Perceptions and Framing of Risk, Uncertainty, Loss, and Failure in Entrepreneurship

2014 ◽  
Vol 3 (2) ◽  
pp. 1-17
Author(s):  
Kimberly M. Green

Research indicates that perceptions of risk and loss affect decision-making. Entrepreneurship presents a context in which risk, failure, and loss frequently frame decisions. This paper presents a review of the entrepreneurship literature that is grounded in Kahneman and Tversky's 1979 article on prospect theory. The theory's contribution to the understanding of how the framing of losses affects decisions offers a useful foundation for considering streams of research in entrepreneurship and small business, given that the prospects for loss and failure are high in these endeavors. This review identifies 79 articles and organizes them into four broad themes: risk-taking perspectives of the entrepreneur and stakeholders, aspirations and reference points, organizational innovation and change, and learning from failure. The review concludes by considering the future research potential in the topics of regret, mental accounting, and an understanding of competitors.

Economics ◽  
2015 ◽  
pp. 126-144
Author(s):  
Kimberly M. Green

Research indicates that perceptions of risk and loss affect decision-making. Entrepreneurship presents a context in which risk, failure, and loss frequently frame decisions. This paper presents a review of the entrepreneurship literature that is grounded in Kahneman and Tversky's 1979 article on prospect theory. The theory's contribution to the understanding of how the framing of losses affects decisions offers a useful foundation for considering streams of research in entrepreneurship and small business, given that the prospects for loss and failure are high in these endeavors. This review identifies 79 articles and organizes them into four broad themes: risk-taking perspectives of the entrepreneur and stakeholders, aspirations and reference points, organizational innovation and change, and learning from failure. The review concludes by considering the future research potential in the topics of regret, mental accounting, and an understanding of competitors.


2020 ◽  
Vol 2020 ◽  
pp. 1-16
Author(s):  
Xueqin Long ◽  
Liancai Zhang ◽  
Shanshan Liu ◽  
Jianjun Wang

In this paper, the decision-making model of discretionary lane-changing is established using cumulative prospect theory (CPT). Through analyzing the vehicles’ dynamic running states, safety spacing calculating approaches for discretionary lane-changing and lane-keeping have been put forward firstly. Then, based on CPT, a lane-changing decision model with accelerating space as its utility is proposed by estimating the difference between actual spacings and the safety spacings for discretionary lane-changing as well as lane-keeping. In order to calculate the utility of discretionary lane-changing, dynamic reference points and a parameter representing driver’s risk preference are introduced into the model. With the real data collected from an urban expressway, the distribution of discretionary lane-changing duration is analyzed, and the model parameters are also calibrated. Furthermore, the applicability of the model is evaluated by comparing with the actual observation and random unity model. Finally, the sensitivity analysis of the model is carried out, that is, assessing the influence degree of each variable on the decision result. The study reveals that the CPT-based model can describe discretionary lane-changing behavior more accurately, which consider drivers’ risk-aversion during decision-making.


2017 ◽  
Author(s):  
Karita E. Ojala ◽  
Lieneke K. Janssen ◽  
Mahur M. Hashemi ◽  
Monique H. M. Timmer ◽  
Dirk E. M. Geurts ◽  
...  

AbstractDopamine has been associated with risky decision-making, as well as with pathological gambling, a behavioural addiction characterized by excessive risk-taking behaviour. However, the specific mechanisms through which dopamine might act to foster risk-taking and pathological gambling remain elusive. Here we test the hypothesis that this might be achieved, in part, via modulation of subjective probability weighing during decision-making. Healthy controls (n = 21) and pathological gamblers (n = 16) played a decision-making task involving choices between sure monetary options and risky gambles both in the gain and loss domains. Each participant played the task twice, either under placebo or the dopamine D2/D3 receptor antagonist sulpiride, in a double-blind, counter-balanced, design. A prospect theory modelling approach was used to estimate subjective probability weighting and sensitivity to monetary outcomes. Consistent with prospect theory, we found that participants presented a distortion in the subjective weighting of probabilities, i.e. they overweighted low probabilities and underweighted moderate to high probabilities, both in the gain and loss domains. Compared with placebo, sulpiride attenuated this distortion in the gain domain. Across drugs, the groups did not differ in their probability weighting, although in the placebo condition, gamblers consistently underweighted losing probabilities. Overall, our results reveal that dopamine D2/D3 receptor antagonism modulates the subjective weighting of probabilities in the gain domain, in the direction of more objective, economically rational decision-making.Significance statementDopamine has been implicated in risky decision-making and gambling addiction, but the exact mechanisms underlying this influence remain partly elusive. Here we tested the hypothesis that dopamine modulates subjective probability weighting, by examining the effect of a dopaminergic drug on risk-taking behaviour, both in healthy individuals and pathological gamblers. We found that selectively blocking dopamine D2/D3 receptors diminished the typically observed distortion of winning probabilities, characterized by an overweighting of low probabilities and underweighting of high probabilities. This made participants more linear in their subjective estimation of probabilities, and thus more rational in their decision-making behaviour. Healthy participants and pathological gamblers did not differ in their risk-taking behaviour, except in the placebo condition in which gamblers consistently underweighted losing probabilities.


2018 ◽  
Vol 8 (4) ◽  
pp. 424-435 ◽  
Author(s):  
Ye Li ◽  
Dongxing Zhang

Purpose The purpose of this paper is to propose a dynamic multi-attribute decision-making method based on the prospect theory for dealing with the dynamic multi-attribute decision-making problem with three-parameter interval grey number. Design/methodology/approach First, the kernel and comparison rule of three-parameter interval grey numbers are defined, which are the basis of collecting and sorting grey numbers. Next, the prospect value function is determined in view of the decision-making information with different time points as the reference points. Then, an optimal model for solving the attribute weight and time weight is constructed based on the grey entropy principle. Findings The paper provides a dynamic grey interrelation decision method based on the prospect theory with three-parameter interval grey number, and the example analysis shows that the method proposed in this paper has validity and rationality. Research limitations/implications If we have a better understanding of the weights of different reference points, it is possible to receive a more reasonable expression for the comprehensive prospect utility value function. Practical implications The paper provides a grey interrelation decision method based on the prospect theory, which can help the decision maker deal with the dynamic multi-attribute decision-making problems under the uncertain environment. Originality/value The paper proposes the kernel and ranking method of three-parameter interval grey number, and uses different time points as the reference points to define the prospect value function. Furthermore, this paper structures a dynamic grey interrelation decision method with three-parameter interval grey number based on the prospect theory.


2021 ◽  
Author(s):  
Lewend Mayiwar ◽  
Fredrik Björklund

A growing line of research has shown that individuals can regulate emotional biases in risky judgment and decision-making processes through cognitive reappraisal. In the present study, we focus on a specific tactic of reappraisal known as distancing. Drawing on appraisal theories of emotion and the emotion regulation literature, we examine how distancing moderates the relationship between fear and risk taking and anger and risk taking. In three pre-registered studies (Ntotal = 1,483), participants completed various risky judgment and decision-making tasks. Replicating previous results, Study 1 revealed a negative relationship between fear and risk taking and a positive relationship between anger and risk taking at low levels of distancing. Study 2 replicated the interaction between fear and distancing but found no interaction between anger and distancing. Interestingly, at high levels of distancing, we observed a reversal of the relationship between fear and risk taking in both Study 1 and 2. Study 3 manipulated emotion and distancing by asking participants to reflect on current fear-related and anger-related stressors from an immersed or distanced perspective. Study 3 found no main effect of emotion nor any evidence of a moderating role of distancing. However, exploratory analysis revealed a main effect of distancing on optimistic risk estimation, which was mediated by a reduction in self-reported fear. Overall, the findings suggest that distancing can help regulate the influence of incidental fear on risk taking and risk estimation. We discuss implications and suggestions for future research.


Psichologija ◽  
2003 ◽  
Vol 28 ◽  
pp. 7-18 ◽  
Author(s):  
Auksė Endriulaitienė ◽  
Vaclovas Martišius

Kadangi gyvename didžiulio nerimo ir netikrumo laikais, pastaruoju metu socialinių mokslų atstovų domėjimasis rizika smarkiai padidėjo. Pagrindinė teorija, analizuojanti rizikingus sprendimus, yra D. Kahnemano ir A. Tversky?o sukurta prospektų teorija, kuri akcentuoja situacijos veiksnius, nulemiančius sprendimo rizikos lygį. Prieštaringi tyrimų rezultatai paskatino psichologus iškelti mintį, kad žmonės turi tam tikrą asmenybės savybę - polinkį rizikuoti. Šio tyrimo tikslas - nustatyti, ar yra įvairiose sprendimų situacijose pasirenkamo rizikos lygio, kuris gali būti asmenybės bruožo - polinkio rizikuoti rodiklis, ryšys. Tyrime dalyvavo 262 Vilniaus ir Vytauto Didžiojo universitetų studentai; jie pildė Pasirinkimo dilemų klausimyną bei Sprendimų priėmimo stiliaus skalę. Tyrimo rezultatai atskleidė, kad rizikos lygis, pasirenkamas įvairiose sprendimų situacijose, yra santykinai pastovus dydis ir gali būti susijęs su asmenybės bruožu - polinkiu rizikuoti. Taigi gauti tyrimo duomenys leidžia diskutuoti su tais psichologais, kurie ypač akcentuoja situacijos svarbą priimant rizikingus sprendimus ir nuvertina asmenybės bruožų įtaką žmogaus pasirinkimams. THE STABILITY OF RISK LEVEL ACROSS VARIOUS DECISION SITUATIONSAuksė Endriulaitienė, Vaclovas Martišius SummaryFew would dispute that we are living at a time of high anxiety and uncertainty. That's why in recent years, social scientific interest in risk has increased enormously. The main theory that explains human decision processes in the face of risk is Prospect theory of D. Kahneman and A. Tversky. It emphasizes the impact of situation upon human risk taking. The contradictory results from the investigations in the perspective of human trait theory give the challenge to the prospect theory and raise the assumption that people have the personality trait - propensity to risk that could explain at least the part of human risky decision making and risk taking behavior. The present investigation aims to find if the decision risk level is stable across various decision situations and could be the index of human propensity to risk. The subjects were 262 students from Vytautas Magnus University and Vilnius University in Lithuania; they completed Choice Dilemma Questionnaire (Kogan, Wallach, 1964) and The Scale of General Decision Making Style (Scott, Bruce, 1995). The results showed that correlation coefficients among risk levels in various decision situations were high and significant. So risk level was stable across the situations and could be related to the personality disposition - propensity to risk. The implications of results and limitations of the study were discussed.


Gerontology ◽  
2018 ◽  
Vol 65 (5) ◽  
pp. 547-559 ◽  
Author(s):  
Jonathan J. Rolison ◽  
Yaniv Hanoch ◽  
Alexandra M. Freund

Background and Objectives: Proxy decision-making may be flawed by inaccurate perceptions of risk. This may be particularly true when older adults are the targets of the decisions, given the pervasive negative stereotypes about older adults. Methods: In study 1, individuals aged 18- to 87 years (as target persons) as well as one of their close social partners (as informants) reported on the risks they perceived for the target person in various life domains. Study 2 additionally explored potential differences in how people make risky decisions on behalf of younger and older adult targets. Younger (age 18–35 years) and older (age 60–81 years) adults (as target persons of the risk evaluations) as well as informants reported on risk perceptions and the likelihood of risk-taking for health, financial, and social scenarios concerning the target persons. Congruence between self-rated and informant-rated risk perceptions and risk-taking were computed on a dyadic as well as a group level. Results: Informants’ risk perceptions were positively associated with the risks their partners perceived for themselves. Informants and their partners agreed that social risks vary little across adulthood, but they disagreed in terms of recreational, financial, and health risks, and in terms of the decisions they would make. Conclusion: Family members, partners, and close friends are sensitive to vulnerabilities of their social partners, but in some domains and according to their partners’ age they perceive a greater (or smaller) risk than their partners perceive for themselves. In situations requiring surrogate decision-making, people may decide differently from how their social partners would decide for themselves.


Author(s):  
Michelle Baddeley

When we decide to cross the road, buy a lottery ticket, or invest our money, the decision involves risk and uncertainty. ‘Risky choices’ looks at how economists usually think of risk as quantifiable—in the form of expected utility theory—but behavioural economists challenge this understanding of risk. Daniel Kahneman and Amos Tversky developed prospect theory, which could incorporate the anomalous behaviour identified by the Allais and Ellsberg Paradoxes. They argued that any decision-making theory should be able to explain the certainty, reflection, and isolation effects. Alternatives to prospect theory include Richard Thaler’s mental accounting model and the regret theory of Graham Loomes and Robert Sugden.


2018 ◽  
Vol 10 (8) ◽  
pp. 2693 ◽  
Author(s):  
Jimena Gonzalez-Ramirez ◽  
Poonam Arora ◽  
Guillermo Podesta

Farm production often involves family-owned agribusinesses where decisions are made by households or individuals, not corporate managers. As these decisions have important economic, environmental, and social implications, decision-making processes must be understood to foster sustainable agricultural production. Decision experiments, involving lotteries, targeting farmers in the Argentine Pampas were used to estimate prospect theory (PT) parameters. Results suggest that decisions under risk are better represented by prospect theory than by expected utility (EU) theory: Decision makers treat gains and losses differently and use subjective probabilities of outcomes; they are quite loss averse and are more likely to overweigh probabilities of infrequent events, such as large droughts or floods. Statistical testing revealed heterogeneity in the risk tied to land tenure (land owners vs. renters) and agribusiness roles (farmers vs. technical advisors). Perceptions of risk, probability, and outcomes played a large role in the sustainability of production. Due to a strong desire to avoid losses, decision makers have a greater short term focus: Immediate economic outcomes are more salient, and environmental and social investments are framed as costs rather than long-term gains. This research can help design policies, programs, and tools that assist agribusinesses in managing better contradictions across the triple bottom line to ensure greater sustainability.


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