Aristotle's Rhetorical Triangle in Advertising

2020 ◽  
Vol 2 (2) ◽  
pp. 54-71
Author(s):  
Gilbert Macalanda Talaue
Keyword(s):  
Educational Attainment ◽  
Qualitative Methods ◽  
Research Design ◽  
Saudi Arabian ◽  
Consumer Product ◽  
Descriptive Research ◽  
Study Results ◽  
Rhetorical Appeals ◽  
Quantitative And Qualitative Methods ◽  
Rhetorical Triangle

This study aims to validate the influence of Aristotle's rhetorical triangle—ethos, pathos, and logos—to the behavior of Saudi Arabian consumers, focusing particularly on consumer product. Quantitative and qualitative methods including descriptive research design were used. Two hundred respondents participated in the study. Results shows that age has impact to influence respondent's preference of Aristotle's rhetorical appeals. However, educational attainment has no influence on respondents' behavior towards Aristotle's rhetorical appeals. Fifty-seven percent of the respondents perceived ethos appeal as the most effective appeal of persuasion. This finding could be due to culture, since Saudis valued trust and credibility. Entities that might be affected directly or indirectly of the findings will give them an idea on how to reach and persuade the target audiences. The classical Aristotle's rhetorical triangle is the ancient art of persuasion still remains useful and applicable for the communication.

scholarly journals Patterns of Family Support in Cervical Cancer Survivors with High Resilience

2019 ◽  
Vol 9 (1) ◽  
pp. 1604-1606
Keyword(s):  
Cervical Cancer ◽  
Qualitative Methods ◽  
Cancer Survivors ◽  
Family Support ◽  
Research Design ◽  
Emotional Support ◽  
Design Data ◽  
Research Results ◽  
Descriptive Research ◽  
Resilience Scale

This study is aimed to explore the patterns of family support in cervical cancer survivors. This study is focused on explaining the kinds of patterns of family support received by cervical cancer survivors who had experienced high-resilience. It implements qualitative methods with descriptive research design. Data is collected by screening using resilience scale and interview. The analysed data include interview results obtained from cervical cancer survivors who had experienced high resilience. Research results showed that high resilience among the three cervical cancer survivors is related to family support. The patterns of family support received by the three participants include closeness, receptors, and durability. The three participants also received at least three out of four patterns of family supports concrete support, emotional support, informative support, and award support. Types of support most needed by the three participants are concrete support and emotional support.

Key Issues in Evaluation: Quantitative and Qualitative Methods and Research Design

2001 ◽  
Vol 2 (1) ◽  
pp. 20-23 ◽  
Author(s):  
Vincent T. Francisco ◽  
Frances D. Butterfoss ◽  
Ellen M. Capwell
Keyword(s):  
Qualitative Methods ◽  
Research Design ◽  
Key Issues ◽  
Quantitative And Qualitative Methods

scholarly journals DytectiveU application: contribution to the literacy in children with dyslexia

2021 ◽  
Vol 5 (36) ◽  
pp. 27-35
Author(s):  
Andrews Aviles Agama ◽  
Roberto Milanés Gómez
Keyword(s):  
Qualitative Methods ◽  
Learning Process ◽  
Basic Education ◽  
Writing Process ◽  
Descriptive Research ◽  
Literacy Process ◽  
Teaching Learning ◽  
Quantitative And Qualitative Methods

The result of research on DytectiveU application and its contribution to the reading-writing process in children with dyslexia is offered. An explanatory-descriptive research was developed, with the use of quantitative and qualitative methods to explore the reading-writing process mediated by technologies of the education. It was found that the DytectiveU application offers multiple actions to learn to read and write, during the learning of children with dyslexia. It concludes that the DytectiveU application reveals potentialities to develop the literacy process in children with dyslexia, as well as the reasons that lead to its use in the teaching-learning process of Basic Education.

Exploring Outcomes of Gaelic-Medium Education: Research Design and Analysis

2019 ◽  
pp. 43-64
Author(s):  
Stuart Dunmore
Keyword(s):  
Education Research ◽  
Qualitative Methods ◽  
Research Design ◽  
Speech Acts ◽  
Language Use ◽  
Structured Interviews ◽  
Online Questionnaire ◽  
Overall Design ◽  
Medium Education ◽  
Quantitative And Qualitative Methods

This chapter outlines the immediate context and parameters of the study that informs the book, including the research design adopted to establish validity and investigate the key social and linguistic questions identified in previous chapters. It firstly provides a succinct overview of GME in Scotland, outlining the system’s growth and identifying the expectations of parents and practitioners in its earliest years, before situating the present research within the wider experience of GME in Scotland. It subsequently summarises the overall design of the research, which employs both quantitative and qualitative methods. Semi-structured interviews and an online questionnaire are employed to examine language use and attitudes and facilitate data triangulation of research results. The chapter then outlines and describes the pool of participants among whom the research is conducted. Lastly, it describes the various methods used to contact this group, and to analyse the quantitative and qualitative datasets. The chapter will discuss how the dual qualitative analytic focus on discourse content and form contributes to the validity of the analysis, by delving below the surface semantics of speech acts to consider speakers’ pragmatic meanings holistically.

scholarly journals The relationship between body mass index and self-concept among adolescent black female university students

Curationis ◽  
2008 ◽  
Vol 31 (1) ◽  
Author(s):  
P Bodiba
Keyword(s):  
Body Mass Index ◽  
University Students ◽  
Qualitative Methods ◽  
Body Mass ◽  
Research Design ◽  
Black Female ◽  
Self Concept ◽  
Media Images ◽  
The Relationship ◽  
Quantitative And Qualitative Methods

The study investigated the relationship between body mass index and self-concept among adolescent black female university students. The study used a mixed research design (quantitative and qualitative methods). Media images of handsome faces and beautiful bodies are used to sell almost everything, from clothes and cosmetic to luncheon, meats, and so on. These images reinforce the western cultural stereotype that women should be thin and shapely to be attractive. Thus, as some girls go through puberty they may become dissatisfied with their weight, and to a lesser extent, with their shape, thus, developing low self-concept or imae of themselves. It is in this context that the study was conceptualised.

Increasing the value of accounting research: An Italian perspective

2017 ◽  
pp. 29-42
Author(s):  
Aldo Pavan ◽  
Isabella Fadda
Keyword(s):  
Qualitative Methods ◽  
Empirical Research ◽  
Policy Recommendations ◽  
Business World ◽  
Accounting Research ◽  
Business Objects ◽  
To Come ◽  
Quantitative And Qualitative Methods

Accounting research has a speculative and normative tradition. Starting at the beginning of the 1970s, empirical methodologies gained prominence and the boundaries of accounting disciplines have become uncertain. Quantitative and qualitative methods tend to overwhelm the accounting and business objects; often they are only suitable to deal with past and narrow phenomena. Empirical methodologies need reference theories, coming from other disciplines and particularly economics and sociology. In this context, it is questioned if accounting research does exist anymore and if it is relevant to the business world. Some scholars have begun to wonder whether it would be appropriate to revalue normative approaches in order to conduct a type of research which is useful to the society and allows the preservation of specific accounting knowledge. A necessity emerges to come back to the prominence of business and accounting issues over methodologies and sociological theories. Research should be directed to tackle wide and current phenomena, not just the narrow and past ones. Speculative thinking has to be reassessed and empirical findings should be used to strengthen it as starting premises. Explaining phenomena is not enough; empirical research has to go beyond its findings; the emphasis should be shifted to the drawing of policy recommendations.

Tahap Keupayaan Kognitif Bacaan Dalam Pembelajaran Bahasa Melayu Kanak-Kanak Pemulihan Khas

Sains Insani ◽  
2017 ◽  
Vol 2 (2) ◽  
pp. 81-87
Author(s):  
Nurul Haniza Samsudin ◽  
Puteri Roslina Abdul Wahid ◽  
Salinah Ja’afar ◽  
Mohammad Tawfik Yaakub
Keyword(s):  
Qualitative Methods ◽  
Language Learning ◽  
Cognitive Ability ◽  
Reading Fluency ◽  
Remedial Education ◽  
Cognitive Skill ◽  
Ability Level ◽  
Letter Sounds ◽  
Research Findings ◽  
Quantitative And Qualitative Methods

This article discusses the reading cognitive ability in Malay Language learning among remedial education children. The cognitive ability among these children was tested based on several reading aspects which include the skills of recognizing or detecting, understanding, and applying as outlined in Bloom’s Taxonomy. This research utilized both the quantitative and qualitative methods in collecting the data. The subjects selected involved eight Standard Three students who were undergoing the remedial class in Puchong, Selangor. The instruments used included both oral and non-oral tests. The research findings indicate that the ability to apply appears to be the most acquired cognitive skill among the subjects (99.58%), followed by the abilities to understand (95.36%), and to remember (95.8%). These findings portray that special remedial children’s cognitive ability level is not only measured from the aspect of reading fluency, but also their abilities in recognizing letters, understanding letter sounds, and applying grammar skills. Keywords: cognitive ability, Malay Language learning, remedial education children ABSTRAK: Makalah ini membicarakan tentang tahap keupayaan kognitif bacaan dalam pembelajaran bahasa Melayu kanak-kanak pemulihan khas. Keupayaan kognitif dalam kalangan kanak-kanak pemulihan khas diuji berdasarkan aspek bacaan, iaitu dengan mengaplikasikan kemahiran mengenal pasti, memahami, dan mengaplikasi seperti yang terdapat dalam Taksonomi Bloom. Kajian ini juga menggunakan kaedah kuantitatif dan kualitatif dalam pengumpulan data. Subjek yang dipilih merupakan lapan orang pelajar darjah tiga yang mengikuti kelas pemulihan khas di Puchong, Selangor. Instrumen yang digunakan ialah ujian lisan dan bukan lisan. Dapatan kajian ini menunjukkan bahawa keupayaan mengaplikasi merupakan keupayaan yang paling dikuasai oleh subjek kajian dalam kemahiran kognitif, iaitu sebanyak 99.58 peratus, diikuti oleh keupayaan memahami 95.36 peratus, dan keupayaan mengingat 95.8 peratus. Dapatan kajian ini menunjukkan bahawa tahap keupayaan kognitif kanak-kanak pemulihan khas bukan hanya diukur daripada kelancaran bacaan sahaja, malah keupayaan mengenal pasti huruf, memahami bunyi huruf, dan mengaplikasi tatabahasa turut diambil kira. Kata kunci: kognitif bacaan, kanak-kanak pemulihan khas, pembelajaran bahasa Melayu

Aplication of Quantitative and Qualitative Methods in Risk Management of Credit Portfolio in the Conditions of the Banking System of the Republic of Tajikistan

2013 ◽  
Vol 8 (3) ◽  
pp. 249-268
Author(s):  
Basgul Fajzullohonovna Isupova
Keyword(s):  
Risk Assessment ◽  
Risk Management ◽  
Qualitative Methods ◽  
Banking System ◽  
Potential Losses ◽  
The Republic ◽  
Credit Portfolio ◽  
Quantitative And Qualitative Methods ◽  
Coefficient Method

In this article, an analysis of the fundamental methods of risk assessment and risk management of credit portfolio is conducted. In particular, complex and qualitative methods of risk management of credit portfolio studied in details, namely analytical, statistical and coefficient methods. Based on the coefficient method the author proposes a number of standards for the assessment of potential losses in credit activity. 

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