scholarly journals Brand recognition in television advertising: The influence of brand presence and brand introduction

2014 ◽  
Vol 14 (1) ◽  
Author(s):  
Charlene Gerber ◽  
Marlize Terblanche-Smit ◽  
Tracey Crommelin
Keyword(s):  
Linear Relationship ◽  
Meta Analysis ◽  
Television Advertising ◽  
Brand Awareness ◽  
Advertising Effectiveness ◽  
Positive Linear Relationship ◽  
Brand Recognition ◽  
Brand Information ◽  
The Relationship ◽  
Negative Linear Relationship

Purpose: To assess the relationship between brand recognition and brand presence and brand introduction.Problem investigated: Brand recognition and recall are established advertising effectiveness measurements to assess brand awareness. Of particular interest is whether encoding of brand information as measured by brand recognition is influenced by brand presence and brand introduction.Design/methodology/approach: A meta-analysis was performed on responses to 25 television advertisements, gathered from 50 000 respondents.Findings: The findings indicated a positive linear relationship between brand presence and brand recognition but a negative linear relationship between brand introduction and brand recognition, whilst brand introduction and brand presence predicted variance in brand recognition.Value of research: The researchers concluded that a brand should be present in an advertisement for about two-thirds of the time for optimum brand recognition.

scholarly journals Examination of the Relation between Strategic Leadership Expectations and Organizational Justice: A Research on Health Sector

2017 ◽  
Vol 8 (1) ◽  
pp. 109
Author(s):  
Ayhan Yalçınsoy ◽  
Cenk Aksoy
Keyword(s):  
Linear Relationship ◽  
Organizational Justice ◽  
Health Sector ◽  
Demographic Variables ◽  
Research Data ◽  
T Test ◽  
Healthcare Sector ◽  
Strategic Leadership ◽  
Positive Linear Relationship ◽  
The Relationship

The aim of this study is to examine the relationship between strategic leadership and organizational justice within the healthcare sector. In the context of the study, the introduced model was tested by a questionnaire instrument with 41 items excluding demographic variables. A total of 320 completed questionnaires were used for analysis. Correlation, regression, T test and Anova analyzes were applied to the research data that obtained by the questionnaire. The study focused on the employees of hospitals in the Diyarbakir province of Turkey. The results suggest that there is a very strong positive linear relationship between strategic leadership and organizational justice variables. The result of the study is consistent with the results of previous research. Also, some disparities were observed among the demographic variables of the study.

INTRA-ABDOMINAL PRESSURE

Neurosurgery ◽  
2008 ◽  
Vol 62 (1) ◽  
pp. 143-150 ◽  
Author(s):  
Juan Sahuquillo ◽  
Fuat Arikan ◽  
Maria A. Poca ◽  
Montserrat Noguer ◽  
Francisco Martinez-Ricarte
Keyword(s):  
Linear Relationship ◽  
Linear Regression Analysis ◽  
Normal Pressure ◽  
Normal Weight ◽  
Abdominal Pressure ◽  
Distal Catheter ◽  
Positive Linear Relationship ◽  
Positive Linear Correlation ◽  
The Relationship ◽  
Selection Of

Abstract OBJECTIVE In the selection of a ventriculoperitoneal cerebrospinal fluid shunt, the intra-abdominal pressure (IAP) is traditionally neglected as a result of the idea that its value is close to 0 mmHg. Our aim was to explore the relationship between body mass index (BMI) and IAP with the goal of providing clinically relevant data that could help neurosurgeons to estimate IAP and select the appropriate shunt for patients with hydrocephalus and especially those with normal-pressure hydrocephalus syndrome. METHODS Sixty patients requiring the placement of a ventriculoperitoneal shunt were included in the study. We determined weight, BMI, and IAP. IAP was measured through an intraperitoneal catheter during the shunt surgery. To determine whether a linear relationship existed between quantitative variables, linear regression analysis was used. RESULTS BMI was 28.1 ± 4.8 kg/m2. Eighteen patients (30%) had normal weight, 21 (35%) were moderately overweight, and 21 (35%) were obese. IAP was related to patient BMI. A significant positive linear correlation was identified between BMI and IAP (r = 0.52; P = 0.018) with a slope of 0.31 (P < 0.001) and an intercept of −5.5. CONCLUSION In our study, we determined that IAP had a strong positive linear relationship with BMI. This correlation was independent of sex. An IAP of 0 mmHg can, therefore, only be assumed for patients with a normal BMI who are recumbent. In obese or overweight patients, neurosurgeons should take IAP into account when selecting both the most adequate differential pressure valve to be implanted and in which distal cavity to place the distal catheter to avoid shunt underdrainage induced by high IAP.

Relationships between pre-slaughter rump flatness of Nelore cows and subsequent measures of carcass fatness

2019 ◽  
Vol 59 (7) ◽  
pp. 1382
Author(s):  
Luiz F. M. Pfeifer ◽  
Paulo M. A. Neves
Keyword(s):  
Linear Relationship ◽  
Subcutaneous Fat ◽  
Positive Linear Relationship ◽  
Internal Angle ◽  
Subcutaneous Fat Thickness ◽  
Fat Thickness ◽  
The Relationship

This study aimed to evaluate the relationship between the internal angle of the rump (IAR), as a measure of rump fatness, and both the visual degree of finishing (VDF) and the subcutaneous fat thickness (SFT) of Nelore cows. In this study, 836 Nelore cows were examined. The IAR of all live cows was measured using a goniometer, and then the VDF of all carcasses was evaluated. Additionally, the SFT of a subset of carcasses (n = 225) was measured. Carcasses were divided into three groups based on the VDF, as follows: Inadequate VDF (I) for carcasses with a degree of finishing of 1 and 2; Adequate VDF (A) for carcasses with a degree of finishing of 3 and 4; and Excessive VDF (E) for carcasses with a degree of finishing of 5. There was a positive linear relationship between VDF and IAR (y = 98.29 + 5.78 × x; R 2 = 0.53; P < 0.001) and between VDF and SFT (y = 0.26 + 0.51× x; R 2 = 0.51; P < 0.001). Cows classified as having an Excessive degree of fatness according to the Inadequate – Adequate – Excessive (IAE) scale had higher IAR and SFT than cows classified as Inadequate or Adequate (P < 0.001). Similarly, cows classified as Adequate had higher IAR and SFT than cows classified as Inadequate (P < 0.001). These results demonstrate that the measure of IAR of a live Nelore cow can provide a good indication of the level of fatness of its carcass.

FACTORS INFLUENCING KNOWLEDGE MANAGEMENT PRACTICES IN THE COMMERCIAL BANKS IN KENYA

2017 ◽  
Vol 2 (2) ◽  
pp. 1
Author(s):  
Daniel Kamau ◽  
Gabriel Kamau
Keyword(s):  
Information Technology ◽  
Knowledge Management ◽  
Linear Relationship ◽  
Commercial Banks ◽  
Management Practices ◽  
P Value ◽  
Positive Linear Relationship ◽  
Factors Influencing ◽  
Knowledge Management Practices ◽  
The Relationship

Purpose: The study sought to determine factors influencing knowledge management practices in the commercial banks in KenyaMethodology: The study adopted a descriptive survey research design. The population of 44 commercial banks was identified. A sample of 17 banks was chosen using random sampling. A stratified approach was used to select respondents and a total of 85 respondents were surveyed from five departments in each of the 17 banks. Quantitative statistical techniques were used during the analysis to describe and analyze data. The results of the analysis were presented and interpreted in the form of descriptive statistics, as well as inferential statistics.Results: Regression result indicated that there exists a positive linear relationship between organizational Culture and Knowledge Management practices.   Results indicate that there exists a positive linear relationship between organizational structure and Knowledge Management practices.  This is evidenced by an odds ratio of 28.988.  The relationship is significant as shown by a p value of 0.0113.Results indicated that there was a positive and significant correlation of 0.759 between Information technology and Knowledge management practices. Results indicate that there exists a positive linear relationship between Organization Leadership and Knowledge Management Practices.  This is evidenced by a regression coefficient of 125.198.  The relationship is significant as shown by a p value of 0.0058.Unique contribution to theory, practice and policy: The study recommends that commercial banks in Kenya should continue investing in leadership as doing so would improve their knowledge management practices. In addition, commercial banks should adopt more flexible structures that support knowledge acquisition, dissemination and storage.   The study advocates that the cultural orientation of the organizations should be such that it supports the perception of knowledge management practices. Furthermore, commercial banks should continue investing in Information technology as doing so would improve the knowledge management practices.

scholarly journals Prediction of carcass tissue composition of F1 crossbred goats finished on native pasture

2011 ◽  
Vol 40 (1) ◽  
pp. 183-189
Author(s):  
Rayana de Medeiros Silva ◽  
José Morais Pereira Filho ◽  
Aderbal Marcos de Azevêdo Silva ◽  
Marcílio Fontes Cezar ◽  
Anderson Luiz Nascimento da Silva ◽  
...  
Keyword(s):  
Linear Relationship ◽  
Dry Matter ◽  
Tissue Composition ◽  
Initial Body Weight ◽  
Positive Linear Relationship ◽  
Physical Composition ◽  
Native Pasture ◽  
Fat Yield ◽  
Four Levels ◽  
The Relationship

The objective of this study was to estimate tissue composition of the carcass from physical composition of commercial cuts of F1 crossbred goats (Boer with females of non-defined racial standard) finished on native pasture with four levels of supplementation with concentrate (0.0; 0.5; 1.0 and 1.5% of BW in dry matter). It was used 24 non-castrated animals at initial body weight of 15.52 kg and at 120 days of age. The carcass was sectioned in the half, and from the lefthalf carcass, the following cuts were detached: leg, loin, ribs, shoulder and neck, which were dissected in muscle, bone and fat. Carcass weight and yield were predicted from the weight and yield of tissues in the commercial cuts by regression analysis. All the cuts can be used to predict muscle and fat weight in the carcass. For the muscle, the relationship was linear and positive in the cuts leg, ribs, shoulder and neck, and cubic in the loin; for all the cuts, fat kept a linear relationship with the carcass. Muscle and fat yield of all the commercial cuts showed a positive linear relationship with carcass yield, except for rib fat, for which a cubic relationship was found. Considering all the results obtained and using the relationship with the highest determination coefficient, the ribs were the cut that provided the best estimate of the carcass muscle and fat yields of F1 crossbred goats (Boer with females of non-defined racial standard) finished on native pasture.

Sex Differences in Relation of Locus of Control and Reported Anxiety

1981 ◽  
Vol 49 (3) ◽  
pp. 971-974 ◽  
Author(s):  
Alphons J. Richert
Keyword(s):  
Sex Differences ◽  
Locus Of Control ◽  
Linear Relationship ◽  
Men And Women ◽  
Positive Linear Relationship ◽  
Data Support ◽  
The Relationship

The present data suggest sex differences (27 men, 19 women; 18.5 and 17.8 yr. old on average) in the relationship between externality of locus of control and reported anxiety. A positive linear relationship was found between these variables in different situations for men and women and between externality and different expressions of anxiety for each sex. The data support an interaction of values and expectancy in anxiety.

scholarly journals The Effect of Event Sponsorship on Customer’s Brand Awarness and Purchase Intention—A Case Study of Toyota Vietnam

2017 ◽  
Vol 9 (1) ◽  
pp. 148 ◽  
Author(s):  
Mai Ngoc Khuong ◽  
Ngo Thi Kim Chau
Keyword(s):  
Purchase Intention ◽  
Quantitative Approach ◽  
Brand Awareness ◽  
Sports Fans ◽  
Empirical Results ◽  
Brand Recognition ◽  
The Relationship

The purpose of this research was to investigate how event sponsorship directly affected customer’s purchase intention and indirectly through the mediation of brand awareness. The quantitative approach was applied with structured questionnaires directly delivered to sports fans of V-league football champion in Binh Duong province, Vietnam. The empirical results showed that attitude and attention towards the sponsorship indirectly affected purchase intention. The fit of the sponsored events and event involvement both directly and indirectly affected customer’s purchase intention. In addition, brand recognition played a meaningful mediation role in the relationship between event sponsorship and customer’s purchase intention.

Depression, pain and physical function in patients with osteoarthritis of the knee: implications for interprofessional care

2015 ◽  
Author(s):  
Adesola Christiana Odole ◽  
Michael Opeoluwa Ogunlana ◽  
Babatunde Olusola Adeleke Adegoke ◽  
Faith Ojonima ◽  
Ushotanefe Useh
Keyword(s):  
Knee Osteoarthritis ◽  
Pain Intensity ◽  
Physical Function ◽  
Linear Relationship ◽  
Hip Osteoarthritis ◽  
Osteoarthritis Of The Knee ◽  
Depression Assessment ◽  
The Relationship ◽  
Negative Linear Relationship ◽  
Assessment Questionnaire

Background and purpose: Depression has been found to be associated with pain and poor physical function in patients with knee osteoarthritis though it is not sufficiently documented in Nigeria. This study was aimed at investigating the relationship among pain, depression and physical function in patients with knee osteoarthritis in Ibadan. Methods: Eighty individuals diagnosed with knee osteoarthritis were screened for depression using the mood/ depression assessment questionnaire. Depression, physical function and pain were assessed by Becks Depression Inventory, Ibadan Knee Hip Osteoarthritis Outcome Measure and Modified Visual Analogue Scale respectively. Data were analyzed using Pearson’s correlation test and linear regression (alpha level set at 0.05).  Results: Screening for depression was positive in 28.8% of patients aged 62.69 ± 5.96 years. There were significant correlations between physical function and each of pain intensity (r=-0.659) and depression (r = - 0.660) and between pain intensity and depression (r= 0.611). Negative linear relationship exist between physical function and each of pain (R2=0.434), depression (R2=0.436). A positive linear relationship exists between pain intensity and depression (R2=0.374).Conclusion: About a quarter of patients with knee osteoarthritis had depression. Individuals with knee osteoarthritis who had higher levels of pain were more depressed and had lower level of physical function.

The relationship between heterozygosity and heterosis in reproductive traits in mice

1980 ◽  
Vol 30 (1) ◽  
pp. 69-77 ◽  
Author(s):  
Patricia McGloughlin
Keyword(s):  
Linear Relationship ◽  
Litter Size ◽  
Reproductive Performance ◽  
Reproductive Traits ◽  
Total Weight ◽  
Positive Linear Relationship ◽  
Livestock Breeding ◽  
Distinct Strain ◽  
Outbred Mice ◽  
The Relationship

ABSTRACTContinuous reciprocal backcrossing results in individuals which are 67% heterozygous, and which, assuming a linear relationship between heterozygosity and heterosis, would be expected to exhibit 67% of the heterosis found in Fi hybrids. An experiment was undertaken to investigate this relationship in the reproductive traits of mice. By crossing and repeated backcrossing in both directions using two unrelated strains of outbred mice, females were produced which were 25, 50, 75 and 100% heterozygous. The crossbred females and the two purebred strains (922 females in all) were mated to a sire line of a genetically distinct strain to standardize foetal heterosis. The reproductive performance of females with different percentage heterozygosity gave estimates of maternal heterosis. A significant positive linear relationship was found between heterozy-gosity and heterosis in litter size, total weight of litter and individual weight of progeny both at birth and at weaning. The relevance of these results for livestock breeding is discussed.

scholarly journals A Meta-Analysis of Open-Path Eddy Covariance Observations of Apparent CO2 Flux in Cold Conditions in FLUXNET

2017 ◽  
Vol 34 (11) ◽  
pp. 2475-2487 ◽  
Author(s):  
Liming Wang ◽  
Xuhui Lee ◽  
Wei Wang ◽  
Xufeng Wang ◽  
Zhongwang Wei ◽  
...  
Keyword(s):  
Eddy Covariance ◽  
Meta Analysis ◽  
Sensible Heat Flux ◽  
Co2 Flux ◽  
Systematic Bias ◽  
Open Path ◽  
The Mean ◽  
Linear Slope ◽  
The Relationship ◽  
Negative Linear Relationship

AbstractOpen-path eddy covariance systems are widely used for measuring the CO2 flux between land and atmosphere. A common problem is that they often yield negative fluxes or physiologically unreasonable CO2 uptake fluxes in the nongrowing season under cold conditions. In this study, a meta-analysis was performed on the eddy flux data from 64 FLUXNET sites and the relationship between the observed CO2 flux and the sensible heat flux was analyzed. In theory, these two fluxes should be independent of each other in cold conditions (air temperature lower than 0°C) when photosynthesis is suppressed. However, the results show that a significant and negative linear relationship existed between these two fluxes at 37 of the sites. The mean linear slope value is −0.008 ± 0.001 µmol m−2 s−1 per W m−2 among the 64 sites analyzed. The slope value was not significantly different among the three gas analyzer models (LI-7500, LI-7500A, IRGASON/EC150) used at these sites, indicating that self-heating may not be the only reason for the apparent wintertime net CO2 uptake. These results suggest a systematic bias toward larger carbon uptakes in the FLUXNET sites that deploy open-path eddy covariance systems.

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