Implementing Social Media

Social media is an important avenue for information dissemination and public communication in emergency management. Through social media content analysis and in-depth interviews, this study explores how county level emergency management agencies use their Facebook pages to communicate with the public, using Hurricane Matthew as a case study. The findings reveal some areas of congruence between literature and practitioner experience. The results suggest that public agencies integrate flexible social media strategies, which emphasize one-way communication when the public expects larger volumes of information and directions, and two-way communication when the public might have individualized needs. Furthermore, the findings show that visual content (e.g. pictures) are more likely to garner higher levels of public engagement on Facebook. Last, the study provides several practical suggestions for content creation and interaction on social media for emergency purposes.

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A Social Media Big Data-Based Disaster Assessment Framework for Typhoon-induced Flood: Case Study of Typhoon Lekima

10.5194/egusphere-egu2020-6389 ◽

2020 ◽

Author(s):

Jiting Tang ◽

Saini Yang ◽

Weiping Wang

Keyword(s):

Social Media ◽

Big Data ◽

Emergency Management ◽

Text Classification ◽

Text Clustering ◽

Assessment Framework ◽

The Public ◽

Source Data ◽

Disaster Assessment

In 2019, the typhoon Lekima hit China, bringing strong winds and heavy rainfall to the nine provinces and municipalities on the northeastern coast of China. According to the Ministry of Emergency Management of the People&#8217;s Republic of China, Lekima caused 66 direct fatalities, 14 million affected people and is responsible for a direct economic loss in excess of 50 billion yuan. The current observation technologies include remote sensing and meteorological observation. But they have a long time cycle of data collection and a low interaction with disaster victims. Social media big data is a new data source for natural disaster research, which can provide technical reference for natural hazard analysis, risk assessment and emergency rescue information management.We propose an assessment framework of social media data-based typhoon-induced flood assessment, which includes five parts: (1) Data acquisition. Obtain Sina Weibo text and some tag attributes based on keywords, time and location. (2) Spatiotemporal quantitative analysis. Collect the public concerns and trends from the perspective of words, time and space of different scales to judge the impact range of typhoon-induced flood. (3) Text classification and multi-source heterogeneous data fusion analysis. Build a hazard intensity and disaster text classification model by CNN (Convolutional Neural Networks), then integrate multi-source data including meteorological monitoring, population economy and disaster report for secondary evaluation and correction. (4) Text clustering and sub event mining. Extract subevents by BIRCH (Balanced Iterative Reducing and Clustering using Hierarchies) text clustering algorithms for automatic recognition of emergencies. (5) Emotional analysis and crisis management. Use time-space sequence model and four-quadrant analysis method to track the public negative emotions and find the potential crisis for emergency management.This framework is validated with the case study of typhoon Lekima. The results show that social media big data makes up for the gap of data efficiency and spatial coverage. Our framework can assess the influence coverage, hazard intensity, disaster information and emergency needs, and it can reverse the disaster propagation process based on the spatiotemporal sequence. The assessment results after the secondary correction of multi-source data can be used in the actual system.The proposed framework can be applied on a wide spatial scope and even full coverage; it is spatially efficient and can obtain feedback from affected areas and people almost immediately at the same time as a disaster occurs. Hence, it has a promising potential in large-scale and real-time disaster assessment.

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Communication Strategies in Providing Good Government Education Through Social Media: A Case Study at the Parliament of the Republic of Indonesia

Psychology and Education Journal ◽

10.17762/pae.v58i1.822 ◽

2021 ◽

Vol 58 (1) ◽

pp. 722-734

Author(s):

Anindya Larasati, Achmad Jamil, Rizki Briandana

Keyword(s):

Social Media ◽

Good Governance ◽

Communication Strategies ◽

Communication Strategy ◽

The Public ◽

Government Education ◽

Good Government ◽

The Republic ◽

Depth Interviews

Objective: To analyze the communication strategy of the parliament of the Republic of Indonesia in providing good government education through social media.Methods: Case studies are used as a method in this research, and data collection techniques using in-depth interviews. The basis for selecting informants used a purposive technique by looking at the criteria for informants.Results:The results showed that the communication strategy implemented by the DPR-RI has shown success in educating the public regarding good govenment. The strategy of the parliament's news bureau to absorb the information needed by the public regarding the performance of the parliament is an important key to success.Conclusion: The good governance through Instagram social media was very effective in publishing the performance of leaders and members of the parliament.

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EVALUASI PEMANFAATAN MEDIA SOSIAL BAGI PELAKSANAAN FUNGSI ANGGOTA DPRD JAWA TENGAH

Politika Jurnal Ilmu Politik ◽

10.14710/politika.8.1.2017.63-81 ◽

2017 ◽

Vol 8 (1) ◽

pp. 63

Author(s):

Wahid Abdulrahman, dkk

Keyword(s):

Social Media ◽

Control Function ◽

Personal Information ◽

The Public ◽

Social Media Networks ◽

Central Java ◽

The People ◽

Use Of Social Media ◽

Depth Interviews

In order to improve the performance of Central Java Parliament, social media has been used as a tool that is easy, inexpensive, and could reach all segments throughout the region of Central Java. This study aimed to evaluate the use of social media in the implementation of the functions of legislators to communicate with the public. This research is a qualitative research with case study method. Capturing data through in-depth interviews to Central Java Parliament members who are active in social media and the public in their networks. The results of the study consisted of three things. First, social media is used by members of the Central Java Parliament for three reasons: (1) communicate the functions of the parliament (legislative, control, and budget); (2) communicate with the public in order to listen public needs and get feedback; (3) a means of self entertainment by using social media as a tool to express their selves and share personal information. Second, related to the function of the parliament which has been communicated through social media, the control function is the most frequent performed. While the legislative function performed moderately, and the budget function as the most rarely communicated. Third, public informants in social media networks of Central Java parliament members perceives the them as representatives of the people who actually work for the people. Keywords: social media, members of the board, the function of parliamen.

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“I can’t just post anything I want”: Self-management of South Korean sports stars on social media

International Review for the Sociology of Sport ◽

10.1177/10126902211014122 ◽

2021 ◽

pp. 101269022110141

Author(s):

Eunhye Yoo

Keyword(s):

Social Media ◽

Self Management ◽

Public And Private ◽

Daily Lives ◽

The Public ◽

South Korean ◽

Digital Labor ◽

Close Relationship ◽

Study Participants ◽

Depth Interviews

This study explores the influence and sociocultural meaning of self-management of South Korean sports stars in the context of their social media activity. The study utilizes netnography to analyze social media posts to determine the meaning of sports stars’ self-management. Data were collected through in-depth interviews with study participants. Ten South Korean sports stars, who are active users of Instagram, were selected as the study participants. Photographs, videos, and stories from their accounts—around 1800 posts in total—were analyzed. The results indicated that the sports stars attempted to share their daily lives on social media to build a close relationship with the public. Moreover, they used their accounts to publicize their commercialized selves and to promote their sponsors. They uploaded only strictly composed and curated posts on their accounts as a form of self-censorship. Finally, it was determined that digital labor was used for self-management on social media, where there is no distinction between public and private territory. A sports star has become a self-living commercial today, and self-management is now a prerequisite for survival. Thus, self-management on social media has become a requirement for sports stars.

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Dynamics of convergence behaviour in social media crisis communication – a complexity perspective

Information Technology and People ◽

10.1108/itp-10-2019-0537 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Milad Mirbabaie ◽

Stefan Stieglitz ◽

Felix Brünker

Keyword(s):

Social Media ◽

Emergency Management ◽

Crisis Communication ◽

Design Methodology ◽

Content Type ◽

The Public ◽

Analysis Techniques ◽

Twitter Data ◽

Convergence Behaviour ◽

Over Time

PurposeThe purpose of this study is to investigate communication on Twitter during two unpredicted crises (the Manchester bombings and the Munich shooting) and one natural disaster (Hurricane Harvey). The study contributes to understanding the dynamics of convergence behaviour archetypes during crises.Design/methodology/approachThe authors collected Twitter data and analysed approximately 7.5 million relevant cases. The communication was examined using social network analysis techniques and manual content analysis to identify convergence behaviour archetypes (CBAs). The dynamics and development of CBAs over time in crisis communication were also investigated.FindingsThe results revealed the dynamics of influential CBAs emerging in specific stages of a crisis situation. The authors derived a conceptual visualisation of convergence behaviour in social media crisis communication and introduced the terms hidden and visible network-layer to further understanding of the complexity of crisis communication.Research limitations/implicationsThe results emphasise the importance of well-prepared emergency management agencies and support the following recommendations: (1) continuous and (2) transparent communication during the crisis event as well as (3) informing the public about central information distributors from the start of the crisis are vital.Originality/valueThe study uncovered the dynamics of crisis-affected behaviour on social media during three cases. It provides a novel perspective that broadens our understanding of complex crisis communication on social media and contributes to existing knowledge of the complexity of crisis communication as well as convergence behaviour.

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Profiling the Users of High Influence on Social Media in the Context of Public Events

Journal of Database Management ◽

10.4018/jdm.2021040103 ◽

2021 ◽

Vol 32 (2) ◽

pp. 36-49

Author(s):

Lu An ◽

Junyang Hu ◽

Manting Xu ◽

Gang Li ◽

Chuanming Yu

Keyword(s):

Social Media ◽

Public Opinion ◽

Emergency Management ◽

Emotional Support ◽

Opinion Leader ◽

Negative Effects ◽

The Public ◽

Public Events ◽

Social Media Platforms ◽

Influential Users

The highly influential users on social media platforms may lead the public opinion about public events and have positive or negative effects on the later evolution of events. Identifying highly influential users on social media is of great significance for the management of public opinion in the context of public events. In this study, the highly influential users of social media are divided into three types (i.e., topic initiator, opinion leader, and opinion reverser). A method of profiling highly influential users is proposed based on topic consistency and emotional support. The event of “Jiankui He Editing the Infants' Genes” was investigated. The three types of users were identified, and their opinion differences and dynamic evolution were revealed. The comprehensive profiles of highly influential users were constructed. The findings can help emergency management departments master the focus of attention and emotional attitudes of the key users and provide the method and data support for opinion management and decision-making of public events.

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Public relations in the age of data: corporate perspectives on social media analytics (SMA)

Journal of Communication Management ◽

10.1108/jcom-09-2020-0092 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Kathy R. Fitzpatrick ◽

Paula L. Weissman

Keyword(s):

Social Media ◽

Public Relations ◽

Social Media Analytics ◽

Content Type ◽

The Public ◽

Management Function ◽

Use Of Social Media ◽

The Impact ◽

Corporate Brands ◽

Depth Interviews

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

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Game Changer: A Case Study of Social-Media Strategy in Big Ten Athletic Departments

International Journal of Sport Communication ◽

10.1123/ijsc.2014-0022 ◽

2014 ◽

Vol 7 (4) ◽

pp. 516-532 ◽

Cited By ~ 7

Author(s):

Makayla Hipke ◽

Frauke Hachtmann

Keyword(s):

Social Media ◽

Athletic Departments ◽

Traditional Media ◽

Big Ten ◽

Study Approach ◽

The Social ◽

Depth Interviews ◽

Social Media Strategy ◽

Game Changer

This study used a case-study approach to develop an understanding of how social-media strategy is developed and deployed in Big Ten Conference athletic departments and to explore the issues associated with it. Based on in-depth interviews with department officials, the following 6 themes emerged: connecting with target audiences, varied approaches in coordination of postings, athletic communications as content gatekeepers, desire to incorporate sponsors and generate revenue, focusing on building fan loyalty through engagement, and challenges of negativity and metrics. The social-media strategy in Big Ten Conference athletic departments appears to be driven by athletic communications/sports information departments as opposed to marketing departments. The greatest benefit of social media has been the ease of engagement and instantaneous connection between fans and the teams they love, which can lead to building greater loyalty to a team. Some of the challenges departments face include having to deal with the reality of crises and negative attention around programs more quickly than with traditional media and to measure social-media success accurately.

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ELECTION INFORMATION CAMPAIGN AND THE PERCEPTION OF CAMPAIGN PROPS IN THE BEGINNER ELECTION

JURNAL KOMUNIKATIO ◽

10.30997/jk.v7i1.4231 ◽

2021 ◽

Vol 7 (1) ◽

Author(s):

Harisman Harisman ◽

Guntur Freddy Prisanto ◽

Niken Febrina Ernungtyas

Keyword(s):

Social Media ◽

Information Seeking ◽

Information Dissemination ◽

Information Source ◽

General Election ◽

Data Collection Technique ◽

Search For Information ◽

First Time ◽

Massive Information

The 2019 simultaneous general election formed discourse in society with massive information seeking, rapid information dissemination and discussions related to the general election. Before the election starts, every candidate has the opportunity to campaign. The campaign is an opportunity that is always given to pairs of presidential and legislative candidates. This study aims to describe the search for information about elections by first-time voters and their perceptions regarding campaign props. This study uses a qualitative approach using a case study strategy. The data collection technique used in-depth interviews with four first-time voters who live in Depok, West Java. Based on the results of coding and thematic analysis that has been carried out, there are four main themes that have emerged regarding the search for election information among first-time voters. The four main themes are political engagement, banners as campaign props, social media and information seeking. This study concludes that early voters use social media and campaign props as information source for the election decision.

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