purpose, the case of sustainable tourism located in the Gorska Hrvatska region, called the Lika Destination Cluster is analyzed.


2021 ◽  
Vol 5 (1) ◽  
pp. 94-105
Author(s):  
Aliyu H. Ibrahim ◽  
J. A. Falola

The paper evaluates the anticipated benefits and the perceived host community support for ethno-cultural tourism resource development in Kaduna State, Nigeria. Multi-stage sampling technique was adopted for this study. Six local governments’ areas were chosen purposively because they accommodate different ethnic and cultural diversity within the state, representing about 33% of the total number of 23 LGAs in the state and have an estimated population of 1,639,621. The selected LGAs are also heterogeneous in terms of ethnicity, culture and religion. Semi-structured interview were administered to 316 respondents selected in the study area. Survey data were obtained through focus group discussion (FGD) in each ethnic community. FGD”s were held with youths, elders and aged. The sampled communities are Ham, Fulani, Hausa, Kagoro, Adara and Gbagyi, field observations were also carried out for holistic resource inventory in the ethnic communities. Documentary data were obtained from desk review method; information on tourism resources available in each ethnic community. The study reveals that the anticipated benefits of ethno-cultural tourism expected by the host communities are basically in terms of infrastructural development (road, water, electricity and communication services) and essential amenities (accommodation, restaurant, Tourist Travel Services, banking and bureau de change). The study recommends that lack of financial capital is a great hindrance for local communities to invest in the tourism industry. A mechanism for financial assistance, including provision of soft loans, needs to be in place in order to encourage host communities to invest in the industry. In turn, this would 


Author(s):  
Shamila Rasanjani Wijesundara ◽  
Ruwan Ranasinghe

Present Tourism Strategy focuses on increasing tourism related employment in Sri Lanka. It is difficult to attract entry level employees to tourism industry given many reasons. This study aims identifying barriers for potential employment for people in rural areas and it will facilitate human resource builders in tourism industry. As a rural area with pool of job seekers, Kotmale was selected for this study. The sample size has been determined by using stratified sampling method and convenience sampling method was used to select respondents. Primary data collected through a pre-tested structured questionnaire and secondary data were used for the study. Mixed methodology was employed to analyze data. The results revealed social considerations, recruitment process, skills development, progression pathways, cultural barriers and lack of infrastructure facilities are significant barriers for tourism employment in rural areas. It is recommended to address the above to make tourism employment attractive for rural job seekers.


2019 ◽  
pp. 255-270
Author(s):  
Shamila Rasanjani Wijesundara ◽  
Ruwan Ranasinghe

Present Tourism Strategy focuses on increasing tourism related employment in Sri Lanka. It is difficult to attract entry level employees to tourism industry given many reasons. This study aims identifying barriers for potential employment for people in rural areas and it will facilitate human resource builders in tourism industry. As a rural area with pool of job seekers, Kotmale was selected for this study. The sample size has been determined by using stratified sampling method and convenience sampling method was used to select respondents. Primary data collected through a pre-tested structured questionnaire and secondary data were used for the study. Mixed methodology was employed to analyze data. The results revealed social considerations, recruitment process, skills development, progression pathways, cultural barriers and lack of infrastructure facilities are significant barriers for tourism employment in rural areas. It is recommended to address the above to make tourism employment attractive for rural job seekers.


2020 ◽  
Vol 2020 (33) ◽  
pp. 55-73
Author(s):  
Anna Ostrowska-Tryzno ◽  
Anna Pawlikowska-Piechotka

Although cultural tourism has been known since the very beginning of the European civilisation (the Ancient Greeks and Romans peregrines’), nowadays cultural events are a great attraction not only for a local community, but they are also a strong motivation for tourists to travel. It seems that one of the special research value is to consider how deeply cultural events, connected with ‘high art’ (museums, classical music, art events of superior quality), motivate a local community and tourists. Therefore, the main aim of our survey was to recognize the role and contribution of top cultural events (on the example of ‘the Chopin Year 2010’) in marketing a city’s image and to evaluate its significance as a tourist attraction and its meaning to the local community. To examine the cultural tourism from visitors and the local community perspective and to obtain primary data, we undertook the explanatory and evaluative research. We also used (as secondary data) an academic literature review results, statistic information and materials obtained from the Chopin Museum in Warsaw, the Fryderyk Chopin Association and the Fryderyk Chopin Institute. This paper describes the main outcomes of the survey conducted in 2011–2015. In the past, cultural activities were rarely regarded as part of the tourism industry in Warsaw. The International Fryderyk Chopin Festivals and the International Fryderyk Chopin Piano Competitions were considered as different. From the beginning, they were aimed to be widely recognised international events, rather than attractions organised to meet the needs of the residents and domestic tourists. However, ‘the Chopin Year 2010’ celebrations remained highly exceptional as many different events took place, including ‘street music.’ They were aimed broader than to satisfy only a rather narrow niche of professional musicians. In 2010 both the International Fryderyk Chopin Festival and the 16th International Fryderyk Chopin Piano Competition were events not only shaped for special groups of music lovers, but also for the local community who was able to actively participate in these two big festivals.


2018 ◽  
Vol 1 (1) ◽  
pp. 129
Author(s):  
Gele Rakpe Bhote

<p>The main objective of this paper is to study the perceptions of major tourism stakeholders towards the tourism industry of Nepal and how it could be developed holistically. The Primary data was collected by researchers from a convenient sampling of 150 respondents using a structured questionnaire in the year 2014, and was analysed through descriptive and inferential statistics. The perception model for stakeholders was developed considering tourists, tour operators, hoteliers, tourist guides and the host community as the major actors. The study found no significant relationship between stakeholders and their perceptions on; number of stay days, promotional activities done by tourism associations and public agencies, mobilization of tourism revenues, and management and communication of tourism industry. Majority of the respondents perceived future prospects of the tourism industry as favourable. It was found that Nepal could extend tourists' stays and increase per day spending. Internet was found to be the most reliable source of travel information on Nepal. Political factors scored the highest as an area where major improvements were needed. Tourism revenues were not properly mobilized for the development of the host community. The study concludes that there is a good future for the tourism industry if all stakeholders work cooperatively to solve the major issues that have a negative impact on tourism.</p><p>Journal of Business and Social Sciences Research, Vol. 1, Issue 1, pp. 129-143</p>


Author(s):  
Naomi Wanja Ireri ◽  
Gladys Kimutai

Commercial banks in Kenya have embraced alternative banking channels which represent a shift in delivery of banking and financial services since the alternative banking have become synonymous with commercial banks in Kenya. While banks have succeeded in leveraging available technology and provide alternative avenues to customers for banking services, the challenge it faces today is optimizing the usage of these channels so as to improve on their performance. The general objective of this study was to investigate the effects of financial innovations on the performance of commercial banks in Kenya. The specific objectives of the study were to examine the influence of internet banking, mobile banking, agency banking and ATM banking on the performance of commercial banks in Kenya. The study was guided by agency theory, balanced score card and diffusion of innovation theory. This study employed a descriptive research design. The study targeted44 commercial banks in Kenya as at 2017. The 16 banks which embrace all the four financial innovations from 2013 to 2017were selected using purposive sampling method. The sample size was 80 respondents who comprised of 5 senior management employees in each of the selected banks.This study used questionnaire to collect primary data from the respondents. Content analysis technique was used to analyze qualitative data collected from open ended questions in and reported in narrative form. Descriptive statistics such as mean and standard deviation were used to analyse the quantitative data. Multiple regression analysis was used to show the relationship between independent variables against dependent variable. The study revealed that internet banking, mobile banking, agency banking and ATM banking had a positive and significant effect on the performance of commercial banks. Thisstudy concludes that the banking industry has benefited tremendously from the development of the Internet. The Internet fundamentally changed the way in which banking networks are designed to meet the client demands and expectations. Mobile banking provides a good opportunity to commercial banks in Kenya to reach many mobile phone subscribers in Kenya who had remained unbanked and unreached due to limited access to bank branch networks in the country. The access to the large masses through mobile banking of the population gives banks the opportunity to grow by reaching the unbanked population. Agency banking has led to accessibility of financial service to many customer in remote areas and hence an increase in effectiveness and efficiency in service delivery. Customers are satisfied with the automated teller machine services because of ease of use, transaction cost and service security but not satisfy with automated teller machine dispense of cash. The study recommends that the public and businesses must be encouraged to use Internet banking in their daily activities, including deposits, payments and money transfers. Commercial banks in Kenya should ensure convenience and security of mobile banking through written guidelines on convenience and security of mobile banking. Commercial banks in Kenya should increase the number of agents in estates and in the rural areas. This can be done by reducing the requirements of becoming a bank agent. The banks should employ customized software that records relevant information on automated teller machine cards so that banks can establish whether unauthorized transaction has taken place or not.


Author(s):  
Pranjal Kumar ◽  
Ashutosh Mishra

Jharkhand is popular for tribal culture and uniqueness of its inherent natural beauty attributing significantly on Tourism Industry of Jharkhand. There has been visible change and impact on socio-economic factor because of tourist influx in the Jharkhand state. The inherent beauty and nature has made the state popular for tourism. The attraction towards various important tourist spots revolves mostly within the domestic tourism. The paper attempts to ascertain the impact of tourism traits, like economic Development, Cost of living, Infrastructure Development, Socio-Cultural and the Environment affect through primary data collected from the responses of residents of six dominant tourist circuits of Jharkhand. The respondent’s views were ascertained on five point Likert Scale. The data so collected was subjected to analysis for identifying the impact of various tourism traits on the prospects of Jharkhand Tourism.


2021 ◽  
Vol 13 (13) ◽  
pp. 7164
Author(s):  
Guillermo Vázquez Vicente ◽  
Victor Martín Barroso ◽  
Francisco José Blanco Jiménez

Tourism has become a priority in national and regional development policies and is considered a source of economic growth, particularly in rural areas. Nowadays, wine tourism is an important form of tourism and has become a local development tool for rural areas. Regional tourism development studies based on wine tourism have a long history in several countries such as the US and Australia, but are more recent in Europe. Although Spain is a leading country in the tourism industry, with an enormous wine-growing tradition, the literature examining the economic impact of wine tourism in Spanish economy is scarce. In an attempt to fill this gap, the main objective of this paper is to analyze the impact of wine tourism on economic growth and employment in Spain. More specifically, by applying panel data techniques, we study the economic impact of tourism in nine Spanish wine routes in the period from 2008 to 2018. Our results suggest that tourism in these wine routes had a positive effect on economic growth. However, we do not find clear evidence of a positive effect on employment generation.


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