scholarly journals Country of Origin and Consumer Perceptions

2020 ◽  
Vol 1 (4) ◽  
pp. 73-86
Author(s):  
Pratap Chandra Mandal
Keyword(s):  
Consumer Preferences ◽  
Country Of Origin ◽  
Consumer Perceptions ◽  
Foreign Markets ◽  
Proper Understanding ◽  
Global Brands ◽  
Business Excellence ◽  
Technological Developments ◽  
Brand Choices

Different products and brands come from different countries. Consumer perceptions and country images are developed because of country of origin. Country of origin affects global brands. Consumer perceptions about global brands are related to stereotyping, ethnocentrism, industrialization, technological developments, and fads. Consumer perceptions create influences on brand choices and acceptance of brands. Consumer perceptions about country of origin should be improved. Companies adopt a number of strategies and initiatives to overcome and improve country-of-origin perceptions. A proper understanding of consumer perceptions about country of origin is required for managers to realize consumer preferences about global brands and the connections between consumer perceptions and country of origin. All these will allow companies to establish their products and brands in foreign markets, sell their brands, and achieve business excellence.

ATTRIBUTES OF THE COUNTRY-OF-ORIGIN-IMAGE (COI) AS A PRODUCT DIFFERENTIAL IN FOREIGN MARKETS: THE CASE OF BEACHWEAR

2019 ◽  
Vol 2019 ◽  
pp. 663-668
Author(s):  
Keila de Souza ◽  
◽  
Dinora Floriani ◽  
Mariana Suter ◽  
Venilton Reinert
Keyword(s):  
Country Of Origin ◽  
Foreign Markets ◽  
Country Of Origin Image

Consumer brand engagement on social media in the COVID-19 pandemic: the roles of country-of-origin and consumer animosity

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tianfu Wang ◽  
Yam B. Limbu ◽  
Xing Fang
Keyword(s):  
Social Media ◽  
Country Of Origin ◽  
Least Square ◽  
Activity Data ◽  
Content Type ◽  
Global Brands ◽  
Brand Engagement ◽  
Consumer Animosity ◽  
Negative Impacts ◽  
The Impact

PurposeThe coronavirus disease (COVID-19) pandemic unprecedentedly shocks the market. Little is known about the impact of COVID-19 on brand engagement across country-of-origin (COO) and country-of-market (COM). To address the gap, this study examines how the spread of the COVID-19 affects consumer brand engagement on social media for global brands through the mechanisms of the COO and consumer animosity.Design/methodology/approachThe authors collect consumer engagement activity data from Facebook for eight global smartphone brands and match it with the COVID-19 statistics. Ordinary least square (OLS) models are used to estimate the impact on global brands brought by the spread of the COVID-19.FindingsThe results show that consumer brand engagement decreases for all brands in a COM as the number of confirmed COVID-19 new cases increases in the COM. Consumer brand engagement decreases for a brand across all COM as the number of confirmed COVID-19 new cases increases in the brand’s COO. If a brand’s COO is imputed for the pandemic, its consumer brand engagement will receive additional negative impacts across all COM.Originality/valueThis study enriches the COO literature by showing how the spread of a pandemic affects consumer brand engagement via COO and discovers the moderating role of consumer animosity.

Evolving consumer preferences for residential decking materials

2006 ◽  
Vol 82 (2) ◽  
pp. 253-258 ◽  
Author(s):  
David R Fell ◽  
Jon Thomas ◽  
Eric Hansen
Keyword(s):  
Conjoint Analysis ◽  
Consumer Preferences ◽  
Treated Wood ◽  
Consumer Perceptions ◽  
Wood Preservatives ◽  
Wood Plastic Composites ◽  
Plastic Composites ◽  
Time Periods ◽  
Market Driven ◽  
Phase Out

Major changes are taking place in the residential decking market driven by concerns over wood preservatives and the resulting phase-out of chromated copper arsenic (CCA)-treated wood and recent entry into the marketplace by wood-plastic composites. Using conjoint analysis, this study explores consumer perceptions regarding residential decking materials over two time periods, 2000 and 2003. Type of material and lifetime were the most important decking attributes. Of lesser importance were annual maintenance and price. Major changes took place over the three-year study period with respect to opinions towards treated wood and wood-plastic composites. Consumers became much more negative towards treated wood and wood-plastic composites received nearly equivalent gains. The CCA controversy clearly had an impact in the marketplace and we demonstrate the usefulness of conjoint analysis in capturing this change. Key words: decking, consumer, conjoint analysis, plastic lumber, treated wood, cedar, substitution

Product Standardization and Attribute Saliency: A Three-Country Empirical Comparison

1994 ◽  
Vol 2 (1) ◽  
pp. 7-28 ◽  
Author(s):  
Johann P. Du Preez ◽  
Adamantios Diamantopoulos ◽  
Bodo B. Schlegelmilch
Keyword(s):  
Consumer Preferences ◽  
Country Of Origin ◽  
Marketing Mix ◽  
Empirical Comparison ◽  
Product Attributes ◽  
Cultural Characteristics ◽  
Stages Of Development ◽  
Free Products ◽  
Car Industry ◽  
Product Standardization

Standardizing the marketing mix across different countries is limited by numerous factors. Focusing specifically on the scope for product standardization in the car industry, this paper empirically investigates the extent to which consumer preferences may act as barriers to standardization. Consumers from Korea, Spain and France—three countries at different stages of development and with distinct socio-cultural characteristics—are compared in terms of the importance they attach to various product attributes with particular emphasis on country-of-origin information and “green “ features. The results reveal a large number of significant differences between the three subsamples and illustrate the substantial barriers to standardization that can exist even for such relatively culture-free products as cars.

scholarly journals Assessing Consumer Preferences for Country-of-Origin Labeling

2005 ◽  
Vol 37 (1) ◽  
pp. 49-63 ◽  
Author(s):  
Maria L. Loureiro ◽  
Wendy J. Umberger
Keyword(s):  
United States ◽  
Willingness To Pay ◽  
Consumer Preferences ◽  
Country Of Origin ◽  
Early Summer ◽  
Consumer Survey ◽  
Safety Issues ◽  
Country Of Origin Labeling ◽  
Implementation Costs ◽  
Selection Of

In this paper, we assess consumer willingness to pay for a mandatory country-of-origin labeling (COOL) program applied to beef ribeye steaks, chicken breasts, and pork chops, all labeled as “Certified U.S.” products. A consumer survey was mailed in spring and early summer 2003 to households in the continental United States. Results indicate that consumers are in general very concerned about food safety issues, viewing U.S. meat as the safest among the selection of countries considered. Nevertheless, consumer willingness to pay for Certified U.S. products is relatively small, although above the expected implementation costs associated with a mandatory labeling program. This finding coincides with the fact that only 36% of the sample favored consumers paying directly for the costs related to a mandatory COOL program.

Tourism Destinations and the Concept of Industrial Districts

2000 ◽  
Vol 2 (3) ◽  
pp. 199-213 ◽  
Author(s):  
Anne-Mette Hjalager
Keyword(s):  
Consumer Preferences ◽  
Research Programme ◽  
Division Of Labour ◽  
Industrial Districts ◽  
Community Culture ◽  
Technological Developments ◽  
Vertical Division ◽  
Key Issues ◽  
Tourism Destinations ◽  
Cooperative Competition

This paper identifies the main characteristics of industrial districts as interdependence of firms; flexible firm boundaries; cooperative competition; trust in sustained collaboration; and a ‘community culture’ with supportive public policies. In spite of the dominance of SMEs and local interdependence, and in spite of the spatial significance of tourism destinations, this type of firm has not been analysed systematically using the concepts and methods of industrial districts. The comparability between tourism destinations and industrial districts is less obvious, especially as regards governance structures. This is also true of the intensified vertical division of labour between regions delivering services to tourists and regions developing such services. However, new trends in consumer preferences, technological developments and environmental prerequisites make the development of some district properties more likely to emerge in tourism destinations in the future. This paper suggests a number of key issues for a research programme.

Consumers' perceptions of stakeholder credibility: who has it and who perceives it

2014 ◽  
Vol 14 (1) ◽  
pp. 3-20 ◽  
Author(s):  
D. Dentoni ◽  
G. Tonsor ◽  
R. Calantone ◽  
H.C. Peterson
Keyword(s):  
Consumer Choice ◽  
Online Survey ◽  
Source Credibility ◽  
Information Source ◽  
Brand Choice ◽  
Consumer Perceptions ◽  
Vested Interests ◽  
Brand Choices ◽  
Brand Promotion ◽  
Credible Information

Based on the case of US consumer choice of beef steak brands, this study investigates how individual perceptions of information source credibility influence food brand choices. In particular, it tackles the questions: which stakeholders inside or outside the food chain are perceived as credible information sources in promoting food quality? Which consumer segments perceive different stakeholders as credible? What is the relationship between consumers' perceptions of stakeholder credibility and their brand choices? Data are collected from a representative sample of 460 US citizens through an online survey in November 2009 and analyzed through a set of path models. Results provide evidence that: perceptions of stakeholder credibility overall influence their beef brand choices; consumer perceptions that a stakeholder is knowledgeable and has no vested interests are negatively associated; government and family & friends are the stakeholders that mostly influence consumer beef brand choice, although differences across consumer segments are substantial; age, gender, and education are factors that significantly influence consumer perceptions of stakeholder credibility. Marketing managers, policy-makers and their stakeholders in the food sector can use results and methods from this study to design both generic and brand promotion campaigns, especially to influence consumers' perceptions on intangible yet valuable attributes of food, such as locally grown, ‘fair trade’, or sustainable.

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