An Innovative Information Technology Educational Framework Based on Embodied Cognition and Sensory Marketing

2018 ◽  
Vol 9 (2) ◽  
pp. 85-106 ◽  
Author(s):  
Jack M. Rappaport ◽  
Stephen B. Richter ◽  
Dennis T. Kennedy

This article describes and implements an innovative framework for information technology (IT) education. The proposed framework creates metaphors for various IT topics using music. The theory of embodied cognition or grounded cognition argues that all aspects of cognition, including decision making, are shaped by aspects of the body. Various theories of neuroscience, the interdisciplinary study of the nervous system, are used to explain how the brain processes the information and multi-modal stimuli generated by the authors' model. The framework proposed in this article can also be considered a form of sensory marketing, which is also based upon embodied cognition, theories of neuroscience and the cognitive significance of metaphors. The model was implemented at the secondary and university levels using both a formative and summative evaluation process. The survey results support the theoretical arguments supplied by many theories of embodied cognition and neuroscience.

2021 ◽  
Author(s):  
Anna Szabelska ◽  
Thorsten Michael Erle ◽  
Olivier Dujols ◽  
Hans IJzerman ◽  
Alessandro Sparacio

Embodied – or grounded - cognition frameworks assume that human thought is affected by inputs from the bodily modalities and the environment and emerged in response to amodal approaches. But the embodied cognition literature, generally speaking, lacks the formal theorizing that allows for specific predictions about relations between body and mind. This problem is amplified by the fact that psychological research has encountered replication problems, challenges to validity of measures and manipulations, and overgeneralization of obtained findings to populations and measures that were not tested. This chapter provides a tutorial on how the field can move towards formalized theories of embodied social cognition. We rely on research on social thermoregulation – the idea that social behaviors protect the body’s core temperature – as a template for this. The chapter addresses the important questions of how to separate noise from signal in embodiment research, how to create reliable and valid measures, and how to appropriately draw conclusions about the generalizability of obtained findings. We hope that following these recommendations will help theories in embodiment to become more formal, allowing for precise predictions about interactions between the body and human (social) cognition.


2018 ◽  
Vol 15 (143) ◽  
pp. 20170937 ◽  
Author(s):  
Nick Cheney ◽  
Josh Bongard ◽  
Vytas SunSpiral ◽  
Hod Lipson

Evolution sculpts both the body plans and nervous systems of agents together over time. By contrast, in artificial intelligence and robotics, a robot's body plan is usually designed by hand, and control policies are then optimized for that fixed design. The task of simultaneously co-optimizing the morphology and controller of an embodied robot has remained a challenge. In psychology, the theory of embodied cognition posits that behaviour arises from a close coupling between body plan and sensorimotor control, which suggests why co-optimizing these two subsystems is so difficult: most evolutionary changes to morphology tend to adversely impact sensorimotor control, leading to an overall decrease in behavioural performance. Here, we further examine this hypothesis and demonstrate a technique for ‘morphological innovation protection’, which temporarily reduces selection pressure on recently morphologically changed individuals, thus enabling evolution some time to ‘readapt’ to the new morphology with subsequent control policy mutations. We show the potential for this method to avoid local optima and converge to similar highly fit morphologies across widely varying initial conditions, while sustaining fitness improvements further into optimization. While this technique is admittedly only the first of many steps that must be taken to achieve scalable optimization of embodied machines, we hope that theoretical insight into the cause of evolutionary stagnation in current methods will help to enable the automation of robot design and behavioural training—while simultaneously providing a test bed to investigate the theory of embodied cognition.


INFO-TEKNIK ◽  
2020 ◽  
Vol 21 (1) ◽  
pp. 35
Author(s):  
Silvia Ratna

Implementation of the final project or thesis for students is a tiered process and bound to one another. Starting from the stage of proposal submission, proposal presentation, research implementation, report making up to thesis examination students. At present, the implementation of the thesis trial evaluation at the Information Technology Faculty of the Islamic University of Kalimantan Muhammad Arsyad Al Banjari Banjarmasin is still manual, where when the presentation of proposals and panelists thesis examinations or examiners are given an assessment form using paper media. This assessment form is then recapitulated into a spreadsheet form the results are announced to students. This is less effective, especially when many students take thesis courses. For this reason, in this study, a thesis evaluation information system was created, to help all stages of the thesis evaluation process. To facilitate the accessibility of the system made web-based and integrated with existing academic systems. From the test results concluded, the system can run by the design and reports produced by the system following the processes that are running now.


2003 ◽  
Vol 11 ◽  
pp. 46
Author(s):  
Antonio Cardona Rodríguez ◽  
Miren Barrenetxea Ayesta

Since all institutions are reaffirming the importance of Information Technology and Communication (ICT) in education, but did you have this in mind when evaluating universities, Is reflected in the indicators for evaluation In Spain, as in other neighboring countries, universities are undergoing an institutional evaluation process. The catalog of indicators is a fundamental part of the assessment process. This paper is a brief analysis of the catalog of indicators proposed by the University Coordination Council in relation to its ability to measure the incorporation of ICT in universities.


Author(s):  
Charlotte L. V. Thoms ◽  
Sharon L. Burton

While the transculturalized diversity and inclusion (TD&I) model is a contemporaneous strategy for leadership and learning, it is the latest of the existing disability study models. This chapter reviews the development of the TD&I model from the leadership perspective to study arguments, experiences, and to investigate how this information apprises the construction and exercise of transcultural consciousness, expertise, know-how, traditions, determinations, happenstances, objectives, agreement, and learning. This exploration focuses on the implementation of the model and survey results as this transculturalized model is reasoned the appropriate tool to expose how different backgrounds can be utilized in achievement to blend variability, variation, and diversity into unity. Beginning with the initial conceptual frameworks, and the results of the data, this research details the TD&I model and how to implement it in today's environment of activating change and transformation. This information adds to the body of knowledge regarding disability, strategy, diversity, and inclusion for academics, practitioners, and learners.


2012 ◽  
pp. 666-683
Author(s):  
Adekunle Okunoye ◽  
Nancy Bertaux ◽  
Abiodun O. Bada ◽  
Elaine Crable ◽  
James Brodzinski

This essay presents a case study of Information Technology (IT) education as a contributor to economic and human development in rural Nigeria. The case of Summit Computers suggests that for developing countries to benefit from advances in IT, the following factors are of great importance and can be enhanced by IT education initiatives: convenience, affordability, emphasis on participation and empowerment of local users, encouragement of entrepreneurship, and building awareness among potential users. Additionally, careful attention should be given to how IT training can meet local employment and other needs are important factors in rural communities in developing countries such as Nigeria.


2019 ◽  
Vol 53 (4) ◽  
pp. 806-828 ◽  
Author(s):  
Lorna Stevens ◽  
Pauline Maclaran ◽  
Stephen Brown

Purpose This paper aims to use embodied theory to analyze consumer experience in a retail brandscape, Hollister Co. By taking a holistic, embodied approach, this study reveals how individual consumers interact with such retail environments in corporeal, instinctive and sensual ways. Design/methodology/approach The primary source of data was 97 subjective personal introspective accounts undertaken with the target age group for the store. These were supplemented with in-depth interviews with consumers, managers and employees of Hollister. Findings The authors offer a conceptualization of consumers’ embodied experience, which they term The Immersive Somascape Experience. This identifies four key touch points that evoke the Hollister store experience – each of which reveals how the body is affected by particular relational and material specificities. These are sensory activation, brand materialities, corporeal relationality and (dis)orientation. These may lead to consumer emplacement. Research limitations/implications The authors propose that taking an “intelligible embodiment” approach to consumer experiences in retail contexts provides a deeper, more holistic understanding of the embodied processes involved. They also suggest that more anthropological, body-grounded studies are needed for the unique insights they provide. Finally, they note that there is growing consumer demand for experiences, which, they argue, points to the need for more research from an embodied experience perspective in our field. Practical implications The study reveals the perils and pitfalls of adopting a sensory marketing perspective. It also offers insights into how the body leads in retail brandscapes, addressing a lack in such approaches in the current retailing literature and suggesting that embodied, experiential aspects of branding are increasingly pertinent in retailing in light of the continued growth of on-line shopping. Originality/value Overall, the study shows how an embodied approach challenges the dominance of mind and representation over body and materiality, suggesting an “intelligible embodiment” lens offers unique insights into consumers’ embodied experiences in retail environments.


Author(s):  
John R. Dakers

If a deep and meaningful understanding of Information Technology is to flourish, we need, as educators, to create an ethos in which students can express themselves in a risk-free environment. In order to promote higher-order thinking skills, we must move from the single-expert view to a more collaborative classroom. In information technology, there are controversies and different solutions to problems: Students need to be helped to understand the arguments from different points of view, and to see how they relate to each other. The development of technological literacy, as well as life skills, will be accelerated through the use of argumentation skills such as debating, justifying an opinion, weighing up conflicting points of view and analyzing disagreements. These skills that are inextricably linked to problem-solving skills, may be assessed in dynamic and exciting ways, such as observation, interaction, group work and challenge. Arguments may be grounded on common knowledge, personal knowledge, testimony, plausibility and necessary truth. These philosophies are essential to understanding both the made world and the new electronic age.


Author(s):  
Tzu-Chuan Chou ◽  
Robert G. Dyson ◽  
Philip L. Powell

Many information technology projects fail, especially those intended as strategic. Yet, there is little research that attempts to explain the link between the IT investment intensity of strategic investment decisions (SIDs) and organizational decision-making, in order to understand this phenomenon. This paper proposes an analytical model employing a number of constructs: effectiveness of decisions, interaction and involvement in the decision-formulating process, accuracy of information and strategic considerations in the evaluation process, rarity of decisions, and the degree of IT intensity of an investment in strategic investment decisions. The model explores the relationships influencing the effectiveness of decisions. Empirical testing is based on a sample of 80 SIDs from Taiwanese enterprises. The results show that interaction, accuracy of information, and strategic considerations are mediators in the linkage of IT investment intensity and the effectiveness of SIDs. The implications of these findings for the management of strategic IT investment decisions are discussed.


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