scholarly journals Analyzing Omni-Channel Shopper’s Journey Configuration of Generation Y and Z

2021 ◽  
Vol 33 (6) ◽  
pp. 0-0
Keyword(s):  
Decision Making ◽  
Generation Y ◽  
Evaluation Process ◽  
Online Reviews ◽  
Online Review ◽  
Goal Theory ◽  
Decision Making Process ◽  
Gen Y ◽  
Channel Strategy

Omni-channel retailing has been an essential issue to enterprises nowadays. This research applies goal theory to Engel-Kollat-Blackwell model in the omni-channel context and adapt the concept of Harris, Riley & Hand (2018) to shopper journey configurations, including search, evaluation, and purchase of decision making process. This study selected iPhone as the product and collected 179 participants of Gen Y and 126 participants of Gen Z to analyze shopper’s journey. The results indicated Gen Y replied on online review after searching and made own judgement, and preferred store purchase. Gen Z either replied on online review or directly made own judgement after searching, and preferred store purchase. Both generations utilized all types of search and referred to online reviews of evaluation process, and purchased at the store. Our findings also benefit to companies’ mange profitable omni-channel strategy.

Quality or Quantity? The Power of Expert Reviews in the Presence of Conflicting Aggregated Ratings

2021 ◽  
Vol 5 (2) ◽  
pp. 119-129
Author(s):  
Anna Naujoks
Keyword(s):  
Decision Making ◽  
Information Sources ◽  
Online Reviews ◽  
Dual Process ◽  
Dual Process Theory ◽  
Process Theory ◽  
Online Review ◽  
Decision Making Process ◽  
Simultaneous Presence ◽  
Multiple Cues

Many consumers consult online reviews to evaluate services. Online review platforms present them with multiple cues by which to assess whether a review message is useful in their decision-making process. However, consumers are often faced with conflicting opinions from different information sources. By using the theoretical framework of dual-process theory and signaling theory, this paper examines the effect of majority and minority influences.It further investigates how expert reviewers are perceived, and the role played by the total number of available reviews. A 2 x 2 x 2 (review valence x expertise of conflicting review x number of reviews) scenario-based experiment is conducted. The results demonstrate that expert sources weaken the prominent influence of the majority, especially when majority size is small. The research contributes to existing literature by explaining how the simultaneous presence of majority and minority influences affects consumers’ decision-making process. Moreover, it examines the power of online expert reviewers.

AAC Decision-Making and Mobile Technology: Points to Ponder

2014 ◽  
Vol 23 (2) ◽  
pp. 104-111 ◽  
Author(s):  
Mary Ann Abbott ◽  
Debby McBride
Keyword(s):  
Decision Making ◽  
Mobile Technology ◽  
Communication System ◽  
Augmentative And Alternative Communication ◽  
Evaluation Process ◽  
Decision Making Process ◽  
Alternative Communication ◽  
Ipod Touch ◽  
Feature Match

The purpose of this article is to outline a decision-making process and highlight which portions of the augmentative and alternative communication (AAC) evaluation process deserve special attention when deciding which features are required for a communication system in order to provide optimal benefit for the user. The clinician then will be able to use a feature-match approach as part of the decision-making process to determine whether mobile technology or a dedicated device is the best choice for communication. The term mobile technology will be used to describe off-the-shelf, commercially available, tablet-style devices like an iPhone®, iPod Touch®, iPad®, and Android® or Windows® tablet.

scholarly journals Pengelolaan Media Sosial pada Usaha XYZ

2020 ◽  
Vol 13 (2) ◽  
pp. 1-7
Author(s):  
Nuraini Arifianti ◽  
Nunuk Adiarni
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Decision Maker ◽  
Evaluation Process ◽  
Decision Making Process ◽  
Business Goals ◽  
The Social ◽  
Negative Comments ◽  
Content Evaluation ◽  
Marketing Messages

The social media is currently not only used for social friendship but also for business purpose.The people use line, whatshapp, instagram and facebook. Related to business goals, the content is made possible by availability of the applications to convey marketing messages to customers. This requires creative message and content creators, which work in team with decision maker and administrator. However, it’s need  to continuously manage it. This study was aimed to find out how the management of social media in XYZ businesses using descriptive qualitative. Instagram management implemented by XYZ starts from setting target customers to the content evaluation process. However, it has not comprehensively been managed unless it responds to negative comments from followers. The results of the study prove that using the social media such as Instagram in marketing requires management by planning, organizing and decision making process for creative content and followed by an evaluation and handling follower responses.

Factors influencing cruise vacations: the impact of online reviews and environmental friendliness

2019 ◽  
Vol 74 (3) ◽  
pp. 400-415 ◽  
Author(s):  
Frida Bahja ◽  
Cihan Cobanoglu ◽  
Katerina Berezina ◽  
Carolin Lusby
Keyword(s):  
Decision Making ◽  
Influencing Factors ◽  
Online Reviews ◽  
Influential Factors ◽  
Decision Making Process ◽  
Relative Importance ◽  
Environmental Friendliness ◽  
Content Type ◽  
Cruise Line ◽  
The Impact

Purpose The purpose of the study was to discover the relative importance of influencing factors toward booking a cruise vacation. Based on a review of literature, this study focused on exploring the relative importance of six influential factors in cruise customers’ decision-making process: cruise vacation price, cruise duration, distance from the cruise port, itineraries, environmental friendliness of cruise line and cruise online reviews. Design/methodology/approach The complexity of cruise customers’ decision-making process for involving these six attributes with several levels was examined with choice-based conjoint (CBC) analysis. CBC was selected due to its realistic approach to purchase decisions, in the form of trade-offs. The online survey collected data anonymously. The survey was distributed through Amazon’s Mechanical Turk (Mturk) platform. The sample consisted of 450 cruise customers, who had experienced a cruise vacation before. Findings The findings of the study showed that online reviews were the most influential attribute for cruise customers in their cruise decision, followed very closely by the environmental friendliness of the cruise line. The next influential factor was the duration of the cruise vacation, which was followed by distance from the cruise port, cruise itinerary and cruise vacation price. The best and the worst cruise vacation profiles were generated based on the CBC analysis. Practical implications The findings of this study provide some insights with regard to cruise customers’ importance about influencing factors when deciding on a cruise vacation. Originality/value The research provides insides in understanding the influential factors at the last stage of cruise customers’ decision-making process. In this regard, cruise industry can pay more attention in promoting the attributes of a cruise offer as influential factors. Additionally, the findings of this study contribute to the general knowledge about cruise customers’ decision-making process.

Key Health Information Systems Outsourcing Issues from Six Hospital Cases

2011 ◽  
pp. 136-149
Author(s):  
Chad Lin ◽  
Yu-An Huang ◽  
Chien-Fa Li ◽  
Geoffrey Jalleh
Keyword(s):  
Decision Making ◽  
Information Systems ◽  
Health Information ◽  
User Involvement ◽  
Evaluation Process ◽  
Health Information Systems ◽  
Decision Making Process ◽  
Management Skills ◽  
Key Issues ◽  
Outsourcing Contracts

Traditionally, little attention has been paid by hospitals to the key issues in the health information systems (HIS) outsourcing decision-making process. This is important given that the HIS outsourcing can play a key role in assisting hospitals in achieving its business objectives. However, the decision-making process of HIS outsourcing in hospitals is under-studied, especially in the management of their HIS outsourcing contracts. Therefore, the main objectives of this book chapter are to: (1) examine key issues surrounding the management and implementation of HIS outsourcing in Taiwanese hospitals; and (2) identify issues that are crucial in managing and implementing HIS outsourcing in hospitals. Four key issues and problems were identified in the HIS outsourcing process: lack of implementation in IS investment evaluation process, problems in managing HIS outsourcing contracts, lack of user involvement and participation in HIS outsourcing process, and failure to retain critical HIS contract management skills and project management capabilities in-house. Solutions and recommendations are provided to deal with key issues that are critical in the management and implementation of HIS outsourcing in hospitals.

Information Sources and the Tourism Decision-making Process: An Examination of Generation X and Generation Y Consumers

2019 ◽  
Vol 20 (6) ◽  
pp. 1372-1392 ◽  
Author(s):  
Timothy H. Reisenwitz ◽  
Jie G. Fowler
Keyword(s):  
Decision Making ◽  
Generation X ◽  
Generation Y ◽  
Information Search ◽  
Information Sources ◽  
Study Data ◽  
Tourism Industry ◽  
Factors Affecting ◽  
Gen Y ◽  
Gen X

Generation Y (Gen Y) is becoming more important to marketers as its members continue to enter the workforce. Members of this generational cohort are essential to the tourism industry as they engage in planning vacations themselves. This study accesses the information search behaviour of Gen Y and makes comparisons to the previous generation, Generation X (Gen X). A demographic profile, including information sources, is compiled. Additionally, several proposals were developed based upon the literature regarding tourism information searches and decision-making for Gen X and Y. Key constructs were identified as part of the purchase decision process. They were analysed using primary research study data. Specifically, independent-samples t-tests were used to test the propositions. The analyses revealed that there were significant differences between generational cohorts regarding technology-based information sources, risk aversion and use of information sources. As a result, this study offers a synthesis of contingency factors affecting tourist decision-making. It provides both theoretical and managerial implications.

scholarly journals AUTOMATION OF THE FINANCIAL ANALYSIS DECISION-MAKING PROCESS ON THE INTERNET

2020 ◽  
pp. 52-65
Author(s):  
OLGA RUZAKOVA
Keyword(s):  
Mathematical Modeling ◽  
Decision Making ◽  
Financial Management ◽  
System Analysis ◽  
Evaluation Process ◽  
Decision Making Process ◽  
Mathematical Methods ◽  
Internet Technologies ◽  
Financial Condition ◽  
Independent Expert

The article proposes to use modern Internet technologies for improving the accuracy, speed and validity of financial decisions. They allow us to create a special web page where investors can conduct an assessment of potential investment objects financial status online through an appropriate decision support system. Research is based on the scientific works of domestic and foreign scientists using on the assessing the financial condition of the enterprise problems, the preparation of reporting documentation of specific enterprises, as well as taking into account the results of personal research. A detailed analysis of theoretical, scientific and practical publications, regulatory documents for assessing the financial condition of the enterprise, as well as relevant works on economic and mathematical modeling is carried out. He made it possible to identify the theoretical and applied problems in the field of study and to propose ways to solve them. The expediency of using economic and mathematical methods for estimating the financial state of the enterprise is substantiated. Formulated scientific provisions, conclusions and recommendations are based on the study of the subject area, the application of methods of economic and mathematical modeling, system analysis and methods of expert assessments. Such a system will make it possible to speed up the decision-making process, to carry out an objective and independent expert evaluation, taking into account the specifics of foreign financial management, to simplify the evaluation process through Internet technologies, and to significantly reduce the cost of such service. It is proposed to apply the theory of fuzzy sets in the construction of DSS, which allows to take into account the different quality parameters of the object being evaluated, to stratify the evaluation process and to analyze a powerful set of evaluation parameters. As a result, it improves the quality of assessing the financial condition of the enterprise using the methodology and tools of mathematical modeling.

Evaluating the adaptive reuse potential of buildings in conservation areas

Facilities ◽  
2017 ◽  
Vol 35 (3/4) ◽  
pp. 202-219 ◽  
Author(s):  
Yan Hong ◽  
Fei Chen
Keyword(s):  
Decision Making ◽  
Evaluation Model ◽  
Adaptive Reuse ◽  
Evaluation Process ◽  
Decision Making Process ◽  
Historic Buildings ◽  
Conservation Areas ◽  
Content Type ◽  
Grand Canal ◽  
The Grand Canal

Purpose Adaptive reuse of building assets is an important approach to sustainability. Adapting a building for new uses often involves complex factors in the decision-making process, particularly in conservation areas. The paper aims to show an evaluation process of the adaptive reuse potential of historic buildings that are subject to change in the Grand Canal area, a world heritage site in Hangzhou, China. Design/methodology/approach For this purpose, a model has been established with aggregated views of professionals on the degree to which a variety of factors affect the buildings’ potential for adaptive reuse. The model intends to help prioritise some of the buildings in the area for adaptive reuse, which is important for effective allocation of public resources. Interviews with professionals, analytic hierarchy process and the Delphi method have been used to establish the evaluation model. It is then applied to the Grand Canal area to generate indices for buildings’ adaptive reuse potential and the ranking of priority. The indices are generated through public scoring of historic buildings against the variables and calculated through the model. Findings The paper concludes that the evaluation process is an effective way to engage the public in the decision-making process and to balance conflict interests of various stakeholders in the management of historic building assets in conservation areas. Originality/value The research has proposed an evaluation model to help set priority of buildings subject to adaptive reuse and to help distribute public fund effectively. It facilitates wide public engagement in the decision-making progress of adaptive reuse of historic buildings.

Key Health Information Systems Outsourcing Issues from Six Hospital Cases

2012 ◽  
pp. 824-837
Author(s):  
Chad Lin ◽  
Yu-An Huang ◽  
Chien-Fa Li ◽  
Geoffrey Jalleh
Keyword(s):  
Decision Making ◽  
Information Systems ◽  
Health Information ◽  
User Involvement ◽  
Evaluation Process ◽  
Health Information Systems ◽  
Decision Making Process ◽  
Management Skills ◽  
Key Issues ◽  
Outsourcing Contracts

Traditionally, little attention has been paid by hospitals to the key issues in the health information systems (HIS) outsourcing decision-making process. This is important given that the HIS outsourcing can play a key role in assisting hospitals in achieving its business objectives. However, the decision-making process of HIS outsourcing in hospitals is under-studied, especially in the management of their HIS outsourcing contracts. Therefore, the main objectives of this book chapter are to: (1) examine key issues surrounding the management and implementation of HIS outsourcing in Taiwanese hospitals; and (2) identify issues that are crucial in managing and implementing HIS outsourcing in hospitals. Four key issues and problems were identified in the HIS outsourcing process: lack of implementation in IS investment evaluation process, problems in managing HIS outsourcing contracts, lack of user involvement and participation in HIS outsourcing process, and failure to retain critical HIS contract management skills and project management capabilities in-house. Solutions and recommendations are provided to deal with key issues that are critical in the management and implementation of HIS outsourcing in hospitals.

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