Apply the QFD Method (‘Home Quality') for Home' Bank

2019 ◽  
Vol 8 (1) ◽  
pp. 52-58
Author(s):  
Petruţa Mihai ◽  
Oana Vlăduţ ◽  
Maria-Valia Mihai
Keyword(s):  
Cost Effectiveness ◽  
Quality Function Deployment ◽  
Service Design ◽  
Customer Requirements ◽  
Banking Services ◽  
Five Dimensions ◽  
Customer Expectations ◽  
Banking Service ◽  
Qfd Method

This article presents the quality function deployment (QFD) method, also called the “Quality House.” This method transforms customer requirements into identifiable and measurable compliance specifications for service design. The Quality House provides a framework for translating customer satisfaction into identifiable and measurable compliance specifications for service design. Customer expectations were initially formulated in relation to the five dimensions of service quality: trust, solicitude, safety, tangibility, and empathy. To exemplify the QFD method, choose the online bank banking service (ING), called Home' Bank. The purpose of the article is to implement methods of measuring the quality of the banking services in order to maximize the level of cost-effectiveness of the organization.

A Method for Problem Selection in the 6σ Definition Stage

2010 ◽  
Vol 139-141 ◽  
pp. 1485-1489 ◽  
Author(s):  
Ming Shun Yang ◽  
Yan Li ◽  
Yong Liu ◽  
Xin Qin Gao
Keyword(s):  
Quality Function Deployment ◽  
Customer Requirements ◽  
Effect Analysis ◽  
Customer Expectations ◽  
Mode Effect ◽  
Gray Relation Analysis ◽  
And Control ◽  
Problem Selection ◽  
Failure Mode Effect Analysis

6σ has proved numerous times that it can help any business to deliver products to meet or even exceed customer expectations. DMAIC (Define – Measure – Analyze – Improve - Control) is one of the Six Sigma methodologies used for a 6σ project that aims to improve and control quality of exiting products. Aiming at the drawbacks existed in the problem selection in definition stage, considering the fuzziness and uncertainty of problem analyzing, a method integrating fuzzy QFD (Quality Function Deployment), frequency-cost FMEA (Failure Mode Effect Analysis) and gray relation analysis is presented, in which the customer requirements, occurring frequencies and the relative costs of the problems are taken into account comprehensively. Thus the key quality characteristics or process features to be improved are determined, which can provide decision support for key problem selection. An example is given to illustrate the effectiveness of the proposed method.

scholarly journals Measuring Service Gap of Banking services in Bangladesh- A Study Based on Selected Private Commercial Bank in the Northern Region

2021 ◽  
pp. 55-62
Author(s):  
Tarannum Islam ◽  
Shekh Md. Sahiduj Jaman ◽  
Tanzila Rahman Lubna
Keyword(s):  
Commercial Bank ◽  
Northern Region ◽  
Banking Services ◽  
Five Dimensions ◽  
Banking Service ◽  
Private Banks ◽  
Spss Software ◽  
Service Gap ◽  
Structured Questionnaire

This research investigates the service gap between client’s expectation and perception regarding banking services in Bangladesh with a particular focus on the SERVQUAL model along with the five dimensions: Tangibility, Reliability, Responsiveness, Assurance, and Empathy. We investigate the dimensions of quality of banking service and its impact on customer satisfaction. A self-administered and structured questionnaire use to collect data from 200 respondents of banks’ clients. The SPSS software use here for analyzing data. Different statistical tools use which are compatible with our research, such as factor analysis, reliability analysis, and hypothesis testing. We survey twenty private commercial banks. Average of ten customers take as a sample from each bank. As for clients’ perception, the services gap (Expected service - Perceived service), in the dimensions of reliability, responsiveness, and empathy, is significant because expected service is below perceived service in the private banks in the northern region of Bangladesh.

Developing the C-shaped QFD 3D Matrix for service applications with a case study in banking services

2018 ◽  
Vol 35 (1) ◽  
pp. 109-125 ◽  
Author(s):  
Arash Shahin ◽  
Elham Bagheri Iraj ◽  
Hossein Vaez Shahrestani
Keyword(s):  
Performance Indicators ◽  
Quality Function Deployment ◽  
Service Design ◽  
Service Performance ◽  
Customer Requirements ◽  
Banking Services ◽  
Content Type ◽  
3D Matrix ◽  
Design Characteristics

Purpose The purpose of this paper is to develop the C-shaped quality function deployment (QFD) 3D Matrix for service applications. Design/methodology/approach The C-shaped QFD 3D Matrix proposed by Vezzetti et al. (2016) has been developed for simultaneous analysis of the relationships among three sets of factors of customer requirements, service design characteristics and service performance indicators. The three sets of factors have been determined and based on their interrelationships, 3D and concurrent houses of quality have been formed. Then, service design characteristics and service performance indicators have been prioritized. The obtained priorities have been also compared with traditional concurrent model of QFD. Findings The findings obtained from the traditional and developed approach seem different, implying that applying the C-shaped QFD 3D Matrix provides a more real perspective of concurrent engineering and the results in different set of priorities of service factors. Research limitations/implications The case study was limited to banking services. If the developed approach is used in other institutes, the prioritization of service design characteristics and service performance indicators might be changed. Originality/value Compared to Vezzetti et al. (2016) who proposed the C-shaped QFD 3D Matrix for analyzing interrelationships among two customers and a provider, or two providers and a customer, in this paper, the C-shaped QFD 3D Matrix has been developed for analyzing interrelationships among three sets of factors of customer requirements, service design characteristics and service performance indicators.

scholarly journals Digital Banking in Northern India: The Risks on Customer Satisfaction

Risks ◽  
2021 ◽  
Vol 9 (11) ◽  
pp. 209
Author(s):  
Balijinder Kaur ◽  
Sood Kiran ◽  
Simon Grima ◽  
Ramona Rupeika-Apoga
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation ◽  
Banking Sector ◽  
Service Providers ◽  
Quality Of Services ◽  
Banking Services ◽  
Five Dimensions ◽  
Customer Expectations ◽  
Northern India

The widespread use of digital technologies and the current pandemic (COVID) have fueled the need and call for digital transformation in the banking sector. Although this has various benefits, it is a disruption to the norm to which a bank customer has to become accustomed. This variance means that customers would have to make some changes to their routine. This can constitute risks in terms of maintaining customer satisfaction at previous levels. These risks are associated with customer retention because a service or product needs to be aligned with customer expectations to avoid them switching to other service providers. Moreover, it can also have an effect on reputation. Offering digital account opening or remote deposits may not satisfy customers; competitive advantage depends on many aspects such as providing a hassle-free, personalized and cyber-secure experience, economic aspects and the needs of the society at large. Therefore, there is a need to understand the intensity of the risk factors that influence customer satisfaction for digitalized banking services and products. To do this, we carried out a structured survey, framed on the five dimensions of the SERVQUAL model, which was sent out to Northern Indian banking customers, to which we received 222 valid responses. We subjected the data received to Structural Equation Modelling using the SmartPLS version 3 application software. Results reveal that digital banking customers in Northern India are genuinely satisfied with the quality of services provided by digital banking. Moreover, ‘reliability’ has the strongest risk factor impact on customer satisfaction, followed by ‘tangibility’ and ‘responsiveness’.

scholarly journals Pengembangan Kualitas Pelayanan Produk Telekomunikasi Selular Diatas Kapal Menggunakan Metode Service Quality & Quality Function Deployment

2016 ◽  
Vol 12 (1) ◽  
pp. 293
Author(s):  
Maya Arlini Puspasari ◽  
Nia Kurniasih
Keyword(s):  
Quality Of Service ◽  
Service Quality ◽  
Quality Function Deployment ◽  
Service Providers ◽  
Quality Function ◽  
Five Dimensions ◽  
Customer Expectations ◽  
The People ◽  
Telecommunications Company

The need for telecommunications, including the category of primary need for the people of Indonesia, one of the important aspects that need to be considered by the telecommunications company is a technological innovation that can cover all of Indonesia to outlying places, not only telecommunications on land even when in the middle of the ocean though. With Cellular Telecommunications Company cooperation to support the availability of telemetry, then develop into the greatest benefit is the availability of the Mobile phone network for the passengers on board, to continue to innovate and deliver the best to customers, the service providers must continue to improve quality. Research conducted using the SERVQUAL method to measure the quality of service based on the five dimensions of service quality by analyzing gaps that occurs due to a mismatch between customer expectations and perceptions of the quality of service received. In this study wants and expectations of consumers translated into House of Quality in Quality Function Deployment. Results of research propose using strategy value to get priority repairs according to the company's abilityKeywords: Product Telecommunication, SERVQUAL, Quality Function Deployment, Quality Improvement

scholarly journals Analisis Kepuasan Customer Menggunakan Pendekatan Model Kano Dan Aplikasi Quality Function Deployment (Qfd) Dan Teoriya Resheniya Izobretatelskikh Zadatch (Triz) Untuk Meningkatkan Mutu Layanan Jasa Perbankan (Studi Kasus di PT. Bank Rakyat Indonesia Kantor Bangli)

2020 ◽  
Vol 2 (1) ◽  
pp. 18-22
Author(s):  
Mardiki Supriadi
Keyword(s):  
Quality Function Deployment ◽  
Difficulty Level ◽  
Banking Services ◽  
Quality Function ◽  
Bank Management ◽  
Banking Institutions ◽  
Customer Trust ◽  
Improve Service Quality ◽  
Qfd Method

The current competition among banking institutions has made customers more careful in choosing trusted banking institutions. If the customer gets a service that is not in accordance with what is desired, the management can lose customer confidence. In the end, customers will look for other banking institutions. This is a loss for management. Management should improve service quality to continue to gain customer trust and can continue to grow. Therefore, banking institutions need to create a Service Standard for the minimum implementation of banking services that are in accordance with the wishes of customers. This study aims to determine the standard of service that is in accordance with the wishes of customers and to prioritize the quality of service improvements that should be given to BRI bank customers at the Bangli office. The approach taken is the Kano method to categorize customer desires into the Kano category, the Quality Function Deployment (QFD) method to translate customer desires into what must be produced by bank management and the Resheniya Izobretatelskikh Zadatch (TRIZ) Theory method to improve mutual technical responses contradict. This study uses a questionnaire as a research instrument. Through the results of questionnaires it is known that 10 desires are needed by customers and are grouped based on 3 dimensions of Canoe. The results of categorizing attributes with Kano show that there are still categorized attributes as must be and one dimensional, meaning that there still needs to be a form of improvement from the management of the bank. From the formation of the House of Quality (HOQ) matrix, it is known that the variable "documentation and information" is the first priority in efforts to improve with the highest importance level of 19.58% and difficulty level 13.10%.

Identifying the gaps between customer expectations and perceptions on service quality dimensions of Islamic banks in Malaysia

2015 ◽  
Vol 7 (4) ◽  
pp. 424-441 ◽  
Author(s):  
Rafikul Islam ◽  
Selim Ahmed ◽  
Dzuljastri Abdul Razak
Keyword(s):  
Service Quality ◽  
Age Groups ◽  
Educational Background ◽  
Islamic Banking ◽  
Islamic Banks ◽  
Content Type ◽  
Customer Expectations ◽  
Banking Service ◽  
Significant Difference

Purpose – This paper aims to identify the gaps and differences between customer expectations and perceptions on service quality of Islamic banks in Malaysia based on six dimensions of service quality, namely, reliability, responsiveness, assurance, empathy, tangibles and Islamic Shari’ah compliance. Design/methodology/approach – This study surveyed 179 customers who have first-hand experience with Islamic banking services in Malaysia. The research data were analysed using reliability analysis, independent samples t-test and one-way analysis of variance. Findings – The results indicated that customers’ perceptions failed to meet their expectations on the service quality of Islamic banks in Malaysia. The results also indicated that those customers (respondents) aged below 30 years have higher expectations on empathy from the Islamic banking service compared to other age groups. However, there is no significant difference between customer expectations and perceptions of Islamic banking service quality based on educational background and occupation. Research limitations/implications – This research focused solely on Islamic banks in Malaysia and thus the results might not be applicable for other conventional banks. Originality/value – The findings are expected to provide guidelines for enhancing the satisfaction level of clients of the Islamic banking system in Malaysia and other countries.

scholarly journals CROSS COUNTRY ANALYSIS OF ONLINE BANKING SERVICE QUALITY IN SOUTH AFRICA AND INDONESIA

2020 ◽  
Vol 8 (4) ◽  
pp. 194-203
Author(s):  
Johan W de Jager ◽  
◽  
Nuri Wulandari ◽  
Elizma Wannenburg ◽  
◽  
...  
Keyword(s):  
South Africa ◽  
Service Quality ◽  
Online Banking ◽  
High Tech ◽  
Banking Services ◽  
Banking Service ◽  
Country Analysis ◽  
Cross Country ◽  
Automatic Teller Machines

Since the introduction of automatic teller machines, the online banking industry have evolved rapidly in order to stay abreast of today’s digital savvy customers. By keeping up to date with changes in the external environment as well as consumer needs can elevate the competitive advantage of banks. With that in mind, banks need to ensure that the service quality of the online banking services meets the expectations of its customers. The objective of the study is to evaluate and investigate the online banking customers’ perceptions of the service quality of banks in South Africa (SA) and Indonesia (INA). A survey was conducted among more than 300 respondents from both countries. The results revealed that within the eight dimensions of online banking service quality, each of the countries have different experiences when it comes to “high tech” versus “high touch”. The study has also found significant differences between the perceptions of both SA and INA’s banking customers. By understanding the perceptions of online banking customers in two developing countries can assist financial institutions with the development of new services or technologies that will enhance the online banking experience.

Mapping the customer centric weather index insurance service design using quality function deployment

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Pankaj Singh ◽  
Gaurav Agrawal
Keyword(s):  
Quality Function Deployment ◽  
Service Design ◽  
Index Insurance ◽  
Importance Rating ◽  
Customer Requirements ◽  
Weather Index ◽  
Quality Function ◽  
Content Type ◽  
Weather Index Insurance ◽  
Design Requirements

PurposeThe present paper aims to propose a framework on weather index insurance (WII) service design by using quality function deployment (QFD).Design/methodology/approachThis study utilizes QFD technique to propose a customer oriented framework on WII service design. In initial phase, customer and design requirements were gathered to derive the relationship between customers' and managers' voice for construct the house of quality (HOQ). Later on, prioritized customer and design requirements as QFD outcome were utilized to develop the action plan matrix in order to suggest the future action plans.FindingsThis study proposed a customer centric framework on WII service design to address the customer requirements. Findings show that adequate claim payments, hassle free prompt claim payment and transparency in losses computation are prioritized customer requirements with highest importance rating, whereas, accurate claim estimation, claim management system and advancement of technology are prioritized service design necessities with highest importance rating.Research limitations/implicationsThe proposed WII service design can enhance the quality of WII service by attain the higher standards of WII service in order to completely satisfy the customers.Practical implicationsThe proposed WII service design can provide a solution to the problems faced by WII industry by improve the customer's service experience and satisfaction.Originality/valueBased on best of author's knowledge, this paper first proposed a framework on WII service design by integrating customer and design requirements by using QFD.

scholarly journals STRATEGI PENINGKATAN KUALITAS PRODUK AYAM GORENG RUMAH MAKAN AYAM GORENG ASLI PRAMBANAN RENON, DENPASAR

2019 ◽  
Vol 7 (1) ◽  
pp. 21
Author(s):  
Pandila Diahtaradipa Ganantrya ◽  
Amna Hartiati ◽  
Cokorda Anom Bayu Sadyasmara
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Quality Function Deployment ◽  
Quality Function ◽  
Good Product ◽  
Level Of Importance ◽  
Qfd Method ◽  
Good Product Quality

Consumer satisfaction in a restaurant can be improved through good product quality in accordance with the wishes and needs of consumers. Improving product quality is an important problem for a restaurant because it is beneficial for restaurants and consumers. The purpose of this study are: (1) to know the attributes of fried chicken that are considered important by consumers in the original Prambanan fried chicken restaurant, (2) to measure the level of importance of the quality of fried chicken products, (3) to measure the level of consumer satisfaction with the quality of fried chicken products and (4) knowing the strategy to improve the quality of fried chicken products. This study uses the Quality Function Deployment (QFD) method. The results of this study indicate that there are 11 attributes of product quality that are considered important by consumers with very important criteria. The biggest value of consumer interest is the attribute of fried chicken taste of 3.78. On the value of consumer satisfaction attributes of fried chicken chili variants have the smallest value of 3.08 with the highest IR of 1.30 need to provide and improve the quality of the product on the attributes of the fried chicken chili sauce. Keywords: fried chicken, product quality, customer satisfaction, quality function deployment (QFD)

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