scholarly journals Implementing Social Media - Practical Reflections from County Governments During Hurricane Matthew

Social media is an important avenue for information dissemination and public communication in emergency management. Through social media content analysis and in-depth interviews, this study explores how county level emergency management agencies use their Facebook pages to communicate with the public, using Hurricane Matthew as a case study. The findings reveal some areas of congruence between literature and practitioner experience. The results suggest that public agencies integrate flexible social media strategies, which emphasize one-way communication when the public expects larger volumes of information and directions, and two-way communication when the public might have individualized needs. Furthermore, the findings show that visual content (e.g. pictures) are more likely to garner higher levels of public engagement on Facebook. Last, the study provides several practical suggestions for content creation and interaction on social media for emergency purposes.

Author(s):  
Wanzhu Shi ◽  
Pamela Medina

Social media is an important avenue for information dissemination and public communication in emergency management. Through social media content analysis and in-depth interviews, this study explores how county level emergency management agencies use their Facebook pages to communicate with the public, using Hurricane Matthew as a case study. The findings reveal some areas of congruence between literature and practitioner experience. The results suggest that public agencies integrate flexible social media strategies, which emphasize one-way communication when the public expects larger volumes of information and directions, and two-way communication when the public might have individualized needs. Furthermore, the findings show that visual content (e.g. pictures) are more likely to garner higher levels of public engagement on Facebook. Last, the study provides several practical suggestions for content creation and interaction on social media for emergency purposes.


2020 ◽  
Author(s):  
Jiting Tang ◽  
Saini Yang ◽  
Weiping Wang

<p>In 2019, the typhoon Lekima hit China, bringing strong winds and heavy rainfall to the nine provinces and municipalities on the northeastern coast of China. According to the Ministry of Emergency Management of the People’s Republic of China, Lekima caused 66 direct fatalities, 14 million affected people and is responsible for a direct economic loss in excess of 50 billion yuan. The current observation technologies include remote sensing and meteorological observation. But they have a long time cycle of data collection and a low interaction with disaster victims. Social media big data is a new data source for natural disaster research, which can provide technical reference for natural hazard analysis, risk assessment and emergency rescue information management.</p><p>We propose an assessment framework of social media data-based typhoon-induced flood assessment, which includes five parts: (1) <strong>Data acquisition.</strong> Obtain Sina Weibo text and some tag attributes based on keywords, time and location. (2) <strong>Spatiotemporal quantitative analysis.</strong> Collect the public concerns and trends from the perspective of words, time and space of different scales to judge the impact range of typhoon-induced flood. (3) <strong>Text classification and multi-source heterogeneous data fusion analysis.</strong> Build a hazard intensity and disaster text classification model by CNN (Convolutional Neural Networks), then integrate multi-source data including meteorological monitoring, population economy and disaster report for secondary evaluation and correction. (4) <strong>Text clustering and sub event mining.</strong> Extract subevents by BIRCH (Balanced Iterative Reducing and Clustering using Hierarchies) text clustering algorithms for automatic recognition of emergencies. (5) <strong>Emotional analysis and crisis management.</strong> Use time-space sequence model and four-quadrant analysis method to track the public negative emotions and find the potential crisis for emergency management.</p><p>This framework is validated with the case study of typhoon Lekima. The results show that social media big data makes up for the gap of data efficiency and spatial coverage. Our framework can assess the influence coverage, hazard intensity, disaster information and emergency needs, and it can reverse the disaster propagation process based on the spatiotemporal sequence. The assessment results after the secondary correction of multi-source data can be used in the actual system.</p><p>The proposed framework can be applied on a wide spatial scope and even full coverage; it is spatially efficient and can obtain feedback from affected areas and people almost immediately at the same time as a disaster occurs. Hence, it has a promising potential in large-scale and real-time disaster assessment.</p>


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Milad Mirbabaie ◽  
Stefan Stieglitz ◽  
Felix Brünker

PurposeThe purpose of this study is to investigate communication on Twitter during two unpredicted crises (the Manchester bombings and the Munich shooting) and one natural disaster (Hurricane Harvey). The study contributes to understanding the dynamics of convergence behaviour archetypes during crises.Design/methodology/approachThe authors collected Twitter data and analysed approximately 7.5 million relevant cases. The communication was examined using social network analysis techniques and manual content analysis to identify convergence behaviour archetypes (CBAs). The dynamics and development of CBAs over time in crisis communication were also investigated.FindingsThe results revealed the dynamics of influential CBAs emerging in specific stages of a crisis situation. The authors derived a conceptual visualisation of convergence behaviour in social media crisis communication and introduced the terms hidden and visible network-layer to further understanding of the complexity of crisis communication.Research limitations/implicationsThe results emphasise the importance of well-prepared emergency management agencies and support the following recommendations: (1) continuous and (2) transparent communication during the crisis event as well as (3) informing the public about central information distributors from the start of the crisis are vital.Originality/valueThe study uncovered the dynamics of crisis-affected behaviour on social media during three cases. It provides a novel perspective that broadens our understanding of complex crisis communication on social media and contributes to existing knowledge of the complexity of crisis communication as well as convergence behaviour.


2021 ◽  
Vol 32 (2) ◽  
pp. 36-49
Author(s):  
Lu An ◽  
Junyang Hu ◽  
Manting Xu ◽  
Gang Li ◽  
Chuanming Yu

The highly influential users on social media platforms may lead the public opinion about public events and have positive or negative effects on the later evolution of events. Identifying highly influential users on social media is of great significance for the management of public opinion in the context of public events. In this study, the highly influential users of social media are divided into three types (i.e., topic initiator, opinion leader, and opinion reverser). A method of profiling highly influential users is proposed based on topic consistency and emotional support. The event of “Jiankui He Editing the Infants' Genes” was investigated. The three types of users were identified, and their opinion differences and dynamic evolution were revealed. The comprehensive profiles of highly influential users were constructed. The findings can help emergency management departments master the focus of attention and emotional attitudes of the key users and provide the method and data support for opinion management and decision-making of public events.


2021 ◽  
Vol 7 (1) ◽  
Author(s):  
Harisman Harisman ◽  
Guntur Freddy Prisanto ◽  
Niken Febrina Ernungtyas

The 2019 simultaneous general election formed discourse in society with massive information seeking, rapid information dissemination and discussions related to the general election. Before the election starts, every candidate has the opportunity to campaign. The campaign is an opportunity that is always given to pairs of presidential and legislative candidates. This study aims to describe the search for information about elections by first-time voters and their perceptions regarding campaign props. This study uses a qualitative approach using a case study strategy. The data collection technique used in-depth interviews with four first-time voters who live in Depok, West Java. Based on the results of coding and thematic analysis that has been carried out, there are four main themes that have emerged regarding the search for election information among first-time voters. The four main themes are political engagement, banners as campaign props, social media and information seeking. This study concludes that early voters use social media and campaign props as information source for the election decision.


2019 ◽  
Vol 10 (10) ◽  
pp. 110-114
Author(s):  
Hussein Abdi Ali ◽  
Salah Abdirahaman Farah

The Agriculture sector in Kenya is as important as the country. Much of the agricultural function was transferred to the devolved units when the new constitution was passed by Kenyans and promulgated. The question many are asking is, have county governments initiated strategies in place to improve food security and ultimately contribute to the economy. Agriculture is the major contributor of our economy today. Kenya needs to be a self-sufficient country and feed its people. County governments have a huge role in ensuring this objective achieved. Based on this, a research title is proposed “Understanding the influence and effects of devolution on agricultural development: A case study of Garissa county, Kenya” The research seeks to clarify to the public and the other stakeholders concerned if actually devolved units have done anything to improve the agricultural sector since its inception. Have county governments put clear, achievable and practical strategies for this sector to grow and how best can counties improve this important sector. The research findings will be very helpful to those who are involve in the agricultural sector, directly or indirectly. The research objectives are; to compare performance of agriculture before and after devolution, to evaluate the achievements of devolution in the agricultural sector, to analyse the challenges faced by county governments in developing this sector, to examine the perception of the public on the best strategies to improve agriculture in Kenya and to give synthesised recommendations to all stakeholders. The research was conducted within Garissa County, four out of the six sub counties. A total of 310 respondents were engaged ranging from farmers, the general public and the staff of the county government The research found out that there is a gap in the sector that needs attention. Agricultural production, although remained steadfast over the years, has been in deplorable situation. The research findings is helpful to all stakeholders-both levels of governments, farmers, the public and non-state actors.  The research commends that the County governments should use bottom-up approach strategy when making critical decision affecting the department. This will aid them obtain raw and unbiased information for action. The department of agriculture experts should be deployed to all sub counties (at the grassroots). 95 percent of these staff stay at county headquarters doing nothing. Their presence at the villages, farms will come in handy or the farmers. People with experience and experts should be employed to spearhead this exercise. Routine visits should be made to the farming areas.


Author(s):  
Misiani Zachary ◽  
Lun Yin ◽  
Mwai Zacharia ◽  
Xiaohan Zhang ◽  
Yanyan Zheng ◽  
...  

Today, traditional media is still a significant part of disseminating weather and climate information, still they have not been able to reach out to all users of the target audience alone. On the other hand, social media platforms such as Twitter, Facebook, YouTube, Instagram, etc. are used as a tool of communicating weather and climate information to various users in a well-organized manner like never before. Using a scientific research methodology of case study, the research was designed to explore how the Kenya Meteorological Department (KMD) is using Twitter and Facebook accounts for weather and climate information dissemination to various users.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Stefano Landi ◽  
Antonio Costantini ◽  
Marco Fasan ◽  
Michele Bonazzi

PurposeThe purpose of this exploratory study is to investigate why and how public health agencies employed social media during coronavirus disease 2019 (COVID-19) outbreak to foster public engagement and dialogic accounting.Design/methodology/approachThe authors analysed the official Facebook pages of the leading public agencies for health crisis in Italy, United Kingdom and New Zealand and they collected data on the number of posts, popularity, commitment and followers before and during the outbreak. The authors also performed a content analysis to identify the topics covered by the posts.FindingsEmpirical results suggest that social media has been extensively used as a public engagement tool in all three countries under analysis but – because of legitimacy threats and resource scarcity – it has also been used as a dialogic accounting tool only in New Zealand. Findings suggest that fake news developed more extensively in contexts where the public body did not foster dialogic accounting.Practical implicationsPublic agencies may be interested in knowing the pros and cons of using social media as a public engagement and dialogic accounting tool. They may also leverage on dialogic accounting to limit fake news.Originality/valueThis study is one of the first to look at the nature and role of social media as an accountability tool during public health crises. In many contexts, COVID-19 forced for the first time public health agencies to heavily engage with the public and to develop new skills, so this study paves the way for numerous future research ideas.


2019 ◽  
Vol 11 (12) ◽  
pp. 14484-14489
Author(s):  
Frances Mae Tenorio ◽  
Joselito Baril

Pangolins are poorly known species despite their high demand in the illegal international trade.  This study has been conducted to analyze the awareness of Filipinos towards the endemic Philippine Pangolin Manis culionensis and how much they would be willing to contribute to its conservation.  The respondents were selected from the social media reach of the researchers.  The results showed that most of the respondents know about the pangolin from mass media such as news from television.  Social media is also a factor in their awareness of the animal.  They unanimously agreed that pangolins are important ecologically rather than its medicinal value in the illegal market trade.  Overall, the respondents showed a high degree of knowledge of pangolins and have favorable attitudes towards its conservation.


Author(s):  
Daniel Hahn

Public private partnerships have been gaining the interest of emergency management and security-related federal organizations. In 2010, the National Academies Press published a framework for resilience-focused private-public sector collaboration which may be the catalyst for how resilience-oriented public private partnerships are developed in the future (National Academies Press. 2010). Public private partnerships can be utilized to increase citizen awareness and preparedness, to address a specific need in a community, or to accomplish any other function that brings a community and government together. “Utilized correctly, a public private partnership is a win-win situation for all participants” (Hahn, 2010, p. 274). Although perceived as very successful, no prior systems analysis has been conducted on these partnerships. In this chapter, a successful public private partnership is evaluated using systems analysis techniques. Results of that analysis, along with details of the original case study and the public private partnership itself are presented.


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