Using persuasive communication to co-create behavioural change – engaging with guests to save resources at tourist accommodation facilities

2019 ◽  
pp. 67-86
Author(s):  
C. Warren ◽  
S. Becken ◽  
A. Coghlan
Keyword(s):  
Behavioural Change ◽  
Persuasive Communication ◽  
Tourist Accommodation

Fear-arousing persuasive communication and behaviour change: COVID-19 in Kenya

2021 ◽  
Vol 13 (2) ◽  
pp. 193-206 ◽  
Author(s):  
Omukule Emojong’
Keyword(s):  
Behaviour Change ◽  
Behavioural Change ◽  
Scale Up ◽  
Risk Behaviour ◽  
Control Measures ◽  
Persuasive Communication ◽  
Change Models ◽  
The Public ◽  
Global Pandemic ◽  
The Government

With the absence of immunological, pharmacological or any other known medical interventions, the change in norms, behaviour and attitude of the public remains the only possible way that may be considered for prevention and suppression of COVID-19. This disease, which has morphed into a global pandemic, has mobilized outrageous outpouring action worldwide. Despite international and local media attention coupled with overwhelming new facts replete with misinformation and disinformation on COVID-19 from many channels; including interpersonal and social media, efforts to scale up control measures have yielded mixed results. The government and Kenyan media have reported several cases in which the public and leaders flouted these measures thus putting themselves at risk of contracting or spreading the virus. The overarching question is: does fear-arousing communication really matter in behaviour change particularly during a global pandemic of the magnitude of COVID-19? This qualitative study therefore examined the effects of COVID-19 messages on health behaviour change among residents living in the Municipality of Busia, one of the towns that have recorded the highest incidences of confirmed COVID-19 cases as informed by the Extended Parallel Process and Health Belief behavioural change models. Focus group discussions and in-depth interviews were carried out to establish threat and coping appraisal as a result of COVID-19 messages received from different sources. The study employed a risk behaviour diagnosis assessment that focused on two components of health risk messages, that is, threat and recommended response that addresses efficacy issues. This study found out that despite universal knowledge of COVID-19 and prevention methods, perceived threat especially perceived vulnerability to the virus was low due to misinformation, disinformation and disjointed communication.

Obesity and adiposity: the culprit of dietary protein efficacy

2020 ◽  
Vol 134 (4) ◽  
pp. 389-401
Author(s):  
Carla El-Mallah ◽  
Omar Obeid
Keyword(s):  
Food Intake ◽  
Behavioural Change ◽  
Physiological Mechanism ◽  
Short Term ◽  
The Past ◽  
Body Adiposity ◽  
Reduce Sugar ◽  
Eye Opening ◽  
Potential Strategy ◽  
Limitations And Exceptions

Abstract Obesity and increased body adiposity have been alarmingly increasing over the past decades and have been linked to a rise in food intake. Many dietary restrictive approaches aiming at reducing weight have resulted in contradictory results. Additionally, some policies to reduce sugar or fat intake were not able to decrease the surge of obesity. This suggests that food intake is controlled by a physiological mechanism and that any behavioural change only leads to a short-term success. Several hypotheses have been postulated, and many of them have been rejected due to some limitations and exceptions. The present review aims at presenting a new theory behind the regulation of energy intake, therefore providing an eye-opening field for energy balance and a potential strategy for obesity management.

Effects of the Binding Communication Paradigm on Attitudes

2012 ◽  
Vol 71 (4) ◽  
pp. 227-235 ◽  
Author(s):  
Fabienne Michelik ◽  
Fabien Girandola ◽  
Robert-Vincent Joule ◽  
Amandine Zbinden ◽  
Lionel Souchet
Keyword(s):  
Persuasive Communication ◽  
Favorable Attitude ◽  
Persuasive Message ◽  
Communication Paradigm ◽  
Communication Condition ◽  
Communication Approach

The binding communication approach is situated at the intersection of research on persuasive communication and commitment. Binding communication refers to the combination of a preparatory act involving commitment and a persuasive message. Two studies showed that differences in attitudes toward recycling (Study 1) or swimming (Study 2) are more likely to occur following a persuasive message combined with a preparatory act involving commitment (i.e., binding communication) as compared to either technique alone. Specifically, in Study 1 we observed a more favorable attitude toward recycling in the binding communication condition compared to the conditions involving only a preparatory act involving commitment or only a persuasive message. In Study 2, we replicated the results of Study 1 and examined the effect on attitudes of performing a preparatory act with a strong versus weak level of commitment when this was preceded versus not preceded by a persuasive message.

PERAN HUBUNGAN MASYARAKAT DALAM MENINGKATKAN CITRA PERUSAHAAN MELALUI PELAKSANAAN PROGRAM TANGGUNG JAWAB SOSIAL PERUSAHAAN

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Moh. Badrus Solichin
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Environmental Conservation ◽  
Public Relation ◽  
Persuasive Communication ◽  
Local Society ◽  
Public Company ◽  
Communication Activity ◽  
Conservation Activity ◽  
Corporate Social

Public relation is a communication activity that aims to build good image of company. Furthermore public relation is a planning that uses persuasive communication to influence society perception and a planning to influence society perception through the implementation of social responsibility program based on interrelationship communication to achieve the goodness between each other. As communication instrument with public, company social responsibility to society or well known as corporate social responsibility (CSR) is used to share positive effect of company for local society environment, environmental conservation activity and the result to the public. Respond and view to the company responsibility from several parts, costumer and society are used to be feedback to change company approach in managing environment and to improve company image that will influence on company profit improvement.Keywords: Public relation, Company image, corporate social responsibility.  

Political bullshit receptivity and its correlates: a cross-cultural validation of the concept

2020 ◽  
Author(s):  
Vukašin Gligorić ◽  
Allard Feddes ◽  
Bertjan Doosje
Keyword(s):  
The Netherlands ◽  
Political Ideology ◽  
Voting Behavior ◽  
Free Market ◽  
Meta Analysis ◽  
The United States ◽  
Persuasive Communication ◽  
Lower Probability ◽  
Left Wing ◽  
Total N

Frankfurt defined persuasive communication that has no regard for truth, knowledge, or evidence as bullshit. Although there has been a lot of psychological research on pseudo-profound bullshit, no study examined this type of communication in politics. In the present research, we operationalize political bullshit receptivity as endorsing vague political statements, slogans, and political bullshit programs. We investigated the relationship of these three measures with pseudo-profound bullshit, ideology (political ideology, support for neoliberalism), populism, and voting behavior. Three pre-registered studies in different cultural settings (the United States, Serbia, The Netherlands; total N = 534) yielded medium to high intercorrelations between political bullshit measures and pseudo-profound bullshit, and good construct validity (hypothesized one-factor solution). A Bayesian meta-analysis showed that all political bullshit measures positively correlated with support for the free market, while only some positively correlated with social (political statements and programs) and economic conservatism (programs), and populism (programs). In the U.S., higher receptivity to political bullshit was associated with a higher probability that one voted for Trump (vs Clinton) in the past and higher intentions to vote for Trump (vs Biden and Sanders). In the Netherlands, higher receptivity to political bullshit predicted the intention to vote for the conservative-liberal People's Party for Freedom and Democracy. Exploratory analyses on merged datasets showed that higher receptivity to political bullshit was associated with a higher probability to vote for right-wing candidates/parties and lower probability for the left-wing ones. Overall, political bullshit endorsement showed good validity, opening avenues for research in political communication, especially when this communication is broad and meaningless.

CONVINCING COMMUNICATION IN THE FORM OF COMIC INFORMATION INFLUENCE IN JUDICIAL SPEECHES A.F. KONY

2020 ◽  
pp. 31-42
Author(s):  
MARIA MUSIYCHUK ◽  
SERGEY MUSIYCHUK
Keyword(s):  
Persuasive Communication ◽  
Legal Basis ◽  
Judicial Rhetoric

the problem of the research is to resolve the question of the philosophical and legal basis of judicial speeches in persuasive communication in a comic form. The purpose of the study: to identify the specifics of argumentation in the comic form in the judicial speeches of A. F. Kony. Currently, the problem of the need to strengthen the humanitarian component of training lawyers, including on the basis of judicial rhetoric, is being comprehended. This is due to the need to strengthen the persuasive communication in judicial speeches, mainly in processes with participation of a jury.

Sign in / Sign up

Export Citation Format

Share Document