Research on Orientation of Silk Clothing Design Based on Consumer Segmentation

2014 ◽  
Vol 1048 ◽  
pp. 228-231
Author(s):  
Wei Chen

This paper focus on silk clothing design through questionnaires, analysis consumer consumption demand and propensity. Then proposed related strategy: silk costume design should highlight its advantages, on the basis of cultural heritage, shaping the image of the classic silk clothing; optimize the performance of silk fabrics, silk clothing design need to enhance it wearing performance; some modern design elements and skill should used in silk clothing design in order to improve their fashion degree.

Panggung ◽  
2014 ◽  
Vol 24 (1) ◽  
Author(s):  
Deni Setiawan ◽  
Timbul Haryono ◽  
M. Agus Burhan

ABSTRACTCostume, dress code, animation, comics, legends, and manga, are inseparable parts of the cosplay costume. Those parts give fantasy and digital world discourse through costume style. Its spiritual domain stands on Japanese culture by being cultured through clothing. One of them, cosplay ideo- logy, reflects the self-imaging through social communities, as an e?ort for group and self-existence. Cosplay entity bridges fantasy and real world, presents designers’ expressions through the costume designs to show. This writing will be analyzed by using the main theories based on Dewitt H. Parker point of view, in The Principles of Aesthetics, which divides principles of aesthetics into three, they are: Principle of Organic Unity, Principle of Dominant Element, and Principle of Balance. Principle of organic unity indicates that cosplay clothing is an accumulation of design elements, to refer and mark a figure. Principle of dominant element, is accentuation, or the center of interest of a cosplay clothing design. Principle of balance, see placement and setting ornamentation applied to cosplay clothing.Keywords: cosplay clothing, principles of aesthetics, costume style, YogyakartaABSTRAKPakaian, dress code, animasi, dan manga, merupakan unsur yang tidak terpisahkan dalam pakaian cosplay. Unsur-unsur tersebut merupakan wacana dunia digital dan fantasi pada dunia pakaian. Ranah spiritualnya berp?ak pada kebudayaan Jepang yang dibudayakan melalui pakaian. Ideologi cosplay salah satunya menggambarkan pencitraan diri komuni- tas sosial, sebagai usaha untuk aktualisasi diri. Entitas cosplay mampu menjembatani du- nia fantasi dan realita, yang membelenggu keinginan manusia untuk bergaya. Tulisan ini akan dianalisis dengan teori pokok berdasarkan pandangan Dewitt H. Parker, dalam The Principles of Aesthetics, yang membagi prinsip estetika menjadi tiga, yaitu: prinsip kesatu- an organik, prinsip unsur dominan, dan prinsip keseimbangan. Prinsip kesatuan organik menunjukkan, bahwa pakaian cosplay merupakan akumulasi dari unsur-unsur desain, un- tuk merujuk dan menandai tokoh. Prinsip unsur dominan, merupakan aksentuasi, atau pusat perhatian dari sebuah desain pakaian cosplay. Prinsip keseimbangan, melihat penem- patan dan pengaturan ornamentasi yang diaplikasikan pada pakaian cosplay.Kata kunci: pakaian cosplay, prinsip estetika, gaya pakaian, Yogyakarta


Author(s):  
Shokhista Yusupova Maksud Kizi ◽  

In the article are studied the development of the distance (online) education system in Uzbekistan, its shortcomings, programs, the development and importance of the online education system abroad. The importance of online education in the study of the subject "Basics of projecting costume design" is described.


2020 ◽  
Vol 16 (10) ◽  
pp. 57
Author(s):  
Yuru Ma ◽  
Xiangyang Bian

Chinese theme or style has a long history in international fashion design; it is a common theme for Chinese and western designers to pursue Oriental sentiment and express Oriental aesthetics. However, for contemporary Chinese theme fashion design, Chinese and western designers have different understanding and interpretation, and there are many differences in design techniques and effects. In this paper, we propose to research on contemporary Chinese theme fashion design based on the theory of aesthetic distance, and interpret the essence of Chinese theme fashion design from different aesthetic distances. In addition, the basic principles of contemporary Chinese theme clothing design are summarized through the analysis and comparison of Chinese and western design cases. The results show that Chinese theme design, to the West, represents “the other” and “exotic theme” in a modern way; while in the eyes of Chinese people, it is a contemporary embodiment of “retro theme”. The clothing design in modern Chinese fashion should, based on the design elements collected in an expansive and deep way, pursue the balance and integration of “conservative” and “avant-garde” elements and the harmony of “form” and “spirit”, abiding by the fundamental principle of “absorbing tradition” to “create the present”.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Zi-yan Yu ◽  
Tian-jian Luo

PurposeClothing patterns play a dominant role in costume design and have become an important link in the perception of costume art. Conventional clothing patterns design relies on experienced designers. Although the quality of clothing patterns is very high on conventional design, the input time and output amount ratio is relative low for conventional design. In order to break through the bottleneck of conventional clothing patterns design, this paper proposes a novel way based on generative adversarial network (GAN) model for automatic clothing patterns generation, which not only reduces the dependence of experienced designer, but also improve the input-output ratio.Design/methodology/approachIn view of the fact that clothing patterns have high requirements for global artistic perception and local texture details, this paper improves the conventional GAN model from two aspects: a multi-scales discriminators strategy is introduced to deal with the local texture details; and the self-attention mechanism is introduced to improve the global artistic perception. Therefore, the improved GAN called multi-scales self-attention improved generative adversarial network (MS-SA-GAN) model, which is used for high resolution clothing patterns generation.FindingsTo verify the feasibility and effectiveness of the proposed MS-SA-GAN model, a crawler is designed to acquire standard clothing patterns dataset from Baidu pictures, and a comparative experiment is conducted on our designed clothing patterns dataset. In experiments, we have adjusted different parameters of the proposed MS-SA-GAN model, and compared the global artistic perception and local texture details of the generated clothing patterns.Originality/valueExperimental results have shown that the clothing patterns generated by the proposed MS-SA-GAN model are superior to the conventional algorithms in some local texture detail indexes. In addition, a group of clothing design professionals is invited to evaluate the global artistic perception through a valence-arousal scale. The scale results have shown that the proposed MS-SA-GAN model achieves a better global art perception.


2021 ◽  
pp. 125-135
Author(s):  
Eugenia Paulicelli

This chapter traces the life and career of Italian shoe designer Salvatore Ferragamo. Ferragamo’s life and work is a compelling story that helps us understand several cultural contexts and threads that link different worlds and industries: shoes and cinema; Italy and America; cultural heritage and national identity. Ferragamo’s career took him from an early life of hardship in Italy to a career as shoemaker to the stars in Hollywood, where he worked on a number of iconic films, and finally, back to Italy, where he transformed the Italian and global fashion industries, while continuing to influence costume design in Hollywood.


2020 ◽  
Vol 44 (4) ◽  
pp. 887-912
Author(s):  
Elizabeth Johnson ◽  
Chern Li Liew

PurposeThe purpose of this study is to propose a set of design recommendations for crowdsourcing platforms with a focus on user engagement. A sample of New Zealand (NZ) cultural heritage institutions (CHIs) crowdsourcing platforms were assessed, with the aim of offering insights into how they have been designed to encourage dialogue and engagement and to sustain participation.Design/methodology/approachThe design recommendations were derived from a review of related works. Following this, 12 crowdsourcing projects overseen by libraries, museums and an archive in NZ were assessed against the recommendations through content analysis.FindingsThe recommendations were classified into four main categories. These were promote ease of use, attract and sustain user interest, foster a community of users and show users that their work is contributing to the institution and society. The findings indicated that the sample of crowdsourcing projects assessed were generally successful at displaying the credibility and significance of their projects, and promoting their crowdsourced collections. Many of the projects could nevertheless benefit from providing further support to promoting dialogues and engagement with their users and contributors and sustaining offline community interaction.Research limitations/implicationsThe content analysis conducted was focused on the functionality of design elements of the crowdsourcing platforms. The design recommendations derived from the analysis were intended as a starting point for discussion and they would need to be validated in further studies. Other relevant project information such as funding and staffing, promotion and outreach efforts were not solicited in this study. Such information could provide important contextualisation. Future research could take the form of in-depth case studies, including surveying those involved in the projects and stakeholders to investigate such contextual aspects of crowdsourcing projects.Originality/valuePrevious research on crowdsourcing in NZ CHIs consisted of single case studies. This study provides a wider snapshot and insights into digital crowdsourcing platforms from public NZ CHIs. The study findings have practical implications for project managers and Web designers involved in crowdsourcing projects, particularly those in the cultural heritage sector.


2021 ◽  
Vol 2021 ◽  
pp. 1-16
Author(s):  
Jiali Qiu ◽  
Lianghua Ma

With the upgrading of intelligent manufacturing, industrial robots will play an important role in the garment industry. The purpose of this article was to study the pattern and style based on the integration of artificial intelligence and clothing design. In this article, the digital modeling of clothing design and the case analysis of intelligent clothing design are described using the method of comparative experiment. The experimental results are obtained from the analysis of fuzzy number of clothing design language evaluation, three-dimensional human body construction clothing size, clothing design elements and auxiliary functions, and the analysis of the advantages and disadvantages of clothing design system. The popular clothing sample is D4 (0.4862), which is 20% higher than other products. It can be concluded that the model proposed in this article can grasp the needs of consumers and select the right one according to the market positioning. The fabric mass production fashion brand can significantly improve the efficiency and satisfaction of the fabric selection decision-making process. It provides enough technical support and style model for intelligent clothing design.


Res Mobilis ◽  
2020 ◽  
Vol 9 (11) ◽  
pp. 173-179
Author(s):  
Ramin Dorri

The Sustainability shift leads to a new way of thinking in all levels of society. It does not mean to shut down production, but to produce better. Designers should understand the whole supply chain, to recognize how things can be designed to make them easier to recycle. In manufacturer level, we must be just as persistent on environmental issues. Now we can attend to export the ideas, instead of materials or stuffs. Designers can share sustainable methods for a price. Even though we cannot predict the future now, thinking sustainable is here to stay. It is the time to find solution for the future all together. By collaborating and using design thoughts we can create our common future.


2016 ◽  
Vol 5 (10) ◽  
pp. 23
Author(s):  
Yan Zhang ◽  
Rong-rong Xu

<p>Low-carbon is not only a slogan, but also a global action to protect the environment. In the clothing industry, low-carbon clothing design has drawn public focus and it also conveyed the notion that we should respect for nature and advocate the concept of conservation. Through the analysis and study of low-carbon clothing design, it comes to two conclusions: On the subjective aspect, low-carbon design consciousness of designers which humanization of costume design, design clothing beyond beauty, thinking and caring about people; on the objective aspects, low-carbon clothing design is analyzed in three main aspects: fabric, color and styling. It is necessary to put low-carbon concept into people’s behavior consciousness and let the slow fashion environmental concept return back to people’s fashion lifestyle, so that consumers can look for their self-positioning and rational thinking. Therefore, the design of low-carbon clothing should be raised to the design of humanistic care to ensure that low-carbon concept is a global need and responsibility.</p>


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