Determinant of Intention to Use Search Engine Advertising

2013 ◽  
Vol 9 (3) ◽  
pp. 22-38 ◽  
Author(s):  
Hamed Jafarazdeh ◽  
Aybüke Aurum ◽  
John D’Amba ◽  
Babak Abedin
Keyword(s):  
Technology Acceptance ◽  
Search Engine ◽  
Perceived Control ◽  
Perceived Risk ◽  
Specific Model ◽  
Third Party ◽  
Future Research ◽  
Use Of Technology ◽  
Search Engine Advertising ◽  
Context Specific

The innovation of Search Engine Advertising (SEA) acts as a prominent source of revenue for search engine companies, as well as being a solution for businesses to promote their visibility on the Web. However, the underlying factors that contribute to businesses’ decision to adopt SEA have not been well investigated. Building upon known behavioural theories (Theory of Planned Behaviour, Technology Acceptance Model and Unified Theory of Acceptance and Use of Technology) this paper conceptualizes and develops a context-specific model for understanding the factors that influence the decision of businesses to utilize SEA. The conceptual model of the paper proposes that this decision is influenced by four direct factors (attitude toward SEA, subjective norms, perceived control over SEA, perceived benefits of SEA) and ten indirect factors (trust in search engines, perceived risk of SEA, ability to manage keywords and bids, ability to analyse and monitor outcomes, ability to detect click fraud, advertising expertise, using third party tools, using external experts, perceived complexity of SEA tool, commitment to SEA).The study also identifies future research directions.

Search Engine Advertising Perceived Effectiveness

2019 ◽  
Vol 31 (4) ◽  
pp. 46-73
Author(s):  
Hamed Jafarzadeh ◽  
Babak Abedin ◽  
Aybüke Aurum ◽  
John D'Ambra
Keyword(s):  
Search Engine ◽  
Structural Equation ◽  
Specific Model ◽  
Perceived Effectiveness ◽  
Search Results ◽  
Equation Modelling ◽  
Dynamic Form ◽  
Search Engine Advertising ◽  
Context Specific ◽  
Secure Place

Search engine advertising (SEA), in which businesses (or advertisers) bid on keywords and pay search engine providers (e.g. Google) to get a secure place on the first page of search results, is a prominent source of revenue for search engine companies, and an effective method for businesses to promote their visibility on the Web. SEA is a complex and dynamic form of advertising and managing it effectively is still a challenge for many businesses, particularly smaller businesses. Building upon resource-based theory, this study has developed a context-specific model for understanding advertisers' competency factors that influence SEA effectiveness. Using structural equation modelling and survey data collected from 142 businesses, this research has found that SEA effectiveness is influenced by organizations' ability to manage keywords and bids, ability to analyse and monitor outcomes, advertising expertise, commitment to SEA task, and the use of external experts. Moderating relationships between the factors have been examined, and the implications of the findings for both academics and practitioners have been discussed.

scholarly journals Understanding FinTech Platform Adoption: Impacts of Perceived Value and Perceived Risk

2021 ◽  
Vol 16 (5) ◽  
pp. 1893-1911
Author(s):  
Jianli Xie ◽  
Liying Ye ◽  
Wei Huang ◽  
Min Ye
Keyword(s):  
Perceived Risk ◽  
Perceived Value ◽  
Future Research ◽  
It Adoption ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Adoption Research ◽  
Adoption Intention ◽  
Core Construct

FinTech platforms are one of the most important elements in the rapidly digitized world’s economy. This study investigates the factors that affected individuals’ acceptance of FinTech services, especially on internet wealth management platforms. The current research extends the unified theory of acceptance and use of technology (UTAUT) published by MIS Quarterly with integrated financial consumption attributes (i.e., perceived value and perceived risk) alongside the core construct of UTAUT. Data were collected from an established survey company. The empirical results indicate that perceived value, perceived risk, and social influence are strongly related to individuals’ FinTech adoption intention, whereas performance expectancy, effort expectancy, and perceived risk affect individuals’ perceived value, which in turn influences adoption intention. The proposed FinTech adoption model could contribute to information technology (IT) adoption research by extending the UTAUT in which individuals’ performance expectancy and effort expectancy affect their adoption intention indirectly through perceived value. Finally, the implications of the proposed new model for future research and FinTech practice are discussed.

Consumer Acceptance of Internet Banking

2017 ◽  
pp. 42-56 ◽  
Author(s):  
Fandy Boy Haking ◽  
Chee Hou Chin ◽  
Azan Shah Ambo Abdul Raoff ◽  
Mohd Rahmat Masri Kahar ◽  
Jeffry Benjamin ◽  
...  
Keyword(s):  
Technology Acceptance ◽  
Financial Institution ◽  
Banking System ◽  
Sampling Technique ◽  
Analysis Data ◽  
Internet Banking ◽  
Hierarchical Regression ◽  
Future Research ◽  
Use Of Technology ◽  
Internet Banking System

The purpose of this research is to investigate the main factor that influences the usage of internet banking in Malaysia. This study applies the concept of Unified Theory of Acceptance and Use of Technology (UTAUT) in internet banking context. This research implements hierarchical regression for All the bank company should be alert in customer satisfaction for their system and not just focus for the profit. The framework will be useful for bank to improve their system to more systematic and efficient. data analysis. Data was collected from 210 students of public higher learning institution in Federal Territory of Labuan, Malaysia via convenience sampling technique. The result of this study give impacts towards the future research in technology acceptance. The empirical results will be useful for financial institution or bank in order to improve the internet banking system that they currently used.

Sealing One's Online Wall Off From Outsiders

2016 ◽  
Vol 12 (1) ◽  
pp. 21-34 ◽  
Author(s):  
Ardion Beldad
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Personal Information ◽  
Online Social Network ◽  
Social Network Sites ◽  
Third Party ◽  
Hierarchical Regression ◽  
Future Research ◽  
Privacy Settings ◽  
Acceptance Model

Pieces of personal information (e.g. contact details, photos, thoughts and opinions on issues and things) on online social network sites are susceptible to third-party surveillance. While users are provided with the possibility to prevent unwarranted access using available privacy settings, such settings may not often be adequately used. This research investigated the factors influencing the use of Facebook's privacy settings among young Dutch users based on the premises of Protection Motivation Theory and Technology Acceptance Model. A paper-based survey was implemented with 295 students in a vocational school in the eastern part of the Netherlands. Results of hierarchical regression analysis indicate that privacy valuation, self-efficacy, and respondents' age positively influenced the use of Facebook's privacy settings. Furthermore, the size of Facebook users' network negatively influences the use of those settings. Important results and points for future research are discussed in the paper.

Mapping unified theory of acceptance and use of technology (UTAUT) 2: a taxonomical study using bibliometric visualisation

foresight ◽  
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bharat Taneja ◽  
Kumkum Bharti
Keyword(s):  
Technology Acceptance ◽  
Meta Analysis ◽  
Research Area ◽  
The Body ◽  
Future Research ◽  
Unified Theory ◽  
Growth Trends ◽  
Content Type ◽  
Use Of Technology ◽  
Scopus Database

Purpose This study aims to examine the research pattern and growth trends of published research on a unified theory of acceptance and use of technology 2 (UTAUT2) from 2012 to 2019. The study also examines the research scope of UTAUT2 for future researchers. Design/methodology/approach This study has adopted a bibliometric approach followed by a structured literature review analysis to synthesize the research on UTAUT2 since 2012. In total, 163 documents were analyzed for type of studies, theories and frameworks, methodologies, author wise collaboration, organizations that contributed to the body of knowledge in the UTAUT2 research and journals that published studies in this domain. VOSviewer and Tableau were used for the data visualization, whereas TCCM, which means theory (T), context (C), characteristics (C) and methodology (M) framework is used to propose the future research directions. Findings The findings reveal research on UTAUT2 is growing. The structured literature analysis of the top 15 cited articles further analyzed the parsimony of new models in detail. In addition, the study highlights the inception by and promoters of UTAUT2 in a separate section. The data for this study was collected by searching the title, abstract and keywords of documents in the Scopus database. Research limitations/implications This study is based on research papers, published in the UTAUT2 research area, that have been extracted from the Scopus database by keywords only. Future studies can also perform a meta-analysis of various clusters generated by bibliometric analysis. Practical implications This study is useful for practitioners to devise strategies for increasing technology acceptance, adoption and utilization in the times to come. Originality/value To the best of the authors’ knowledge, this study is one of the very few and early studies, which examined patterns and growth trends of the UTAUT2 studies with the TCCM framework, to suggest scope for future research studies.

Sealing One's Online Wall Off From Outsiders

2019 ◽  
pp. 1367-1382
Author(s):  
Ardion Beldad
Keyword(s):  
Technology Acceptance ◽  
Personal Information ◽  
Online Social Network ◽  
Social Network Sites ◽  
Third Party ◽  
Hierarchical Regression ◽  
Future Research ◽  
Factors Influencing ◽  
Privacy Settings ◽  
Acceptance Model

Pieces of personal information (e.g. contact details, photos, thoughts and opinions on issues and things) on online social network sites are susceptible to third-party surveillance. While users are provided with the possibility to prevent unwarranted access using available privacy settings, such settings may not often be adequately used. This research investigated the factors influencing the use of Facebook's privacy settings among young Dutch users based on the premises of Protection Motivation Theory and Technology Acceptance Model. A paper-based survey was implemented with 295 students in a vocational school in the eastern part of the Netherlands. Results of hierarchical regression analysis indicate that privacy valuation, self-efficacy, and respondents' age positively influenced the use of Facebook's privacy settings. Furthermore, the size of Facebook users' network negatively influences the use of those settings. Important results and points for future research are discussed in the paper.

Sealing One's Online Wall Off From Outsiders

2019 ◽  
pp. 854-869
Author(s):  
Ardion Beldad
Keyword(s):  
Technology Acceptance ◽  
Personal Information ◽  
Online Social Network ◽  
Social Network Sites ◽  
Third Party ◽  
Hierarchical Regression ◽  
Future Research ◽  
Factors Influencing ◽  
Privacy Settings ◽  
Acceptance Model

Pieces of personal information (e.g. contact details, photos, thoughts and opinions on issues and things) on online social network sites are susceptible to third-party surveillance. While users are provided with the possibility to prevent unwarranted access using available privacy settings, such settings may not often be adequately used. This research investigated the factors influencing the use of Facebook's privacy settings among young Dutch users based on the premises of Protection Motivation Theory and Technology Acceptance Model. A paper-based survey was implemented with 295 students in a vocational school in the eastern part of the Netherlands. Results of hierarchical regression analysis indicate that privacy valuation, self-efficacy, and respondents' age positively influenced the use of Facebook's privacy settings. Furthermore, the size of Facebook users' network negatively influences the use of those settings. Important results and points for future research are discussed in the paper.

Consumer Acceptance of the Mobile Internet

2015 ◽  
pp. 151-161
Author(s):  
Joerg Koenigstorfer
Keyword(s):  
Technology Acceptance ◽  
Diffusion Of Innovation ◽  
Empirical Studies ◽  
Mobile Internet ◽  
Consumer Acceptance ◽  
Future Research ◽  
Use Of Technology ◽  
Acceptance Model ◽  
Acceptance Research ◽  
And Diffusion

Today, the majority of the world's population owns mobile devices that allow individuals to access the Internet at any time and at any place. However, owning an Internet-enabling mobile device does not necessarily mean that an individual uses the mobile Internet. This article reviews the state of the art on the theory-guided drivers and barriers of consumer acceptance of the mobile Internet. The author describes models that help explain and predict consumer acceptance, including the Technology Acceptance Model, Motivational models, Perceived Value models, The Unified Theory of Acceptance and Use of Technology, and Diffusion of Innovation theories. The article also presents empirical research that applies and extends these models in the context of mobile Internet usage, and summarizes the most important findings of these empirical studies. Finally, this article also discusses challenges in acceptance research, as well as implications for future research.

Consumer Information Search and Decision-Making on M-Commerce

2013 ◽  
pp. 73-89
Author(s):  
Moutusy Maity
Keyword(s):  
Decision Making ◽  
Technology Acceptance ◽  
Information Search ◽  
Critical Incident ◽  
Product Type ◽  
Future Research ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Use Of Technology ◽  
Acceptance Model

This study compares consumer decision-making experiences across two channels (m-commerce and e-commerce), and investigates the moderating role of product type in each channel. Cognitive cost, the technology acceptance model, unified theory of acceptance and use of technology, and social cognition theory are used to formulate propositions. E-mail messages sent by the participants after undertaking a decision-making task on a channel are analyzed using Critical Incident Technique (CIT). Study findings suggest that product type moderates consumer decision-making on both channels. Findings also suggest that decision-making in m-commerce is perceived as stressful. Findings also highlight the differences between the two channels. The chapter concludes with managerial and theoretical implications and directions for future research.

Role of Mediator in Examining the Influence of Antecedents of Mobile Wallet Adoption on Attitude and Intention

2020 ◽  
pp. 097215092092450 ◽  
Author(s):  
Deepak Chawla ◽  
Himanshu Joshi
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Perceived Usefulness ◽  
Future Research ◽  
Short Message ◽  
Mediating Role ◽  
Use Of Technology ◽  
Message Service ◽  
Acceptance Model

The purpose of this article is to explore the mediating role of perceived usefulness, trust and attitude on a user’s intention towards use of mobile wallets in India. While mediation has been studied by earlier researchers in the context of online commerce, mobile banking, short message service (SMS) banking, mobile money, etc., not many studies exist in the context of mobile wallets. Considering the potential of mobile wallets in India, previous relationships from the theories of technology adoption like technology acceptance model (TAM) and unified theory of acceptance and use of technology (UTAUT) were adapted to investigate the determinants of user attitude and intention towards mobile wallet adoption. Based on data from 744 respondents collected through a survey, partial least squares (PLS) structural equation modelling was used to test the research model. Convenience sampling was used to select the respondents. The results revealed that out of the nine paths wherein mediation was examined, in two paths full mediation was found while it was partial in the remaining cases. This study extends research in explaining attitude and intention through multiple mediating relationships. The implications for research and practice and future research directions are discussed.

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