scholarly journals Digital Loyalty Programmes

2021 ◽  
pp. 51-78
Author(s):  
Ammarah Marjan ◽  
Charles Graham ◽  
Margaret Bruce ◽  
Andrew Mitchell
Keyword(s):  
Metal Cutting ◽  
Cutting Tools ◽  
Customer Engagement ◽  
Direct Sales ◽  
Customer Base ◽  
Sales Channels ◽  
Consumer Markets ◽  
Managerial Implications ◽  
Industrial Buying ◽  
Business To Business

Digital loyalty programmes are an increasingly common tool for business-to-business marketers hoping to increase repeat sales through deeper customer engagement. In consumer markets, such programmes do little to influence behavioural loyalty and disproportionately attract the firm's existing heavy buyers. Industrial buying, however, relies on direct sales channels and features negotiation and reciprocity. Loyalty effects may therefore differ in B2B, and although no clear picture yet exists, such knowledge is important as B2C digital loyalty programmes grow in popularity. Here, the authors describe programme membership's evolving characteristics over in a B2B scheme that was launched in the US metal-cutting tools manufacturer customer base. Findings are consistent with the idea that the scheme recruited the heaviest buyers earliest and had an insignificant effect on total revenue. The authors discuss managerial implications, particularly about (1) managing the rollout of similar schemes and (2) refocussing on the programme objectives to maintain sales from the lightest rather than the heaviest buyers.

scholarly journals Comparative tests of the metal cutting tools performance in the processing of stainless steels

2018 ◽  
Vol 441 ◽  
pp. 012052
Author(s):  
I V Shvetsov ◽  
B Ya Mokritskij ◽  
O A Malukhina ◽  
A H Rahmonov ◽  
V N Belyakov
Keyword(s):  
Stainless Steels ◽  
Metal Cutting ◽  
Cutting Tools ◽  
Comparative Tests

Steady-State Thermal Stresses in Wedge-Shaped Cutting Tools

1975 ◽  
Vol 97 (3) ◽  
pp. 1060-1066
Author(s):  
P. F. Thomason
Keyword(s):  
Thermal Stress ◽  
Steady State ◽  
Metal Cutting ◽  
Thermal Stresses ◽  
Heat Conduction Problem ◽  
Equivalent Stress ◽  
Cutting Tools ◽  
Thermoelastic Stress ◽  
Plastic State ◽  
Steady State Heat

Closed form expressions for the steady-state thermal stresses in a π/2 wedge, subject to constant-temperature heat sources on the rake and flank contact segments, are obtained from a conformal mapping solution to the steady-state heat conduction problem. It is shown, following a theorem of Muskhelishvili, that the only nonzero thermal stress in the plane-strain wedge is that acting normal to the wedge plane. The thermal stress solutions are superimposed on a previously published isothermal cutting-load solution, to give the complete thermoelastic stress distribution at the wedge surfaces. The thermoelastic stresses are then used to determine the distribution of the equivalent stress, and this gives an indication of the regions on a cutting tool which are likely to be in the plastic state. The results are discussed in relation to the problems of flank wear and rakeface crater wear in metal cutting tools.

Hard Nano-Crystalline Coatings for Cutting Tools

2007 ◽  
Vol 567-568 ◽  
pp. 185-188 ◽  
Author(s):  
Miroslav Piska
Keyword(s):  
High Speed ◽  
Metal Cutting ◽  
Cutting Tool ◽  
Cutting Tools ◽  
Dry Cutting ◽  
Nano Crystalline ◽  
The Right ◽  
Machining Productivity ◽  
Hard Cutting ◽  
Cutting Tool Materials

Modern trends in metal cutting, high speed/feed machining, dry cutting and hard cutting set more demanding characteristics for cutting tool materials. The exposed parts of the cutting edges must be protected against the severe loading conditions and wear. The most significant coatings methods for cutting tools are PVD and CVD/MTCVD today. The choice of the right substrate or the right protective coating in the specific machining operation can have serious impact on machining productivity and economy. In many cases the deposition of the cutting tool with a hard coating increases considerably its cutting performance and tool life. The coating protects the tool against abrasion, adhesion, diffusion, formation of comb cracks and other wear phenomena.

Nanostructural wear-resistant coatings produced on metal-cutting tools by electric-arc evaporation and magnetronic sputtering

2010 ◽  
Vol 30 (9) ◽  
pp. 910-920 ◽  
Author(s):  
F. V. Kiryukhantsev-Korneev ◽  
N. A. Shirmanov ◽  
A. N. Sheveiko ◽  
E. A. Levashov ◽  
M. I. Petrzhik ◽  
...  
Keyword(s):  
Metal Cutting ◽  
Cutting Tools ◽  
Electric Arc ◽  
Wear Resistant ◽  
Wear Resistant Coatings ◽  
Arc Evaporation

Direct selling in the wine sector: lessons from cellars in Italy’s Apulia region

2016 ◽  
Vol 118 (8) ◽  
pp. 1946-1959 ◽  
Author(s):  
Mariantonietta Fiore
Keyword(s):  
Direct Marketing ◽  
Content Type ◽  
Face To Face ◽  
Direct Sales ◽  
Apulia Region ◽  
Rural And Urban ◽  
Managerial Implications ◽  
Wine Sector ◽  
Food Sales ◽  
Logit Regression Model

Purpose – Buying process directly from producers is an expanding trend in advanced economies; then direct sales can be considered a crucial driver in wine sector in order to cope with global challenges and achieve a competitive advantage. The purpose of this paper is to investigate if management aspects and marketing innovation propensity could have an important role in choosing direct sale tool. Design/methodology/approach – A qualitative analysis in Apulia region (Italy) was carried out. Data have been collected through a face to face and web-based exploratory survey submitted to a sample of 280 cellars participating in an Integrated Projects of Food Chains. A logit regression model was run in the research design. Findings – Findings showed that most of interviewed wineries, mainly characterized by agricultural production and direct approach to customers, are more likely inclined to direct sales choice. Research limitations/implications – The sample size could be expanded (e.g. to include farms from other regions or not belonging to an integrated projects). Practical implications – Managerial implications give insight on the role of direct sales as an opportunity to obtain aggregated value for agri-products and to increase bargaining power of farmers. Social implications – Food direct sales could have the important task of straightening the social proximity between rural and urban stakeholders, increasing trust and connection between producers and consumers. Originality/value – This paper can shed some light on this topic, since direct food sales across regions is less investigated than direct marketing.

scholarly journals Mores of the customer base for ecotourism industry: Development and validation of a new measurement scale

PLoS ONE ◽  
2021 ◽  
Vol 16 (2) ◽  
pp. e0246410
Author(s):  
Shahid Bashir ◽  
Muddasar Ghani Khwaja ◽  
Asif Mahmood
Keyword(s):  
Thematic Analysis ◽  
Measurement Scale ◽  
Quality Research ◽  
Theoretical Concepts ◽  
Customer Base ◽  
Environmental Actions ◽  
Managerial Implications ◽  
Good Quality Research ◽  
Development And Validation ◽  
Sense Of Obligation

To date, there is no such scale that may precisely measure mores of the customer base for the ecotourism industry. Therefore, a thematic analysis of literature has been conducted by examining various good quality research works on intrinsic characteristics eliciting pro-environmental actions. Based upon the thematic analysis, a new scale of measure has been proposed with the help of 17 scholars and 15 practitioners hailing from different countries by mutually agreed intended meanings and breadth of the theoretical concepts. The new scale has 4 dimensions comprising a pool of 32 items, which has been empirically validated through the data collected from 268 Malaysian tourists. The dimensions are: sense of obligation to care for the natural environment, sense of obligation to practice eco-friendly activities, sense of obligation to purchase eco-friendly products, and sense of obligation to support eco-friendly inventions. The theoretical and managerial implications together with research limitations have been discussed.

Development of Cutting Tools With Micro-Textured Surface for High Speed Machining of Ti-6Al-4V

2021 ◽  
Author(s):  
Mitsuru Hasegawa ◽  
Tatsuya Sugihara
Keyword(s):  
Tool Life ◽  
High Speed ◽  
Metal Cutting ◽  
Failure Process ◽  
Cutting Tools ◽  
Cutting Temperature ◽  
Cutting Speed ◽  
Cutting Fluid ◽  
Textured Surface ◽  
Textured Surfaces

Abstract In cutting of Ti-6Al-4V alloy, the cutting speed is limited since a high cutting temperature leads to severe tool wear and short tool life, resulting in poor production efficiency. On the other hand, some recent literature has reported that various beneficial effects can be provided by forming micro-textures on the tool surface in the metal cutting process. In this study, in order to achieve high-performance machining of Ti-6Al-4V, we first investigated the mechanism of the tool failure process for a cemented carbide cutting tool in high-speed turning of Ti-6Al-4V. Based on the results, cutting tools with micro textured surfaces were developed under the consideration of a cutting fluid action. A series of experiments showed that the textured rake face successfully decreases the cutting temperature, resulting in a significant suppression of both crater wear and flank wear. In addition, the temperature zone where the texture tool is effective in terms of the tool life in the Ti-6Al-4V cutting was discussed.

Customer Digital Engagement and Lifetime Value: An Empirical Study of Telecom Services in India

2021 ◽  
pp. 231971452110650
Author(s):  
Hitesh Sood ◽  
Rajendra Prasad Sharma
Keyword(s):  
Digital Media ◽  
Customer Engagement ◽  
Customer Lifetime ◽  
Rural And Urban ◽  
Lifetime Value ◽  
Managerial Implications ◽  
Kolmogorov Smirnov ◽  
Digital Engagement ◽  
The Relationship ◽  
Smirnov Test

Digitalization has posed severe challenges to traditional businesses. Traditional firms are still not sure of the benefits of digitally engaging their customers. In contrast, the new-age firms have successfully leveraged digital media. This article examines the relationship between digital adoption by customers and customer lifetime value (CLV). This study analysed the mobile recharges by 13 million rural and urban prepaid telecom customers over 60 million transactions from January 2019 to June 2019 in the Indian telecom industry. The computed predictive CLV has been computed and compared across various customer segments (digitally engaged, partially digitally engaged and digitally unengaged customers). The studied data were statistically validated using the Kruskal–Wallis test. The data proved to be non-normally distributed as per the Kolmogorov–Smirnov test. The results supported that digital adoption helps increase customer engagement, loyalty and CLV. The study presents several managerial implications, such as digitally engaged customers being a surrogate for high value and more profitable customers. Also, digitally engaged customers are relatively more loyal, contributing higher CLV than digitally unengaged customers.

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