scholarly journals THE FACTORS EFFECT ON BRAND EQUITY IN HIGHER EDUCATION

2021 ◽  
Vol 51 (03) ◽  
Author(s):  
NGUYỄN VĂN THANH TRƯỜNG
Keyword(s):  
Higher Education ◽  
Brand Equity ◽  
Quantitative Research ◽  
Academic Staff ◽  
Research Result ◽  
Education Institution ◽  
Perceived Quality ◽  
Quantitative Research Methods ◽  
Managerial Implications ◽  
Quality In Higher Education

An issue of university development is the increasing stratification that significantly affects a higher education institution's enrollment and benefit. The higher education institution has realized that the brand increases recognized as an essential determinant of learner choice. The study identifies the components of perceived quality in higher education and examines the model of perceived quality and reputation effect on brand equity. With qualitative and quantitative research methods, the results confirm the four-factor structure of perceived quality and reputation influence brand equity in the higher education sector. The study asserts that perceived quality is considered a reflective construct, including library services, dining service, physical facilities, and academic staff responsiveness. Some managerial implications are proposed based on the research result.

scholarly journals Job embeddedness, work engagement and turnover intention of staff in a higher education institution: An exploratory study

2014 ◽  
Vol 14 (1) ◽  
Author(s):  
Ndayiziveyi Takawira ◽  
Melinde Coetzee ◽  
Dries Schreuder
Keyword(s):  
Higher Education ◽  
Human Resource ◽  
Work Engagement ◽  
Turnover Intention ◽  
Academic Staff ◽  
Education Institution ◽  
Job Embeddedness ◽  
High Turnover ◽  
Cross Sectional ◽  
Managerial Implications

Orientation: The world economy is becoming increasingly knowledge driven, and intellectual capital is now considered as a human resource that affords organisations a competitive advantage. A high turnover rate in higher education and the importance of retaining staff are concerns that have resulted in increased interest in psychological variables, such as job embeddedness and work engagement that may influence employee retention.Research purpose: The objective of this study was to explore the relationship between job embeddedness, work engagement and turnover intention of staff in a higher education institution.Motivation for the study: Research on how employees’ job embeddedness and work engagement influence their turnover intention is important in the light of organisational concerns about retaining knowledgeable staff in the current higher education environment.Research design, approach and method: A cross-sectional quantitative survey was conducted on a non-probability purposive sample (N = 153) of academic and non-academic staff in a South African higher education institution.Main findings: Correlational analyses revealed significant relationships between job embeddedness, work engagement and turnover intention. Multiple regression analyses showed that organisational links and dedication significantly and negatively predict turnover intention.Practical/managerial implications: When designing retention strategies, management and human resource practitioners need to recognise how job embeddedness and work engagement influence the turnover intention of higher education staff.Contribution: These findings contribute valuable new knowledge that can be applied in the retention of staff in the higher education environment.

scholarly journals SOCIAL MEDIA AND STUDENTS’ CHOICE OF HIGHER EDUCATION INSTITUTION

2021 ◽  
Vol 6 (4) ◽  
Author(s):  
Hedda Martina Šola ◽  
Tayyaba Zia
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Online Social Networks ◽  
Quantitative Research ◽  
Small Sample Size ◽  
Education Institution ◽  
Positive Influence ◽  
Small Sample ◽  
Quantitative Research Methods ◽  
Social Media Site

Over the past decade, online social networks (OSN) have become ingrained in our daily lives. They have changed the way young people live and become one of the most important means of communication and entertainment. The use of social media by teens and young adults is on the rise. Higher education institutions recognise the value of social media as a tool of communication to provide information to target students and use its platforms to advertise their programmes to prospective students. Students also use Social Media and Facebook to access and analyse information to make informed study decisions. The current study examines how social media in general, and Facebook in particular, influences students' choice of study programme and Higher Education Institute (HEI). Quantitative research methods were employed as being most appropriate for this particular study. A total of 170 students from Oxford Business College (OBC), U.K., participated voluntarily in the survey; sixty-three (63) male and one hundred and seven (107) female students. All students completed a survey questionnaire based on four sections (A, B, C and D) comprising fifteen questions primarily based on the Likert scale. Simple descriptive statistics and SPSS were used to identify and analyse the factors students considered most important (influential) in their (the students’) choice of programme of study and HEI. The most popular social media site was Facebook, followed by Instagram. In regards to influence, Facebook seems to be more influential than other social media sites. It is also obvious that Facebook has been used as a marketing tool by the majority of HEIs. We do not make any claims regarding the generalisability of our study’s findings because of the small sample size and convenience sampling used in the study. However, the results generally support what is already known about the most popular social media site - Facebook - as having a positive influence on students’ choice of programme and Higher Education Institute. <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0892/a.php" alt="Hit counter" /></p>

scholarly journals An Investigation On The Dominant And Preferred Organisational Culture Construct At A Selected Higher Education Institution In South Africa

2016 ◽  
Vol 1 (6) ◽  
pp. 01 ◽  
Author(s):  
Ndlovu Wiseman ◽  
H Ngirande ◽  
TS Setati ◽  
JJ Zaaiman ◽  
MP Rachidi
Keyword(s):  
Higher Education ◽  
South Africa ◽  
Quantitative Research ◽  
Academic Staff ◽  
Education Institution ◽  
Organisational Culture ◽  
Higher Education Institution ◽  
Policy Makers ◽  
Staff Members ◽  
Shared Norms

<p>The aim of the study was to investigate the dominant and preferred organisational culture at a higher education institution in South Africa and how organisational culture influences the organisational behaviour. The study employed a quantitative research design and 30 employees were randomly selected from two groups of non-academic and academic staff members of a selected school at the institution. A structured questionnaire was utilised to solicit information regarding the dominant and preferred organisational culture at the institution from the participants. The Statistical Package of Social Sciences (SPSS) version 2013 was used to determine the preferred and existing culture through mean scores. The results revealed that a role culture was dominant in the institution whilst employees preferred a support culture. The study further revealed that organisational culture has a significant impact on numerous organisational processes, employees as well as organisational performance. In addition, the results showed that if employees have shared norms and are supported by the organisation, they can increase their performance towards achieving overall organisational goals. Thus, from the findings, the study recommends policy makers and decision makers in organisations to adopt support culture through providing support to their employees to achieve both personal and organisational goals. </p>

scholarly journals HR competencies at a merged Higher Education Institution

2010 ◽  
Vol 8 (1) ◽  
Author(s):  
Cecile M. Schultz
Keyword(s):  
Higher Education ◽  
Human Resource ◽  
Balanced Scorecard ◽  
Quantitative Research ◽  
Education Institution ◽  
Target Population ◽  
Research Strategy ◽  
Higher Education Institution ◽  
Box Plots ◽  
Hr Competencies

Orientation: Certain human resource (HR) competencies are essential to assist with the dynamics of change in the higher education landscape.Research purposes: The aim of this study was to determine the HR competencies at a merged higher education institution. Other objectives were to establish the satisfaction of academics, administrative staff and management regarding the HR competencies and the importance thereof.Motivation for the study: Human resource professionals require assistance by providing HR competencies necessary to add value at a merged higher education institution.Research designs, approaches and methods: A quantitative research design was employed as the research strategy. The questionnaire was based on the literature, the business plan and the HR balanced scorecard report. The target population was 1363 permanent staff on one campus and the response rate was 28%. A principal factor analysis, spider charts and box plots were utilised for data analysis. The results indicated business knowledge, HR practices, personal skills and management skills as the vital HR competencies.Practical implications: Staff were not satisfied with the current HR competencies and consequently this necessitated attention to improve the deficient areas.Contribution: This study shows that limited research was done with regard to HR competencies in the South African higher education backdrop.

scholarly journals The Impact of Brand Equity on Conversion Behavior in the Use of Personal Banking Services: Case Study of Commercial Banks in Vietnam

2021 ◽  
Vol 14 (8) ◽  
pp. 346
Author(s):  
Thi Thu Cuc Nguyen
Keyword(s):  
Brand Equity ◽  
Commercial Banks ◽  
Structural Equation ◽  
Quantitative Research ◽  
Negative Impact ◽  
Banking Services ◽  
Quantitative Research Methods ◽  
Two Factors ◽  
Customer Services ◽  
The Impact

The brand equity of banks plays a crucial role in determining customer behavior of using their services. The study aims to examine the impact of brand equity on conversion behavior in the use of personal banking services at commercial banks in Vietnam. The paper uses quantitative research methods, through linear SEM (Structural Equation Modelling) analysis, with survey data including 554 samples of individual customers of commercial banks. The study’s findings show that the bank’s brand equity has a negative impact on the behavior of individual customers. In the relationship between these two factors, competitive advertising effectiveness and loyalty of customers act as intermediary factors. On that basis, the study makes a number of recommendations to preclude customers leaving and minimize business losses caused by the conversion of customers’ banks. The findings of this study have shown the importance and impact of brand equity on conversion behavior in the use of personal customer services. These are meaningful contributions both theoretically and practically to help banks get a deeper insight into brand equity and the need to pay attention to building and developing sustainable brand equity for the bank, as well as an important basis for further research.

scholarly journals Academic Staff Perceptions toward Implementing Total Quality Management Principles

2016 ◽  
Vol 6 (3) ◽  
pp. 149
Author(s):  
Naail Mohammed Kamil ◽  
Loutfi Boulahlib ◽  
Mohammed Borhandden Musa ◽  
Shafeeq Hussain Vazathodi Al-Hudawi
Keyword(s):  
Higher Education ◽  
Quality Management ◽  
Total Quality Management ◽  
Employee Engagement ◽  
Academic Staff ◽  
Education Institution ◽  
Subjective Norms ◽  
Total Quality ◽  
Higher Education Institution ◽  
Academic Degree

Purpose-This study examines the attitude of academic staff in one higher education institution in Malaysia towards the implementation of total quality management principles, and how that affects the intention to implement total quality management in the university. It also highlights the impacts of several demographic variables on the implementation of total quality management in the university.Design/methodology/approach-The study used survey data drawn from 149 academic staff selected using stratified random sampling techniques. Regression analysis was used to analyse data.Finding-The findings demonstrate there is a positive significant correlation between attitude toward TQM implementation (customers and stakeholders, employee engagement and teamwork, continuous improvements and total degree of attitude) and the intention to practice TQM among sampled institution faculties.Concerning the correlation between the subjective norms and intention, the analysis manifests that there is no significant correlation between the subjective norms of TQM and the intention to practice TQM principles among institutional staff.Furthermore, the study also found that there are no significant differences in the attitude towards implementation of total quality managementprinciples due to the variables of gender, nationality, marital status, work experiences, the faculty and job positions with the exception of academic degree, where significant differences are shown.Value/originality-Since the study reports the understanding of academic staff of a higher education institution toward the implementation of total quality management principles, top management in the tertiary sector may find the findings and conclusions useful when planning for the implementation of total quality management principles.

scholarly journals Management of Process and Infrastructure in Higher Education Institution

2019 ◽  
Vol 5 (1) ◽  
pp. 27
Author(s):  
Ekaterine Gulua
Keyword(s):  
Higher Education ◽  
Quantitative Research ◽  
Education Institution ◽  
Human Potential ◽  
State University ◽  
University Management ◽  
Chi Square ◽  
Higher Education System ◽  
Open Questions ◽  
Academic Personnel

The work is dedicated to analyzing the management challenges of higher education institutions, which are discussed from two different angles: the management process and its supporting - ergonomic and infrastructural issues. The work is accomplished under the auspices of the Human Potential Management Laboratory at Ivane Javakhishvili Tbilisi State University. The present work is a continuation of the previous research items, which were devoted to studying the perceptions of university challenges. The work is based on the qualitative analysis of the Georgian higher education system and Ivane Javakhishvili Tbilisi State University management mechanisms, also the research analysis on the attitude towards the current challenges of TSU Economics and Business Faculty students and the academic personnel. 62% of the total composition of the academic personnel participated in the surve. The questionnaire included 48 closed and two open questions. The data was developed in the program "SPSS-Statistics”. Preliminary hypotheses have been verified by statistical methods. Person correlation test, the Chi-square tests and linear regression, namely the ANOVA test are used to analyse the results. The analysis of the challenges based on the qualitative and quantitative research became the basis of searching ways to improve the management strategy of higher educational institutions. The challenges identified in the work and the suggested recommendations will help the stakeholders interested in the issue/field.

scholarly journals FAKTOR PENENTU BRAND EQUITY DAN PENGARUHNYA PADA PURCHASE INTENTION

2021 ◽  
Vol 13 (1) ◽  
pp. 1-22
Author(s):  
Evo Sampetua Hariandja ◽  
Aurellia Adeline ◽  
Ferdinandus Eric ◽  
Yossel Christopher
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Validity And Reliability ◽  
Brand Reputation ◽  
Relationship Of ◽  
The Relationship

Abstract- This study aims to determine the effect of brand popularity on brand loyalty, brand awareness, perceived quality and brand reputation among Etude House Indonesia users. Other objective of this study are to t he effect of brand loyalty, brand awareness, perceived quality and brand reputation on brand equity. The effect of brand equity on purchase intention To address the objectives of the study, a quantitative research design was implemented by distributing the questionaires to 360 Etude House Indonesia users and implementing the intruments that fulfilled the validity and reliability test requriements. The data were analyzed by SEM SmartPLS 3. The findings revealed that there was an effect of Brand popularity affects brand awareness, perceived quality, and brand reputation. Other results show that the counrry of brand origin affects brand loyalty, brand awareness and brand perceived quality. Also, Brand equity is determined by brand loyalty and brand reputation. While  Brand equity has a significant effect on purchase intention. In addition, brand equity also impacts on purchase intention. However, in this study the relationship of brand popularity to brand loyalty, the effect of country of brand origin on brand reputation, the effect of brand awareness on brand equity and the effect of perceived quality on brand equity is not supported in hypothesis testing. Keywords: Brand Popularity; Country of Brand Origin; Brand Loyalty, Brand Awareness; Perceived Quality; Brand Reputation; Brand Equity; Purchase Intention

scholarly journals University Teachers’ Perception of Quality in Higher Education in Ethiopia: A Case Study of Dire Dawa University

2019 ◽  
pp. 1-15
Author(s):  
Melaku Masresha Woldeamanuel ◽  
Belay Sitotaw Goshu
Keyword(s):  
Higher Education ◽  
Academic Staff ◽  
Educational Institution ◽  
Sampling Technique ◽  
Process Indicators ◽  
Perception Of Quality ◽  
Quality In Higher Education ◽  
Teaching Learning ◽  
The University ◽  
Output Indicators

This article empirically assesses perception of quality in higher education in Ethiopia.  The data was collected from one higher educational institution where the staffs are graduates of 31 different universities in Ethiopia. The information used in this study was obtained through administration of questionnaires. The main participants are the academic staff of the University. The total number of staff that participated in the research was 365. Purposive sampling technique was employed to select 365 teachers (302 male and 63 female) and seventeen classrooms were observed and twelve group discussions carried out with participants of Ethiopian educational roadmap. Data were analyzed by both descriptive statistics of percentages and inferential statistics of, t-test, correlation and one way ANOVA. Results indicated that teacher’ valued input indicators of quality of education more than process and output indicators. Output indicators received the lowest rating. Teachers’ practice also indicated that they apply process indicators in a reasonable manner. The results of relationship between practices of teaching learning processes revealed that, as teachers’ perception toward quality teaching learning process increases their practice of elements of constructivism also increases.

An Empirical Investigation into the Influence of Knowledge Sharing Barriers on Knowledge Sharing and Individual Innovation Behaviour

2013 ◽  
Vol 9 (2) ◽  
pp. 38-61 ◽  
Author(s):  
Salih Yeşil ◽  
Bengü Hırlak
Keyword(s):  
Higher Education ◽  
Knowledge Sharing ◽  
Empirical Investigation ◽  
Academic Staff ◽  
Education Institution ◽  
Research Area ◽  
Innovation Research ◽  
Individual Knowledge ◽  
Negative Effect ◽  
Further Development

Knowledge sharing barriers reduce the propensity of individuals to share knowledge and produce innovation behaviour. Thus, identifying barriers and their impact on knowledge sharing and individual innovation behaviour is a potential research area to study. Considering lack of studies in the literature, this study provides further evidence regarding the implications of knowledge sharing barriers in the workplace. Data was collected from eighty three academic staff in a higher education institution and analysed with Smart PLS. The results showed that organisation related knowledge sharing barriers are negatively related to knowledge collecting and knowledge donating. The result also indicates that individual knowledge sharing barriers have negative effect on individual innovation behaviours. There was no link found in this study between knowledge sharing and individual innovation behaviour. These findings provide empirical evidence to the further development of knowledge management and innovation research, and insights regarding how to better implement knowledge sharing and foster innovation behaviour in organisations.

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