Bernays, Edward (1891–1995)

2018 ◽  
Author(s):  
David Beard
Keyword(s):  
Public Relations ◽  
Political Communication ◽  
History Of ◽  
The Media ◽  
The Way ◽  
Public Relations Theory

Edward Louis Bernays retains a place in the history of modernity for synthesizing Freudian psychology, political communication (or propaganda) and the media. The fruit of that synthesis, modern public relations theory, changed the way governments relate to their citizens and the ways businesses relate to their customers.

scholarly journals Political Communication, Creative Use of Media and the Process of EU Integration of North Macedonia

SEEU Review ◽  
2020 ◽  
Vol 15 (2) ◽  
pp. 72-85
Author(s):  
Demush Bajrami ◽  
Albrie Xhemaili
Keyword(s):  
Public Relations ◽  
Political Communication ◽  
Communication Theory ◽  
Communication Strategy ◽  
Development Communication ◽  
Political Group ◽  
Eu Integration ◽  
Successful Communication ◽  
History Of ◽  
The Media

Abstract The human history relates to the history of communication, which has also been a co-driver of human development. Communication integrates the knowledge, organization and power of a society. Today, there is an increasing debate over the importance of politicians' mutual communication, communication with voters and the media, the role of public relations in politics, and communication with the civil society. Thus, political communication and the creative use of the media remain the essential component of any individual involved in politics or even of a political group. In this study, political communication in North Macedonia is presented in the context of political efforts into the integration process in European Union (EU), by observing all the stages within the process so far. From the content and the issues addressed, it is clear that policymakers face the challenges of communication (as is the case in many countries aspiring the European integration). In this paper, the premises of genuinely political communication strategy are analyzed separately, assessing them in the context of the political communication theory. It will be shown that successful communication is an important tool for convincing citizens that EU provides a better quality of life and work.

Discursive stickiness: Affective institutional texts and activist resistance

2021 ◽  
pp. 2046147X2110083
Author(s):  
Erica Ciszek ◽  
Richard Mocarsky ◽  
Sarah Price ◽  
Elaine Almeida
Keyword(s):  
Public Relations ◽  
Material Functions ◽  
History Of ◽  
Gender Transgression ◽  
Historical Discourses ◽  
Institutional Texts ◽  
Public Relations Theory

Pushing the bounds of public relations theory and research, we explore how institutional texts have produced and reified stigmas around gender transgression and how these texts are bound up in moments of activism and resistance. We considered how different discursive and material functions get “stuck” together by way of texts and how this sticking depends on a history of association and institutionalization. Activism presents opportunities to challenge institutional and structural stickiness, and we argue that public relations can challenge the affective assemblages that comprise and perpetuate these systems, unsettling the historical discourses that have governed institutions by establishing new communicative possibilities.

scholarly journals Remix in the age of ubiquitous remix

2021 ◽  
pp. 135485652199445
Author(s):  
Abby S. Waysdorf
Keyword(s):  
Point Of View ◽  
Archival Material ◽  
History Of ◽  
Accepted Part ◽  
The Media ◽  
Contemporary Media ◽  
The Aesthetic ◽  
The Way

What is remix today? No longer a controversy, no longer a buzzword, remix is both everywhere and nowhere in contemporary media. This article examines this situation, looking at what remix now means when it is, for the most part, just an accepted part of the media landscape. I argue that remix should be looked at from an ethnographic point of view, focused on how and why remixes are used. To that end, this article identifies three ways of conceptualizing remix, based on intention rather than content: the aesthetic, communicative, and conceptual forms. It explores the history of (talking about) remix, looking at the tension between seeing remix as a form of art and remix as a mode of ‘talking back’ to the media, and how those tensions can be resolved in looking at the different ways remix originated. Finally, it addresses what ubiquitous remix might mean for the way we think about archival material, and the challenges this brings for archives themselves. In this way, this article updates the study of remix for a time when remix is everywhere.

scholarly journals The way public relations practitioners influence media agendas in Vietnam

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Van Thi Hong Loan
Keyword(s):  
Public Relations ◽  
Empirical Evidence ◽  
Research Data ◽  
Media Content ◽  
Media Relations ◽  
The West ◽  
Public Relations Practitioners ◽  
The Public ◽  
The Media ◽  
The Way

The paper provides empirical evidence for the development of the theory of media agendasetting. The power of the media, according to the theory, has been changed in public relations in Vietnam. Public relations practitioners have power to shape media content as they desire. This research uncovers that public relations practitioners not only impact media agendas as the theory describes, but also do the job of journalists. While public relations practitioners in the West use framing and information subsidies to influence media agendas for the public, this study indicated that practitioners in Vietnam tend to be responsible for public relations editorials that are considered as the main duty of media people. The paper additionally explains the way Vietnamese journalists conduct news to underpin understanding of the characteristics of media relations in the country. This paper also presents a Tripolar model of corporate, media and public agendas which was designed based on the research data.

Efforts towards Establishing a New State-conceptualized History in Russia

2018 ◽  
Vol 45 (1) ◽  
pp. 132-145
Author(s):  
Gyula Szvák
Keyword(s):  
Social Climate ◽  
New Approach ◽  
Self Image ◽  
Deep Conviction ◽  
History Of ◽  
The Media ◽  
Pluralistic Approach ◽  
First Time ◽  
The City ◽  
The Way

It would be too early to try and summarize the way in which the issue of Russia’s “state historical and remembrance policy” has evolved or foresee its possible outcomes, as the standard uniform set of schoolbooks has not yet been approved. The media-voting competitions presented in this essay, however, clearly demonstrate the national social climate and its trends, which would have to be moulded into some form of an “all-Russian socium” by such a new approach to history. As contemporaries we might curiously await the next rounds of the “identity battle,” but as historians we must give voice to scepticism in regards to hopes of any form of quick success. Yet most of all, we have to stand by the deep conviction that only a pluralistic approach to history based on free research and the freedom to present freely conceived alternatives can help in the crystallization of a realistic national self-image. P.S.: For the first time in the history of Russia a statue has been erected for Ivan IV (the Terrible, the Fearsome) in the city of Oryol on 15 October 2016. The countdown has begun.

Massaging the Media: Australia Day and the Emergence of Public Relations

2012 ◽  
Vol 144 (1) ◽  
pp. 27-36
Author(s):  
Robert Crawford ◽  
Jim Macnamara
Keyword(s):  
Public Relations ◽  
Growth And Development ◽  
Media Relations ◽  
Early Nineteenth Century ◽  
Central Function ◽  
Dynamic Relationship ◽  
Local Media ◽  
The Status ◽  
History Of ◽  
The Media

The status of Australia Day has long generated mixed responses – from patriotic flag-waving, to apathy, to outright hostility. Proponents of 26 January consequently have engaged in various public relations activities in order to promote Australia Day and to establish its credentials as the national day. From the early nineteenth century through to the present, local media outlets have had a dynamic relationship with Australia Day. Yet while they have been active proponents of Australia Day, their support was not unconditional. The emergence of various bodies with the specific aim of promoting Australia Day would alter this relationship, with the media becoming a potential adversary. As such, media relations assumed a more central function in the promotion of Australia Day. By charting the growth and development of media relations that have accompanied Australia Day celebrations, this study not only documents the evolution of media relations practice, but also reveals the extended history of public relations in Australia and its presence in everyday Australian life.

scholarly journals Taming Labour in Neo-Liberal Ontario: Oppositional Political Communication in a Time of "Crisis"

2006 ◽  
Vol 31 (3) ◽  
Author(s):  
Kirsten Kozolanka
Keyword(s):  
Public Relations ◽  
Political Communication ◽  
General Strategy ◽  
Media Content Analysis ◽  
Policy Success ◽  
The Face ◽  
The Media ◽  
The Government ◽  
Analyse De Contenu

Abstract: This paper examines the key legitimating role of communication and the media, and the role of taming-labour, in constructing the Ontario neo-liberal hegemonic project in 1995. Media-content analysis and examination of the communication strategies of the Ontario government in the 1996 public-service strike show that the government relied on constructing the perception of a hegemonic crisis and framing labour as oppositional to the public interest of resolving the crisis. The government’s general strategy of quick-attack communications offensives curtailed media and opposition scrutiny, increasing the likelihood of policy success and media dependence on its framing of issues. A strong challenge to the government led by labour and social justice groups failed in the face of state public relations, media silence, and internal dissension. Examination of a second strike in 2002 suggests that even without a crisis, the government continued its attack on labour. Résumé : Cet article examine le rôle clé de légitimation joué par les communications et les médias, ainsi que les efforts déployés pour calmer la main-d’œuvre, lors de l’exécution d’un projet hégémonique néo-libéral en Ontario en 1995. Une analyse de contenu médiatique et l’examen des stratégies communicationnelles du gouvernement ontarien lors de la grève du service public en 1996 montrent que le gouvernement a tenté de faire croire à une crise hégémonique et a suggéré que la main-d’œuvre s’opposait à l’intérêt public en entravant la résolution de la crise. La stratégie du gouvernement, qui consistait en de rapides attaques communicationnelles, a empêché l’opposition et les médias de faire leur travail, augmentant à la fois la dépendance que les médias avaient de la version gouvernementale des faits, et ainsi augmentant les chances de succès du gouvernement. Des groupes de main-d’œuvre et de justice sociale se sont fortement opposés au gouvernement, mais ont échoué face à la campagne de relations publiques de l’État, au silence des médias et à cause de différends internes. L’examen d’une seconde grève en 2002 suggère que, même sans crise, le gouvernement a continué à attaquer la main-d’œuvre syndiquée.

Broadcasting versus Narrowcasting

2014 ◽  
Author(s):  
Miriam J. Metzger
Keyword(s):  
Mass Media ◽  
Political Communication ◽  
Mass Communication ◽  
Communication Theory ◽  
Media Environment ◽  
Production Distribution ◽  
History Of ◽  
The Media ◽  
Recent Trends ◽  
Contemporary Media

This chapter explores the question of the continuing relevance of “mass media” due to recent technological changes in the media landscape. The chapter traces the history of media content production, distribution, and consumption from broadcasting to narrowcasting, and considers recent trends toward “hyperpersonalization” afforded by digital networked media. The chapter examines what these changes mean for politics and for political communication theory, and concludes by posing some questions about the future of mass media that serve as a call for research into the changing nature, circumstances, and effects of mass communication in the contemporary media environment.

scholarly journals Challenging hegemony and power in the sixteenth century: The Discourse of Voluntary Servitude as antecedent of critical public relations theory

2021 ◽  
Vol 34 (3) ◽  
pp. 77-87
Author(s):  
César García
Keyword(s):  
Sixteenth Century ◽  
Public Relations ◽  
Early History ◽  
Power Relationships ◽  
Passive Resistance ◽  
History Of ◽  
History Books ◽  
Public Relations Theory ◽  
Voluntary Servitude

This article applies La Boétie’s concept of voluntary servitude to public relations historiography through a historic-critical analysis. Written in the same Renaissance era than other early history books of the history of public relations such as Machiavelli’s The Prince, The discourse of voluntary servitude (1552-1553) reveals to the publics the power that would lie in their refusal to engage with the authority (or in other words, the state, the prince or the monarch). The result is that, through a postmodern approach of emphasizing dissensus, the concept of voluntary servitude and its encouragement of activism and passive resistance can be considered an early precedent of critical public relations theory. Furthermore, without being judgmental, La Boétie invites us to a reflection on the role of self-responsibility of the publics in their power relationships with organizations.

scholarly journals An advertiser's dream

2013 ◽  
pp. 69-88
Author(s):  
Ciara Chambers
Keyword(s):  
Popular Culture ◽  
Public Relations ◽  
Sigmund Freud ◽  
Public Interest ◽  
Personal Life ◽  
The Press ◽  
The Media ◽  
Psychoanalytic Theories ◽  
World Records ◽  
The Way

Mercedes Gleitze was a British endurance swimmer who garnered huge public interest in the 1920s and 1930s. Celebrated for her athletic endeavours and philanthropic work, she was one of the first sportswomen to endorse a range of products, and most famously became a “poster girl” for Rolex. At a time when Edward Bernays was developing the psychoanalytic theories of his uncle, Sigmund Freud, to expand the fields of advertising and public relations, the media became increasingly interested in celebrities and the products they promoted. This article will examine the way the media covered Gleitze’s attempts to break world records and how coverage of her in the press and newsreels expanded beyond her athletic prowess to delve into her personal life and financial affairs. It will also consider how Gleitze became a symbol of expanding consumerism and explore how the tensions between her “new woman” status and her commodified persona were framed in the cinema. The article will also offer a consideration of how newsreels, a resource that has been underutilised by film scholars and historians, can help to inflect debates about contemporary popular culture, shifting female identities and burgeoning consumerism.

Sign in / Sign up

Export Citation Format

Share Document