scholarly journals Development of a Model for Review Sharing in the Context of Mobile Phone Purchase Amongst Indian Millennials

2021 ◽  
Vol 12 (2) ◽  
pp. 137-156
Author(s):  
Som Sekhar Bhattacharyya ◽  
Sumi Jha ◽  
Shubham Khandelwal ◽  
Pulkit Jain ◽  
Anshul Ekka
Keyword(s):  
Online Survey ◽  
Qualitative Interviews ◽  
Online Reviews ◽  
Shopping Behavior ◽  
Purchase Behavior ◽  
Primary Data ◽  
Equation Modeling ◽  
In Series ◽  
Two Phases ◽  
Online Shopping Behavior

Online reviews provided important information towards affecting consumers' online shopping behavior. However, little research had been done in India how reviews influence young consumers' online buying behavior and review sharing. Millennials are experimental in nature and also are influenced by peers. The purpose of this research was to study the influence of online reviews on millennials' purchase behavior and study the characteristics. It was carried out in two phases in series (quantitative survey followed by qualitative interviews). The analysis was carried on primary data collected from a sample of 297 millennials with diverse backgrounds through an online survey. Factor analysis was then used in the first phase. Scale development was done to operationalize variables followed by structured equation modeling. A model on online customer reviews (OCR) sharing was developed. ANOVA was used for hypothesis testing. Qualitative findings arrived through content analysis. The research empirically attributed that reviews matter for individuals with distinguishing traits.

How logistics capabilities offered by retailers influence millennials’ online purchasing attitudes and intentions

2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jason M. Riley ◽  
Richard Klein
Keyword(s):  
Structural Equation ◽  
Online Shopping ◽  
Reasoned Action ◽  
Explanatory Power ◽  
Online Reviews ◽  
Shopping Behavior ◽  
Equation Modeling ◽  
Content Type ◽  
Online Purchase ◽  
Online Shopping Behavior

Purpose The purpose of this study is to understand consumers’ use of online retail channels. This study examines how tracking capabilities, delivery speed, trust, logistics carriers’ reputation, people important to the consumer and online reviews influence Millennials’ online purchasing attitudes and intentions. Design/methodology/approach A survey was administered to 321 Millennials. Subsequently, it was used to test both direct and indirect hypotheses using structural equation modeling techniques. Findings The study determined that tracking capabilities, trust, people important to the consumer and online reviews directly influence online purchase attitude and by extension intention formation. The results also revealed that logistics carrier reputation moderates the trust to online purchase attitude linkage. Research limitations/implications This work improves the explanatory power of the theory of reasoned action by linking logistics factors to online shopping behavior. Further, it provides insight into the moderating influence of logistics carriers’ reputation. Practical implications For retailers, the results provide information on how to better develop ecommerce service offerings. By providing information about logistics services and capabilities during the ecommerce transaction, retailers can improve the chance that consumers will complete online purchases. Originality/value This research fills a gap in the literature regarding how to influence millennial consumers. Moreover, findings strengthen the understanding of online-purchasing attitudes and intentions formation, important to retailers developing new online shopping platforms and technologies.

Online reviews and impulse buying behavior: the role of browsing and impulsiveness

2018 ◽  
Vol 28 (3) ◽  
pp. 522-543 ◽  
Author(s):  
Kem Z.K. Zhang ◽  
Haiqin Xu ◽  
Sesia Zhao ◽  
Yugang Yu
Keyword(s):  
Online Survey ◽  
Perceived Value ◽  
Online Reviews ◽  
Shopping Behavior ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Content Type ◽  
Hedonic Value ◽  
Utilitarian Value ◽  
Online Shopping Behavior

Purpose Online reviews have shown important information that affects consumers’ online shopping behavior. However, little research has examined how they may influence consumers’ online impulse buying behavior. The purpose of this paper is to bring theoretical and empirical connections between them. Design/methodology/approach The framework of this study was tested on three popular online group shopping websites in China (ju.taobao.com, dianping.com, and meituan.com). An online survey with 315 participants who had experience using these websites was recruited to verify the effects of consumers’ perceived value from reading online reviews on urge to buy impulsively and impulse buying behavior. Findings The empirical findings show that consumers’ perceived utilitarian and hedonic value from reading online reviews enhance their browsing behavior. Browsing positively affects consumers’ urge to buy impulsively and finally affects their impulse buying behavior. Further, this study finds that consumers with high impulsiveness focus more on hedonic value of online reviews, whereas consumers with low impulsiveness put more emphasis on utilitarian value. Browsing demonstrates a stronger effect on urge to buy impulsively for consumers with high impulsiveness. Originality/value This study is one of the early studies to investigate the relationship between social influence (e.g. influence of online reviews) and impulse buying. It draws upon the perspectives of browsing and consumer’s perceived value from the literature. This research also considers consumer differences regarding the level of impulsiveness.

Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Arpita Khare ◽  
Amrut Sadachar ◽  
Swagata Chakraborty
Keyword(s):  
Online Communities ◽  
Collective Identity ◽  
Structural Equation ◽  
Online Survey ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Content Type ◽  
Indian Consumers ◽  
Apparel Manufacturers ◽  
Collective Self Esteem

PurposeThe study examined the role of collective self-esteem (CSE), online communities, green attitudes and the influence of celebrities on green clothing involvement and consequently its impact on green clothing purchase behavior of Indian consumers.Design/methodology/approachA mix of convenience and random sampling was used for data collection via an online survey. The sample (n = 403) comprised consumers having awareness about green clothing. Structural equation modeling (SEM) was used for analysis.FindingsOnline communities, green attitudes and influence of celebrities predicted green clothing involvement and in turn their purchase behavior. CSE had no impact on consumers' green clothing involvement.Practical implicationsThe findings can help green apparel manufacturers and designers to use celebrities and online communities to educate and promote the benefits of green clothing. Social media can be employed to share experiences and engage consumers about green clothing.Originality/valueSince online networking sites are gaining predominance in influencing behavior, the study extends the earlier research on social influence by examining its role along with celebrities and CSE on green apparel involvement and purchase. The study combines celebrities, online communities and collective identity influences (offline and online) in predicting green clothing purchase in India.

Trust in Online Shopping Behavior

2012 ◽  
pp. 456-465
Author(s):  
Yongqiang Sun ◽  
Nan Wang
Keyword(s):  
Information Disclosure ◽  
Online Shopping ◽  
Shopping Behavior ◽  
Purchase Behavior ◽  
Future Research ◽  
Privacy Concern ◽  
Big Picture ◽  
Research Findings ◽  
Online Shopping Behavior ◽  
Post Purchase

Trust, which dominates the research on online shopping behavior, is relevant to various consumer behaviors across different online shopping stages. To provide a big picture of the research on trust in the online shopping context, this chapter reviews the literature on this topic and summarizes the major research findings. Specifically, trust-related behaviors are identified according to the three online shopping stages: information adoption and information disclosure behavior at the pre-purchase stage, product purchase behavior at the purchase stage, and relational behavior such as electronic word-of-mouth (eWOM) and re-purchase at the post-purchase stage. The research topics relevant to these behaviors, including recommendation agent, information credibility, privacy concern, trust building and transfer process, and relationship marketing in the online shopping context are detailed. The future research directions such as location-based services, trust and distrust, and trust repair are also highlighted.

Analysis Online Shopping Behavior of Consumer Using Decision Tree

2011 ◽  
Vol 271-273 ◽  
pp. 891-894 ◽  
Author(s):  
Lei Yue Yao ◽  
Jian Ying Xiong
Keyword(s):  
Decision Tree ◽  
Online Shopping ◽  
Shopping Behavior ◽  
Purchase Behavior ◽  
Monetary Model ◽  
Decision Variables ◽  
Demonstration Experiment ◽  
Online Shopping Behavior ◽  
Decision Making Model ◽  
C5.0 Decision Tree

Trading failure is the main reason for a dispute of C2C e-commerce. So predict the behavior of transactions can assist buyers and sellers negotiated transactions, helps to reduce transaction disputes. Separate the success and failure purchase record, then establish decision-making model through the C5.0 decision tree and RFM(Recency, Frequency, Monetary) model on consumer purchase behavior data, quantify the importance of the decision variables, the demonstration experiment shows the prediction accuracy is more than 80%.

scholarly journals AWARENESS AND ATTITUDES OF CONSUMERS IN USING INTERNET FOR ONLINE PURCHASE

2016 ◽  
Vol 4 (9(SE)) ◽  
pp. 26-36
Author(s):  
R.Anantha Laxmi ◽  
ArunSarath Kumar
Keyword(s):  
Online Shopping ◽  
Shopping Behavior ◽  
Primary Data ◽  
The Internet ◽  
Buying Behavior ◽  
Online Purchase ◽  
Comprehensive Picture ◽  
Online Shopping Behavior ◽  
And Behavior ◽  
Online Buying

Online shopping behavior (also called online buying behavior and Internet shopping or buying behavior) refers to the process of purchasing products or services via the Internet. E-commerce has been growing very fast because of many advantages associated with buying on internet because of lower transaction and search cost as compared to other types of shopping. Through online shopping consumers can buy faster, more alternatives and can order product and services with comparative lowest price. Therefore, in this paper, the researchers have carefully analyzed the consumers’ attitude and behavior towards online shopping. This paper gives a comprehensive picture of the awareness and attitudes of consumersin using internet for online purchase. A sample size of one hundred and five respondents is selected for the research from Thoothukudi district. The study quantitatively analyses the awareness of consumers in using internet, attitudes and behaviors of the consumers in buying various products from internet, hours of using the internet and the like using primary data. Appropriate findings and suggestions are given in the paper.

scholarly journals THE MEDIATING ROLE OF ACCREDITATION DETAILS ON SELECTION OF BUSINESS SCHOOLS BASED ON INFORMATION FROM ONLINE RESOURCES.

2021 ◽  
pp. 1-5
Author(s):  
Asha Mathew ◽  
J. MeenaKumari
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Business Schools ◽  
Online Resources ◽  
Primary Data ◽  
Equation Modeling ◽  
Mediating Role ◽  
Survey Instruments ◽  
Selection Of

This study adopted a descriptive research design. Primary data collection was conducted through online survey instruments amongst 300 business school aspirants in India. The researcher adopted percentage analysis and a structural equation modeling approach for the analysis of data. The purpose of this study is to explore the mediating role of accreditation status and the selection of business schools based on the information from online resources.The findings of the study confirmed that the accreditation details act as a mediating variable between online resources and the selection of business schools. The significance of all the paths confirms the partial mediation of accreditation details on a selection of business schools. It is noted that those online resources have a significant direct effect on the selection of business schools.There exists a significant positive indirect effect of accreditation details on the online resources as well.This study will add to the existing literature on the aspects influencing millennials in their selection of business schools.This study will contribute to understanding the influence of online resources and the role of accreditation and rankings in students' selection of educational institutions.

scholarly journals Effect of Web atmospherics and satisfaction on purchase behavior: stimulus–organism–response model

2021 ◽  
Vol 7 (1) ◽  
Author(s):  
Abbas N. Albarq
Keyword(s):  
Data Collection ◽  
Purchase Intention ◽  
Structural Equation ◽  
Developing Economies ◽  
Capital City ◽  
Purchase Behavior ◽  
Primary Data ◽  
Equation Modeling ◽  
Survey Method ◽  
The Impact

AbstractThe effect of Web atmospheric clues on the purchase intention of Jordanian shoppers has been evaluated in this study, along with the interventions of Website gratification. The primary data collection for testing the research model via a survey method has been performed from Jordan's capital city, namely Amman. The tenure of data collection from Amman is from July to January 2020. The Structural Equation Modeling method was used to analyze the data with AMOS 22.0 software. Convergent and discriminatory legitimacy of the measurement model has been estimated with the use of confirmatory factor analysis. The satisfaction component effectively negotiates the impact of Website clues on the intent of purchase. Moreover, the purchase intention is a consequent effect of the satisfaction caused by these preliminary factors. The e-retailers and marketers of Jordan are able to interpret the influence of multiple stimulating factors on the satisfaction gained from Web-related services with the help of the outcomes of this study. It is the prerogative of online retailers to ensure the delivery of the strongest atmospheric clues impacting the Website satisfaction to the shoppers. In the context of Jordanians, this study establishes that Web managers should designate a higher number of resources to the clues that enhance the excitement value of the atmospherics of Web portals. This study boosts the knowledge of the researchers having academic interest and practical inclination toward the aspects of developing economies and adds to their current level of knowledge regarding e-retailing and online buying behavior.

scholarly journals Evaluating the online shopping behavior among Egyptian college-educated community

2020 ◽  
Vol 5 (1) ◽  
pp. 21-37 ◽  
Author(s):  
Mayada M. Aref ◽  
Ahmed E. Okasha
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Online Shopping ◽  
Early Stage ◽  
Ease Of Use ◽  
Shopping Behavior ◽  
Equation Modeling ◽  
Content Type ◽  
Stage Of Development ◽  
Online Shopping Behavior

Purpose In a dynamic environment, understanding the consumer’s behavior in an online market is critical for the development of online retailers’ strategies. In Egypt, although the number of internet users is growing rapidly, online shopping is at an early stage of development. In addition, there is a lack of knowledge about the behavior of Egyptians toward online shopping and the factors that influence their behavior. Design/methodology/approach To demonstrate the applicability of the technology acceptance model (TAM), this research applies an extended TAM to analyze the factors that impact the Egyptian consumers’ online shopping behavior. Structural equation modeling is used for fitting the data and testing the hypothesis. Findings Findings revealed that perceived enjoyment, perceived ease of use, social norm and perceived risk have significant influences on the respondents to shop online; while the site language effect was insignificant. Research limitations/implications This study has mainly four limitations. The first concerning the sample, it should cover diversified areas other than Cairo and should include respondents from different education levels. Future studies may consider using a national sample of current and potential online shoppers to be able to generalize the results. Second, the questionnaire should include questions about the levels of education and the level of income to analyze if they influence actual online shopping. Third, although the benefits of using online surveys such as reducing the costs and time and collecting data more accurately compared to paper-pencil surveys, the low response rate may lead to non-response bias. Finally, constructs such as website content, design, and response could be added to the TAM to examine different aspects of website functionalities on the actual shopping. Originality/value Considering that online shopping is still at the early stage of development in Egypt, there is a need to examine the factors that influence the behavior of Egyptian consumers while adopting online shopping. To fill in this gap, this study is analyzing the factors impacting the consumers’ decisions to shop online by examining a sample of students from the Faculty of Economics and Political Science, Cairo University. This study will contribute to providing an empirical application of the TAM on the Egyptian consumers in addition to, enhancing the knowledge of electronic retailers about the factors that drive consumers toward shopping online.

scholarly journals Leisure travel behavior of generation Y & Z at the destination and post-purchase

2019 ◽  
pp. 147
Author(s):  
Iva Slivar ◽  
Dražen Aleric ◽  
Sanja Dolenec
Keyword(s):  
Generation Y ◽  
Travel Behavior ◽  
Online Survey ◽  
Geographical Area ◽  
Online Reviews ◽  
Purchase Behavior ◽  
Tourist Destination ◽  
Main Research ◽  
Generation Z ◽  
Post Purchase

Researching travel trends of new generations is the first step for tourism providers towards modifying their offers in order to match target markets’ needs. The above represents this paper’s primary purpose. The motivation and behavior of the new generations, also known as Millennials or Generation Y and Post-Millennials or Generation Z, influence the contemporary tourism characteristics. They are both more than familiar with recent technology trends and usage. There are two main goals of this paper. The first is to determine the behavior of Generation Y and Z members during their stay in the tourist destination and their preferences in terms of company, accommodation and transport options. The second goal of this paper focuses on exploring the behavior of the Y and Z generation members related the dissemination of information about their stay in a tourist destination. Questions covered issues regarding review writing about a tourist destination or accommodation, the timing of writing - during or after returning from a tourist destination, the announcement of their travel intentions on social networks etc. A significant number of respondents post on social media and write online reviews regarding their travel experiences. The originality of the papers steams from the insufficient studies of the topic. The research methodology applied an online survey as the main research instrument. The main limitations are related to the minor geographical area researched. Keywords: online tourism behavior, generation Y, generation Z, buying behavior in tourism, visit phase, post purchase behavior in tourism.

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