A critical review of determinants of information search behavior and utilization of online reviews in decision making process (invited paper for ‘luminaries’ special issue of International Journal of Hospitality Management)

2019 ◽  
Vol 76 ◽  
pp. 53-60 ◽  
Author(s):  
Dogan Gursoy
1966 ◽  
Vol 18 (2) ◽  
pp. 427-432 ◽  
Author(s):  
James M. Driscoll ◽  
Jerome J. Tognoli ◽  
John T. Lanzetta

Subjective uncertainty and information search behavior were examined as a function of response uncertainty ( H), estimated from the number and relative likelihood of responses elicited by tachistoscopically presented pictures. Both subjective uncertainty and search increased with H and S's information search correlated positively with reports of subjective uncertainty. The data suggest that: (a) subjective uncertainty (S.U.) and search behavior are related to uncertainty based on the number and relative strength of the responses elicited by a choice situation; magnitude estimates of S.U. and search increased with H, the weighted uncertainty of the individual competing choice tendencies; and (b) subjective uncertainty mediates predecisional information search behavior; the greater the magnitude of S.U. elicited by a problem, the more S searches.


2018 ◽  
Vol 4 (3) ◽  
pp. 276-287
Author(s):  
Afred Suci ◽  
Satria Tri Nanda

Digital era has shifted the role and information search behavior of selecting university. This study aims to map the role of influencer and decision maker and so as to analyze millennial student’s information search behavior for private universities. Respondent consists of 200 new students in seven private universities located in Riau Province, Indonesia. Data analyzed by using descriptive and chi-square for non-parametric statistic. Study reveals that millennial students autonomously become either prime influencer or decision maker in selecting campus destination. The main information source for millennial students are digital platforms and their peer community. There is no significant relationship between student's background and role of influencer. Meanwhile, student’s area of origin and their working status have a significant relationship with the role of final decision making. On the contrary, parents’ domicile, previous high school, and choice of study department have no significant relationship with the role of final decision making. The most important information for private university applicants are the availability and completeness of campus facilities, detail of tuition fee, and information of scholarship opportunities.  


2008 ◽  
Vol 10 (1) ◽  
pp. 25
Author(s):  
Wahyuningsih Wahyuningsih ◽  
Johnny Tanamal

This study investigates customer satisfaction based on a typology of consumer search behavior. The findings demonstrate that the type of consumer as defined by whether and how they search for information (passive, rational-active, and relational-dependent) has different level of satisfaction. Rational-active and relational-dependent consumers are found to be the dominant consumer types who actively search for information before purchasing a product and thus perceive a higher level of satisfaction than do passive consumers. The identification of satisfaction within each type of consumer provides a reason for customers to repurchase the same product, or recommend it to other people. As a result, companies will be able to achieve an increase in profitability. Recommendations for companies and future research directions are presented.


2014 ◽  
Vol 6 (3) ◽  
pp. 194-201 ◽  
Author(s):  
Asli Elif Aydin

The objective of this study is to determine whether sources of information consulted and the extent of information search differ between experiential and material purchases. For this purpose two experimental studies were conducted. It is demonstrated that moving along the experiential-material purchase continuum; consumers’ reliance on personal sources, especially personal independent sources intensifies towards experiential purchase pole and decreases towards material purchase pole. In addition, for material purchases; direct observation is preferred more compared to personal sources of information. Finally, it is revealed that the total amount of search is greater for experiential purchases than material purchases. The results suggest that experiential and material purchases require different types of search conduct due to their distinct natures.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Srabanti Mukherjee ◽  
Swagato Chatterjee

PurposeThe purpose of this research is to propose and validate a theoretical framework explaining web-rooming and showrooming as a multi-stage decision-making process. The authors have used consumer purchase decision-making theories to propose a model that identifies showrooming and webrooming as a combination of two decisions, channel choice during information search and channel choice during actual purchase. Further, the authors explored how various antecedents of showrooming and webrooming have differential effects on various stages of a purchase decision-making process and how product type moderates the relationships.Design/methodology/approachThe authors have conducted empirical research, whereby 243 responses were obtained from a cross-sectional survey. The authors have used structural equation modeling and multiple regression analysis to validate our theoretical model.FindingsWebrooming or showrooming is a multi-stage decision-making process for the consumers. First, consumers decide whether to search online or offline and then whether to buy online and offline. Different individual, purchase context-related and channel related factors impact these decisions. Product type governs which variables will be more important than others.Originality/valueThe research looks to enhance the understanding of the consumer's decision-making process during showrooming and webrooming while also helping retailers design and implement appropriate strategies that could affect consumers during information search and actual purchase.


2019 ◽  
pp. 454-471 ◽  
Author(s):  
Naomi F. Dale

The consumption process of travel decision making, is influenced by a number of factors and a substantial body of decision making literature in the form of the broader ‘models of consumer behaviour' has been adapted to attempt to describe this process. Existing ‘foundation models' present variables such as personal characteristics and attitudes as factors that affect the vacation decision making process, but fail to discuss the extent to which gender and technology preferences influence decisions and destination choice. Economic models are based on utility theory as a decision making framework, however, they do not allow for the other consumer oriented variables. Current models (economic or otherwise) focus on individuals and their decision making process without a combined consideration of information search and technology gendered preferences and the impact they have on choosing a destination for a vacation.


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