Social Media Utilization for the Service Innovation

2018 ◽  
Vol 10 (1) ◽  
pp. 1-12
Author(s):  
Lene Tolstrup Sørensen ◽  
Morten Falch

This article describes how more and more enterprises are represented on online social networks. A significant number of these enterprises are uncertain to why they are present on the social technologies, while others have a clear strategy. These strategies include getting closer to the customers for new innovation and service creation. This article looks into how innovation takes place for enterprises using Facebook as their channel for starting service innovation in the meetings between the enterprise and the customer as part of their strategy to getting closer to the customers. The article takes a theoretical look on service innovation in the ICT service encounter, where the ICT relation is based on social media. Two Danish cases are presented (a bank and a mobile service provider) focusing on their use of Facebook in their ideation and innovation processes. Interviews and monitoring of Facebook activities are used as data sources to understand the ideation and innovation processes of the cases.

Crowdsourcing ◽  
2019 ◽  
pp. 752-765
Author(s):  
Lene Tolstrup Sørensen ◽  
Morten Falch

This article describes how more and more enterprises are represented on online social networks. A significant number of these enterprises are uncertain to why they are present on the social technologies, while others have a clear strategy. These strategies include getting closer to the customers for new innovation and service creation. This article looks into how innovation takes place for enterprises using Facebook as their channel for starting service innovation in the meetings between the enterprise and the customer as part of their strategy to getting closer to the customers. The article takes a theoretical look on service innovation in the ICT service encounter, where the ICT relation is based on social media. Two Danish cases are presented (a bank and a mobile service provider) focusing on their use of Facebook in their ideation and innovation processes. Interviews and monitoring of Facebook activities are used as data sources to understand the ideation and innovation processes of the cases.


2021 ◽  
Vol 2021 (1) ◽  
Author(s):  
Yanyang Guo ◽  
Hanzhou Wu ◽  
Xinpeng Zhang

AbstractSocial media plays an increasingly important role in providing information and social support to users. Due to the easy dissemination of content, as well as difficulty to track on the social network, we are motivated to study the way of concealing sensitive messages in this channel with high confidentiality. In this paper, we design a steganographic visual stories generation model that enables users to automatically post stego status on social media without any direct user intervention and use the mutual-perceived joint attention (MPJA) to maintain the imperceptibility of stego text. We demonstrate our approach on the visual storytelling (VIST) dataset and show that it yields high-quality steganographic texts. Since the proposed work realizes steganography by auto-generating visual story using deep learning, it enables us to move steganography to the real-world online social networks with intelligent steganographic bots.


Author(s):  
Hanne Westh Nicolajsen ◽  
Flemming Sorensen ◽  
Ada Scupola

This article presents the results of a study investigating user involvement in the idea generation phase of service innovation, and discusses advantages and limitations of such involvement. Specifically, the study compares the use of social media such as blogs and future workshops to generate idea for service innovations in the context of a research library. Our study shows that the blog is good in opening up for user contributions, while the future workshop involving users and employees is particularly good at qualifying and further developing ideas. The findings suggest therefore that methods for user involvement should be carefully selected and combined to achieve optimum benefits and avoid potential disadvantages.


2018 ◽  
pp. 978-1003
Author(s):  
Asmae El Kassiri ◽  
Fatima-Zahra Belouadha

The Online Social Networks (OSN) have a positive evolution due to the diversity of social media and the increase in the number of users. The revenue of the social media organizations is generated from the analysis of users' profiles and behaviors, knowing that surfers maintain several accounts on different OSNs. To satisfy its users, the social media organizations have initiated projects for ensuring interoperability to allow for users creating other accounts on other OSN using an initial account, and sharing content from one media to others. Believing that the future generations of Internet will be based on the semantic web technologies, multiple academic and industrial projects have emerged with the objective of modeling semantically the OSNs to ensure interoperability or data aggregation and analysis. In this chapter, we present related works and argue the necessity of a unified semantic model (USM) for OSNs; we introduce a kernel of a USM using standard social ontologies to support the principal social media and it can be extended to support other future social media.


2016 ◽  
Vol 18 (5) ◽  
pp. 459-477
Author(s):  
Sarah Whitcomb Laiola

This article addresses issues of user precarity and vulnerability in online social networks. As social media criticism by Jose van Dijck, Felix Stalder, and Geert Lovink describes, the social web is a predatory system that exploits users’ desires for connection. Although accurate, this critical description casts the social web as a zone where users are always already disempowered, so fails to imagine possibilities for users beyond this paradigm. This article examines Natalie Bookchin’s composite video series, Testament, as it mobilizes an alt-(ernative) social network of vernacular video on YouTube. In the first place, the alt-social network works as an iteration of “tactical media” to critically reimagine empowered user-to-user interactions on the social web. In the second place, it obfuscates YouTube’s data-mining functionality, so allows users to socialize online in a way that evades their direct translation into data and the exploitation of their social labor.


2017 ◽  
Vol 114 (28) ◽  
pp. 7313-7318 ◽  
Author(s):  
William J. Brady ◽  
Julian A. Wills ◽  
John T. Jost ◽  
Joshua A. Tucker ◽  
Jay J. Van Bavel

Political debate concerning moralized issues is increasingly common in online social networks. However, moral psychology has yet to incorporate the study of social networks to investigate processes by which some moral ideas spread more rapidly or broadly than others. Here, we show that the expression of moral emotion is key for the spread of moral and political ideas in online social networks, a process we call “moral contagion.” Using a large sample of social media communications about three polarizing moral/political issues (n = 563,312), we observed that the presence of moral-emotional words in messages increased their diffusion by a factor of 20% for each additional word. Furthermore, we found that moral contagion was bounded by group membership; moral-emotional language increased diffusion more strongly within liberal and conservative networks, and less between them. Our results highlight the importance of emotion in the social transmission of moral ideas and also demonstrate the utility of social network methods for studying morality. These findings offer insights into how people are exposed to moral and political ideas through social networks, thus expanding models of social influence and group polarization as people become increasingly immersed in social media networks.


Author(s):  
Abhishek Kumar ◽  
TVM SAIRAM

Machine Learning used for many real-time issues in many organizations and the purpose of social media analytics machine learning models are used most prominently and to identify the genuine accounts and the information in the social media we are here with a new pattern of identification. In this pattern of the model, we are proposing some words which are hidden to identify the accounts with fake data and the some of the steps we are proposing will help to identify the fake and unwanted accounts in Facebook in an efficient manner. Clustering in machine learning will be used, and before that, we are proposing a suitable architecture and the process flow which can identify the fake and suspicious accounts in the social media. This article will be on machine learning implementations and will be working on OSN (online social networks). Our work will be more on Facebook which is maintaining more amount of accounts and identifying which are overruling the rules on privacy and protection of the user content. Machine learning supervised models will be used for text classification, and CNN of unsupervised learning performs the image classification, and the explanation will be given in the implementation phase. There are large numbers of algorithms we can consider for machine learning implementations in the social networking and here we considered mainly on CNN because of having the feasibility of implementation in different rules and we can eliminate the features we don’t need. Feature extraction is quite simple using CNN.


Author(s):  
Renata Soares Martins ◽  
Suely Aparecida do Nascimento Mascarenhas ◽  
Gisele Cristina Resende

This article invites us to reflect on oversharenting and family life that, owing to the proliferation of communications technology and the internet, is intersected by digital cyberculture. The research was carried out on the social network, using the method of searching by hashtag. The results showed that during 2018 in two weeks, 20,781 posts were made using the hashtag “minidiva” and 1,679 with the hashtag “miniblogger”, from which three posts were collected each day. Netnography was used to analyze the images and categorize them: (1) oversharenting and family life, (2) social media and child consumption, (3) child adultization. It was concluded that online social networks (Instagram) are spaces where interpersonal relationships; it was seen that the act of consuming gained relevance in the family and that the child’s exposure occurs without awareness, which can cause a high degree of exposure and consequently have adverse effects for everyone.


2018 ◽  
Vol 7 (1.7) ◽  
pp. 142
Author(s):  
Hemalatha D ◽  
Almas Begum ◽  
Alex David S

Presently, the growth of Social media is explosive among the users. Increasingly developed social websites like Flickr, Facebook, Google+, LinkedIn etc permits the users to create, share and view the post. Confidentiality is a leading factor required in Social Networks. The social users upload their photos to the social sites that intend to gain public interest for social purposes. The exposure of personal information leads to slipping process like identity stealing, morphing etc, which are against the privacy violations. Relied upon the personal characteristics of users, the privacy settings of each user should be defined. In this paper, a relational study about the privacy settings in Online Social structure is examined. Initiated by the importance of social networks among the social users and their behavior towards Online Social Networks, which is followed by the privacy techniques suggested by other researchers are explored. At last, an overview about the merits and demerits of privacy designs and schemes for the user-uploaded images are presented. The study results a new privacy system that controls the confidential information from being accessed from different devices, including mobile devices and computers.


Author(s):  
Symeon Papadopoulos ◽  
Athena Vakali ◽  
Ioannis Kompatsiaris

Social Bookmarking Systems (SBS) have been widely adopted in the last years, and thus they have had a significant impact on the way that online content is accessed, read and rated. Until recently, the decision on what content to display in a publisher’s web pages was made by one or at most few authorities. In contrast, modern SBS-based applications permit their users to submit their preferred content, to comment on and to rate the content of other users and establish social relations with each other. In that way, the vision of the social media is realized, i.e. the online users collectively decide upon the interestingness of the available bookmarked content. This paper attempts to provide insights into the dynamics emerging from the process of content rating by the user community. To this end, the paper proposes a framework for the study of the statistical properties of an SBS, the evolution of bookmarked content popularity and user activity in time, as well as the impact of online social networks on the content consumption behavior of individuals. The proposed analysis framework is applied to a large dataset collected from digg, a popular social media application.


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