Strength in Diversity: The Place of Public Relations in Higher Education Institutions

2012 ◽  
pp. 543-550
Author(s):  
Barbara J. Desanto ◽  
R. Brooks Garner
Keyword(s):  
Higher Education ◽  
Public Relations ◽  
Higher Education Institutions

scholarly journals Communication, Flexibility, and Resilience: Navigating the Shift to Virtual Service-Learning During COVID-19

2021 ◽  
pp. 107769582110225
Author(s):  
Carrie Reif-Stice ◽  
Sarah Smith-Frigerio
Keyword(s):  
Higher Education ◽  
Service Learning ◽  
Public Relations ◽  
Higher Education Institutions ◽  
Learning Experiences ◽  
Course Delivery ◽  
Academic Learning ◽  
Community Partners ◽  
Hybrid Course ◽  
The Impact

Major disruptions to traditional academic learning have occurred since the onset of the COVID-19 pandemic, as most higher education institutions have shifted to online or hybrid course delivery. This virtual shift has significant implications for service-learning. In this study, we explored the impact of virtual service-learning on public relations instructors and community partners. Interview respondents described challenges to virtual service-learning related to the pandemic but also noted unanticipated benefits, such as creativity and resilience. In addition, community partners and public relations instructors recommended a heightened focus on communication, flexibility, and adaptability to ensure successful virtual service-learning experiences for students and organizations.

scholarly journals Penyusunan Model Program Corporate Social Responsibility (CSR) di Perguruan Tinggi Kota Salatiga Dalam Upaya Meningkatkan Intake Perguruan Tinggi

2016 ◽  
Vol 17 (3) ◽  
pp. 141
Author(s):  
Lina Sinatra Wijaya ◽  
Krismiyati Krismiyati
Keyword(s):  
Higher Education ◽  
Corporate Social Responsibility ◽  
Public Relations ◽  
Social Responsibility ◽  
Higher Education Institutions ◽  
Education Institution ◽  
Suitable Model ◽  
Higher Education Institution ◽  
Central Java ◽  
Corporate Social

<em>Corporate Social Responsibility (CSR) is one of the promotion techniques done by a Public Relations in higher education institutions to face the tougher competition among the higher education institution in gaining new students. Most higher education institutions in Salatiga try to do some CSR programs to achieve their goal. This study tries to investigate what suitable model of CSR done by higher education institutions in Salatiga-Central Java which is also implemented and the influence of this program to students’ intake in one academic year. Lastly, it tries to propose a CSR modeling for increasing students’ intake at higher education Institution in Salatiga-Central Java. This study employs interview and literature study for data collection. The data are then analyzed qualitatively to answer the posed research questions. This study involved 7 Higher education institutions in Salatiga-Central Java and also 19 High schools which are spread in 7 cities in Central Java. The result of the study shows that the Public Relations unit in each higher education institutions has carried out their CSR program to some of the Schools in Central Java, but lack of coordination done by both parties. However they emphasize their CSR program focusing on community service, high school student activities, scholarships and training. In order to effectively achieve the goal, an intake cycled relations model is proposed.</em>

A Research Study on the Public Relations & Publicity and Advertising Students Accreditation Perception Within the Scope of Quality Management

2021 ◽  
Author(s):  
Tuğçe Çevik Çedikçi ◽  
Gonca Yıldırım
Keyword(s):  
Higher Education ◽  
Quality Management ◽  
Public Relations ◽  
Higher Education Institutions ◽  
Total Quality ◽  
The Public ◽  
Cultural Terms ◽  
Perceptions Of Students ◽  
External Stakeholders ◽  
Information And Communication

Everything rapidly changes in economic, political, social, and cultural terms during this information and communication era. In this context, higher education institutions need to improve and renew their educationtraining systems and administrative mentalities to meet today’s and future necessities. Therefore, Total Quality Management (TQM), which is meeting the necessities of internal and external stakeholders with the participation of all employees under increasing competitive pressure, has lately started to be included in the administrative mentalities of higher education institutions. In this regard, accreditation processes become part of sustaining the quality by improving and auditing its compliance with various standards and rules. This study examined accreditation perceptions of students of the Advertising program that was in the process of accreditation, and Public Relations and Publicity Program accredited by the ILEDAK, the authorized organization in the accreditation evaluations of the communications faculties in Turkey. This study aimed to compare the accreditation perceptions of students from two different departments, one of which was accredited within the scope of TQM and the other wasn’t. Since accreditation processes in the communication faculties just started a few years ago, no manuscript was written on the perception of accreditation in this field. This study is one of the first studies conducted on Public Relations and Advertising Programs in Turkey, making it authentic and more important compared to other studies. This study was based on the data of a questionnaire performed on 261 students reached through the convenience sampling method. Accreditation perceptions of the students studying in Public Relations and Publicity program that was accredited were higher compared to students of the Advertising program that was not accredited, and surprisingly, Advertising students had higher awareness related to this subject.

scholarly journals TEACHING THE VOCATIONAL SUBJECTS IN ENGLISH AT THE UKRAINIAN HIGHER EDUCATION INSTITUTIONS: EDUCATIONAL EXPERIMENT OR TODAY’S CHALLENGE (THE CASE OF DISCIPLINES OF THE DEPARTMENT OF ADVERTISING AND PUBLIC RELATIONS OF HUMANITARIAN INSTITUTE OF BORYS GRINCHENKO KYIV UNIVERSITY)

2016 ◽  
Author(s):  
Svitlana Vernyhora
Keyword(s):  
Higher Education ◽  
Public Relations ◽  
Public Service ◽  
Higher Education Institutions ◽  
Communication Strategies ◽  
Information Communication ◽  
Educational Experiment ◽  
Public Service Advertising ◽  
Service Advertising ◽  
Mass Information

The article is devoted to the experience of teaching in English of the profile disciplines “Copywriting in advertising”, “Copywriting in PR”, “Public service advertising”, “Theory of mass information”, “Communication strategies” of the Department of Advertising and Public Relations of Humanitarian Institute of Borys Grinchenko Kyiv University. The purpose, results and prospects of development of such direction of students’ teaching are represented.

scholarly journals Peran Public Relations Dalam Membangun Reputasi Perguruan Tinggi

2019 ◽  
Vol 2 (1) ◽  
pp. 86-104
Author(s):  
Yera Yulista
Keyword(s):  
Higher Education ◽  
Public Relations ◽  
Higher Education Institutions ◽  
Educational Institutions ◽  
Prospective Students ◽  
Communication Program ◽  
Good Reputation ◽  
The University

The development of higher education institutions in Indonesia indicates the increasing meaning of education in the community so that the existence of educational institutions becomes the target for stakeholders, especially students / prospective students. In general, to maintain the existing stakeholders clearly requires the establishment of a good reputation in the community. One of the parties that can help higher education institutions in building the reputation of higher education is the presence of public relations. PR represents the institution in implementing the communication program to be a bridge between the organizations represented by the university stakeholders. Abstrak Perkembangan lembaga pendidikan tinggi di Indonesia menandakan semakin meningkatnya arti pendidikan di tengah masyarakat sehingga keberadaan  lembaga pendidikan menjadi incaran bagi stakehoder khususnya mahasiswa/ calon mahasiswa.  Secara umum untuk mempertahankan stakeholder yang ada jelas memerlukan pembentukan reputasi yang baik ditengah masyarakat.Salah satu pihak yang dapat membantu lembaga pendidikan tinggi dalam membangun reputasi perguruan tinggi adalah dengan kehadiran public relations. PR mewakili lembaga dalam melaksanakan program komunikasi untuk menjadi jembatan penghubung antara organisasi yang diwakili dengan stakeholder perguruan tinggi.    

scholarly journals Sinergitas Aktor Hubungan Masyarakat Dengan Media Dan Masyarakat Dalam Membangun Citra Institusi Perguruan Tinggi

2021 ◽  
Vol 3 (3) ◽  
pp. 1316-1322
Author(s):  
Nurhanifah Nurhanifah
Keyword(s):  
Higher Education ◽  
Qualitative Research ◽  
Data Analysis ◽  
Data Collection ◽  
Public Relations ◽  
Higher Education Institutions ◽  
Research Data ◽  
The Public ◽  
External Communication ◽  
The Media

The purpose of this study was to analyze the synergy of public relations actors with the media and society in building the image of higher education institutions. This type of research is qualitative research, data collection is done by observation and interviews. Finally, the data analysis obtained from the results of interview data processing was carried out. Then analyzed qualitatively. The stages of the analysis are to reduce data, present data, and finally draw conclusions. The findings of this study indicate that in enhancing the image of higher education institutions, public relations actors must synergize with the media and society by sharing information and data as a form of openness. The news about higher education institutions. The media has become an increasingly important stage for the external communication of institutions. Public relations has become a significant and powerful industry. Public relations actors work through the media to disseminate information, persuasion, and opinions to the public. So far, PR actors only build relationships with the media who work in areas that intersect with their work. Thus public relations in higher education are positioned as a liaison for the implementation of good cooperation between a university and the community.

scholarly journals DEVELOPMENT OF PROFESSIONAL COMPETENCE OF BACHELORS OF ADVERTISING AND PUBLIC RELATIONS

2016 ◽  
Author(s):  
Halyna Horbenko
Keyword(s):  
Higher Education ◽  
Public Relations ◽  
Professional Competence ◽  
Higher Education Institutions ◽  
Educational Institution ◽  
Professional Competencies ◽  
Teacher’S Role ◽  
Points Of View ◽  
Teacher's Role ◽  
Development Of Students

The article substantiates a need for clarification of the nature and characteristics of professional competences of bachelors of advertising and public relations; it is stated on insufficient study of professional competencies of bachelors of advertising and public relations, the essence of professional competencies of future professionals of the field of the study; the points of view of various researchers as to the content and nature of professional competenceare represented; the teacher’s role in development of students’ competencies of higher education institutions are given. Also it is revealed the general and professional competencies represented in the educational bachelor programs of advertising and public relations of Borys Grinchenko Kyiv University; it is represented a set of professional competencies in terms of the employer; it is marked an important role in the process of formation of professional competencies of various technologies, forms and methods of teaching, combined with a set of approaches implemented in the educational institution. The conclusions deal with the conditions, which the content of the process in formation of professional competencies of advertising and public relations bachelors depends on.

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