scholarly journals The relationship between marketing intelligence and strategic marketing

2014 ◽  
Vol 17 (4) ◽  
pp. 440-456 ◽  
Author(s):  
Peet Venter ◽  
Mari Jansen van Rensburg
Keyword(s):  
Decision Making ◽  
South African ◽  
Communication Technology ◽  
Decision Makers ◽  
Strategic Marketing ◽  
Marketing Decision ◽  
Information And Communication ◽  
Marketing Intelligence ◽  
Marketing Information ◽  
The Relationship

Despite the importance attached to MI and other marketing information functions, surprisingly few studies have explicitly examined the relationship between MI and strategic marketing decision-making. This article reports on a study conducted with the aim of determining the relationship between marketing intelligence (MI) and strategic marketing in South African organisations. A quantitative survey was conducted among 166 South African marketing decision-makers. The findings suggest a substantial gap between the importance and availability of key types of MI. Marketing decision-makers found the traditional MI and marketing tools of great value in supporting marketing decision-making, but the value of several of the newer MI tools and technologies was less clear. An analysis of MI practices suggested that MI quality and particularly information and communication technology (ICT) support for MI are areas requiring further attention. 

A Decision-Making Method for Boosting New Digitalization Technologies

2021 ◽  
pp. 1-35
Author(s):  
Francisco E. Santarremigia ◽  
Sara Poveda-Reyes ◽  
Miguel Hervás-Peralta ◽  
Gemma D. Molero
Keyword(s):  
Decision Making ◽  
Communication Technology ◽  
Net Present Value ◽  
Decision Makers ◽  
New Information ◽  
Information And Communication ◽  
Potential Benefits ◽  
Technology Tool ◽  
Technical Solutions

Market acceptance of new digitalization technologies is low. To help to address this shortcoming, the following paper defines a quantitative decision-making methodology for the exante evaluation of the market acceptance of new digitalization solutions in the initial stages of design and development. The proposed decision-making methodology includes a first evaluation, using Volere methodology, for the quantification of how useful the new digitalization solution is for the end users, and a second method, the calculation of the net present value (NPV) based on potential benefits in terms of costs and intangible benefits of the new tool. A new tool for the management of freight transport was used as a case study. The usefulness of a new information technology tool was assessed in six different companies. It was designed to help developers and decision makers in information and communication technology (ICT) product development, and company managers in the evaluation of technical solutions that might better satisfy their needs. Further studies could measure the power of this methodology by comparing the implementation levels of two different prototypes designed for the same function and with different Volere and NPV scorings.

scholarly journals The Role of Risk Management in Enhancing the Process of Strategic Marketing Decision-Making: A Prospective Study of a Sample of Jordanian Industrial Companies

2017 ◽  
Vol 12 (3) ◽  
pp. 94
Author(s):  
Ali Falah Al-zoubi ◽  
Salman Mohammad Abulehyeh
Keyword(s):  
Decision Making ◽  
Risk Management ◽  
Technical Information ◽  
Industrial Sector ◽  
Great Depth ◽  
Decision Makers ◽  
Strategic Marketing ◽  
Industrial Companies ◽  
Marketing Decision ◽  
Depth And Complexity

The study aimed at identifying the role and importance of risk management in enhancing and managing the strategic and dynamic marketing decisions that relate to strategic problems of multi-dimensions and of great depth and complexity. This kind of decision requires in-depth research of the risks and the capacity for future analysis and discussions, which deal with all hypotheses and possibilities. Thus, the decision makers are critical resource for the company. Thus, it is necessary to stress on the importance of studying risk management and its role in enhancing the strategic marketing decision-making process, which is considered a way for companies to drive the future, which is the center of this study. In order to achieve the objectives of this study, a questionnaire was designed and distributed in person on a sample of managers of industrial companies in the Jordanian private sector.45 out of 65 distributed questionnaires were found to be valid. The data were statistically analyzed and the results showed that the strategic marketing decision makers in the industrial company realize the importance of risk management and employ it in the process of strategic marketing decision-making. However, the actual management or perfect investment of risk management in the industrial sector is still limited due to the existence of obstacles and limitations concerning managers and leaders and the available technical, information and material capabilities.

A Quantitative Approach to Identify the Arguments that Support Decisions in E-Cognocracy

2011 ◽  
Vol 2 (3) ◽  
pp. 36-48 ◽  
Author(s):  
Adrián Toncovich ◽  
Alberto Turón ◽  
Maria Teresa Escobar ◽  
José Maria Moreno-Jiménez
Keyword(s):  
Decision Making ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Knowledge Society ◽  
Decision Makers ◽  
Collaborative Tools ◽  
The People ◽  
Information And Communication ◽  
Democratic System ◽  
The Government

E-cognocracy (Moreno-Jiménez, 2003, 2004, 2006; Moreno-Jiménez & Polasek, 2003, 2005) is a new democratic system that adjusts traditional or representative democracy to meet the needs and challenges of the Knowledge Society. If e-democracy is understood as the government of the people by means of information and communication technology (ICT), e-cognocracy is the government of knowledge and wisdom by means of ICT. This “social wisdom” is created in a cognitive constructivist way through the network by all citizens interested in the resolution of the considered problem (García Lizana & Moreno-Jiménez, 2008). To extract and share the knowledge associated with the scientific resolution of public decision-making problems, e-cognocracy must identify the arguments that support decisions by analyzing the messages and comments provided by the actors involved in the decision-making process through the collaborative tools used in the discussion phase. Therefore, this paper presents different decisional tools based on the quantitative values corresponding to the decision makers’ preferences, which are oriented to the identification of the outstanding comments. The arguments supporting the decisions made by the different actors are obtained, in a further step, from these comments by using text-mining techniques.

scholarly journals Novel Parameterized Distance Measures on Hesitant Fuzzy Sets with Credibility Degree and Their Application in Decision-Making

Symmetry ◽  
2018 ◽  
Vol 10 (11) ◽  
pp. 557 ◽  
Author(s):  
Jiaru Li ◽  
Fangwei Zhang ◽  
Qiang Li ◽  
Jing Sun ◽  
Janney Yee ◽  
...  
Keyword(s):  
Decision Making ◽  
Fuzzy Sets ◽  
Cardinal Number ◽  
Decision Makers ◽  
Distance Measures ◽  
Hesitant Fuzzy Set ◽  
Hesitant Fuzzy Sets ◽  
The Subject ◽  
The Relationship

The subject of this study is to explore the role of cardinality of hesitant fuzzy element (HFE) in distance measures on hesitant fuzzy sets (HFSs). Firstly, three parameters, i.e., credibility factor, conservative factor, and a risk factor are introduced, thereafter, a series of novel distance measures on HFSs are proposed using these three parameters. These newly proposed distance measures handle the relationship between the cardinal number and the element values of hesitant fuzzy set well, and are suitable to combine subjective and objective decision-making information. When using these functions, decision makers with different risk preferences are allowed to give different values for these three parameters. In particular, this study transfers the hesitance degree index to a credibility of the values in HFEs, which is consistent with people’s intuition. Finally, the practicability of the newly proposed distance measures is verified by two examples.

scholarly journals The Effect of Customer Perceived Value and E-Service Recovery One-Loyalty with E-Satisfaction and E-Trust as Intervening Variables on E-Commerce Shopee Indonesia Customers in Medan City

2021 ◽  
Vol 8 (11) ◽  
pp. 246-258
Author(s):  
Dewi Kartika ◽  
Amrin Fauzi ◽  
Arlina Nurbaity Lubis
Keyword(s):  
Information And Communication Technology ◽  
Communication Technology ◽  
Service Recovery ◽  
Perceived Value ◽  
The Internet ◽  
Customer Perceived Value ◽  
The World ◽  
Information And Communication ◽  
The Relationship ◽  
Intervening Variables

The rapid development of information and communication technology is currently having an impact on changes in various fields, one of which is changes in people's lifestyles, including consumption in society. The development of information and communication technology has resulted in easier access for people in the world to access the internet and use it to buying and selling transactions online via the internet. The report Global Web Index notes that Indonesia has a high level of users e-commerce highest in the world and as many as 96% of internet users looking for a product or service to make purchases online. This has resulted in the development of e-commerce in Indonesia and throughout the world which is increasing as a consequence of which the competition is getting harder service providers are e-commerce required to provide the best service in order to increase customer satisfaction and trust so that customers will be loyal to using these services. This can be achieved by paying attention to customer value and corrective actions in an effort to restore service to customers. The purpose of this study was to analyze the effect of customer perceived value and e-service recovery on e-loyalty with e-satisfaction and e-trust as intervening variables. This study uses a quantitative approach by distributing questionnaires to ecommerce Shopee Indonesia customers in Medan City with a total sample of 328 respondents. The sampling technique in this study used non-probability sampling. Data analysis was carried out through SEM-PLS using the SmartPLS program. The results of this study indicate that customer perceived value has a significant effect on e-satisfaction and also e-loyalty. However, customer perceived value has no significant effect on e-trust. The variable e-service recovery directly has a significant effect on e-satisfaction, e-trust, and e-loyalty. E-satisfaction and e-trust cannot mediate the relationship between customer perceived value and e-loyalty, but they are able to mediate the relationship between e-service recovery and e-loyalty. Keywords: Customer perceived value, E-Service Recovery, E-Satisfaction, ETrust, E-Loyalty.

scholarly journals THE ELEMENTS OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) IN MARKETING ACTIVITIES OF FITNESS SERVICE PROVIDER AND ITS RELATIONSHIP WITH THE BRAND AWARENESS

2019 ◽  
Vol 4 (2) ◽  
pp. 1-3
Author(s):  
Muhammad Nur Fitri Razak
Keyword(s):  
Information And Communication Technology ◽  
Communication Technology ◽  
Service Provider ◽  
Sampling Technique ◽  
Brand Awareness ◽  
Media Richness Theory ◽  
Global Trend ◽  
Information And Communication ◽  
Marketing Activities ◽  
The Relationship

The use information and communication technology (ICT) as a medium for the brand’s marketing activities has becoming a global trend nowadays. The study will look at the relationship between the elements of implication of ICT in brand’s marketing activities fitness service provider to influence the user’s acceptance of the brand. Further, it also tries to identify the popular ICT platforms among the members. This study also examines the relationship between perceived usage and characteristics with the level of brand awareness among the members in the fitness service organization. This study will be using Media Richness Theory (MRT) as a basis of the research variables looking at the relationship in the ICT platforms implementation with the level of brand awareness.  A quantitative method is used in gathering the data where 351 of questionnaire been distributed to the members in Klang Valley. The questionnaires was distributed physically and through online by emailing it to the members. Convenient sampling is been used as the sampling technique in this study. The findings revealed there is a relationship between the perceived usage, characteristics, information richness and message strength with the level of brand awareness through the Pearson’s Correlation Coefficient test. From the findings, it can be concluded that in this industry, constant monitoring is fundamental in the development of ICT technology so that they can bring their brand closer with the members to ensure the brand always relevant in the member’s mind.

scholarly journals Curriculum Development of an ICT4D Module in the South African Context

10.28945/2181 ◽  
2015 ◽  
Vol 12 ◽  
pp. 111-139
Author(s):  
Caroline Khene
Keyword(s):  
Developing Countries ◽  
South African ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Theoretical Study ◽  
South African Context ◽  
The South ◽  
Information And Communication ◽  
African Context ◽  
Discipline Knowledge

The significance of ICTs in supporting socio-economic development in developing countries is inevitable. As academics of information systems in developing countries, we cannot ignore the need for teaching and building the capacity of our students to become knowledgeable and skilled in Information and Communication Technology for Development (ICT4D) practice and discourse. Furthermore, it is vital to equip our students with the ability to apply their discipline knowledge in addressing some of the ICT discrepancies in current ICT4D practice in their own context. I introduced and teach the ICT4D module to the Honours level course at my university in South Africa. This paper explores the factors that have influenced and shaped the development of the ICT4D module curriculum in the South African context I teach in, using a qualitative ethnographic lens and theoretical study. This provides a practice lens to motivate for and support the introduction of an ICT4D module in tertiary curricula in developing countries.

scholarly journals The Role of Information and Communication Technology (ICT) for Older Adults’ Decision-Making Related to Health, and Health and Social Care Services in Daily Life—A Scoping Review

2021 ◽  
Vol 19 (1) ◽  
pp. 151
Author(s):  
Susanna Nordin ◽  
Jodi Sturge ◽  
Maria Ayoub ◽  
Allyson Jones ◽  
Kevin McKee ◽  
...  
Keyword(s):  
Older Adults ◽  
Decision Making ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Scoping Review ◽  
Social Care ◽  
Care Services ◽  
Health And Social Care ◽  
Information And Communication

Information and communication technology (ICT) can potentially support older adults in making decisions and increase their involvement in decision-making processes. Although the range of technical products has expanded in various areas of society, knowledge is lacking on the influence that ICT has on older adults’ decision-making in everyday situations. Based on the literature, we aimed to provide an overview of the role of ICT in home-dwelling older adults’ decision-making in relation to health, and health and social care services. A scoping review of articles published between 2010 and 2020 was undertaken by searching five electronic databases. Finally, 12 articles using qualitative, quantitative, and mixed-method designs were included. The articles were published in journals representing biology and medicine, nursing, informatics, and computer science. A majority of the articles were published in the last five years, and most articles came from European countries. The results are presented in three categories: (i) form and function of ICT for decision-making, (ii) perceived value and effect of ICT for decision-making, and (iii) factors influencing ICT use for decision-making. According to our findings, ICT for decision-making in relation to health, and health and social care services was more implicitly described than explicitly described, and we conclude that more research on this topic is needed. Future research should engage older adults and health professionals in developing technology based on their needs. Further, factors that influence older adults’ use of ICT should be evaluated to ensure that it is successfully integrated into their daily lives.

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