New Generation Distribution Channels and Customer Experience Used in Marketing Financial Products and Services in Digital Transformation

2021 ◽  
pp. 1-23
Author(s):  
Berrin Arzu Eren
Keyword(s):  
Distribution Channels ◽  
Customer Experience ◽  
Digital Transformation ◽  
Financial Products ◽  
Technology Changes ◽  
Product Service ◽  
Service Distribution ◽  
Unique Customer ◽  
New Generation ◽  
Day By Day

This study aims to reveal the new generation banking product/service distribution channels that banks offer to their customers through fintechs and their perspectives on these channels in terms of both customers and banks. Today, the key issue for banks creates a unique customer experience. Accordingly, the study focused on customer experience for new generation banking product/service distribution channels and how to realize unique customer experience. Today, many bank customers are far from new generation distribution channels. However, as technology changes and develops very rapidly, the number of people reaching it is increasing day by day. In this regard, besides the suggestions that will enable the use of new generation banking distribution channels by wider audiences, suggestions were also made to banks in order to provide a unique customer experience for these applications.

MODERN TRENDS IN THE DEVELOPMENT OF THE GLOBAL BANKING SECTOR

2021 ◽  
Vol 2 (11) ◽  
pp. 143-149
Author(s):  
Natalia Yu. Lebedeva ◽  
◽  
Kheda M. Musayeva ◽  
Georgy O. Berkaev ◽  
◽  
...  
Keyword(s):  
Information Technologies ◽  
Banking Sector ◽  
Banking System ◽  
Digital Transformation ◽  
Financial Products ◽  
Global Banking ◽  
The World ◽  
The Creation ◽  
Widespread Dissemination

The article is devoted to the development of the global banking sector in the context of the digital transformation of the economy, the introduction of platform solutions and the creation of ecosystems that provide the client with a range of financial and non-financial products and services. The author highlights the trends and directions of development of the banking sector, among which many researchers and econo-mists note the presence of facts that are directly related to the conditions of modern social and state develop-ment. A set of trends in the development of the world banking system is proposed, which is directly related to the processes of digitalization of society and the widespread dissemination of information technologies.

Click to Brick

2019 ◽  
pp. 171-180
Author(s):  
Abhishek Gupta ◽  
Abhishek Goyal
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
New Media ◽  
High Speed ◽  
Customer Experience ◽  
Technological Revolution ◽  
Brick And Mortar ◽  
Ready Availability ◽  
High Speed Data ◽  
New Generation

In 2017, India witnessed a new technological revolution in new media marketing fueled by the ready availability of high speed data and the emergence of a new generation of advance visualization solutions like virtual reality and augmented reality. Brands today are now focusing on distinguishing themselves from their competitors by redefining the customer experience and engaging them into their brand story. Myntra conceived the idea of creating its own brand of clothing for the travelers called Roadster focused over the needs of new generation of tech-savvy millennial customers. After the initial success of Roadster, it decided to bring Roadster closer to the customers in the form of brick and mortar showroom, opening its first ever store in Bangalore with a revolutionary virtual reality-based gamification experience, Highway 360, for experiential personalized shopping.

Corporates in the Digital Age

2021 ◽  
pp. 1519-1532
Author(s):  
Hammad Azzam
Keyword(s):  
Digital Age ◽  
Customer Experience ◽  
Digital Transformation ◽  
Data Driven ◽  
Essential Factor ◽  
Global Culture ◽  
Customer Interaction ◽  
The Way

A proposition for digital transformation of global groups into efficient enterprises is introduced. At the heart of the proposition is a transformational practice aimed at creating a customer-focused, data-driven global culture in any customer-serving company. The digital age has added a level of complexity to the way we acquire and serve customers. Doing a good job in the traditional channels is not enough anymore. Online is increasingly becoming the channel of choice with the two main customer-interaction paradigms: sell and service. And building a great customer experience is probably the most essential factor of success for both functions.

Phygital Customer Experience Mixed Approach of Augmented Reality and Customer Experience (DCX) in the Context of Heritage Tourism

2021 ◽  
pp. 238-253
Author(s):  
Nedra Bahri Ammari ◽  
Ines El Hassoumi
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Daily Life ◽  
Heritage Tourism ◽  
Customer Experience ◽  
Modern Technology ◽  
Digital Transformation ◽  
Heritage Sites ◽  
Primary Driver ◽  
Mixed Approach

What if customer experience was the primary driver of digital transformation? Indeed, new hybrid experiences have emerged thanks to daily-life technologies that fused both digital and physical worlds. This kind of experience uses applications and connected objects (IoT) to adapt and respond to consumer needs. Augmented reality and virtual reality are one of the most functionally and emotionally memorable phygital experiences that create value for customers. In this chapter, the authors chose heritage tourism as the study field for different reasons. While the adoption of augmented and virtual reality is gaining grownd, cultural heritage sites have started to consider the possibilities offered by these new and innovative technologies. This industry is starting to integrate AR and VR in several ways to attract more people. However, it is necessary to study how modern technology can be developed and implemented in a meaningful way to improve the tourist's experience. An AR- and VR-based mobile application has been developed and tested at Antonine's Baths in Carthage, Tunisia.

Quantum Dots based Materials for New Generation Supercapacitors Application: A Recent Overview

2021 ◽  
pp. 216-250
Keyword(s):  
Carbon Nanotubes ◽  
Quantum Dots ◽  
Energy Storage ◽  
Carbon Nanomaterials ◽  
Energy Storage Devices ◽  
Storage Devices ◽  
New Generation ◽  
Current Energy ◽  
Global Population ◽  
Day By Day

The need of energy storage and related devices are increasing day by day, due to the expansion of global population. To deal with such universal crisis, current energy storage devices like supercapacitors need to be improved in their performances and qualities. In this regard, quantum dots (QDs) are extensively being studied, especially due to their excellent properties. The utilization of QDs in supercapacitors is huge as electrode material as well as for fluorescent electrolytes. Various QDs based composites have been made for the same, which includes doping with various metals, non-metals and carbon nanomaterials (CNMs) like graphene, carbon nanotubes (CNTs) etc. In the present chapter the current advancement and futuristic possibilities of supercapacitors have been mentioned extensively.

Agile IT Department Contracted for New Roles in a New Era

2021 ◽  
pp. 127-148
Author(s):  
Fawaz Alharbi
Keyword(s):  
Digital Transformation ◽  
New Era ◽  
Profit Center ◽  
Doing Business ◽  
Technology Changes ◽  
It Department ◽  
Key Drivers ◽  
Agile Organization ◽  
It Departments ◽  
Agile Software

The complexity of business and competitive environment enforces organizations to adopt innovative ways for doing business. This drives a new trend of agile organizations that are adaptable to market and technology changes. As a result, 75% of organizations recognized agility as one of the key drivers for their IT strategies. As organizations start adopting digital transformation initiatives, they recognize the necessity to adapt agility in their IT departments as well. However, moving to an agile organization and an agile IT department is more complex than adapting an agile software. This chapter aims to provide an in-depth explanation of agile IT department specifying its features, roles, and differentiation elements from the traditional IT department. Emerging technologies that are crucial in the movement towards an agile IT department are also discussed with possible change management process to facilitate the transition of the agile IT department into profit center that is contracted to add value for the whole organization while working in a feasible partnership mode with the business.

scholarly journals Digital transformation: harnessing digital technologies for the next generation of services

2019 ◽  
Vol 33 (4) ◽  
pp. 429-435 ◽  
Author(s):  
Mohamed Zaki
Keyword(s):  
Business Models ◽  
Digital Technologies ◽  
Customer Experience ◽  
Digital Transformation ◽  
Data Driven ◽  
Next Generation ◽  
Content Type ◽  
New Business ◽  
Market Opportunities ◽  
New Business Models

Purpose The purpose of this paper is to discuss digital transformation and its four trajectories – digital technology, digital strategy, customer experience and data-driven business models – that could shape the next generation of services. This includes a discussion on whether both the market and organizations are all ready for the digital change and what are the opportunities that will enable firms to create and capture value though new business models. Design/methodology/approach Providing services is a proven and effective way to secure a competitive position, deliver long-term stable revenues and open up new market opportunities. However, it is also clear that some organisations are struggling to digitally transform. Therefore, the commentary provides a brief insight into how firms explore the possibilities of digital transformation and navigate these uncharted waters. Findings Today’s digital technologies affect the organisation outside and in, enabling the creation of new business models and transforming the customer experience. The incumbents are acutely aware that they need to transform strategically – to build new networks and value chains. Originality/value This commentary extends earlier work exploring the digital disruption within services to highlight a number of connected areas: the challenges and opportunities of digital transformation at a strategic level, as well as understanding and enhancing the customer experience and seeing how new data-driven business models can underpin service transformation.

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